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Mass media intro

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Mass Media -ppt Introduction to the course

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Mass media intro

  1. 1. Introduction to Mass MediaAiden Yeh, PhDAsst ProfessorWenzao Ursuline College of Languages
  2. 2. What is Mass Media?  refers to every medium or source which is used to connect and communicate with a large number of people at once.Image Source: http://www.deliberation.info/wp-content/uploads/2012/07/mass-media.jpg
  3. 3. Mass Media  Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.Image Source: http://operadewa.files.wordpress.com/2012/02/mass-communication.jpg
  4. 4. What forms Media?Image source: http://artofcyberdribble.blogspot.tw/2012/06/mass-medias-influence-on-our-social.html
  5. 5.  Close to 40% of one’s day is taken up by consuming mediaImage source: http://imo.thejakartapost.com/jaesarahman/files/2012/03/cartoonmediabrainwashdaviddees.jpg
  6. 6.  “The mass media are becoming more and more pervasive and significant in terms of our social perceptions and interactions with our surroundings” (Lev, Emi 2006, p. 1).
  7. 7.  Give examples of Mass Media’s significance in peoples’ lives
  8. 8.  Advantages vs Disadvantages Functions of Mass media Social impact / change
  9. 9. Functions  - Media help to correlate or co-ordinate various parts of the social system by gathering and disseminating valuable information  - Media acts as powerful agents of socialization by transmitting society’s cultural heritage and its basic system of norms and values; media msgs are primarily about reinforcing shared ideals such as justice, individualism, democracy and respect for the law; also provide advice – tele-advising  - Media function as social control agents; by gathering information, the media engage in surveillance of the social environment  - Media provide pleasure and entertainment – tension management processSource: http://husky1.stmarys.ca/~evanderveen/wvdv/mass_media/theories.htm
  10. 10. Manifest Functions(intended consequences) - Selling a product - Making a profit - Maintain demand for goods and services essential to the continued growth of the capitalist economy - Something for everyone - Serve as collective memory of nation, selectively remembering, forgetting and reconstructing the past
  11. 11. Hidden & Unintended Functions - How do mass communication support the status quo? - What ideology, values and behaviours are reinforced – reinforces those associated with materialism & consumerism - What groups are coopted and which are excluded – homogenized the culture, muting differences between regions and social classes - How does mass media enhance or inhibit creativity? - How do conditions under which information and entertainment are produced affect the product - Gatekeeping function or agenda setting – the topics that come to the forefront of public attention: media executives decide what to cover, for how long, and in what context, appreciates an active role of the consumer
  12. 12. Media EthicsImage:http://www.upi.com/Top_News/World-News/2012/05/15/Rebekah-Brooks-faces-phone-hacking-charges/UPI-23471
  13. 13. Image: http://mediamagazine.in/sites/default/files/journalismforSale.jpg
  14. 14. Pros and Cons of Mass MediaSource: http://www.buzzle.com/articles/pros-and-cons-of-mass-media.html
  15. 15. Cons
  16. 16. Image: https://usu.instructure.com/courses/23678/files/726809/preview
  17. 17. Social Impact of Mass MediaImage: http://ars.els-cdn.com/content/image/1-s2.0-S0749379704000467-gr1.gif
  18. 18. Media HypeImage:http://l.yimg.com/bt/api/res/1.2/FpyJphhz14FXhrNy0cqjqQ--/YXBwaWQ9eW5ld3M7cT04NQ--/http://mit.zenfs.com/101/2012/02/linsanity-covers.jpg
  19. 19. Give other examples ofmedia hypes in Taiwan
  20. 20. Source: http://www.chowrangi.com/pakistani-journalists-on-payroll-of-us-state-department.html
  21. 21. References What is Mass Media? http://whatismassmedia.com/ The Role and Influence of Mass Media http://www.cliffsnotes.com/study_guide/The-Role-and-Influence-of-Mass-Media.topicArticleId-26957,articleI Mass media influence on our perceptions, http://artofcyberdribble.blogspot.tw/2012/06/mass-medias-influence-on-our-social.html The Influence of the media, http://learning.blogs.nytimes.com/category/lesson-plans/media-studies/the-influence-of-the-mass-media/ Media culture in Taiwan, http://asaa.asn.au/ASAA2010/reviewed_papers/Kao-Shi_Chi.pdf Pros and Cons of Mass Media, http://www.buzzle.com/articles/pros-and-cons-of-mass-media.html Theories of Mass Media, http://husky1.stmarys.ca/~evanderveen/wvdv/mass_media/theories.htm Taiwanese distrust media, http://www.taipeitimes.com/News/taiwan/archives/2006/10/26/2003333435 Editorial: The media has lost the public trust, http://www.taipeitimes.com/News/editorials/archives/2006/10/26/2003333468 TVBS Scandal, http://www.channelnewsasia.com/stories/eastasia/view/267249/1/.html Media Linsanity Excessive, http://www.taipeitimes.com/News/editorials/archives/2012/02/21/2003525978

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