2. Why did BinB emerge?
• There is currently an unlimited amount of information
pertaining to all genres; it is imposible to discern it due to its
large scope of contents. Business in Bajio offers the best and
most updated news to those businessmen who lack sufficient
time in order to analyze, in a detailed manner, the information
presented in newspapers, television, radio, magazines,
bulletins, etc. Hence, they will be able to be updated with
regard to various topics related to Marketing, Business,
Innovations in Information Technology, Advertising, Human
Resources, and such.
3. Editorial Profile
Digital publication for the Bajio region, employing an editorial
style which is characterized by creativity, reliability, ethics, and
efficacy.
BinB will portray an image will be contemporary, lively, fresh and
dynamic, thus making the publication rather appealing. Its
objective will be to keep high level executives concerned
about issues such as the country’s development, within the
Bajio region, in order for them to make wise decisions and to
attain a practical understanding of trade negotiations
BinB will be a spearhead publication that will act as an upgrade
and feedback tool.
4. Reader Profile
Busines leaders, directors, high executives, and individuals in
charge of various departments who are liable for their
subordinates in order to achieve common objectives for the
company.
Individuals responsible for making purchase related decisions in
one of the most powerful regions in the country.
NSE: ABC+: 85%
C: 15%
• Upper Management: 17%
• Functional Managers: 21%
• Executives: 29%
• Engineering / Purchases: 3%
• Universities: 30%
5. MediaKit
Periodicity:
Issued bimonthly
Circulation:
Companies pertaining to the following sectors: Industrial,
Trade, Tourism, Power and Electricity, Business, Textile,
Food and Agriculture, Marketing and Publicity.
Audience:
More than 10,000 readers from various driving sectors
that make business in the Bajio region.
Distribution:
Aguascalientes, Guanajuato, Queretaro, San Luis Potosi,
Zacatecas and Jalisco
Scope:
More than 5 individuals within a given company, since it
is a digital means which can be readily transferred.
6. Sections
Editorial
Entrepreneur: It includes the best The Best ADS: A graphic display of
articles and tips on how to help the best advertising ads.
your company become the best.
DO’s and DON’Ts: The best tips for high
Success stories: Real stories whereby level executives.
companies from various sectors show
how they solved market related
problems. Local News: The best local level
marketing news.
Strategic Planning: Experts talk about
the building, development and International News: The best
execution of their operating plans to marketing and business news at the
meet their set goals and objectives. international level.
Executive Woman: A report on everything
Marketing: The latest trends marking related to women’s environment in
the path for this flexible business, news, events, tips and such.
communication tool.
7. Sections-continued
Human Capital: We spend most of our Cuisine Recommendations: The best
time in the workplace, so, how can we places to dine out and have fun.
turn this into a more satisfying
experience?
Fine Art: A wide selection including the
Business Writing Tips for Executives. best works of contemporary and all-
All you need to know, from writing a time art.
business letter to making an Yearly
Report.
New Technology: The most expensive
BBranding. Get to know the best and luxurious gadgets everyone wants
strategies for brand building. to have.
Literary Suggestions: The best books
Social Networks: Social networks have (recommended by Casa Gandhi), from
become a direct-contact electronic novels to technical books.
means which provide benefits in all
respects.
Bajio Business News: The best
headlines from the country’s central
Events: Events to be held during the region.
following month (pertaining to all
scopes).
8. 10 High Impact Reasons Why You Should Consider
BusinessinBajio as Part of Your 2011 Guidelines
1. Digital advertising increases the effectiveness of traditional media in addition to increasing
the purchase intention as well as the scope of campaigns developed in traditional media,
such as the radio, TV, and printed media. Source: NFO Infratest.
2. BusinesinBajio reaches 6 states within the Mexican Bajio region: Aguascalientes, Guanajuato,
Jalisco, Queretaro, San Luis Potosi, and Zacatecas.
3. BusinesinBajio has a readership made up by more than 10,000 individuals.
4. It is present in the most important Social Networks.
5. It reaches more than 3 individuals within the same organization or company.
6. It reaches the country’s main economic sectors.
7. It possess a truly valuable editorial content, since national and international collaborators
contribute by sending articles.
8. It includes 20 highly interesting sections for individuals involved in Business and Marketing.
9. Your company will be advertised in digital media for one year, thus helping reinforce your
Branding efforts.
10. Advertising material recall and purchase intentions improve when traditional and digital
media unite. Source: NFO Infratest.
9.
10. Frequency Discounts
ADVERTISING FEATURE (cost per page) $ 8,500.00 pesos plus tax
This is a type of article aimed at providing information on a given enterprise,
including details regarding its foundations, beginning, development and goals. It
must include images and general interest information.
Ad design $ 850.00 pesos plus tax
11. Business in Bajio
Closing Dates
2011 Editions
• April - May 8 April
• June- July 6 June
Digital Material
Specifications
• August – September 8 August
All files must be in
high resolution • October - November 3 October
digital jgp format,
(150 dpis). • December – January 2012 5 December
12. Online Sponsorships Ads
“Diamond” Sponsorship Ad
www.businessinbajio.com
Size: 469 wide x 90 high
Duration: One month
Position: Shared (2 sponsorship ads)
Investment: $ 10,000.00
Rate does not include tax
13. Online Sponsorships Ads
“Silver” Sponsorship Ad
www.businessinbajio.com
Size: 205 wide x 114 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 8,000.00
Rate does not include tax
14. Online Sponsorships Ads
“Star” Sponsorship Ad
www.businessinbajio.com
Size: 150 wide x 194 high
Duration: One month
Position: Single ad (not shared)
Investment: $ 9,000.00
Rate does not include tax
