The document discusses using social media, blogging, and analytics to generate traffic and leads. It recommends building an online network by connecting with others on social media. Blogging is described as a 24/7 networking opportunity where the blogger can introduce people, establish expertise, and engage with prospects. The document stresses converting website traffic into leads through offers, trials, webinars, and calls to action. It emphasizes measuring analytics to determine top keywords, referring websites, converting forms, and most effective marketing activities.

1. Traffic & Lead Generation Using Social Media, Blogging and Marketing Analytics Peter Caputa IV Founder, PC4Media www.pc4media.net Next Level Executives 3/26/08

2. Build Your Network Invite Clients, Classmates, Coworkers, Family, etc Instantly See Who They Know…

3. Work the Online Room Endorse Other People Ask & Answer Questions Online Pay Attention to Other’s Activities and Get Involved to Help Make/Ask for Introductions

4. BLOGGING = Networking on Steroids My Blog is My 24/7 Networking Event Where I am the: Host Marketing Expert Connector It allows me to: Introduce people and what they do to others and the world. Make Connections By Linking To Other Bloggers Establish Expertise, Authority…. Thought Leadership Answer Questions and Educate Prospects Get Prospects Engaged in a Conversation Let prospects get to know me on their timeline and terms Get Prospects to the Point Where they Are Ready to Buy Atrract a crapload of traffic from search engines, other blogs and social media sites.

5. Convert Traffic Into Leads Most People Are not going to fill out your “contact us” form. You need to be more creative: Offers, Free Trials, Webinars, White Papers Good Calls to Action Placed Prominently Attract them in through SEO, blogging, Social Media. Then, give them reasons to share their contact information and express their “interest” to learn more.

6. Measure, Measure, Measure What Keywords Are You Ranking for?

7. Measure, Measure, Measure Where Are Visitors & Leads Coming From? What Keywords, Other Websites Generate the Most Leads?

8. Measure, Measure, Measure What Forms Convert Visitors to Leads the Best?

9. Measure, Measure, Measure What Marketing Activities Generate the Most Leads?

10. Measure, Measure, Measure What Does Your Marketing and Sales Funnel Look Like?