The Film Process

PROCESS
April 10, 2017 THE FILM PROCESS 2
PRODUCTION
DISTRIBUTION
MARKETING
EXHIBITION

PRODUCTION
o  PRODUCION INVOLVES THE CREATION OF THE MEDIA PRODUCT & IS THE
RESPONSIBILITY OF THE PRODUCTION COMPANY
o  PREPRODUCTION PRODUCTION POSTPRODUCTION
o  BEFORE THIS STAGE FINANCE MUST BE ARRANGED

PRODUCERS
o  Producers are frequently the first person to become involved in
a project; they participate directly in all the main producing
phases; & see project through production, to post-production,
marketing & distribution.
o  The Producer’s is role to turn story
ideas into profitable cinematic
entertainment, and to persuade
others to share in his or her
commercial & creative vision.
Producers usually report to the
production company, or to the
Executive Producers appointed
to supervise the production on
behalf of the financiers &
Distributors.

PRODUCERS
RESPONSIBILITIES
Producers have overall
control on every aspect
of a film’s production,
bringing together the
screenwriters, directors,
cast, finances &
production team.
Their primary
responsibility is to foster
an environment in
which creative talents
of the cast & crew can
flourish – Producers are
therefore ultimately
accountable for the
success of the finished
film.
Producers many
responsibilities span all
four phases of
production.

DISTRIBUTION
PRODUCTION
AUDIANCE
THE INVISIBLE ART: process known only to those within the industry, barely
written about & also imperceptible to everyone else.
DISTRIBUTION

DISTRIBUTION
DISTRIBUTOR is a person who distributes the film through the theatres is called film distributor.
The distributor buys the “distribution rights” from the producer, mostly in the very beginning itself (or)
sometimes after previewing the final cut. However, the pre-acquiring of film distribution right is based
on the casting, crew, director, story and the producer’s past success. Also, Now days it is a usual
tendency in film distribution in India that the producers itself, distributing the films without a third party
(or) an independent film producer. They were implementing this method is because of avoiding the
distributor expenses. On the basis of entertainment tax and state-to-state connectivity, Film
Distribution Association of India divided the state provinces into 11 circuits for distributing the films.
Sometimes the distributors directly distribute films to all these Circuits, while other times the main
distributor rent (or) sell films to a local film distributor.

DISTRIBUTION
Indian production houses sell distribution rights based on territories both within and without India. They sell
them in advance, during production of the film, in order to raise money. This is also part of the reason the
Indian film industry is so extremely star focused, because they know stars can guarantee sales.

MARKETING
FILM PROMOTION is the practice of promotion specifically in the film industry, and usually
occurs in coordination with the process of film distribution. Sometimes called the press junket or film
junket, film promotion generally includes press releases, advertising campaigns, merchandising,
franchising, media and interviews with the key people involved with the making of the film, like actors
and directors. As with all business, it is an important part of any release because of the inherent high
financial risk; film studios will invest in expensive marketing campaigns to maximize revenue early in the
release cycle. Marketing budgets tend to equal about half the production budget. Publicity is
generally handled by the distributor and exhibitors.

MARKETING
Badrinath Ki
Dulhania
Jolly LLB 2 Raees Kaabil Dangal
Print & Advertising Budget 12 15 20 20 25
Production Budget 30 30 65 40 100
* In Crores

MARKETING
TECHNIQUES
IN THEATERS
TELEVISION &
RADIO
INTERNETPRINT
MERCHANDISING

MARKETING
IN THEATERS
o  Trailers are a mainstay of film promotion, because they are delivered directly to movie-goers. They screen
in theatres before movie showings. Generally they tell the story of the movie in a highly condensed
fashion compressing maximum appeal into two and half minutes
o  Film posters
o  Slideshows - stills, trivia, and trivia games from the film, shown between movie show times.
o  Standees (freestanding paperboard life-size images of figures from the film)
o  Cardboard 3D displays, sometimes producing sound

MARKETING
TV & RADIO
o  Hollywood movie distributors spend about $4 billion a year to buy paid advertising (30-second TV commercials,
newspaper ads, etc.) and over half that total is placed on broadcast and cable TV, which are the main vehicles for
advertising movies to audiences
o  Product placement: paid active or passive insertion (as on-set posters, and action figures) of film brand in drama or sitcom
shows, or as passing mentions in dialogue
o  Extended placement: full episodes of television talk shows (Oprah), entertainment news programs
(ET), or network news programs (20/20), devoted to compensated exposure of the film,
stars, clips, director, etc.
o  Production and paid broadcast of behind-the-scenes documentary-style shows, the type
of which are mainly produced for HBO, Showtime, and Starz
o  Advance trailers, longer previews, or behind-the-scenes footage on rental videos
and DVDs

MARKETINGINTERNET
o  Virtual relationship hyperlink marketing, wherein a major search engine (like Yahoo's main page) offers articles seemingly
presenting interesting news related items, but which are actually back-end loaded with a links page containing multiple
"mental references" to film characters, storylines or products
o  Creation of standalone studio-sponsored per-film websites such as "example-the-movie.com".
o  Online digital film screeners: These digital film screeners have the benefit of letting you send individual copies of your film
or a promo to the press, sales agents, distributors etc.
o  Viral marketing: free distribution of trailers on movie-oriented websites and video
user-generated-content websites, and rapid dissemination of links to this content by email and
blogs. Includes alleged leakage of supposed "rushes" and "early trailers" of film scenes.
Sometimes, the efforts go further such as in the lead time to the successful
premiere of the film, The Muppets which was preceded by several original film
shorts on YouTube over a number of years while the film was in production.
o  Creation of Internet Marketing campaign using Paid Advertisement and Social
Media Marketing

MARKETING
PRINT
o  Paid advertisement in newspapers, magazines, and inserts in books
o  Cross-promotion of original book or novelization, including special printings, or new cover jackets ("Now a
major motion picture.")
o  Comic special editions or special episodes

MARKETING
MERCHANDISING
o  Paid co-branding (Eragon in American Chopper-two episodes), or co-advertising (Aston Martin and
James Bond films) of a product with the film
o  Promotional giveaways: branded drink cups, toys, or food combinations at fast food chains

EXHOBITION
o  Exhibition is the retail branch of the film industry
o  What the exhibitor sells is the experience of a film (and, frequently, concessions like soft drinks &
popcorn)
o  Because exhibitors to some extent control how films are programmed, promoted, and presented to
public, they have considerable influence over the box-office success and more importantly, the
reception of films
o  Exchange is about the relationship between the audience and institution and what they ‘do’ with
the exhibition

EXHOBITION
CINEMA
TONIGHTSHOW
T H E A T R E
Exhibition is divided into two section:
CINEMA HOME

EXHOBITION
According To Film Glossary, a person who owned theatre is called an Exhibitor. There are two ways an
exhibitor, getting right to display a film in their theatre. The first method is, on the basis of a pre-
agreement with a distributor hire theatre to showcase their films. The Second method is, the releasing
centres (A Class Theatres) give advance money payment (theatre advance) to distributors for getting
the right to display that particular film in their theatre . Above, the Secondly explained method of Film
Releasing is dependable on the basis of cast and crew; sometimes it is based on the tie-up between Film
Distributor and Exhibitor. Distributors get the return from the theatre and it is known as “Distribution Right”.
The ‘Distribution right’ is calculated on the basis of an agreement with the theatre owner/Exhibitor
Association and film distributor, as the way IN THE NEXT SLIDE mentioned tabular column shows.

EXHOBITIONNO DURATION PROFIT PERCENTAGE SHARING
1 First week after the releasing of film 65%/35% (Means 65% of profit share for
distributor and 35% of profit share is for
exhibitor)
2 Second week 60%/40% (Means 60% of profit share for
exhibitor)
3 Third week 55%/45% (Means 55% of profit share for
exhibitor)
4 Forth week 50%/50% (Means 65% of profit share for
exhibitor)
Hold Over: If, a Film not earns 70% of revenue from all of its three theatrical shows (A Day Count), then it is
called as ‘Hold Over’. In such a case there will be a 10% less in Profit Percentage Sharing of distributors in the
first week and 5% less in next two weeks.
After Five-seven weeks, the producer also has right in the ‘Distribution Share’. But, the condition is- if the
distributor buy the film wholly from a producer, then the producer is not entitled to get any theatrical
distribution share and satellite right (sometimes) from the distributor.

EXHOBITION
LIBRARY
FREE TV
DVD RETAIL
PAY TV/VoD
DVD RENTAL
HOSPITALITIES
CINEMAS
PROMOTIONAL SCREENINGS
COMMERCIAL
VENUE EXHIBITION
EXHIBITION AT HOME

Resources: http://filmmakersfans.com/profit-sharing-film-
distribution-process-in-india-bollywood/
https://en.wikipedia.org/wiki/Film_promotion

The Film Process

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