This document analyzes the SEO optimization of the website www.blancodentalsolutions.com using various SEO tools. The analysis found that while the website has some optimization, there are several key areas that need improvement, including adding meta descriptions, implementing an XML sitemap, improving page loading speed, increasing on-page content, and strengthening security and social media profiles. The document provides detailed recommendations in each area to enhance the website's SEO performance and ranking.

1. Assignment 6
http://www.blancodentalsolutions.com/
Unit 3: Search Engine
Optimization (SEO)

2. Task 1: Analysis
HubSpot Grader
https://website.grader.com/tests/www.blancodentalsolutions.com
• The grader show an overall score nearly 80% as no
all the categories are complete
• Security section is empty (0/10) which means it
needs more focus on there

3. • This section has few bits to work on but this is
because of the number of files being requested and
the size of the files being transferred
• The SEO section is very good, it needs to provide a
truthful description of the page content and
feature a compelling call to action

4. SEO site check-up
• The whole statistic looks acceptable, it
shows through a chart 10/50 of fails,
doesn’t have any warnings
• More than half passed checks
• The website has cero warning
https://seositecheckup.com/seo-audit/www.blancodentalsolutions.com#speed-optimizations

5. • General SEO in this tool shows about the lack of
an overall website description, as well as
doesn’t have a core keyword to make any
relevance
• The website speed report show the amount of
HTTPS making the speed very low

6. Seoptimer
https://www.seoptimer.com/www.blancodentalsolutions.com#uimobile
• This over view categorize from A+ to D+. It
noticeable the many things should be
improved specially performance, social and
security.
• The maximum marks are for usability with
an A+

7. • The Off-page elements are missing, as they all are
mark in negative (X)
• Security results shows that is very poor and have
probabilities to loose data. Malware is check
which is priority for the visitor

8. Test my site
https://www.thinkwithgoogle.com/intl/en-gb/feature/testmysite/
• The ideal page load speed should be 1.5
seconds or less, and this page shows 3.5
seconds which is slow for the average

9. • Recommendations to improve speed is deleting
unnecessary CSS
• This part shows that another way for a better
speed is avoiding enormous network payloads
which means to reduce the total size of it

10. SEMrush
https://www.semrush.com/analytics/overview/?q=blancodentalsolutions.com&db=us&searchType=domain
• SEMrush offers organic research statistic
beside paid search. From February to April were
selected as the top months for the website

11. • This website only have one keyword which is
the main tactic for optimising for search
• Organic Position Distribution reach its top as
the chart shows

12. Task 2: Report
 Blanco Dental Laboratory’s page has some level of optimization, but could be further improved. SEO optimization lies in that the higher our website is in the
SERP (sample of results after the introduction by users of a series of keywords in the search bar), the more traffic we will get and, therefore , more profitable
and / or closer to achieving the proposed objectives will be our page. It must be ensuring that the page complies with the recommendations of the analysis
tools.
 The website has few technical issues, and those are: no sitemap.xml to optimize interaction with bots so it doesn’t allow the engine to crawl the site more
efficiently. Meta descriptions have very low volume as well as heading tags but the content it already has is valuable and high regarding to better ranking ability
in general.
 The keywords are not distributed well across, as well as the content has a low volume of text. An average of a website content should have is 600+ words per
page. Each customer's brand and customer base are understood to determine the length of the content rather than a general word count.

13.  On-page structure is very important as spiders can also look to follow internal links as a way of crawling the website, in fact this website have an optimal
selection of 10 links in total but it need to set up backlinks.
 Understanding that different fonts can be more or less legible, this website needs to make sure the text can be suitable size for all devices. If you’re
designing a website or app that can be viewed on mobile devices, use a text input font size of at least 16px.
 It needs to renovate the certificate of SSL which provides visitor an authentication for the website and enables an encrypted connection. For example, data
as credit card details, account login information, any other sensitive information has to be encrypted to prevent eavesdropping. If the website do not have
the SSL certificate, a secure connection cannot be established, which means, the company information will not be digitally connected to a cryptographic key.
 The loading time of a web page is the time it takes to download and display all the content of a web page in the browser window. However, this website is
not so bad (image bellow), the speed of the information is acceptable. An acceptable web loading speed is around 2-3 seconds, if it is below you have a well
optimized website.
 Page Size Info usually does matter when considering the search engine ranking for your web pages. It will not only affect the ranking of your website but also
the performance of your site. A general rule is to keep your page under 5MB in total file size. However, this website needs to work a bit more on file size.

14.  Inline CSS allows to apply a unique style to one HTML element at a time. Assigning CSS to a specific HTML element by using the style attribute with
any CSS properties defined within it. This website needs to update it coding practice, due to their ability to degrade page load performance and
unnecessarily complicate HTML Code.
 In social, this website is very weak and need further improvement. Gathering of data from social media platforms can help inform and guide a
marketing strategy. By paying close attention to social media analytics, you can measure your performance against your social media goals. Any
social platform is linked to the website, so visitor will be less likely to visit it and consume, it is important that is all of the profiles on the page for
visibility.

15.  Previously it was mentioned SSL results are very low. But, there are another aspects in the security result that are missing too. Search engines reward secure
sites with higher SEO rankings, and HTTPS redirection ensures that you keep this value even when you redirect your URLs. Previously it was mentioned SSL
results are very low. But, there are another aspects in the security result that are missing too. Search engines reward secure sites with higher SEO rankings,
and HTTPS redirection ensures that you keep this value even when you redirect your URLs. Secure HTTPS sites are here to stay, and the way you use the
internet depends on it. Many browsers have long term plans to mark all non-HTTPS sites as insecure, so the time is now to protect your customers and your
content and avoid nasty error messages from browsers. There are now ways to make these changes yourself quickly, and URL redirection is a part of that.
 Presenting your email address as normal text means that it can be highlighted, copied then pasted into the to: box of a draft email. What happens when a
mailto link is clicked or tapped by visitors? Your web browser opens your operating system’s default mail app. They will need to decide what subject and
information to provide for their inquiry. Overall, it is not guiding or assisting them in any way. The Contact Us page should be direct or segmented based on what
the users are looking for.

16. Task 3: SEO Overview
 There is an evidence that meta description has a high priority in the list to improve. Having
improved the meta description can increase the SEO ranking, the meta tag that doesn’t make
much sense of what the company is about. It is not common to use these days but if it is added,
it explains to search engines and (sometimes) searchers themselves what the page is about. It
is important to encourage users to visit your site and it is not hard to implement them by using
the right tools.
 Another aspect to focus on, implement a XML sitemaps file. Most of the sitemaps you see on the
website are directly poorly made, so certain accommodations must be made, this means that
the file does not reflect the latest changes that have been made on the website. This is
necessary to improve it because it is very useful to the search engine and it is also important
because the Google bot is a really busy search engine and when it enters your site to see your
new content, the only thing it does is follow links and the easier it is to offer it the new content,
the more you will take advantage of your time on your site and that always suits you.