The document discusses the superficial measurements often imposed on women, emphasizing the importance of internal qualities instead. It includes insights on Wendy's commitment to quality, various market quotes, and principles for effective communication and presentation. The overarching theme highlights the need for authenticity and valuing unique contributions in innovation and business.

1. Guy Kawasaki

15. MEANING MAKE 1.

16. A woman is often measured by the things she cannot control. She is measured by the way her body curves or doesn ’t curve.

17. By where she is flat or straight or round. She is measured by 36-24-36 and inches and ages and numbers. By all the outside things that don ’t ever add up to who she is on the inside.

18. And so if a woman is to be measured, let her be measured by the things she can control, by who she is and who she is trying to become because as every woman knows, measurements are only statistics, and statistics lie.

20. MANTRA MAKE 2.

21. The mission of Wendy ’s is to deliver superior quality products and services for our customers and communities through leadership, innovation, and partnerships.

22. WENDY ’S “Healthy fast food”

23. WENDY ’S “Healthy fast food” NIKE “Authentic athletic performance”

24. WENDY ’S “Healthy fast food” NIKE “Authentic athletic performance” FEDEX “Peace of mind”

25. WENDY ’S “Healthy fast food” NIKE “Authentic athletic performance” FEDEX “Peace of mind” EBAY “Democratize commerce”

26. TO THE NEXT JUMP CURVE 3.

27. 1.0 HARVEST ICE

28. FACTORY 2.0 ICE

29. FRIDGE 3.0 ICE

30. the DICE ROLL 4 .

31. DEEP Fanning, Reef

32. INTELLIGENT MyKey (Ford)

33. COMPLETE LS, Lexus

34. ELEGANT Air (Apple)

35. BE CRAPPY DON ’T WORRY 5.

36. 100 FLOWERS LET BLOSSOM 6.

37. PEOPLE POLARIZE 7 .

38. BABY, CHURN CHURN 8 .

39. THYSELF NICHE 9.

40. Value Unique

41. Value Unique

42. Value Unique

43. Value Unique

44. Value Unique

45. Value Unique

46. Value Unique

47. Value Unique

48. FOLLOW 10 . RULE 10 20 30

49. 10 slides

50. 20 min

51. 30 point font This is 20 points This is 14 points This is 12 points

52. THE BOZOS GRIND DON ’T LET YOU DOWN 11.

53. I think there is a world market for maybe five computers. Thomas Watson Chairman, IBM 1943

54. This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us. Western Union internal memo 1876

55. There is no reason why anyone would want a computer in their home. Ken Olsen Founder, Digital Equipment Corp. 1977

56. It ’s too far to drive, and I don’t see how it can be a business. Guy Kawasaki Bozo

57. Resisting you is futile.

58. Innovation.alltop.com Copy: Gina@garage.com Slides: Duarte.com