The document discusses how social media is changing the landscape of information sharing and crowd sourcing. It notes that information now spreads much faster on social media, with news spreading on Twitter in under 60 seconds and key insights spreading to millions of users very quickly. The document also discusses how companies are now able to crowd source ideas, donations, inventions, simple tasks and marketing from large groups of people through social media. This allows them to get faster answers and insights from larger datasets than was possible before through traditional focus groups and research methods.
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
Miva Merchant Conference 2013 e-Commerce Community MarketingGillian Muessig
Leveraging brand communities to increase sales in eCommerce. Understand the metrics of marketing to brand communities, as well as tactics for development and management.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
2010 08 india search summit - opportunities in the future of search marketingGillian Muessig
Opportunities abound in the specialization of search marketing. Whether you're building a consultancy, agency, or looking for a field of study that is most likely to provide you with a satisfying career, consider one of the branches of search marketing.
Miva Merchant Conference 2013 e-Commerce Community MarketingGillian Muessig
Leveraging brand communities to increase sales in eCommerce. Understand the metrics of marketing to brand communities, as well as tactics for development and management.
Integrating Digital Marketing Into Your Business Strategy: 2011 Agriculture M...Shelly Kramer
The Agriculture Media Summit (#AgMS) is the largest gathering of crop and livestock publications professionals in the U.S. The annual event is hosted by the American Agricultural Editors' Association (AAEA), the Livestock Publications Council (LPC) and the ABM AGri Council. The mission of the Ag Media Summit is to provide professional development and education opportunities for its members, as well as to promote, support and enhance the viability of ag media as an efective communications medium
I was asked to present at the 2011 #AgMS, held in New Orleans, LA on the topic of Integrating Digital Media Into Your Business and Measuring ROI. This presentation was intended to show #AgMS attendees how they could focus on bringing added value to their clients and prospective clients using digital channels, and then measure the impact of their efforts.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
Kevin ryanmotivitymarketinggetwiththeprogramMediaPost
"Get With The Program" by Kevin Ryan of Motivity Marketing
rogrammatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
"Mais c'est quoi le Growth Hacking ?" par Oussama Ammar & Willy Braun TheFamily
- Va plus loin et fais grandir ton projet avec Koudetat ! http://bit.ly/1HaW71d
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=E1NZv1S0ssw
Dans ce premier meetup, Oussama Ammar et Willy Braun te livrent les bases et te parle de cas concrets pour t'expliquer le Growth Hacking. Entre état d'esprit, analyse de data, étude socio et outils tech, le monde du Growth Hacking est vaste... et passionnant !
Les points-clés:
- Le Growth Hacking ne se limite pas à un domaine, c'est avant tout un état d'esprit. Il faut être curieux et puiser dans pleins de domaine pour s'approprier et appliquer leurs enseignements.
- Il n'y a pas de profil type du Growth Hacker. C'est quelqu'un de versatile et qui aime expérimenter.
- L'obsession du growth hacker c'est la croissance !
- L'objectif est d'avoir une proportion proche entre l'acquisition et la rétention des utilisateurs
- En analysant la data, on peut observer des choses contre-intuitives qui n'auraient pas pu être anticipées, mais qui peuvent être exploitées. Par exemple, Facebook découvre que spammer beaucoup incite vraiment les gens à s'inscrire.
- Il vaut mieux tester des méthodes qui ne scalent pas initialement puis les automatiser, que de lancer des fonctionnalités inutiles. L'astuce d'Airb'n'b d'envoyer des photographes dans les appartements vient de leur rapprochement avec leurs premiers utilisateurs.
- Aujourd'hui on peut vendre avant de fabriquer. Ca permet de bien connaître son marché, tester son projet, et limiter les risques.
- Toujours regarder la metric la plus en aval, et éviter les 'vanity metrics'.
- Hacker, c'est essayer constamment des nouvelles choses !
- Va plus loin et fais grandir ton projet avec Koudetat ! http://bit.ly/1HaW71d
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=E1NZv1S0ssw
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.
The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.
I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.
Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.
When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.
From our Getting Started with Social Media seminar for the St.Catharines Enterprise Centre, Downtown Business Association and St.Catharines and Area Arts Council.
Photo credits coming
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
Search & Social Tactics to Grow Your Advertiser Base Search Influence
Search Influence CEO Will Scott presented "Search & Social Tactics to Grow Your Advertiser Base" to the Inland Press Association on June 18, 2013. Scott discussed ways to leverage local digital platforms with community events, online content and social media outlets, building traffic and brand awareness--and attracting more advertisers. He explanied best practices for search engine optimization (SEO) on and off of the newspaper portal or directory. Attendees learned how to leverage social media outlets to make advertisers more visible in their desired markets, which will allow for better engagement and relationships with their advertisers while promoting brand awareness among consumers.
ODU Internet Marketing Class: Leveraging Social Media Marketing Erica Campbell Byrum
Erica Campbell was a Guest Lecturer for Old Dominion University's Internet Marketing Class on 4/7/2011. She spoke on integrated marketing strategies and how online social networking sites have revolutionized the way people interact with each other and gather information.
Kevin ryanmotivitymarketinggetwiththeprogramMediaPost
"Get With The Program" by Kevin Ryan of Motivity Marketing
rogrammatic platforms seem poised to devour the world of advertising only four years after that puzzling RTB acronym became familiar. But now the game gets serious – as high CPM video, direct, mobile and even TV inventory starts leveraging these technologies and the platforms become core to both buying and selling. Time for a maturity check. Are these technologies, processes, and ready to grow up? As the longest running conference series on all things programmatic, OMMA RTB, enters its third year of international gatherings on the topic, we grill industry leaders on whether the exchange economy really has met and overcome its challenges.
AANC - Defining 2016: Social Media & Digital Trends in Multifamily Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
This presentation was presented by Erica Campbell Byrum, Director of Social Media for For Rent media Solutions on May 25, 2016 in Raleigh, NC at the AANC Conference.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Hampton Roads Multifamily University event on 10/28/2015.
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented at a For Rent Media Solutions event in Atlanta, GA on 11/11/2015.
2015 Digital Trends for Multifamily - Midwest Multifamily Conference Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2015. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions presented this at the Midwest Multifamily Conference event on 9/17/15.
What's Next: Impact of Technology on Consumer BehaviorOgilvy Consulting
What are companies doing in the financial services industry to succeed at targeting a younger generation?
How did we get to a state in which we trust technology more than a face-to-face conversation?
Josh Peter, Senior Experience Designer at Ogilvy, leads this session on the business impact of technology on consumer behavior.
Of the tens of millions of businesses that engage in web marketing, only a select few find scale and success. What are the companies that become remarkable and ubiquitous in their field doing differently with marketing vs. those whose efforts keep them languishing in obscurity? This presentation explores the barriers to scale and the elements that have helped a few great marketers break free.
"Mais c'est quoi le Growth Hacking ?" par Oussama Ammar & Willy Braun TheFamily
- Va plus loin et fais grandir ton projet avec Koudetat ! http://bit.ly/1HaW71d
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=E1NZv1S0ssw
Dans ce premier meetup, Oussama Ammar et Willy Braun te livrent les bases et te parle de cas concrets pour t'expliquer le Growth Hacking. Entre état d'esprit, analyse de data, étude socio et outils tech, le monde du Growth Hacking est vaste... et passionnant !
Les points-clés:
- Le Growth Hacking ne se limite pas à un domaine, c'est avant tout un état d'esprit. Il faut être curieux et puiser dans pleins de domaine pour s'approprier et appliquer leurs enseignements.
- Il n'y a pas de profil type du Growth Hacker. C'est quelqu'un de versatile et qui aime expérimenter.
- L'obsession du growth hacker c'est la croissance !
- L'objectif est d'avoir une proportion proche entre l'acquisition et la rétention des utilisateurs
- En analysant la data, on peut observer des choses contre-intuitives qui n'auraient pas pu être anticipées, mais qui peuvent être exploitées. Par exemple, Facebook découvre que spammer beaucoup incite vraiment les gens à s'inscrire.
- Il vaut mieux tester des méthodes qui ne scalent pas initialement puis les automatiser, que de lancer des fonctionnalités inutiles. L'astuce d'Airb'n'b d'envoyer des photographes dans les appartements vient de leur rapprochement avec leurs premiers utilisateurs.
- Aujourd'hui on peut vendre avant de fabriquer. Ca permet de bien connaître son marché, tester son projet, et limiter les risques.
- Toujours regarder la metric la plus en aval, et éviter les 'vanity metrics'.
- Hacker, c'est essayer constamment des nouvelles choses !
- Va plus loin et fais grandir ton projet avec Koudetat ! http://bit.ly/1HaW71d
- Ne rate aucun événement de TheFamily, inscris-toi sur http://www.thefamily.co/education
- Youtube: https://www.youtube.com/watch?v=E1NZv1S0ssw
How to Use Corporate Blogging to Drive Leads and Sales. 2011 Social Media Mas...Shelly Kramer
This was a presentation I did for the Social Media Masters 2011 Conference Series in Kansas City, entitled Corporate Blogging: How to Use Blogging to Drive Leads and Sales.
The presentation provides an overview of the importance of Inbound Marketing, and stats that speak to today's marketers using content marketing strategies to drive brand awareness, traffic, impact SEO and, ultimately attract leads that can be converted to sales.
I also featured in this presentation some of the tools we use at V3 to help analyze data, show us which social media channels are the most effective, and to show us where our traffic is coming from and a host of other data.
Some of our favorite tools are Google Analytics (of course), Get Clicky, Tynt, and Scribe.
When it comes to measuring (or attemptintg to measure) influence, we like to use a combination of PeerIndex, Klout, Twitalyzer and Edelman's TweetLevel to help measure influence and reach.
From our Getting Started with Social Media seminar for the St.Catharines Enterprise Centre, Downtown Business Association and St.Catharines and Area Arts Council.
Photo credits coming
The Mighty Nudge: The Future of SEO, Social Media, & Content MarketingRand Fishkin
The days of bludgeoning algorithms, networks, and people are over. Modern marketing success in channels like search, social media, content marketing, email, CRO, et al. requires subtle "nudges" to have success.
Why Social is key to drive your Digital Innovation StrategyGerrie Smits
My talk at Social Media Summit 2015. Social is a Canary in the Coalmine. We can learn from the effects it has had on communications as well as from the culture that the social media companies cultivate.
Search & Social Tactics to Grow Your Advertiser Base Search Influence
Search Influence CEO Will Scott presented "Search & Social Tactics to Grow Your Advertiser Base" to the Inland Press Association on June 18, 2013. Scott discussed ways to leverage local digital platforms with community events, online content and social media outlets, building traffic and brand awareness--and attracting more advertisers. He explanied best practices for search engine optimization (SEO) on and off of the newspaper portal or directory. Attendees learned how to leverage social media outlets to make advertisers more visible in their desired markets, which will allow for better engagement and relationships with their advertisers while promoting brand awareness among consumers.
Welcome to the world of conversational sales & marketing - Onva is a world leading word-of-mouth sales and marketing consultancy. Our advantage helps our clients sell more for less
If anyone read this, please help.
How to allow videos inputed into powerpoint slides to be added here?
How to enable transitions for powerpoint slides to be seen here?
Effective tips and techniques on how to use social media for branding. How to ensure your brand does not get lost among the thousands of brands competing for attention in the social media space.
Social Media & Digital Marketing: What You Need to Know to Stay Ahead of You...Erica Campbell Byrum
With the ever-changing climate of social media, it’s hard to know what’s “in” and what will help grow your business. Social media, digital marketing and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. So many changes have come through social media in the past few years, and no doubt that more are on their way in 2016. Interested in where it is all going? What should be in store for you for the next year? Join Erica Campbell Byrum, Director of Social Media for For Rent Media Solutions as she shares insight into social media trends to help you develop a social program that is proactive versus reactive.
A half day course on using social media for small business - latest stats, uses and examples of precisely how to deploy social media as part of your online marketing strategy.
EO Toronto: Social media - fad or fantasticClearFit
EO Toronto: Social media - fad or fantastic
Is it a time waster? Where do I start? Can it help me sell more or save me money? Join us for a series of engaging stories and informative techniques to help you navigate the world of social media.
Demystifying Social Media: Digital Marketing to Increase SalesBrian Tinsman
Right now, your business is being discussed online, whether you know about it or not. Here are some tips and tricks to get up to speed on your digital marketing presence.
The best and worst social media campaigns for ideas and inspiration in your online marketing.
First presented at Going for Growth, a Worcester Business Central (http://www.business-central.co.uk) event on 17 March 2015.
What is the state of art in Social Media for Business? This presentation shows case studies and gives some tips on how to use Social Media to make business... [University of Economy - Izmir - 02/12/2011]
This presentation is from Performance Marketing Summit 2014 in Denver, CO (June 17, 2014). Session description: Consumers are true multi-channel explorers, they move seamlessly between devices, channels & platforms. This session will cover unique ways to measure ROI by evaluating post behavior.
2020 06 MIT Enterprise Forum - Assets & Attributes of Successful Companies & ...Gillian Muessig
A look at the assets and attributes of the most successful companies and ceos in the technology sector. Remember: correlation is NOT causation, but the data is informative.
2020 06 Davis Wright Tremains Project W: The Capitalization StackGillian Muessig
Conventional venture capital – trading growth capital for shares in your company – is the most expensive capital you will ever take. And the least likely to return an ROI to investors. Since conventional VC serves only a tiny sliver of companies well, what can we do to fund emerging companies in better ways?
2018-01 Socap365: The Case for Gender Lens InvestingGillian Muessig
This deck presents some data points to consider when beginning a discussion on the meaning, financial potential, and impact of gender lens investing. The trend toward gender equity has reached the inflection point. Invest in companies that will ride this trend on a variety of levels to financial success. What we do with that ROI is as important as earning it.
Who Gets Funded: Gillian Muessig of Outlines Venture Group details the Assets and Attributes of Successful Startups and CEO/Founders that VCs should look for.
Marketing in the Time of the Internet of Things - Marketing Festival Brno 2013Gillian Muessig
The connection of humans to the Internet is NOT a QWERTY keyboard designed to slow you down and a pretty picture to tell you what just happened.
How will we market inside web integrated products, stores, and daily experiential web interactions? Marketing Festival Brno Keynote by @SEOmom
2012 03 OMI Denver inbound marketing- seo is more than seoGillian Muessig
SEO, Social and Mobile combine as the Inbound Marketing platform expands on the Internet. Learn how to use multiple tactics and platforms to create cohesive marketing that improves conversions and gives you a competitive edge.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Generative AI Deep Dive: Advancing from Proof of Concept to ProductionAggregage
Join Maher Hanafi, VP of Engineering at Betterworks, in this new session where he'll share a practical framework to transform Gen AI prototypes into impactful products! He'll delve into the complexities of data collection and management, model selection and optimization, and ensuring security, scalability, and responsible use.
51. Apple - BMW
Crowd source everything – R&D, improvements, innovations, marketing
Governments, NPOs, for-profits
Basic Necessities - no need to crowd source around these, except perhaps marketing
THOUGHT LEADERS DON’T ASK DIRECTIONS
53. Q+A
Use the code: DCU2011
45 days to play w/Mozzers
• Twitter: @SEOmom
• Blog: www.seomoz.org/blog
• Email: gillian@seomoz.org
Editor's Notes
Sometimes, we don’t immediately see the applications for the products we build.
Similarly, let’s take a look at the uses of Social Media.Remember links? They’re how the web is put together. Links are how bots travel from page to page, discover new ones.
They were also the only way search engines decided which pages were ‘popular’ and worthy of the best placements on the SERPs
But links are a really bad signal. Because, unless you’re name is Rand Fishkin, your Mama doesn’t link. In 2001, even fewer people knew how to link.
Only a select few techies linked to anything, so it was easy to ‘game’ popularity.
Social media signals serve as better signals of what’s important to searchers and what local, regional, and global societies are thinking about.
When Michael Jackson died,
…twitter carried the news around the world within seconds. It took Google 22 minutes to get the information to rank at the top of the SERPs for queries on the term, ‘Michael Jackson’. Radio broadcast it within the hour. TV reported it on the evening news. And newspapers carried stories in the morning press.
It was clear who ruled the news that day.
Social media delivers news faster than any other resource our world has ever known.
You know what was really amazing about that event? Within 72 hours, the behemoth corporation, Google showed amazing agility and pivoted ‘on a dime’, as it were. They incorporated social signals into the algorithm and began to track
Immediacy and
An sentiment in a big way. They never turned back
Similarly, focus groups are a really bad signal. How many of you have ever participated in a focus group as an attendee or run one as a marketer?
They’re weird, right? From a marketer’s standpoint, they are WAY too small. Unless your customer base is about 100 people, a focus group of 10 is just a joke. We’re playing games with ourselves when we convince ourselves that this is a reliable sampling of… anythingFocus groups are uncomfortable. If you’ve ever experienced being in one, you know that you don’t really give your full, dispassionate opinion on the matter. You’re being watched. You’re being paid. You’re feeling awkward in the presence of the other members. One strong personality can skew the whole group who simply want to get away from him/her.
…and you’re even more self conscious because you know you’re not paranoid in this case. You ARE being watched! The only other place that happens is at the police interrogation room or an insane asylum. No wonder these are bad signals.
But hey, it was the best we had.
Social media provides a platform to replace focus groups with much larger data sets, far better audience participation, and faster results.
Enter: crowd sourcing
DonorsChoose allows teachers to solicit funding for specific needs in classrooms and schools.
At CrowdRise, you can create your OWN fundraising project.
Now, we can raise funds and donate to groups directly, without middlemen
Crowd Sourcing can do more than tell you what color to paint your cars next year. It can fund a startup company – 33Needs connects investors to small-scale entrepreneurs around the world. The investor receives 3% and 33needs receives 5% of the funding target for a project.
Startup funding crowd sourced by KickStarter
With Spot.us, investors say what interests them and get email alerts when an appropriate proposal is submitted.
With crowd sourcing, the world’s youngest companies are able to get startup funding direct from people with an interest in the problems they are solving.
Dynamic Labs leverages parents of children with disabilities, caregivers, and medical experts to design and develop products to help children with disabilities. The non profit crowd sources the ideas. Ideas deemed worthy are created and if they sell successfully, the company is spun off as a separate company. All the profits of these successful companies go back into the non profit to keep the cycle going.
With MobileWorks and the much better known, MechanicalTurk, you can crowd source and outsource at the same time.
Mechanical Turk is a job site, but you can get 1000 people to give you an opinion of a UI or product as easily as you can get a dozen to input data for your email campaigns.
…and increasingly, marketers are turning to crowd sourcing to optimize the design, deployment, and ROI of their campaigns. Crowd Source Marketing is INVOLVEMENT MARKETING. You are involving your customers in your own marketing processes. You are giving them a voice in what you’ll build and sell to them. They help not only create, but market the product(s) for you as well.
Now we can query hundreds and thousands of people about what they’d like from us and get changing answers in real time.
Carefully, now” Note the choice of words… Not: what color do you like? Not: what color shirts do you want to buy? What COLOR do you FEEL like? Not: today, but THIS MORNING.
When I saw this demonstration live, the presenter entered the question and refreshed the screen as dozens of answers came in within the first 7 seconds. Then he refreshed the screen periodically over the next 40 minutes of his presentation. But no one was listening to his presentation… they only wanted to see the increasing number of responses, moaning and gasping at the numbers as they rose into the hundreds and topped 1000.
And the answers! Oh, the answers! Some were one-word only… blue. Green. Red. But many were poetic, florid, beautiful! ….lavender like the soft dawn before the sun rises over the horizon outside my window…. Baby blue, to match the eyes of my infant, sleeping in my lap as the dappled sun splashes warmth over us.
Immediate gratification: if you said, “pink”, you’re in luck. All pink shirts and tops are 20% off on the Lane Bryant website. Don’t forget to use the code ‘pink’ when you check out.
Mine the data – the Lane Bryant buyer will be placing orders for lavender bras and panties for next season!
This kind of crowd sourcing is applicable to all kinds of industries. Vehicle manufacturers can determine what color cars will sell best, what features customers are missing in this year’s model that they can add to next year’s model. And what features no one cares about.
Go ahead. Ask them anything. They’ll tell you what they want and even how much they are willing to pay for it.
Now those of you who still have enough caffeine left over from this morning are thinking, “That’s all very interesting, Gillian. But customers don’t really know what they want. They want whatever new, shiny thing you put in front of them at an affordable price.
And you’d be right. In many cases, people follow whatever trend is ‘out there’, because they follow the thought leaders, the fashion trend setters, and they’ll buy whatever you tell them is fashionable this year.
The actor Danny DeVito played the role of a merger and acquisition trader in a film made at the end of the 20th century. He gave a wonderful speech that included a story about buggy whip manufacturers. He said, “I bet that the last buggy whip manufacturer on the planet was the best buggy whip manufacturer. But you wouldn’t have wanted to be an investor in that company. That entire industry was going to die no matter what you wished for.”
Many industries don’t dream of crowd sourcing ideas around their product line. And it’s exactly these industries I’d urge to get involved as fast as humanly possible.
I think there’s a huge role for crowd sourcing ideas around details, features, and specifications of your existing product lines. You can improve your chances of having things fly off your shelves while your competition takes a shot in the dark, spends huge amounts promoting the hell out of whatever they made, and hopes for the best.But some people don’t ask.
When Steve Jobs died a couple of weeks ago, we took a moment to take stock of an amazing life, burned out early, as geniuses often do. Jobs really was a luminary in the field of inventors. He stands up there with the likes of Thomas Edison, R Buckminster Fuller, and Galileo. He saw a vision of the future that no one else could see. He didn’t ask his customer what they wanted. They couldn’t tell him, because they did not know what was possible.
Some basic necessities simply don’t require crowd sourcing information. But, the more I think about those ‘basics’ – toilet paper, salt, concrete, grass seed, paint, socks – the more I can see ways for the manufacturers and/or the marketers of each of these products might benefit from asking some cogent questions of their customer and potential customer base.The large central swath of the products and services are well served by crowd sourcing answers to thoughtful questions about how customers use current products, what they wish for, related needs that might be met with new products, and more. Think of it as innovating based on a communication between designers, producers, and customers. It’s not a one way flow of information. Take responses in context. Answers are not non-negotiable edicts; they are input to be considered when making product and sales decisionsAnd Finally there’s the top triangle, in which you find the movers and shakers in the world of invention. While genius requires the ability to envision a future the rst of the world cannot envision, even in this arena, there are times when crowd sourcing – communicating with customers and Raving Fans – can improve a brilliant product. BMW has a famous case study around using social media to engage its most ardent fans to share their ideas around making BMWs even better than they are today.
There is a place for crowd sourcing. Ask your community of customers and engaged fans how they want to engage with you. Don’t necessarily ask what they want in the way of products. They may not know what they want until you show it to them. But, once you’ve created your stroke of genius, you might want to ask what color they’d like to see it in.