The document provides tips for starting a new business or product, including making meaning, crafting a mission statement or mantra, differentiating yourself in the market, defining your business model, setting milestones and tasks, hiring the right people, lowering adoption barriers, seeding the product, and not being discouraged by skeptics. Some of the key recommendations are to increase quality of life, prevent losing something good, think differently, keep business models simple, hire people better than yourself, flatten the learning curve, enable test drives, and find influencers to help spread the word.
7. “The mission of Wendy’s is to deliver
superior quality products and services
for our customers and communities
through leadership, innovation, and
partnerships.”
9. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”
10. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”
• Nike “Authentic athletic performance”
11. • Wendy’s “Healthy fast food”
• FedEx “Peace of mind”
• Nike “Authentic athletic performance”
• Target “Democratize design”
12. “We exist to professionally build long-
term high-impact sources so that we
may endeavor to synergistically
leverage existing effective deliverables
to stay competitive in tomorrow’s
world.”
Dilbert Mission Statement Generator
48. “I think there is a world market for maybe five
computers.”
Thomas Watson
Chairman, IBM
1943
49. “This telephone has too many shortcomings
to be seriously considered as a means of
communication. The device is inherently of
no value to us.”
Western Union internal memo
(1876)
50. “There is no reason why anyone would want a
computer in their home.”
Ken Olsen
Founder, Digital Equipment Corp.
1977
51. “It’s too far to drive, and I don’t see how it can
be a business.”
Guy Kawasaki
Bozo