The document discusses the importance of innovation and adaptability in organizations to prepare for future market opportunities, emphasizing the need to embrace change and prioritize outcomes over outputs. It provides various examples, including disruptive companies like Uber and Airbnb, and highlights the critical role of understanding customer needs and creating unique value propositions. The key takeaways include seeking change, changing perspectives, and focusing on meaningful purposes rather than just profit.

1. INNOVATION KEYNOTE
MELISSA FISHER

2. How Innovative & Forward-Thinking
Organizations Prepare For The Future

3. Accelerating Market = New Opportunities

4. How Innovative & Forward-Thinking
Organizations Prepare For The Future

5. Embrace Change | Seek Out Change
10
Ice Harvesting Ice Factory Refrigeration Modern Refrigerators
Companies that died defined themselves in terms of what they do, not by the benefits they provide

6. Embrace Change | Seek Out Change
10
Companies that eventually died
defined themselves in terms of
what they do, not by the
benefits they provide

7. Seek Out Change | Desire = Jump The
Curve
Multipurpose Use
Enhanced Features
Functionality
Intelligent
Complete
Totality of experience
Enhance humans
Intelligence assistance
Changes meaning
Empowers productivity
Strengthens Connection
Elegant
Empowering
Life changing
Life affirming
10

8. Change Perspective
9

9. Change Perspective
9
Founded in 1775

10. Change Perspective
9

11. Change Perspective
9

12. Change Perspective
PHOTO TAKEN:
SUNDAY, January 5th
9

13. Change Perspective : REMEMBER
REALITY
9

14. Don’t Get it Perfect. Get it Going.
8

15. Don’t Get it Perfect. Get it Going.
2013
Focus on outcomes,
not outputs.
— Andy Hines & Peter Bishop
Thinking About The Future
Guidelines for Strategic Foresight
8

16. Iterations – It's a Journey, Not a
Destination
7

17. Iterations – It's a Journey, Not a
Destination
7
Opportunity is missed by
most people because it
is dressed in overalls and
looks like work.
-Thomas A. Edison
Thomas Edison's teachers said he was "too stupid to learn
anything." He was fired from his first two jobs for being "non-
productive."
As an inventor, Edison made 1,000 unsuccessful
attempts at inventing the light bulb.

18. Activity vs Impact
6
Secret: Magic Bullets Are A Myth

19. Activity vs Impact
6

25. 2011
Uber Service in NYC

27. Activity vs Impact
 80,000 cab on drivers in NYC
 Sending riders on 1 million trips each day
 CEO Travis Kalanick said they are adding
50,000 new drivers per month
 UBER has more registered drivers in NYC
than registered Taxi drivers AND DOES
NOT OWN ANY VEHICLES
6 DISTRUPTOR

31. Activity vs Impact
These are the 7 Tenets of Taxi Terry:
1. Set high expectations–then, exceed them!
2. Delivering what helps the customer . . . helps you.
3. Customers are people–so, personalize the
experience.
4. Think logically–then act creatively and
consistently.
5. Make the customer the star of your show!
6. Help your customers to come back for more.
7. Creating joy for your customer will make your
work–and life–more joyful!
6 THE REAL DISTRUPTOR
FRANCHISE SALES: “If you want to be more than just a job title, Taxi Terry will inspire you to be better
at what you do and become the best in your field.”

32. 146 hotels around the world,
worth an estimated $13.5 billion
Bloomberg reported, Feb 26, 2016

34. Willard J. Marriott
Founder

35. Willard J. Marriott,
Founder
• 3,916 hotel properties
• Properties are managed, franchised, or
licensed
• 30 leading brands including Ritz Carlton

36. J.W. “Bill” Marriott, Jr. (left)
Executive Chairman
Arne M. Sorenson (right)
President and Chief Executive Officer
MARRIOTT 2015
5 Years Ago

38. November 2012, Airbnb launched "Neighborhoods“
a travel guide of 23 cities helpline travelers choose
safe neighborhood in which to stay

39. Activity vs Impact
 Company has over 6 million lodging listings
 In 100,000 Cities
 +200 Countries
 Has facilitated over 260 Million check-ins . . .
AND OWNS NO REAL ESTATE
 2017 estimated Value $38 Billion (Forbes March 2018)
DISTRUPTOR
6 DISTRUPTOR

43. The Market Defines You. (Not Your Plan)
5

44. Polarize People. Instill Deep Passion.
Raving Fans
4

45. Polarize People. Instill Deep Passion.
4

46. Niches Yield Riches
3

47. Niches Yield Riches
Value
Unique
NOT SEEN AS UNIQUE
PEOPLE SEE LIMITED VALUE
HIGHTLY UNIQUE
BUT LIMITED PEOPLE SEE VALUE
GREAT VALUE BUT
PEOPLE SEE LIMITED UNIQUENESS
MUST COMPETE ON PRICE
HIGHTLY UNIQUE
& PEOPLE SEE VALUE
3

48. Niches Yield Riches
Value
Unique
NOT SEEN AS UNIQUE
PEOPLE SEE LIMITED VALUE
HIGHTLY UNIQUE
BUT LIMITED PEOPLE SEE VALUE
GREAT VALUE BUT
PEOPLE SEE LIMITED UNIQUENESS
MUST COMPETE ON PRICE
HIGHTLY UNIQUE
& PEOPLE SEE VALUE
3

49. Niches Yield Riches
Value
Unique
NOT SEEN AS UNIQUE
PEOPLE SEE LIMITED VALUE
HIGHTLY UNIQUE
BUT LIMITED PEOPLE SEE VALUE
GREAT VALUE BUT
PEOPLE SEE LIMITED UNIQUENESS
MUST COMPETE ON PRICE
HIGHTLY UNIQUE
& PEOPLE SEE VALUE
3

50. Niches Yield Riches
Value
Unique
NOT SEEN AS UNIQUE
PEOPLE SEE LIMITED VALUE
HIGHTLY UNIQUE
BUT LIMITED PEOPLE SEE VALUE
GREAT VALUE BUT
PEOPLE SEE LIMITED UNIQUENESS
MUST COMPETE ON PRICE
HIGHTLY UNIQUE
& PEOPLE SEE VALUE
3

51. Niches Yield Riches
Value
Unique
NOT SEEN AS UNIQUE
PEOPLE SEE LIMITED VALUE
HIGHTLY UNIQUE
BUT LIMITED PEOPLE SEE VALUE
GREAT VALUE BUT
PEOPLE SEE LIMITED UNIQUENESS
MUST COMPETE ON PRICE
HIGHTLY UNIQUE
& PEOPLE SEE VALUE
3

52. Niches Yield Riches
Value
Unique
NOT SEEN AS UNIQUE
PEOPLE SEE LIMITED VALUE
HIGHTLY UNIQUE
BUT LIMITED PEOPLE SEE VALUE
GREAT VALUE BUT
PEOPLE SEE LIMITED UNIQUENESS
MUST COMPETE ON PRICE
HIGHTLY UNIQUE
& PEOPLE SEE VALUE
3

53. Niches Yield Riches
3

54. Create A Rally Cry | Mantra With Meaning
Wendy's mission statement is
“to deliver superior quality products
and services for our customers and
communities through leadership,
innovation and partnerships.”
Quality is our Recipe – 1969.
Where's the beef? – 1984.
The best burgers and a whole lot more – 1990.
It's Better Here – 2004.
Eat Great, Even late – 2004.
Do What Tastes Right – 2005.
It's waaaay better than fast food. It's Wendy's – 2008.
2

55. Create A Rally Cry | Mantra With Meaning
Healthy Fast Food
2

56. Create A Rally Cry | Mantra With Meaning
Healthy Fast Food
2
Healthy Food Fast

57. Create A Rally Cry | Mantra With Meaning
Authentic Athletic Performance
Selection, Price & Convenience 24/7 Peace Of Mind
2

58. Desire To Make Meaning Over Money
• Democratize Computers
• Easy to use computers
• Use by all ages
• Democratize Information
• The worlds knowledge
• Searchable, accessible, fast
• Democratize eCommerce
• Anyone can open store online
• Buying & selling made simple
1

59. MISSION:
Indiana Wesleyan University is a
Christ-centered academic
community committed to changing
the world by developing students in
character, scholarship,
and leadership.
Desire To Make Meaning Over Money
1
Examples
MISSION:
Houghton College provides an
academically challenging, Christ-
centered education in the liberal arts
& sciences to students from diverse
traditions and economic
backgrounds and equips them to
lead and labor as scholar-servants
in a changing world.

60. The path to success
isn’t a straight line:
it’s a spiral.
You continually come back to things
you thought you understood and see
deeper truths.

61. Top 10 Recap
10. Seek Out Change
9. Change Your Perspective
8. Don’t have to get it right. You just have to get it going.
7. Iterative process to innovate
6. Impact vs Activity
5. Listen to the Market
4. Polarize People
3. Niches Yield Riches
2. Create a Rally Cry
1. Desire To Make Meaning Over Money

62. "Commit to the LORD whatever you do,
and your plans will succeed."
Proverbs 16:3
See You Again @ 8 AM
(Breakfast Served at 7:30)
Melissa Fisher, Managing Partner
Call us at 740-2PEAKRD | 740-273-
2573
melissa@PeakRoad.com
/in/melissafisher7/