+
Marriott
Corporation: The
Cost of Capital
Corporate Finance
Professor Christopher Kummer
Case 2
GROUP
3
+
MARIOTT CORPORATION:
Financial Strategy
Manage rather than own hotel assets
Invest in projects that increase
shareholders value
Optimize the use of debt in capital
structure
Repurchase undervalued shares
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
THE ISSUE
CALCULATING WACC OF THREE
DIVISIONS
Lodging
Restaurant
Contract Services
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
CALCULATING WACC
To determine the opportunity cost of
capital for Marriot Corporation, three
inputs are required: debt capacity, debt
cost, and equity cost consistent with
the amount of debt.
The cost of capital depends on each
division.
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
DATA
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
Variables
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
Calculations
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
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The Cost of Equity
The Return on Equity (Re) was
calculated using the CAPM Model:
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
Re =
Risk Free Rate+
Beta*(Market Risk Premium)
+
The Cost of Equity
Risk Free rates employed in CAPM model:
 30YR US Gov’t Interest Rate for the Lodging
Division due to the long-term assets required in
the business
10YR US Gov’t Interest Rate for the
Restaurant Division due to the medium term
assets required
 1YR US Gov’t Interest Rate for the Contract
Services Division due to the very short terms
assets used in that business
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
Betas
Beta was re-levered for each division
using Hamada's equation and the
appropriate capital structure for the
division.
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
BL = BU * [1 + (1-T) * D / E]
+
Levered Betas
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
The Cost of Equity
The Long term Market Risk
Premium and the Long term Risk
Free Rate were applied in the
calculations for greater accuracy in
the estimation of risk.
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
Debt Capacity and the Cost of Debt
The Premium of Company Debt over
Gov’t Interest Rates were obtained
from the case study and used to
calculate Rd.
Equity / Capital and Debt / Capital were
simply calculated using the known D/E
ratios.
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
Cost of Capital
WACC was calculated using the
standard equation:
WACC =
Re * E/C + Rd * D/C * (1-tax rate)
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
WACC OF
THE
DIVISIONS
Division WACC
LODGING 7.60%
RESTAURANT 7.32%
CONTRACT
SERVICES
7.81%
MARRIOTT
CORP.
7.73%
Final Results
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+
WACC of the Divisions and
Consolidated
30/01/2015
Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer
+ GROUP 3
Jenni Bianchi
Toni Horn
Hervert Mendez
Lynette Mc Quiddy
Roshan Vaswani
Weiliang Zhang
30/01/2015 Marriott Corporation: The Cost of Capital
Corporate Finance - Professor Christopher Kummer

Marriot Corp Case

  • 1.
    + Marriott Corporation: The Cost ofCapital Corporate Finance Professor Christopher Kummer Case 2 GROUP 3
  • 2.
    + MARIOTT CORPORATION: Financial Strategy Managerather than own hotel assets Invest in projects that increase shareholders value Optimize the use of debt in capital structure Repurchase undervalued shares 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 3.
    + THE ISSUE CALCULATING WACCOF THREE DIVISIONS Lodging Restaurant Contract Services 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 4.
    + CALCULATING WACC To determinethe opportunity cost of capital for Marriot Corporation, three inputs are required: debt capacity, debt cost, and equity cost consistent with the amount of debt. The cost of capital depends on each division. 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 5.
    + DATA 30/01/2015 Marriott Corporation: TheCost of Capital Corporate Finance - Professor Christopher Kummer
  • 6.
    + Variables 30/01/2015 Marriott Corporation: TheCost of Capital Corporate Finance - Professor Christopher Kummer
  • 7.
    + Calculations 30/01/2015 Marriott Corporation: TheCost of Capital Corporate Finance - Professor Christopher Kummer
  • 8.
    + The Cost ofEquity The Return on Equity (Re) was calculated using the CAPM Model: 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer Re = Risk Free Rate+ Beta*(Market Risk Premium)
  • 9.
    + The Cost ofEquity Risk Free rates employed in CAPM model:  30YR US Gov’t Interest Rate for the Lodging Division due to the long-term assets required in the business 10YR US Gov’t Interest Rate for the Restaurant Division due to the medium term assets required  1YR US Gov’t Interest Rate for the Contract Services Division due to the very short terms assets used in that business 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 10.
    + Betas Beta was re-leveredfor each division using Hamada's equation and the appropriate capital structure for the division. 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer BL = BU * [1 + (1-T) * D / E]
  • 11.
    + Levered Betas 30/01/2015 Marriott Corporation:The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 12.
    + The Cost ofEquity The Long term Market Risk Premium and the Long term Risk Free Rate were applied in the calculations for greater accuracy in the estimation of risk. 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 13.
    + Debt Capacity andthe Cost of Debt The Premium of Company Debt over Gov’t Interest Rates were obtained from the case study and used to calculate Rd. Equity / Capital and Debt / Capital were simply calculated using the known D/E ratios. 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 14.
    + Cost of Capital WACCwas calculated using the standard equation: WACC = Re * E/C + Rd * D/C * (1-tax rate) 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 15.
    + WACC OF THE DIVISIONS Division WACC LODGING7.60% RESTAURANT 7.32% CONTRACT SERVICES 7.81% MARRIOTT CORP. 7.73% Final Results 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 16.
    + WACC of theDivisions and Consolidated 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer
  • 17.
    + GROUP 3 JenniBianchi Toni Horn Hervert Mendez Lynette Mc Quiddy Roshan Vaswani Weiliang Zhang 30/01/2015 Marriott Corporation: The Cost of Capital Corporate Finance - Professor Christopher Kummer

Editor's Notes

  • #7 I’ve never heard of an inverse hamada equation. I googled it but couldn’t find it. Maybe it’s just me. I would have just put using the formula for unlevered beta instead of inverse hamada equation, but either way, I’ll go with whatever you decide  I tried to fix it on excel and put it here to show you how it would have looked but I couldn’t transfer it right. I’m not sure how you transferred this image. I tried dragging it and it did not look anywhere near how yours does. My numbers were all over the place.
  • #13 Why did we used long term?