SIEMENS BRIBERY SCANDAL
Siemens AG is a German multinational conglomerate company headquartered in
Founders: Werner von Siemens & Johann George Halske (1847)
Organized into 19 Divisions & five main Sectors:
Siemens and its subsidiaries employ approximately 4,00,000 people across
Listing: Frankfurt Stock Exchange (Primary)
Munich, Germany. It is the largest Europe-based electronics and electrical
engineering company.
Industry, Energy, Healthcare, Infrastructure & Cities, & Siemens Financial Services.
nearly 190 countries and reported global revenue of approx € 73.5 billion for the year of
2011 of which more than half were found corrupt.
New York stock Exchange (Secondary)
SIEMENS
THE GUILTY PARTY
HEINRICH VON
PIERER
Manager of Siemens
KLAUS
KEINFIELD
CEO of Siemens
REINHARD
SEIKACZEK
Manager of Siemens
BUNDESPOLIZEI
German Police
IMPORTANT
STATEMENTS
BY THE STAKEHOLDERS "Based on our investigation so far, we have
reason to suspect that Siemens ran black
accounts ... that allowed it to open new markets
through secret payments to potential and
existing business partners".-Horst Vigener
"Many people within Siemens knew about the
method of payment. Getting a contract isn't
easy.“ -Jeanette Balmer
"What hopefully will come out of the Siemens affair is
that senior business leaders, when they see what
happened to Siemens in terms of fines and the lost
reputation of individuals like von Pierer or Kleinfeld, is
that they will say 'OK, we need to start taking this
seriously'".-Jermyn Brooks
AROUND 40 WHISTLEBLOWERS
GAVE INCRIMINATING EVIDENCE
WHEN DISASTER
STRUCK...
BRIBES
$5 BILLION
IN BRIBES TO WIN A MOBILE PHONE
CONTRACT IN BANGLADESH
$40 MILLION
IN BRIBE TO SENIOR OFFICIALS IN
NIGERIA FOR GOVERNMENT CONTRACTS
$12.7 BILLION
IN BRIBES TO
WIN A $1 BILLION CONTRACT TO
PRODUCE NATIONAL IDENTITY CARDS
$20 MILLION
TO SENIOR GOVERNMENT OFFICIALS
TO
BUILD UNAUTHORIZED POWER PLANTS
$16 MILLION $14 MILLION
IN VENEZUELA FOR URBAN
RAIL LINES
IN CHINA FOR MEDICAL
EQUIPMENT
RISK MANAGEMENT
CONCEPTS INVOLVED
LEGAL RISK- "Everybody does it‟ OR "It's simply part of the culture in some countries‟ : It was
COUNTRY RISK – possibility that a foreign country may be unable or unwilling to fulfill its
............................. obligations towards a foreign lender, investor or exporter
POLITICAL RISK – Siemens withdrawing from any of the 190 countries where the risk of being
GOVERNANCE RISK - Employees detained by prosecutors said bribery was a normal business
COMPLIANCE RISK - Siemens compliance at 0% in 2007
legal before 2000
asked for bribes is too great
practice known about by senior management.
GOOD MORAL ETHICS
$0.0
BRIBE
$4.4M
ETHICAL DILLEMA
SWOT ANALYSIS
S W
O T
WeaknessesWeaknessesWeaknesses
Corruption
at Siemens was apparently
deeply embedded in its
business culture
ThreatsThreatsThreats
Siemens believed that if they
do not participate in bribery
activities they would
lose jobs, profits, and
reputation of being a leading
German electronics firm
OpportunitiesOpportunitiesOpportunities
Siemens gained a large lump
profit and longevity of its
business by conducting
bribes. Bribery was not illegal
in Germany
StrengthsStrengthsStrengths
Executives
were educated about how to
remain profitable and distort
competition
Learnings from the case
A strong ethical
culture is critical
for
effective
corporate
governance
1
Senior executives
need to know
what is
going on
throughout the
organization
2
Strong internal
control is more
important in
a widely dispersed
and decentralized
company
3
A focus on
“making the
numbers” will
never
be successful in
the long run
4
WHAT DID SIEMENS GAIN BY
INTRODUCING CONTROLS TO
MINIMIZE THE LIKELIHOOD OF
CORRUPTION?
WHAT DOES THE CASE
SUGGEST IS THE VALUE OF
ETHICAL BEHAVIOR?
 
MY OPINION ON THE DECISION TAKEN BY
SIEMENS
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BRIBEPAY-OFF
PAY-OFF
PAY-OFF BACK-
BACK-
BACK-
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HANDLE
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HUSH
HUSH
MONEY
MONEY
MONEY
SUJITHA N
II BCOM

Siemens bribery case study

  • 1.
  • 2.
    Siemens AG isa German multinational conglomerate company headquartered in Founders: Werner von Siemens & Johann George Halske (1847) Organized into 19 Divisions & five main Sectors: Siemens and its subsidiaries employ approximately 4,00,000 people across Listing: Frankfurt Stock Exchange (Primary) Munich, Germany. It is the largest Europe-based electronics and electrical engineering company. Industry, Energy, Healthcare, Infrastructure & Cities, & Siemens Financial Services. nearly 190 countries and reported global revenue of approx € 73.5 billion for the year of 2011 of which more than half were found corrupt. New York stock Exchange (Secondary) SIEMENS
  • 3.
    THE GUILTY PARTY HEINRICHVON PIERER Manager of Siemens KLAUS KEINFIELD CEO of Siemens REINHARD SEIKACZEK Manager of Siemens BUNDESPOLIZEI German Police
  • 4.
    IMPORTANT STATEMENTS BY THE STAKEHOLDERS"Based on our investigation so far, we have reason to suspect that Siemens ran black accounts ... that allowed it to open new markets through secret payments to potential and existing business partners".-Horst Vigener "Many people within Siemens knew about the method of payment. Getting a contract isn't easy.“ -Jeanette Balmer "What hopefully will come out of the Siemens affair is that senior business leaders, when they see what happened to Siemens in terms of fines and the lost reputation of individuals like von Pierer or Kleinfeld, is that they will say 'OK, we need to start taking this seriously'".-Jermyn Brooks AROUND 40 WHISTLEBLOWERS GAVE INCRIMINATING EVIDENCE
  • 5.
  • 6.
    BRIBES $5 BILLION IN BRIBESTO WIN A MOBILE PHONE CONTRACT IN BANGLADESH $40 MILLION IN BRIBE TO SENIOR OFFICIALS IN NIGERIA FOR GOVERNMENT CONTRACTS $12.7 BILLION IN BRIBES TO WIN A $1 BILLION CONTRACT TO PRODUCE NATIONAL IDENTITY CARDS $20 MILLION TO SENIOR GOVERNMENT OFFICIALS TO BUILD UNAUTHORIZED POWER PLANTS $16 MILLION $14 MILLION IN VENEZUELA FOR URBAN RAIL LINES IN CHINA FOR MEDICAL EQUIPMENT
  • 7.
    RISK MANAGEMENT CONCEPTS INVOLVED LEGALRISK- "Everybody does it‟ OR "It's simply part of the culture in some countries‟ : It was COUNTRY RISK – possibility that a foreign country may be unable or unwilling to fulfill its ............................. obligations towards a foreign lender, investor or exporter POLITICAL RISK – Siemens withdrawing from any of the 190 countries where the risk of being GOVERNANCE RISK - Employees detained by prosecutors said bribery was a normal business COMPLIANCE RISK - Siemens compliance at 0% in 2007 legal before 2000 asked for bribes is too great practice known about by senior management.
  • 9.
  • 10.
    SWOT ANALYSIS S W OT WeaknessesWeaknessesWeaknesses Corruption at Siemens was apparently deeply embedded in its business culture ThreatsThreatsThreats Siemens believed that if they do not participate in bribery activities they would lose jobs, profits, and reputation of being a leading German electronics firm OpportunitiesOpportunitiesOpportunities Siemens gained a large lump profit and longevity of its business by conducting bribes. Bribery was not illegal in Germany StrengthsStrengthsStrengths Executives were educated about how to remain profitable and distort competition
  • 11.
    Learnings from thecase A strong ethical culture is critical for effective corporate governance 1 Senior executives need to know what is going on throughout the organization 2 Strong internal control is more important in a widely dispersed and decentralized company 3 A focus on “making the numbers” will never be successful in the long run 4
  • 12.
    WHAT DID SIEMENSGAIN BY INTRODUCING CONTROLS TO MINIMIZE THE LIKELIHOOD OF CORRUPTION? WHAT DOES THE CASE SUGGEST IS THE VALUE OF ETHICAL BEHAVIOR?
  • 13.
      MY OPINION ONTHE DECISION TAKEN BY SIEMENS
  • 14.
  • 15.