The primary audience for my film is individuals aged 15 to 30, targeted through an action genre and relatable character, Stu Smith, who reflects their lifestyle. The secondary audience consists of action film enthusiasts, with an emphasis on action codes like gun imagery and fast pacing to engage them. The opening sequence concludes with a cliff-hanger to create mystery and entice the audience to seek more information about the character's fate.

1. HOW DID YOU ATTRACT/ADDRESS YOUR
AUDIENCE?

2. Primary Audience
The primary audience for my film is people aged between 15 and 30
years old. My opening sequence will appeal to them as this age is
known to repeatedly view new movies at the cinema. To meet this I
have made my film an action film to match with films popular in the
recent past such as Skyfall and The Dark Knight which the audience
is more than likely already seen. This age group may also be able to
relate to the character of Stu Smith as this age range spend most of
their free time on computers and phones and so does this character.
People of this age also keep up to date with the music business.
Therefore, I have chosen a track by Bastille that was only released
recently and the audience may have heard it before and this will add
to their entertainment when viewing my product.

3. SECONDARY AUDIENCE
The secondary audience for my opening sequence is people who enjoy
watch action films. To meet their demands I have included many action
codes in my opening sequence. The biggest action code I have used in my
opening sequence is the use of weapons, in my case, guns. This helps the
audience to enjoy my film because these are visible right at the start and
connotes to them the mood of the whole film. This use of guns helps link
my film to other popular action films such as Saving Private Ryan and The
Expendables. The fast pace between all of the cuts is another action code
which will attract my audience as they will be used to films with a fast pace
and may find slower films boring and unexciting.

4. Leaving it on a Cliff-hanger
I decided to leave my opening sequence on a cliff-hanger by not showing
what happens to the character after the SWAT team find him. Instead I just
faded into the title screen. By doing this I have created a sense of mystery
about my product which will leave the audience wanting more as they want
to know what happens to the character.