2. GROUP MEMBERS
 SAMINA KOMAL
 NOMANA NAZ

3. EFFECTS OF

4. What is media?
 tools used to store and deliver information or
data.
 various media, content, buying and
placement for advertising.
 communications delivered over mass
electronic communication networks.
 Television (TV) is a widely used
telecommunication medium for transmitting
and receiving moving images.

5. STATEMENT OF THE PROBLEM
 Media is spreading anarchy in Pakistani
society by using acculturation as a tool which
is controlling our mind.

6. HYPOTHESIS
Media is a tool to change the way we were and
now the way we are.

7. OBJECTIVES
 Mainly we want to spread awareness about
what is presently happening within Pakistani
society what media wanted us to be.
 . Youth which is going to be the future of
Pakistan need to understand their
responsibilities as well.
 We want to put awareness about whatever
our media (specifically TV) is telling us is what
directly effects our values and culture.

8. SIGNIFICANCE OF THE STUDY
It is a small effort to put awareness among
youth and remind them their responsibilities.

9. RESEARCH METHODOLOGY
We conducted a survey through open ended
questionnaires.
Study area:
 The present study is conducted in Rawalpindi
city.
 The universe of the study is Per Mehr Ali
Shah University of Arid Agriculture.
 Because the focus of study is on effects of
media on youth, we concentrated on the
students of university.

10. Sampling:
 We used simple random sample technique.
 A sample of 50 respondents from University
of Arid Agriculture Rawalpindi is selected.
 The data is collected by using open ended
interview schedule.
 Variables of the study will be aggression,
watching cable TV habits, violence, and ethics
values.

11. DATA ANALYSIS:
 Qualitative data will be analyzed through
general ideas of the answers given by the
respondents.

13. RESULT:
 Learning aggressive attitudes and behaviors.
 Developing a fear of being victimized by
violence (also known as the "Mean World
Syndrome).
 Sense of hopelessness and disappointment.
 Creates a sense of anarchy and mental
disturbance among young generation of
Pakistan.

14. RESULT:
 Media bears a tremendous potential to shape
the collective mind set and psyche of a
nation.
 Our youth divide from inside, their unity
decreases and in turn they can’t fight their
external enemies.
 Media is a great source of spreading despair
and disappointment among our country and
that includes our own as well as international
media.

15. RESULT:
 The worst part of this situation is that Pakistani
media has also become a tool in hands of U.S.
and Indian media.
 Indian media is influenced by the U.S. media and
our media in turn is influenced by Indian media.
 That’s why they are spreading their beliefs and
ideas among our nation.
 This is destroying the minds of our youth.
Pakistani youth is far away from their religion,
ethics, language and culture just because of this
media brain washing.

16. CONCLUSION:
 The call of the time is to spread enlightenment
and encouragement among people.
 to tell them that still we have hope of retrieval
and revival of our society as well .
 Our nation is a strong nation ethically as well as
morally.
 . We are one of those few countries which are
rich in human as well as natural resources.
 We are one of the few countries in which large
number of population is young.

17. CONCLUSION:
 We need to motivate this youth in positive
manner by giving them a positive futuristic
approach.
 This can be done by portraying and visualizing
such documentaries, talk shows, dramas and T.V.
programs which shows them the right and
positive view of things and motivate them
towards the development of their country.
 These shows should spread awareness among
youth enabling them to recognize their enemies
as well as defend themselves against their traps.