The document analyzes the results of a questionnaire about horror films and trailers. It asks respondents for their favorite genres and films to understand the target audience. Questions also aimed to determine preferences for comedy vs serious horror, trailer length, and whether audiences preferred experimental or parody styles when shown trailers for Dawn of the Dead and Shaun of the Dead. The results showed action and horror were most popular genres, trailers should be around 1 minute, and responses were inconclusive about comedy vs serious horror but favored the classical style of Dawn of the Dead.

1. Questionnaire
Results/Analysis

2. 1. What are your top 3 Favourite Films? (This gives us
an idea of our audiences favoured genre, and if we have a large market).
This is a long question. This is a simple one to draw in the participant.
As well as showing us which films are more well received than others.

3. 2. Favourite Genre? (This confirms to us what is the most frequently favoured
genre choice. Letting us know if our trailer has a large audience).
This shows us that action
films are the crowd
favourite. However
Horror is a close second.
If are horror film
incorporates more action
scenes, then it should be
enjoyed by a larger
audience.

4. 3. View on Horror Films? If you like Horror Films,
what’s is your Favourite? (This question opens up into a sub question. The point
of this is to attract the horror fans to give us better more detailed results to model into our trailer).
• This is a long answer question. We root out the big horror fans as
they know what they want. They are our key audience. So we get an
idea of a film competitors.

5. 4. View on Zombie Horrors? (Again we weed the participants
feedback. This can give us the chance to discover the pros, cons and clichés of zombie film culture.
With this we can make our film as good as possible).
• This a long answer question. With this, we get an idea of what are
their problems in the zombie horror market. And we can create our
film around this.

6. 5. Comedy Cliché Horror or Serious Horror?
(Horror films are usually divided into classical with a more serious tone or more laid back obvious
outcome cliché horror e.g. The exorcist for classical and Friday the 13th for cliché horror).
Results
Cliché Serious
This tells that the
results are pretty
inconclusive. That both
types tend to reap
similar outcomes.
Both do will with fans.

7. 6. How long should a Trailer be? (Gives us an idea of how
long our trailer should be without boring the audience)
Results
1 minute 1:30 minute 2 minute 2:30 minute
This shows that the
audience tend to
favour shorter
trailers to keep
themselves focused
on it without getting
bored. So with this
information we
should film our
trailer’s length to 1
minute maybe a bit
more.

8. 7. *Show Film Trailer*Dawn of the Dead/Shaun of
the Dead (This relates back to Metz’ theory on films. Dawn of the dead is experimental and
Shaun of the dead is the parody version)

9. 8. What did or didn’t you like about this
trailer? (This gives us more pro and con results of trailers we model ours on)
• This tells us what to avoid and what ideas to use in our trailers from
successful zombie films.

10. 9. Which did you prefer? (This establishes clear public opinion on if
they prefer experimental/classical films or parody style conventions)
Results
DOTD SOTD
With knowing the
most common
chosen choice, we
know what to
base our film on
the classical style
convention.