The document provides an analysis of Wendy's mission and vision statements and corporate business processes. It summarizes Wendy's founding and growth while staying true to its vision of quality, customer service, and community involvement. It also discusses Dave Thomas' values and how he founded the Dave Thomas Foundation for Adoption to support children in foster care. The document includes an ICOM model of a Deltona, Florida Wendy's restaurant business processes and inputs/outputs. It analyzes the competitive forces for a Wendy's restaurant in Deltona using Porter's five forces model.

1. Table of Contents: 1. Corporate mission and vision statements 2. Analysis of mission and vision of business 3. Corporate business processes 4. Value chain model 5. Business ICOM processes 6. Competitive forces analysis 7. ICOM model for Deltona, Fl restaurant Analysis of Mission Statement The Wendy’s restaurant was founded in Columbus, Ohio by Dave Thomas and John T. Schuessler on November 15, 1969. Dave Thomas had a vision to deliver a quality product, emphasizing customer service and a commitment of giving back to the community. As of 2010, Wendy’s/ Arbys Corporation have grown to include more than 6,650 restaurants, consisting of corporate run and franchise owners. (Wendys.com) Though the company has grown, it still stays true to its vision of quality, customer service, and community. Dave Thomas said “Quality is our Recipe” and felt so strongly about this, he made it a permanent part of Wendy’s logo. Dave’s values in the business world may seem a little old fashion, but he believed and practiced sayings like “Do the Right Thing and Treat People with Respect” Dave lived by the Golden Rule: Treat other the way you want to be treated. He simplified this saying, “Just Be Nice.” (Dave’s Way) Dave Thomas summed up the business in these words: “Whether you sell hamburgers or computer, we’re all in the customer service business. Our goal must be to exceed our customers’ expectations every day.” Having focused on the bigger picture, Wendy’s has been able to survive the highly competive fast food business and has made its brand recognition an asset, which adds to its competitive advantage. Analysis of Vision Statement With the success of Wendy’s, there came opportunities to fulfill the rest of Wendy’s mission statement. “Profit is Not a Dirty Word. There’s noting wrong with making a profit and taking pride in your success. Profit in business means growth and opportunities. It also means being able to share your success with your team and your community.” (Dave Thomas) Being adopted as an infant, Dave felt a strong, personal tie to children waiting in foster care. He strongly believed that every child should have a perminate home and loving family. (Wendys.com) Dave Thomas founded the Dave Thomas Foundation for Adoption www.davethompsonfoundationforadoption.org and used his popularity to draw attention to this cause close to his heart. Wendy’s thru the Dave Thomas foundation also sponsors the 3 tour challenge www.wendys3tour.com , Wendy’s Wonderful Kids, and Wendy’s High School Heisman Program, which recognizes the nation’s most esteemed high school senior men and women for excellence in academics, athletics, and leadership. www.wendyshighschoolheisman.com Wendy’s Mission Statement: “ To deliver superior quality products and services for our customer and communities through leadership, innovation and partnerships.” Wendy’s Vision Statement: “ To be the quality leader in everything we do.” Wendy’s mission and vision statements courtesy of Jane Frazier- Customer Service Supervisor- Wendy’s International Wendy’s/ Arbys Corporation – NYSE - (WEN) A detailed analysis by Karl Martyn Last revised: 3/2/2011

2. Marketing Sales Advertising Policies and procedures concerning handling and storing products and brand standards. Inbound logistics of Commodities and printed products Training and support of employees and franchise owners. Customer service policy Institute global marketing, advertising, and community programs Maintenance of real estate, licensing, and utilities. Outbound logistics to corporate run and franchise restaurants. Preparation of meals as orders are processed. Delivery of meals to customers. Ensure quality, consistency, and customer satisfaction. Wendy’s/ Arby’s Corp. NYSE- WEN Wendy’s Corporate Business Process Board of Directors President Financial operations R &D activities Human resources Franchise operations procurement

3. Threat of new entrants The ability to enter into the restaurant business in Deltona is relatively inexpensive. The problem facing new entries will be the ability to gain enough business without name brand recognition. Once enough new customers try the food and service, the ability of marketing to gain feedback and make adjustments may be the key to its future success. Buyer power (Bargaining power of buyers) At Wendy's there is something for everyone. Wendy's offers made to order hamburgers, chicken sandwiches, a variety of tasty, healthy salads, fries, chili, chicken nuggets, Coke and dairy products, and frozen deserts. Marketing has instituted the dollar menu, half meals, 500 cal or less meals, and regular sized combo meals. Wendy's is also open until 2am weekdays and until 3am Friday and Saturday nights to increase daily revenues and better accommodate buyers needs. Wendy's choices give buyers power over their personal dinning budget and overall experience. Supplier power (Bargaining power of suppliers) Having over 6,650 restaurants gives Wendy's buying power. Commodities are publicly traded and can fluctuate with supply, demand and market conditions. Wendy's has stricter standards concerning the treatment of animals and the pork, chicken, and meat products it buys. These stricter standards may limit the amount of suppliers, increasing costs. Wendy's international buys commodities, preprinted materials, and other products, then distributes these products to its stores and franchises. This buying power may help maintain an acceptable profit margin maintaining consistency and its brand recognition Treat of substitute products or services Wendy's introduced the square hamburger patty ,the single, double, and triple burger. Also, the Frosty, a delicious frozen chocolate or vanilla treat. Wendy's ability to R&D new alternatives, gives Wendy's classic burgers, chicken sandwiches, salads, and frozen deserts a new appeal. There are many hamburger fast food restaurants, but without quality food, outstanding customer service, and sense of community, building a new brand that will withstand the competitive nature of the food service business may be difficult to achieve. Dave Thomas said it best: "You can't have a clean floor with a dirty mop bucket. To be successful, you need to take care of the basics of your business and that means making sure you don't overlook the little details." Porter’s Competitive Forces Analysis of Wendy's Competitive Forces Deltona, Fl The presence of competitive forces in a particular industry, such as the restaurant industry, are going to be present, The ability of one restaurant to survive is due to its ability to recognize and deliver what the consumer wants, within a acceptable price point, while providing exceptional customer service. The following helps to demonstrate some of the competitive forces a Wendy's Restaurant in Deltona may encounter, as well as, any other town with multiple fast food chain restaurants.

4. Business ICOM Process INPUT: ▪ Fresh ground beef, chicken, and pork products ▪ Fresh produce, lettuce, tomatoes, onions, pickles, cucumbers, carrots, broccoli, and potatoes. ▪ Various, cheeses, French fries, nuts, fruits, and beans. ▪ Spices, sugar, oils, ketchup, mustard, mayonnaise, and sauces. ▪ Mixtures for frozen deserts, toppings, coke products and tea. ▪ Preprinted cups, napkins, wrappers, packaged utensils, sauces, croutons, dairy products and dressings. OUTPUT: ▪ Single, double, triple burgers, chicken sandwiches and wraps. ▪ Salads, baked potatoes, French fries, chicken nuggets and Chile. ▪ Chocolate and vanilla Frosty, Coke products, and fresh tea. Note: sandwiches, salads, sides and deserts also, available in junior portions. CONTROL: ▪ Trained manager to oversee quality, consistency, and customer service. ▪ Accountability for timely and correct orders. ▪ Processing of credit and debit purchases. ▪ Dinning room tables and trays cleaned. Trash removed from dinning area and kitchen. ▪ Floors, dishes, and equipment cleaned and checked to meet company and health department standards. ▪ Hire, train, and uniform employees. ▪ Manager reports daily sales and activates to appropriate supervisor. MECHANISM: ▪ Order, receive and store product from suppliers. ▪ Food is pre-prepped as required. ▪ Casher or drive thru person takes orders and accepts and processes payment. ▪ Meals are prepared to order under supervision of manager. ▪ Customer receives meal and customer satisfaction with a smile. Deltona, Fl ICOM Process INPUT: ▪ Fresh ground beef, chicken, and pork products ▪ Fresh produce, lettuce, tomatoes, onions, pickles, cucumbers, carrots, broccoli, and potatoes. ▪ Various, cheeses, French fries, nuts, fruits, and beans. ▪ Spices, sugar, oils, ketchup, mustard, mayonnaise, and sauces. ▪ Mixtures for frozen deserts, toppings, coke products and tea. ▪ Preprinted cups, napkins, wrappers, packaged utensils, sauces, croutons, dairy products and dressings. OUTPUT: ▪ Single, double, triple burgers, chicken sandwiches and wraps. ▪ Salads, baked potatoes, French fries, chicken nuggets and Chile. ▪ Chocolate and vanilla Frosty, Coke products, and fresh tea. Note: sandwiches, salads, sides and deserts also, available in junior portions. CONTROL: ▪ Trained manager to oversee quality, consistency, and customer service. ▪ Accountability for timely and correct orders. ▪ Processing of credit and debit purchases. ▪ Dinning room tables and trays cleaned. Trash removed from dinning area and kitchen. ▪ Floors, dishes, and equipment cleaned and checked to meet company and health department standards. ▪ Hire, train, and uniform local employees. ▪ Manager reports daily sales and activates to appropriate supervisor. Restaurant +supports local community activities. MECHANISM: ▪ Order, receive and store product from suppliers. ▪ Food is pre-prepped as required. ▪ Casher or drive thru person takes orders and accepts and processes payment. ▪ Meals are prepared to order under supervision of manager. ▪ Customer receives meal and customer satisfaction with a smile.