1) InstaRent aims to provide affordable access to electronics like laptops and smartphones through a subscription model, allowing users to pay monthly fees rather than the full upfront cost of devices.
2) The company will source both new and refurbished devices, track them using blockchain technology, and adjust subscription prices over time based on the device's usage and condition.
3) By extending the lifespan of devices, InstaRent hopes to build a circular economy that provides socioeconomic benefits while maintaining profitability through recurring subscription revenues over multiple users of each product.
This document is a research project report on consumer buying behavior for detergents in Karachi, Pakistan. It was written by a student, Nadeem A. Siddiqui, for a class project at Preston University. The report includes a literature review on the history of detergents, from their origins as soap to modern synthetic detergents. It also discusses major detergent brands available in Pakistan such as Surf Excel, Ariel, and others. The report then outlines the research objectives, questions, methodology, findings and conclusions of the project, which involved surveying 100 consumers in Karachi to understand their detergent preferences, buying behaviors and factors influencing their purchases. The key findings were that Surf Excel was
The Final Challenge of Battle of Minds 2017 was to develop a Behavioral Awareness Campaign to change perception of Citizen of Dhaka City. The resources were limited to only what we can accumulate without being dependent on policy changing or developing new infrastructure.
The Idea of our campaign is to introduce a fictional character "Boka Naki" while Educating Citizen to fill up the knowledge gap between behavior and consequences by creating awareness through Humor.
Case for the challenge: https://drive.google.com/open?id=1I5g7Dk_C7lzW8ybE_NdOQteCZXZIKn79
2D Game Prototype: https://boaknaiv1.netlify.com/
ITC Ltd was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses including fast moving consumer goods, hotels, paper, packaging, agriculture, and information technology. Over the decades, ITC has launched many brands across product categories to become a leader in industries like biscuits, confectionery, snacks, and staples. ITC has achieved strong financial performance with non-cigarette businesses now accounting for over half of its revenue and the company's market capitalization growing over 35 times in the last two decades to over Rs. 2 lakh crores, making it one of India's most valuable corporations.
PepsiCo has a wide range of food and beverage brands in its product line including drinks like Pepsi, Mountain Dew, and 7Up as well as juices, snacks like Lay's, Doritos, Cheetos, and Quaker Oats cereal. The document provides details on PepsiCo's extensive portfolio of beverage and food products, organized by category, and notes that PepsiCo aims to have both width and depth across its product line.
Kissan was introduced in India in 1935 and was acquired by HUL in 1993. It has since become the leading brand in jams and ketchup in India. Kissan offers various products like jams, ketchup, squashes and juices. It has a strong brand recognition due to its early start and association with Kissan jams. HUL focuses on advertising Kissan jams which enhances the brand image for other products like ketchup. Kissan ketchup is the market leader with around 25% market share. It uses 100% real tomatoes and offers various flavors. HUL promotes Kissan through TV, print ads and retail campaigns to increase sales and market share.
This document summarizes Maggi's brand exposure model in India over several decades. It discusses how Maggi established brand awareness and familiarity through early television commercials that educated viewers about instant noodles and targeted children. Maggi's tagline of "Taste Bhi, Health Bhi" emphasized its attributes of being both tasty and nutritious. More recently, advertisements have portrayed Maggi as a helpful companion. Through consistent messaging around fun, health, and companionship, Maggi has built favorable brand perceptions and strong emotional connections to drive repeat purchase behavior and maintain a dominant market share.
The document provides an overview of the Indian biscuit industry. It discusses that the industry has grown at 12-14% annually and is estimated to grow 15-17% in the next few years. Britannia has the largest market share followed by Parle and ITC. The industry is price sensitive with most biscuits priced between Rs. 4-6. Distribution channels are crucial with Britannia and Parle having wide coverage across India. The organized sector produces over 1.7 million tons annually while the unorganized sector consists of small bakeries.
This document is a research project report on consumer buying behavior for detergents in Karachi, Pakistan. It was written by a student, Nadeem A. Siddiqui, for a class project at Preston University. The report includes a literature review on the history of detergents, from their origins as soap to modern synthetic detergents. It also discusses major detergent brands available in Pakistan such as Surf Excel, Ariel, and others. The report then outlines the research objectives, questions, methodology, findings and conclusions of the project, which involved surveying 100 consumers in Karachi to understand their detergent preferences, buying behaviors and factors influencing their purchases. The key findings were that Surf Excel was
The Final Challenge of Battle of Minds 2017 was to develop a Behavioral Awareness Campaign to change perception of Citizen of Dhaka City. The resources were limited to only what we can accumulate without being dependent on policy changing or developing new infrastructure.
The Idea of our campaign is to introduce a fictional character "Boka Naki" while Educating Citizen to fill up the knowledge gap between behavior and consequences by creating awareness through Humor.
Case for the challenge: https://drive.google.com/open?id=1I5g7Dk_C7lzW8ybE_NdOQteCZXZIKn79
2D Game Prototype: https://boaknaiv1.netlify.com/
ITC Ltd was incorporated in 1910 as Imperial Tobacco Company of India and has since diversified into multiple businesses including fast moving consumer goods, hotels, paper, packaging, agriculture, and information technology. Over the decades, ITC has launched many brands across product categories to become a leader in industries like biscuits, confectionery, snacks, and staples. ITC has achieved strong financial performance with non-cigarette businesses now accounting for over half of its revenue and the company's market capitalization growing over 35 times in the last two decades to over Rs. 2 lakh crores, making it one of India's most valuable corporations.
PepsiCo has a wide range of food and beverage brands in its product line including drinks like Pepsi, Mountain Dew, and 7Up as well as juices, snacks like Lay's, Doritos, Cheetos, and Quaker Oats cereal. The document provides details on PepsiCo's extensive portfolio of beverage and food products, organized by category, and notes that PepsiCo aims to have both width and depth across its product line.
Kissan was introduced in India in 1935 and was acquired by HUL in 1993. It has since become the leading brand in jams and ketchup in India. Kissan offers various products like jams, ketchup, squashes and juices. It has a strong brand recognition due to its early start and association with Kissan jams. HUL focuses on advertising Kissan jams which enhances the brand image for other products like ketchup. Kissan ketchup is the market leader with around 25% market share. It uses 100% real tomatoes and offers various flavors. HUL promotes Kissan through TV, print ads and retail campaigns to increase sales and market share.
This document summarizes Maggi's brand exposure model in India over several decades. It discusses how Maggi established brand awareness and familiarity through early television commercials that educated viewers about instant noodles and targeted children. Maggi's tagline of "Taste Bhi, Health Bhi" emphasized its attributes of being both tasty and nutritious. More recently, advertisements have portrayed Maggi as a helpful companion. Through consistent messaging around fun, health, and companionship, Maggi has built favorable brand perceptions and strong emotional connections to drive repeat purchase behavior and maintain a dominant market share.
The document provides an overview of the Indian biscuit industry. It discusses that the industry has grown at 12-14% annually and is estimated to grow 15-17% in the next few years. Britannia has the largest market share followed by Parle and ITC. The industry is price sensitive with most biscuits priced between Rs. 4-6. Distribution channels are crucial with Britannia and Parle having wide coverage across India. The organized sector produces over 1.7 million tons annually while the unorganized sector consists of small bakeries.
The document presents information on the BCG matrix analysis of products from Pran Group, a Bangladeshi company. It identifies four products - Ketchup (Stars), Spice Powder (Question Marks), Frooto (Cash Cows), and Power Drink (Dogs) based on their relative market share and growth rate. It provides details on the market share, growth rate, and investment needs for products in each BCG category. It evaluates the profit potential and investment strategy for different products and suggests Pran Group pursue product differentiation to increase consumer satisfaction and growth.
Parle was founded in 1929 in Mumbai to manufacture sweets and toffees. In 1939, it began making biscuits under brands like Parle Glucose and Parle Monaco. Its mission is to nourish Indians across the country. Its vision is to focus on consumer tastes and preferences. It ensures quality through modern equipment and expert staff checking every batch. Parle has a wide distribution network with manufacturing units across India and warehouses supplying retailers. It selects C&F agents based on their distribution networks, financial strength, market experience, relationships and past performance.
Top Business Competitions in BangladeshAyman Sadiq
Business competitions have been the trendy buzz in recent times. The stakes got higher with the increasing prize money and the bragging right counts more than ever before. Be it for you or for your university, a well deserved title is craved by many now a days. If you haven't got enough idea about these then it's time you did.
And what is the better way to learn how business works? Obviously practically doing what you are learning. Business competitions give you that rare chance of experiencing that knowledge, living every moment of it, giving you the feel of how to work in pressure. This presentation is a gateway to all those business competitions!
Marico is an Indian consumer goods company founded in 1987 and headquartered in Mumbai. It produces beauty and wellness products including hair oils, edible oils, and personal care items. Marico owns several leading brands in India such as Parachute coconut oil, Saffola edible oil, and Hair & Care hair oil. Parachute has over 50% market share in India's coconut oil category and is the top-selling brand. Marico focuses on marketing its products affordably to mass consumers through retail stores and television, print, and digital advertising.
Business research on study on Sunfeast dark fantasy ParTh Dutta
This document summarizes a study on consumer behavior regarding Sunfeast Dark Fantasy biscuits. Key findings include:
1) All 50 respondents were familiar with Sunfeast Dark Fantasy biscuits. Most were familiar with 3 variants, and knew of the brand through advertisements.
2) 94% of respondents regularly purchase the product. The majority (58%) were satisfied, while packaging was the most important motivator for purchase (56%).
3) Promotional tools like advertisements and in-store promotions were found to significantly increase brand awareness and popularity according to 88% of respondents. Television commercials (38%) and in-store promotions (22%) were the most influential promotional factors.
4) Packaging
AMUL holds a dominant 39% market share in India's ice cream industry. However, to further increase sales of its ice cream products in Mumbai, Amul conducted market research among retailers and consumers. The research found that while Amul ice cream was the most preferred brand, advertising was low and stockouts occurred frequently. It was recommended that Amul improve distribution, increase promotions of new flavors, and address retailer issues like damage replacements to boost ice cream sales.
This document provides an overview of Parle Products and their Parle-G biscuit brand. Some key points:
- Parle Products was founded in 1929 in Mumbai and began biscuit production in 1939, introducing popular brands like Parle-G and Monaco.
- Parle-G became the undisputed leader in the Indian biscuit category due to its great taste, high nutrition, and quality. It is now the world's largest selling biscuit brand.
- Over the decades, Parle-G has evolved its packaging and launched advertising campaigns to increase brand awareness and affinity with consumers of all ages across India. It is now an iconic Indian brand.
Britannia and Nestle-New Product Development and Product Life CycleRanjani Balu
This document discusses new product development at Nestle and Britannia. It describes how Nestle develops new products through research and development, testing, and designing packaging. It also discusses various Nestle products and their stages in the product lifecycle model. For Britannia, it outlines how the NutriChoice brand was created to target health-conscious consumers and the various initiatives taken over time to strengthen and market this brand positioning.
This presentation contains an analysis of the products of ACI according to the BCG matrix. The entire analysis is based on the information available on the internet. First products are placed into the group according to market share and market growth. Then the strategic group map is formed to find out who is their strategic competitors.
Spicing up your curry.....Indian market masala market insghts....Browne & Mohan
Indian branded masala market is a highly fragmented market with over 1200 registered brands competing for USD 1.03 Billion market. In this presentation, Browne & Mohan consultants share the marketing, branding strategies used, successful expansion strategies and growth challenges the companies face.
PESTLE Analysis of FMCG retail in IndiaMeher Kalyani
The document discusses a PESTLE analysis of the FMCG (Fast Moving Consumer Goods) retailing industry in India. PESTLE is a framework that analyzes the political, economic, social, technological, legal, and environmental factors affecting a business. The analysis covers how each of these external factors impacts the FMCG retailing industry in India. It provides examples of political influences like taxation policy and subsidies. It also discusses economic growth trends, social factors like demographics, the large impact of emerging technologies, relevant legal factors, and environmental initiatives of major retailers.
Rasna is a soft drink concentrate brand owned by Pioma Industries based in India. It was launched in 1976 under the brand name Jaffe and later changed to Rasna in 1979. Rasna claims 82% market share in non-carbonated soft drinks concentrates. It introduced the concept of soft drink concentrates to India. Rasna has been successful due to its various flavors, affordable prices, and do-it-yourself concept. It has a dedicated R&D team that continuously launches new flavors. Rasna has a wide distribution network across India to ensure high availability of its products.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
1) Marico India Ltd is a consumer goods company founded in 1857 and headquartered in Mumbai. It provides coconut, hair, skin care and other products.
2) In 2010, Marico's operating profit margin of 16.01% and net profit margin of 11.57% were the highest of the past 5 years, indicating increased profitability.
3) Key financial ratios like earnings per share and return on net worth have also increased from 2009-2010, demonstrating the company's improved performance and returns to shareholders over this period.
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Project:
To assess the market potential of ITC's OFMCG products in convenience channel
Objectives
• Assess the market potential of ITC’s OFMCG product.
• To know it’s positioning in the mind of the customers, and
• Recommendation on how to tap ITC’s OFMCG market.
Recommendation
Identified that 4p's of Marketing Mix is not valid in Indian context. e.g. Sunfeast, Britannia Tiger and Parle provides the same product at the same place and at the same price. So it does not provide an edge over others. So, I identified 4 factors which were important for improving relation between retailers and manufacturers and provided recommendation in accordance.
1 Managerial efficiency of Supply Chain- Tried to find out the bottlenecks (Delivery van) and incentivize them and prepared a routine for salesman for the item to be taken alongwith them so that Demand pattern becomes probabilistic and constant/ variable with time. Also suggested to use semi stockist for far off areas. Suggested them for keeping buffer stocks in distribution point
2. Merchandizing- Instead of providing incentive to the shops where ITC has a display (it is not working in favour of the company), it can go for third party merchandizing or cross merchandizing.
3. Promotion- Convenience stores can be classified into
A) Grocery stores B) Cold Drink Store C) Non Cold Drink Store.
We can organize competition between stores based on this classification on the basis of pushing sales (Earlier company employed competition on the basis of amount of goods retailers have purchased). Salesman in convenience channel work on the basis of commission and deals in kutchha bill do not inform shops of any prevalent schemes.
4. Price
Starbucks achieved early extraordinary success in the 1990s through experiential branding that created a coffee culture, premium coffee quality, personalized service, and a sophisticated third place atmosphere. Key factors included employee satisfaction, an unexploited market with little competition, and strategic store locations. Starbucks developed a highly differentiated value proposition perfectly matching its target customer segment of affluent, educated coffee lovers seeking a premium experience. However, as Starbucks expanded with over 5,000 stores by 2002, it faced new challenges in balancing the expectations of its original customers versus new customer segments, while also addressing perceptions of a declining brand image and customer satisfaction.
The document discusses how consumer purchasing habits are shifting from infrequent large shopping trips to more frequent smaller trips, and will continue shifting to automatic purchases through smart home devices with consumers opting out of purchases rather than opting in. It outlines 3 steps for FMCG companies to capitalize on this trend: 1) focus on e-commerce, 2) move to delivering full baskets through automatic purchases using the default effect, and 3) leverage voice assistants for conversational commerce. The opportunities include increased profits and customer stickiness, but risks include data security, customer preferences changing, and regulatory challenges.
The document presents information on the BCG matrix analysis of products from Pran Group, a Bangladeshi company. It identifies four products - Ketchup (Stars), Spice Powder (Question Marks), Frooto (Cash Cows), and Power Drink (Dogs) based on their relative market share and growth rate. It provides details on the market share, growth rate, and investment needs for products in each BCG category. It evaluates the profit potential and investment strategy for different products and suggests Pran Group pursue product differentiation to increase consumer satisfaction and growth.
Parle was founded in 1929 in Mumbai to manufacture sweets and toffees. In 1939, it began making biscuits under brands like Parle Glucose and Parle Monaco. Its mission is to nourish Indians across the country. Its vision is to focus on consumer tastes and preferences. It ensures quality through modern equipment and expert staff checking every batch. Parle has a wide distribution network with manufacturing units across India and warehouses supplying retailers. It selects C&F agents based on their distribution networks, financial strength, market experience, relationships and past performance.
Top Business Competitions in BangladeshAyman Sadiq
Business competitions have been the trendy buzz in recent times. The stakes got higher with the increasing prize money and the bragging right counts more than ever before. Be it for you or for your university, a well deserved title is craved by many now a days. If you haven't got enough idea about these then it's time you did.
And what is the better way to learn how business works? Obviously practically doing what you are learning. Business competitions give you that rare chance of experiencing that knowledge, living every moment of it, giving you the feel of how to work in pressure. This presentation is a gateway to all those business competitions!
Marico is an Indian consumer goods company founded in 1987 and headquartered in Mumbai. It produces beauty and wellness products including hair oils, edible oils, and personal care items. Marico owns several leading brands in India such as Parachute coconut oil, Saffola edible oil, and Hair & Care hair oil. Parachute has over 50% market share in India's coconut oil category and is the top-selling brand. Marico focuses on marketing its products affordably to mass consumers through retail stores and television, print, and digital advertising.
Business research on study on Sunfeast dark fantasy ParTh Dutta
This document summarizes a study on consumer behavior regarding Sunfeast Dark Fantasy biscuits. Key findings include:
1) All 50 respondents were familiar with Sunfeast Dark Fantasy biscuits. Most were familiar with 3 variants, and knew of the brand through advertisements.
2) 94% of respondents regularly purchase the product. The majority (58%) were satisfied, while packaging was the most important motivator for purchase (56%).
3) Promotional tools like advertisements and in-store promotions were found to significantly increase brand awareness and popularity according to 88% of respondents. Television commercials (38%) and in-store promotions (22%) were the most influential promotional factors.
4) Packaging
AMUL holds a dominant 39% market share in India's ice cream industry. However, to further increase sales of its ice cream products in Mumbai, Amul conducted market research among retailers and consumers. The research found that while Amul ice cream was the most preferred brand, advertising was low and stockouts occurred frequently. It was recommended that Amul improve distribution, increase promotions of new flavors, and address retailer issues like damage replacements to boost ice cream sales.
This document provides an overview of Parle Products and their Parle-G biscuit brand. Some key points:
- Parle Products was founded in 1929 in Mumbai and began biscuit production in 1939, introducing popular brands like Parle-G and Monaco.
- Parle-G became the undisputed leader in the Indian biscuit category due to its great taste, high nutrition, and quality. It is now the world's largest selling biscuit brand.
- Over the decades, Parle-G has evolved its packaging and launched advertising campaigns to increase brand awareness and affinity with consumers of all ages across India. It is now an iconic Indian brand.
Britannia and Nestle-New Product Development and Product Life CycleRanjani Balu
This document discusses new product development at Nestle and Britannia. It describes how Nestle develops new products through research and development, testing, and designing packaging. It also discusses various Nestle products and their stages in the product lifecycle model. For Britannia, it outlines how the NutriChoice brand was created to target health-conscious consumers and the various initiatives taken over time to strengthen and market this brand positioning.
This presentation contains an analysis of the products of ACI according to the BCG matrix. The entire analysis is based on the information available on the internet. First products are placed into the group according to market share and market growth. Then the strategic group map is formed to find out who is their strategic competitors.
Spicing up your curry.....Indian market masala market insghts....Browne & Mohan
Indian branded masala market is a highly fragmented market with over 1200 registered brands competing for USD 1.03 Billion market. In this presentation, Browne & Mohan consultants share the marketing, branding strategies used, successful expansion strategies and growth challenges the companies face.
PESTLE Analysis of FMCG retail in IndiaMeher Kalyani
The document discusses a PESTLE analysis of the FMCG (Fast Moving Consumer Goods) retailing industry in India. PESTLE is a framework that analyzes the political, economic, social, technological, legal, and environmental factors affecting a business. The analysis covers how each of these external factors impacts the FMCG retailing industry in India. It provides examples of political influences like taxation policy and subsidies. It also discusses economic growth trends, social factors like demographics, the large impact of emerging technologies, relevant legal factors, and environmental initiatives of major retailers.
Rasna is a soft drink concentrate brand owned by Pioma Industries based in India. It was launched in 1976 under the brand name Jaffe and later changed to Rasna in 1979. Rasna claims 82% market share in non-carbonated soft drinks concentrates. It introduced the concept of soft drink concentrates to India. Rasna has been successful due to its various flavors, affordable prices, and do-it-yourself concept. It has a dedicated R&D team that continuously launches new flavors. Rasna has a wide distribution network across India to ensure high availability of its products.
Dabur India Ltd is India's leading FMCG company that has been operating for 127 years. It is the 4th largest consumer goods manufacturer in India with a portfolio of over 350 herbal and natural products across five major brands. Dabur has a distribution network of 5000 distributors serving over 2.5 million retail outlets, with margins of 8-10% for retailers, 3-4% for distributors, and 2-3% for stockists. The length of the distribution channel depends on the complexity of the product, with simpler products having shorter channels. Dabur generates about 75% of its sales from rural areas of India and sells to over 50 countries globally.
1) Marico India Ltd is a consumer goods company founded in 1857 and headquartered in Mumbai. It provides coconut, hair, skin care and other products.
2) In 2010, Marico's operating profit margin of 16.01% and net profit margin of 11.57% were the highest of the past 5 years, indicating increased profitability.
3) Key financial ratios like earnings per share and return on net worth have also increased from 2009-2010, demonstrating the company's improved performance and returns to shareholders over this period.
The document summarizes a launch plan for a new children's soap brand called "kiddoz". It discusses the market opportunity for a children's soap, introduces the kiddoz product, and outlines marketing strategies including promotional activities, pricing, distribution channels, and financial projections. The plan is to create a new market for 6-12 year olds and gain market share from competitors through an engaging avatar-shaped soap at a slightly premium price point.
Project:
To assess the market potential of ITC's OFMCG products in convenience channel
Objectives
• Assess the market potential of ITC’s OFMCG product.
• To know it’s positioning in the mind of the customers, and
• Recommendation on how to tap ITC’s OFMCG market.
Recommendation
Identified that 4p's of Marketing Mix is not valid in Indian context. e.g. Sunfeast, Britannia Tiger and Parle provides the same product at the same place and at the same price. So it does not provide an edge over others. So, I identified 4 factors which were important for improving relation between retailers and manufacturers and provided recommendation in accordance.
1 Managerial efficiency of Supply Chain- Tried to find out the bottlenecks (Delivery van) and incentivize them and prepared a routine for salesman for the item to be taken alongwith them so that Demand pattern becomes probabilistic and constant/ variable with time. Also suggested to use semi stockist for far off areas. Suggested them for keeping buffer stocks in distribution point
2. Merchandizing- Instead of providing incentive to the shops where ITC has a display (it is not working in favour of the company), it can go for third party merchandizing or cross merchandizing.
3. Promotion- Convenience stores can be classified into
A) Grocery stores B) Cold Drink Store C) Non Cold Drink Store.
We can organize competition between stores based on this classification on the basis of pushing sales (Earlier company employed competition on the basis of amount of goods retailers have purchased). Salesman in convenience channel work on the basis of commission and deals in kutchha bill do not inform shops of any prevalent schemes.
4. Price
Starbucks achieved early extraordinary success in the 1990s through experiential branding that created a coffee culture, premium coffee quality, personalized service, and a sophisticated third place atmosphere. Key factors included employee satisfaction, an unexploited market with little competition, and strategic store locations. Starbucks developed a highly differentiated value proposition perfectly matching its target customer segment of affluent, educated coffee lovers seeking a premium experience. However, as Starbucks expanded with over 5,000 stores by 2002, it faced new challenges in balancing the expectations of its original customers versus new customer segments, while also addressing perceptions of a declining brand image and customer satisfaction.
The document discusses how consumer purchasing habits are shifting from infrequent large shopping trips to more frequent smaller trips, and will continue shifting to automatic purchases through smart home devices with consumers opting out of purchases rather than opting in. It outlines 3 steps for FMCG companies to capitalize on this trend: 1) focus on e-commerce, 2) move to delivering full baskets through automatic purchases using the default effect, and 3) leverage voice assistants for conversational commerce. The opportunities include increased profits and customer stickiness, but risks include data security, customer preferences changing, and regulatory challenges.
The future of E-commerce in India and it's key driversKantinath Banerjee
In this article i am discussing about the near future of Indian E-commerce industry and the certain changes that are on the cards.#Internet #onlinemarketing #digitalmarketing #onlineadvertising #socialmedia #clickandbrick #onlineretail #flipkart #google #paidadvertising
The document discusses B2B e-commerce in India. It notes that while the B2B sector has seen growth by attaining the market without trouble, the B2B sector in India is still emerging. It states that app-based solutions and machine learning/AI will help drive the growing Indian B2B market by analyzing customer behaviors and facilitating social media marketing.
The document discusses various topics related to mobile technology and banking. It provides statistics showing that the US lags behind other countries in mobile adoption but that 4G networks will help close the gap. Mobile video usage is growing significantly and location-based services are popular. Mobile banking adoption is increasing in the US, with over 40 million users expected by 2012, and incentives help drive adoption especially among younger customers. Banks can reduce costs through mobile banking by lowering transaction costs and replacing repetitive tasks done by employees.
The 3 Biggest Digital Marketing Developments For 2016 | Extreme Connectivity ...Bastiaan Neurink
The document discusses 3 major digital developments for 2016:
1. Extreme connectivity and the growth of the sharing economy enabled by new technologies like Airbnb and Uber. This increases expectations for convenience, speed and around-the-clock access.
2. A focus on customer centricity, as digital transformation requires collecting customer data across channels to understand customers and provide seamless, personalized experiences.
3. The rise of data-driven ecosystems where large amounts of customer data from various sources are analyzed to deliver tailored, predictive experiences in real-time through personalized touchpoints. This moves companies from delivering average digital experiences to unique ones based on insights.
1) The document discusses opportunities to increase footfalls at Croma stores through mobile applications, ecommerce, and social media.
2) It identifies three opportunity spaces: Facebook check-ins, a Croma-branded mobile game, and customer videos sharing purchase experiences.
3) The recommended solution is a mobile app integrating these features, allowing check-ins, photo sharing, game play, and technical reviews to engage customers.
The document provides information about Micromax's plans to enter the consumer electronics and IoT industries. It includes an overview of the industries, segmentation, targeting, and positioning strategies. It also outlines marketing campaigns and discusses celebrity endorsements. Strengths, weaknesses, opportunities, and threats in the IoT industry are analyzed. The PESTLE and Porter's Five Forces frameworks are applied to IoT. Overall, the document presents Micromax's strategic plan to pivot from mobile phones to consumer electronics and IoT.
Webcast Presentation - What's in your (e) Wallet? Transforming payments and t...GRUC
Payments and transactional services present multiple ‘moments of truth’ for demanding clients who are often interacting with us anytime and anywhere. For financial services organizations, the 24/7 nature of the industry and its intense competition have made innovation and optimization of these capabilities critical. Learn about the experiences of IBM clients in transforming their payments and transactional services with IBM Rational DevOps capabilities.
See how banks, brokerages and insurance firms are aligning the life cycles of legacy back offices with the agile sprints of the mobile payments development shops and value-added technology partners.
Presented by:
Bruce Baron, Financial Services Sector Offerings Leader, IBM
Bruce Baron serves as the Offerings Lead for IBM Rational for the Financial Services Sector. Bruce and his team set the strategy, define our offerings and work to drive a collaborative cross-functional team of sales, marketing, enablement and development in assisting clients with solving business issues by bringing to bear all product segments and IBM brands. Prior to IBM Rational Bruce was a Strategy Consultant to Financial Services clients and has years of client experience as an e-business and six-sigma consultant in Financial Services at GE Capital.
Peter Eeles, Financial Services Sector Industry Lead, IBM Rational Worldwide Tiger Team, IBM
Peter Eeles is Industry Lead for the Financial Services Sector in IBM Rational's Worldwide Tiger Team, where he helps organizations improve their software development and delivery capability. This is often in conjunction with an architecture-centric initiative such as SOA or strategic reuse, where Peter has particular in-depth knowledge. Peter comes from a delivery background and was previously Chief Architect of IBM Rational's Worldwide Solution Delivery organization. He is co-author of "The Process of Software Architecting" (2009), "Building J2EE Applications with the Rational Unified Process" (2002), and "Building Business Objects" (1998).
His heart beat increases, his collar suddenly feels uncomfortably tight and hot, he glances around quickly. Why? He’s making a very important purchasing decision. And the retailer is closely watching his every move.
Overview: Big Data Use Cases in Telecom, Retail, Insurance, Automotive, Media & Banking & Finances Industry Segments. How can we map these business challenges to Solutions on AWS Cloud? Let's Find Out!
Big Data is Growing Bigger & Bigger with a prediction of 40 Zeta Bytes of Data by 2020.
> What are the 4 Vs of Big Data?
> Big Data Industry Use Cases:
- Telecommunications
- Retail
- Insurance
- Automotive
- Media
- Banking
Which AWS Components can be mapped to each stage of the Big Data Life Cycle:
AWS S3, AWS EC2, AWS EMR, AWS Redshift, Data Pipelines & many more.
Mastercard Pay-As-You-Go and the Internet of Things Driving a New Wace.pdfloscal
The document discusses how pay-as-you-go (PAYG) business models combined with Internet of Things technologies are driving financial inclusion in the developing world by allowing people to pay for goods and services incrementally. PAYG models are most developed for solar home systems but are expanding to other industries like water, telecommunications, and agriculture. Digital payments, often via mobile money, are key enablers as they allow people to make frequent small payments. The PAYG model provides a path to financial inclusion by allowing people to build a payment history and access additional financial services.
This document discusses how the Internet of Things (IoT) can enable smarter supply chains for consumer goods companies. It describes challenges currently facing supply chains like rising costs of product recalls, lack of transparency and visibility. The document then explains how the IoT, by giving physical objects a digital identity, can provide end-to-end visibility, traceability and predictive capabilities for supply chains. This allows companies to build trust with consumers, reduce risks from recalls, and optimize logistics and inventory management.
The consumer electronics industry is at another inflection point as devices connect every aspect of consumers' lives through the Internet of Things. Purchase intent for mature devices like tablets and TVs is slowing, while new intelligent devices like smartwatches and fitness trackers show growing interest. However, 83% of consumers have difficulties using their intelligent devices, with issues like complexity, poor setup, and unmet expectations. To gain mainstream adoption, companies must address these challenges and deliver phenomenal out-of-the-box experiences, build strong digital brands, and inspire consumer trust through robust security and privacy.
Engaging the Digital Consumer in the Connected Worldaccenture
The 2015 Accenture Digital Consumer Survey for communications, media and technology companies reveals some important findings about an industry in transition, highlighting the importance of usability, brand trust, and digital security in the new connected world.
The Rise of Mobile Technology in Retail - Infographic by RapidValueRapidValue
This Infographics talks about the trends of mobility in retail and the reasons behind the strong pursuance of mobile technology by retailers. It also depicts the importance of omnichannel retail and statistics about new technologies like Augmented reality and Internet of things.
The document discusses how payment technologies are transforming the financial industry globally through the growth of e-payments and e-commerce. It notes that traditional banks need to partner with fintech providers to modernize their infrastructure and prioritize customer service to keep up with these changes. It also suggests that recent graduates explore career opportunities in the growing fintech sector, including with neo banks, payment banks, and e-commerce companies.
Digital Engineering: Combining Computer Science with Social Science to Transl...Cognizant
By digging deep to understand consumer behaviors, needs and wants, organizations can build systems that not only meet essential user needs but also uncover new business opportunities and anticipate future requirements.
Similar to InstaRent | Team Snap Out Of It | BOM 2022 (20)
Store Closure of Decathlon Sports Bangladesh - A Case StudyMobin Mithun
Hello! Today, I'd like to discuss a recent case study that has drawn attention from the retail industry: Decathlon Sports Bangladesh's store closure on August 1st. This decision has prompted discussions about the poor relationship between supply chain dynamics and retail strategies. Let's take a closer look at the situation and explore some possible solutions that could make a big difference. So, here are 3 potential issues and big ideas from the case study.
Article Link: https://www.linkedin.com/pulse/store-closure-decathlon-sports-bangladesh-case-study-mobin
Industrial Attachment Report on DBL Group.pdfMobin Mithun
In this report, I share my experiences and learnings from my 1-month industrial attachment at DBL Group. Throughout my attachment, I had the opportunity to work alongside professionals in Jinnat Complex, gaining valuable insights and hands-on experience in Knit Fabric Manufacturing.
In this report, I provide an overview of my attachment experience, including the projects I worked on, the challenges I faced, and the skills I developed during my time at DBL Group. I also reflect on the lessons I learned and the ways in which this attachment has helped shape my future career goals.
Whether you're a student interested in pursuing an industrial attachment or a professional looking to gain insights into the Textile field, this report offers a firsthand account of the opportunities and challenges of working in this dynamic and exciting industry.
So, whether you're an aspiring Textile professional or simply curious about the field, I invite you to take a look at my intern report and join me on this journey of discovery and growth.
#DBL #Textile #Intern #KUET
This document provides tips and tricks for enhancing PowerPoint presentations through various hacks related to fonts, backgrounds, graphics, effects and more. It includes hacks for font styling, adding transparent backgrounds, using GIFs and vectors, incorporating green screen motion graphics, enabling morphing effects, modifying export resolution settings, optimizing for SlideShare and Prezi, and improving slide changing transitions. The document aims to share different hacks that can improve and customize PowerPoint presentations.
I conducted two days masterclass regarding PowerPoint presentation at KUET Textile Club.
Here, I tried to instruct basic skills that can help anyone to decorate good presentation slides.
Event Promo: https://youtu.be/tCS1d3Acmhc
This document discusses hollow fiber membranes and their use in ultrafiltration. It begins with an overview of hollow fiber fundamentals, including their dimensions and construction from materials like cellulose acetate. It then covers hollow fiber module design features, membrane classification, fiber formation processes, module regeneration techniques like air scouring, benefits like high surface area to volume ratio, and applications in water treatment, dialysis and more. Resources for further reading are provided at the end.
This document presents information on fiber film, a unique reinforced stretch film made from low linear density polyethylene. Fiber film combines high elongation with exceptional puncture resistance and pallet stability. It is produced using a process that transforms polyethylene into reinforcement fibers to greatly increase tear resistance and durability. Fiber film provides benefits over conventional stretch film like reduced costs, superior pallet stability, waste reduction, and being 100% recyclable.
Bleaching Process of Cotton Goods in Winch MachineMobin Mithun
Academic Presentation | Shitty 3rd Year (2020-2022)
We got the opportunity to pitch a slide presentation after the longggg... pandemic. But omicron is knocking at our doors :3
Acing The Interview | Team Blue Archers | GP Explorers 2.0Mobin Mithun
This was our presentation slide on the given topic that we had to learn from our 'Interview' modules in the 'Effective Communication' unit. Had an amazing journey with some of the bright youngsters from reputed institutions!!
Pitch Date: May 26, 2021
Team Members:
Md. Sohel Rana _DU
Shishir Kairy _KUET
Md. Ahsanul Mobin _KUET
Tahya Ahammed Bisma _IUT
Tasneem Islam Promi _IUT
Reshma Haque _AUW
The document discusses the services provided by AGROWZ, an agricultural app platform in Bangladesh. It offers several features to help farmers, including manuals and timelines for growing crops and raising livestock, a marketplace for buying and selling farming equipment and produce, hiring local farm labor, arranging transportation of goods, connecting farmers to agricultural experts for advice, educational videos and tutorials, and a FAQ section. The platform aims to make farming easier by providing these services in a single digital app.
Creative Branding Ideas and Timeline (HULT Prize at KUET 2020-21)Mobin Mithun
This was the slide of the proposed branding ideas and timeline to host a successful on-campus round of the HULT Prize. Have a sneak peek!!
Facebook Event Link: https://www.facebook.com/hultprizeatkuet
Club Partner: KUET Business and Entrepreneurship Club
Govt. Corona Hospital | Team Illinois | BuiltTech 4.0Mobin Mithun
This document proposes building the first modular construction hospital in Bangladesh using steel containers to rapidly respond to a viral outbreak. The design calls for installing identical modular steel containers outfitted with windows, doors, and medical equipment to form wards. The proposed location is in Keraniganj due its proximity and access to Dhaka without being too close to residential areas. An estimated timeline of under 3 weeks and budget of 140.8 crore BDT are provided. Steel containers are advocated for because they allow fast, reusable, and recyclable construction.
This document presents information about yarn twist. It defines yarn twist, discusses the objectives of twisting yarn, and describes the different types of twist including real and false twist. It also outlines the key parameters used to measure yarn twist, including twist direction, twist factor/multiplier, and twist level measured in turns per unit length. Methods for measuring twist in single and plied yarns are also presented. The document discusses the relationship between increased twist level and increased yarn strength up to a point, after which further twist causes weakness. References on the topic are provided at the end.
Frictional Properties of Textile FibersMobin Mithun
Friction is an important property of textile fibers that affects their processing and performance. The document outlines different types of friction and factors that influence the frictional intensity of textile materials, such as composition, surface properties, weight, pressure, and humidity. It also discusses how lubricants can reduce frictional forces and methods for minimizing friction during textile production, including sizing of yarns and chemical treatments of fibers. Proper control and understanding of friction is necessary for efficient textile manufacturing and maintenance of optimum frictional limits.
'KUET TEXBOT' is an automated Facebook messenger AI that is actually a texting robot generated for helping students of Dept. of Textile Engineering to find academic stuff more easily on the internet. It is said as 'Personal Assistant' which provides us academic stuff such as portable books and other information by any users. Besides students use this for their course registration, renew books & hall meals on/off. The special feature of this BOT is to broadcast daily academic instantly.
To get an overview: m.me/kuet.texbot
Facebook Page: fb.com/kuet.texbot
POLYVINYL CHLORIDE (PVC)
INTRODUCTION:
Polyvinyl chloride: polyvinyl, vinyl
(Abbreviated: PVC) is the world's third-most widely produced synthetic plastic Polymer, after polyethylene and polypropylene. About 40 million tonnes are produced per year. PVC comes in two basic forms: rigid (sometimes abbreviated as RPVC) and flexible. The rigid form of PVC is used in construction for pipe and in profile Applications such as doors and windows. It is also used in making bottles, non-food Packaging, and cards (such as bank or membership cards). It can be made softer and More flexible by the addition of plasticizers, the most widely used being phthalates.
In this form, it is also used in plumbing, electrical cable insulation, imitation leather, Flooring, signage, phonograph records, inflatable products, and many applications where it replaces rubber. With cotton or linen, it is used to make canvas. Pure polyvinyl chloride is a white, brittle solid. It is insoluble in alcohol but slightly Soluble in tetrahydrofuran.
MANUFACTURING PROCESS:
Polyvinyl chloride is produced by polymerization of the vinyl chloride monomer (VCM), as shown. About 80% of production involves suspension polymerization. Emulsion polymerization accounts for about 12%, and bulk polymerization accounts for 8%. Suspension polymerization affords particles with average diameters of 100–180 μm, whereas emulsion polymerization gives much smaller particles of average size around 0.2 μm. VCM and water are introduced into the reactor along with a polymerization initiator and other additives. The contents of the reaction vessel are pressurized and continually mixed to maintain the suspension and ensure a uniform particle size of the PVC resin. The reaction is exothermic and thus requires cooling. As the volume is reduced during the reaction (PVC is denser than VCM), water is continually added to the mixture to maintain the suspension. The polymerization of VCM is started by compounds called initiators that are mixed into the droplets. These compounds break down to start the radical chain reaction. Typical initiators include dioctanoyl peroxide and dicetyl peroxydicarbonate, both of which have fragile O-O bonds. Some initiators start the reaction rapidly but decay quickly, and other initiators have
Graphene (Textile Material Of The Future)Mobin Mithun
Graphene is the thinnest material known to the world and only one atom thick, an atom is a million times thinner than the diameter of a single human hair. It has some amazing properties, it is fantastically strong, very light, extremely flexible, highly transparent and it conducts electricity and heat better than almost any other material. This new material of the future will revolutionize all sectors, including the textile sector, both from the technical point of view and from the design of intelligent clothing.
It can be applied in smart textile temperature sensors, electrical sensors and can replace synthetic fibers (polyester, nylon), due to the lightness, greater elasticity and greater conductivity. It can also reduce weight in clothes, and decrease the storage volume of them. The graphene fibers can be used to introduce chemical sensing properties into textile materials by means of a screen printing method.
1. Lineman Suit (Faraday Suit)
2. Fire Fighter (Nomex & Kevlar)
|| Innovation of Textile ||
If you stand in a thunderstorm holding a metal lightning rod, chances are you'll get struck by lightning. So why do linemen who work on high-voltage wires wear suits infused with metal? It all comes down to electricity's predictable behavior. When electrons meet a good conductor, like metal, they glide so easily over it that they hardly penetrate the surface. If that metal is a container, like a cage or a suit, the electricity never reaches the inside, keeping its contents—whether that's a computer or a person—safe from harmful shocks. A grounded metal enclosure designed to protect its contents from electric charges is known as a Faraday cage, and it appears in everything from microwaves to TV cables. The uniforms worn by linemen are known as Faraday suits and are designed with a combination of stainless steel fibers and fire-retardant fabric to ensure they're both protective and lightweight enough to get the job done comfortably.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot?
That's exactly what we explored in this session.
We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/
Enhancing Adoption of AI in Agri-food: IntroductionCor Verdouw
Introduction to the Panel on: Pathways and Challenges: AI-Driven Technology in Agri-Food, AI4Food, University of Guelph
“Enhancing Adoption of AI in Agri-food: a Path Forward”, 18 June 2024
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
63662490260Kalyan chart, satta matta matka 143, satta matka jodi fix , matka boss OTC 420, Indian Satta, India matka, matka ank, spbossmatka, online satta matka game play, live satta matka results, fix fix fix satta namber, free satta matka games, Kalyan matka jodi chart, Kalyan weekly final anl matka 420
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Satta matka fixx jodi panna all market dpboss matka guessing fixx panna jodi kalyan and all market game liss cover now 420 matka office mumbai maharashtra india fixx jodi panna
Call me 9040963354
WhatsApp 9040963354
Discover the Beauty and Functionality of The Expert Remodeling Serviceobriengroupinc04
Unlock your kitchen's true potential with expert remodeling services from O'Brien Group Inc. Transform your space into a functional, modern, and luxurious haven with their experienced professionals. From layout reconfiguration to high-end upgrades, they deliver stunning results tailored to your style and needs. Visit obriengroupinc.com to elevate your kitchen's beauty and functionality today.
The report *State of D2C in India: A Logistics Update* talks about the evolving dynamics of the d2C landscape with a particular focus on how brands navigate the complexities of logistics. Third Party Logistics enablers emerge indispensable partners in facilitating the growth journey of D2C brands, offering cost-effective solutions tailored to their specific needs. As D2C brands continue to expand, they encounter heightened operational complexities with logistics standing out as a significant challenge. Logistics not only represents a substantial cost component for the brands but also directly influences the customer experience. Establishing efficient logistics operations while keeping costs low is therefore a crucial objective for brands. The report highlights how 3PLs are meeting the rising demands of D2C brands, supporting their expansion both online and offline, and paving the way for sustainable, scalable growth in this fast-paced market.
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART
Cover Story - China's Investment Leader - Dr. Alyce SUmsthrill
In World Expo 2010 Shanghai – the most visited Expo in the World History
https://www.britannica.com/event/Expo-Shanghai-2010
China’s official organizer of the Expo, CCPIT (China Council for the Promotion of International Trade https://en.ccpit.org/) has chosen Dr. Alyce Su as the Cover Person with Cover Story, in the Expo’s official magazine distributed throughout the Expo, showcasing China’s New Generation of Leaders to the World.
2. Meet Risat
A talented student who just graduated college and starting University. Though he
got a scholarship, his parents could hardly afford his educational fees let alone
good gadgets. He needs a good laptop for his University and also wants to start
freelancing to pay for his education and living expenses.
But his parents can’t afford to pay 80k taka for a laptop. They may be able to give
some money which is not ideal for a good laptop. Will his wish remain a DREAM?
Risat
Rahman
Undergrad Student
24 y/o
Khulna, Bangladesh
Most of the people of Bangladesh can’t
afford to buy their desired gadgets
Just like Risat, There are many others who face the same issues.
The upcoming budget will increase the cost of electronics by a large margin.
15% VAT to be added on laptops in the budget for the next fiscal year 2022-23.
Source: Budget for FY 2022-23: Laptop prices set to increase | The Daily Star
3. Market Insights
4.8%
Annual Internet
User Growth
Rate
Source: How Fast Is Technology
Advancing? [2022]: Growing,
Evolving, And Accelerating At
Exponential Rates – Zippia
40%
Smartphone Users
Change their
Handset in Every 2
years
Source: 10 Mobile Usage Statistics
You Should Know in 2021
[Infographic] (oberlo.com)
BDT 10
Bn
Re-commerce
Market Value
Source: Can ReCommerce be the
Next Big Thing in Bangladesh? Our
Research Suggests, Yes - Future
Startup
3
Years
Average Laptop
Change Rate
Source: Signs It's Time to Buy a
New PC - businessnewsdaily.com
4 Years
Smartphone
Penetration Stand
40% will 69% in 4
Years
Source: Can ReCommerce be the
Next Big Thing in Bangladesh? Our
Research Suggests, Yes - Future
Startup
7%
Tech Industry
Growth Rate
Source: Top 25 Information
Technology Statistics & Facts for
2022 | CompTIA
40%
Growth Rate in
Freelance Market
Source: Freelance Market
Statistics & Trends [Updated for
2022] (flexiple.com)
12%
Access to
Household
Computer
Source: Can ReCommerce be the
Next Big Thing in Bangladesh? Our
Research Suggests, Yes - Future
Startup
1.9 Billion
Total Available Market (TAM)
53 Million
Serviceable Available Market (SAM)
10.6 Million
Serviceable Obtainable Market (SOM)
Source: Business Inspection
U
S
A
U
K
B
r
a
z
i
l
P
a
k
i
s
t
a
n
U
k
r
a
i
n
e
P
h
i
l
l
i
p
i
n
e
s
I
n
d
i
a
B
a
n
g
l
a
d
e
s
h
R
u
s
s
i
a
S
e
r
b
i
a
80%
60%
40%
20%
0%
Country Based Freelance
Market Growth Globally
4. STP Analysis
S
T
P
Geographic Psychographic Demographic Behavioral
Urban & Suburban
Regions
Divisional Cities,
Districts & Upazilla
Towns
Target People are youth of age 20-35 who wants to stay up to date with new techs.
Urban, Sububan Markets are targeted initially with a goal of Entering the Global Market.
Target Consumers are mainly need based Mid to low level income group.
An affordable change that you can trust.
Middle or Lower
Income Families
Tech-Savy Personals
For all gender and
Age
Middle & Low Level
income Group
Tech-lover Consumer
Freelancing by
Designing
Staying Updated with
the tech
Wants to keep up
with the Ever
advancing Tech
World
5. Make it Easy to Subscribe Authenticate through
Blockchain
Towards the Circular
Economy
With a simple subscription system, our
users will know exactly what to expect
and when to expect it. We'll offer a
recurring payment service, they can
schedule their regular time of service and
not have to worry about when their next
payment is due.
That's how our users can easily subscribe
to their desired gadgets easily from our
online/offline shops. The site is very user-
friendly where they will be notified about
the available gadgets' models.
One tap is all it takes to verify the
authenticity of a product. Anyone can now
check if a product is genuine. No
additional knowledge about other
counterfeit detection measures is
needed.
While products can still be copied, the
Smart Tags in combination with the
InstaRent Network cannot. We, therefore,
make it impossible for counterfeiters to
make money from selling counterfeit
products.
Re-use and Refurbished Gadgets might
be the key to a Circular Economy Shift for
e-waste.
Our InstaRent platform is to monitor the
supply availability of brand
new/secondhand subscriptions, connect
gadget collection schemes through
blockchain, and recycling facilities to
design & sourcing teams, and provide
analysis and benchmarking on circularity.
Solving the
Problem
1 2 3
6. Products with embedded
Smart Tags
Consumer-friendly app
for checking our
products' authorization
Blockchain database and
InstaRent tokenization
InstaRent
Blockchain
Platform
B U I L T I N
I N S T A R E N T A P P
S M A R T T A G S
I N S T A R E N T
N E T W O R K
7. Trace whether and how many times the products are used before.
Help check that stocks' traceability in the second-hand market, as authentications by
consumers can prove a gadget's origin and timeline where it was supposed to be or not.
Engage consumers with exclusive offers such as a new collection sneak peek.
Start a lead generation process by interacting with potential clients.
Encourage future in-store or online subscriptions through related product suggestions.
Invite consumers to enroll in loyalty programs.
Drive traffic and followers to official social media pages and profiles.
Provide useful information on the product, such as terms and conditions, additional
services available, and so on.
Draw traffic to the owned online retail store by offering benefits or rewards
Inform consumers about special promotions, campaigns, initiatives, and contests by
using temporary calls to action
What Smart Tags can do for a
gadget when every time
consumers scan them?
8. Our InstaRent app is a built-in version of our products. It is compatible with Android and iOS (iPhone 7 and up).
Current features include authenticity checks, ownership transfers, and inventory management. The product is
scheduled to be downloadable in the Google Play Store and Apple App Store later this year.
InstaRent App
Current Implemented Features
Android and iOS compatible
Authenticity checks
Ownership transfers
Inventory management
Records owner usage stats
Easy re-subscription
Loyalty programs
Additional offers and discounts
Social media updates
Brand new product updates
Comparison gadgets
Locate near InstaRent shop
9. The User's Journey
We collaborate with brands
to document their supply
chain in a blockchain ledger
owned by us or a trusted
partner, creating
transparency for consumers.
1
Consumers and retail
partners use a smartphone to
"connect" with a tagged
product, verify authenticity,
and review transparency data
stored in the blockchain
ledger.
Connecting to an authentic
product unlocks our gadgets
and services that add value
and promote loyalty, for
example, a circularity initiative
that rewards customers with
discounts in exchange for
resubscribing.
2
3
S
o
u
r
c
e
S
o
u
r
c
e
S
u
b
s
c
r
i
b
e
S
u
b
s
c
r
i
b
e
Serve
Serve
10. Finished products are tagged with a
unique digital identity that can be
authenticated with a smartphone.
Scanning a unique digital identity
connects consumers to a trusted
platform that verifies the authenticity
and unlocks exclusive added services
selected by us.
Tagging products create a new digital
touchpoint for transparency data,
authentication, and customer services
hosted on a blockchain ledger.
Block Chain Network
Visible calls-to action engage consumers
to connect with products before and
after subscription
Gadgets'
Origin Data
provided by
Brands
11. Browse Product Category
and Product Line
Clients have to Pay
Subscription + Safety Money
Clients will be Able to See
Product Lifetime
Place Order Online or Buy
Directly from Our Shop
Clients will Select the Desire
Product.
View Subscriptions for the
Selected Products
1
5
2
6
3
7 8
4
9
Clients Return the Product, After Subscription Ends
Steps to Recurring Revenue Plan
Use Login
Subscription Ending
Easy Sign Up process
Users can sign up by just
using an active mobile
phone number
A client have to give back
the product to the company
after his/her subscription is
over
If they want, they can also
renew the subscription
The company will give back the safety money.
The product will be again available for rent
Product Line A: Electronic
Devices (Ex: Mobile, Laptop)
Product Line B: Home
Appliances (Ex: Tv, AC)
While renting any product the
client has to provide safety
money for precaution
purposes
A client can take back the
safety money after the
subscription period ends.
Users will be able to see how
many days the products
were used
The Last Person who used it
(If there are any)
We will have an outlet from which
user can directly take their
product or they can take it online
as well.
While placing an order, Detailed
information of the buyer will be
taken and preserved in a
Blockchain technology
Client can send the product
to the cart after selecting
the product
The Subscription price will
change upon the use of the
device and the subscription
package
There will 3 subscription
packages:
The Subscriptions prize will vary
depending on multiple factors
and it will AI will be used to
calculate the prize variation
1 month
6 Months
2 Months
12. According to the current scenario, the economic class genuinely aren't prepared to afford their desired
gadgets due to the high price they asking for on market. So, our recurring revenue service is a market fit.
Product
Market Fit
18,303 Tk 29,000 Tk 28,000 Tk
Average Monthly
Income of
Bangladeshi
People
Global
SmartPhone
Average Selling
Price
Global Laptop
Minimum Selling
Price
Source: Per Capita Income Definition
(investopedia.com)
Source: Here’s How Much Smartphones Will Cost in
2022 / Digital Information World
Source: Signs It's Time to Buy a New PC -
businessnewsdaily.com
14. Use Expectancy
(Respect to the Usage)
Product's Conditions
(Respect to the Conditions)
New Tier 1
6 Month Used Tier 2
1+ Year Used Tier 3
2+ Year Used Tier 4
3+ Year Used Tier 5
InstaRent's Business Plan
Our Business Plan
We will buy brand new products, then we will set up built-in
"InstaRent" app/software for the enlisted devices.
Then we will set up the subscription rate using the different factors.
We will deliver the devices after getting a successful subscription &
safety money.
After the subscription wends, people will give back the devices to us.
Again using AI we will set a new subscription cost for the devices.
The 2nd user of the same device will be able to see how many days
the devices are being used, the condition & information of the last
user. All these things will be on our blockchain database.
The 2nd user will also follow the same process.
Same for the 3rd,4th & 5th
Product Catagories
(Respect to the
Lifetime)
Lifetime
High Lifetime Products whose lifetime is 5+ year
Medium Lifetime Products whose lifetime is 3+ year
Low Lifetime
Products whose lifetime is 1.5+
year
Note: All these factors will be used to set up the subscription cost
of the products through AI.
15. ESG & InstaRent
ESG Measures of Success
How we are connected to ESG:
Usually, most electronic devices are used by only 1 user. Sometimes it moves from 2-3 users. But through our circular economic hub &
blockchain technology, we can actually monitor how many people are getting benefitted from a single product. We will use all our
blockchain data to calculate the ESG impact.
1. As we are extending the life cycle of a product and developing a circular economy culture, hence we are promoting the “green growth
strategy”.
2. We are creating opportunities for the Lower & Higher middle-class people to get their essential electronics with a cheap subscription.
As a result, they don’t have to pay for the product fully and they also don’t have to worry about the quality of the product as we have our
blockchain technology enabled. This whole process is promoting a good social and governance structure.
InstaRent will Extend the life cycle of the product.
It will also create a culture to buy electronics devices from a circular shop.
InstaRent also give people a chance to update their electronic devices.
The Sole target of “InstaRent” is to create a trusted circular economic hub.
16. Revenue Target from
Subscriptions
Product
Category
1st Year 2nd Year 3rd Year 4th Year 5th Year
Target Profit
Margin
High Lifetime 45% of the product 35% of the product
20% + Profit of the
product
Profit(12%)
of the product
Profit (5-8%) of the
product
30% Profit on the
product
Medium Lifetime 55% of the product 30% of the product
15% + Profit of the
product
Profit (5-8%)
Of the product
Profit (2-3%)
Of the product
20% Profit on the
product
Low Lifetime 55% of the product 30% of the product
5%+ Profit of the
product
Profit (2-3%)
Of the product
10% Profit on the
product
Product
Category
1st Year 2nd Year 3rd Year 4th Year 5th Year
Target Profit
Margin
Iphone 14
(Estimated Market
Price: 1,40,000 BDT)
63,000 BDT 49,000 BDT 35,000 BDT 16,800 BDT 10,000 BDT
30% profit on the
product
17. Marketing
Campaigns
DESIGNING
AN
EMOTIONALLY
CHARGED
AND
ENGAGING
IMC
THAT
OUR
TG
CAN
RELATE
WITH.
Campaign 1: #GadgetForAll
Campaign 2: Transparency Matters
Theme: Connecting with your favourite
gadget through subscription.
Theme: Our Security, Your Safety!
Objectives:
Objectives:
By participating in this campaign, users will get
additional free subscriptions on their gadgets.
Sharing picture/video posts of the users'
experience on social media with
#GadgetForAll
#InstaRent
Here, we'll provide an awareness campaign to the
tech-savvy customers who need cybersecurity
and transparency support for their gadgets from
the InstaRent products.
It is a one-month period campaign that will be
launched during Cyber Security Month (October).
18. Year 1st 2nd 3rd 4th 5th
Lead Generation 50K 75K 225K 337.5K 1.013M
Customer Number 10K 15K 45K 67.5K 202.5K
Revenue 15 Crore 22.5 Crore 67.5 Crore 1013 Crore 3038 Crore
Total Revenue 5100 Crore0
Categories Cost Budget Narative
1st Year Cost
Hardware 30 Crore Device Buying Cost
Operation 3.6 Crore
Operative cost per
month 3000000,
12 months
Marketing 20.1 Crore
60% of the fixed
assests
Software 1 Crore AI & Block Chain
Intital
Investment
Total Cost 54.8 Crore
Operation cost per year BDT 60 Crore
Marketing cost per year BDT 20 Crore
Operation cost
for the next 4 year
BDT 2400 Crore
Marketing cost for the next 4 year BDT 80 Crore
Hardware cost
for the next 4 year
BDT 97. 5 Crore
Total cost for 5 year BDT 4720 Crore
Total Turnover in 5 year BDT 5100 Crore
Profit BDT 37.74 Crore
Profit Percetentage 7.991360691
Finacial
Projection
19. Initial
Investment
Required
BDT
54.8 Crore
Targetted Seed
Fund
BDT
10 Crore
Bank Loan
BDT
44.8 Crore
Market
Valuation for
BDT
1000 Crore
30%
Good Stratagist
50%
Who like to invest in
Block Chain & Circular
Economy
20%
Well Known in the Tech
Industry
Weightage criteria
while selecting an
investor
Fundraising
After 2 years we will launch our initial public offering(IPO), Where we will
generate funding by selling 5-6% of our company share
We will look for an "Strategic Investor"
20. 1st Year 2nd Year
Operation Team 5 Members 5 Old Members+ 4 New Hire
Procurement
Team
3 Members + External Agency 3 Old Members + 1 New Hire+External Agency
Marketing Team 2 Member +External Agency 2 Old Members+ 2 New Hire + External Agency
Sales Team 5 Members 5 Old Members + 3 New Hire
Tech Team 3 Member+ External Agency 2 old Members + External Agency + 2 New Hire
Distribution
team
2 Member + External Agency 2 Old Member + External Agency+ 1 New Hire
The Team
Rajin
Redowan
F O U N D E R &
C E O
Md. Ahsanul
Mobin
C O O &
W E B S I T E
D E V E L O P E R
Faiaz
Abdullah
C F O &
G R A P H I C
D E S I G N E R
Hiring Plan for Next 2 Years (Full Time Employee)