Cosa sta evolvendo la shopping experience nel settore moda? Quali sono i nuovi trend dell'eFashion? Come valorizzare il “Made in Italy” grazie al digitale? Perché è importante realizzare una supply chain sempre più trasparente? In questa Digital morning parleremo dello scenario e delle opportunità della digitalizzazione nel settore moda a sostegno di innovazione e sostenibilità. Presentazione di Martina Capriotti - Co-founder di Mirta

1. Digital
morning
La digitalizzazione del fashion sostenibile e
l'evoluzione del buying wholesale

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All about me

3. Mirta is changing the way
high-end brands and retailers
sell and buy wholesale

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Speed > quality
Volumes = overbuying
Identical flawless products
The fashion industry is harming the planet

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The Modern
Consumer is
shouting

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To modern consumer
eager for fashion pieces:
Unique
Bringing fragmented
local artisanal brands
That’s why we launched MIRTA
6
Made to last
Ethically produced
🍀
🏅
🏅

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Uniqueness & inclusivity
Unique pieces to unlock
everyone’s creativity
Sustainability
From our core values to
production and operations
Storytelling & curation
We find the best brands and we
tell their stories
We work to have a positive impact on planet and local communities

8. 2019
Launch of the B2C platform
mirta.com to bring the best Italian
artisanal brands all over the world
2021
Raised a € 5M round of investment
and onboarded international
investors and advisors
2022
Focus on scalability of the B2B
platform and on becoming the
global wholesale leader in luxury
fashion
2021
Launch of B2B platform to connect
luxury brands with retailers all over
the world
We bring our experience from B2C to B2B

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Within 2025, 80% of all B2B sales interaction between
buyers and brands will happen digitally
The wholesale fashion luxury sector is projected to grow
steadily until 2025, with a annual growth of 25%
9
Sources: DHL EXPRESS UNCOVERS NEXT WAVE OF E-COMMERCE GROWTH - Press Release: Bonn, March 30, 2021
+25%
Millennials represent 73% of all B2B shopping decisions
80%
73%
Wholesale: a great opportunity

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Mirta benefits
Easy discovery
300+ brands and 8000+ SKUs in a few clicks
Net 60 days payment terms
Fintech partners help reduce working capital at order time
90 days free return
For products that do not meet expectations
No minimum order
Test brands without risk, high rotation of catalogue
Shorter delivery time
Made-to-order products ship 6 times faster
We revolutionize the wholesale market with our marketplace

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Bringing online an exclusive selection of emerging luxury brands
Brands identikit
Examples of our brands
Whispr
New D2C brand looking for alternative
selling platforms
Boldrini Selleria
Family-owned company with a historic
brand name
Ratti
Historic manufacture launching its
independent brand
Sustainability
Focus on ethical production and raw materials
Micro brands
With 0.5-15M capital range
High quality
Big focus on product and design
Artisanship
Production in-house and strong Made in

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We are more than just a digital platform
We solved all the pain points
of the wholesale orders
wholesale
WITH Mirta
wholesale
WITHOUT Mirta
Customer service for brands and buyers
Account managers dedicated to brands and buyers
Full management of post-order
Payment collection, shipping, customs and invoicing
Upload and maintenance of the catalogue
Mirta team takes care of description and update
100+ emails and calls on logistics issues
Problem with payments and operations
Missing info or pics on digital catalogue

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Brands design and produce
We support brands as enablers through technology
Mirta creates the experience
Storytelling for
each brand
Product upload
for ecommerce
Ops, logistics and
customer care
Tech tools for
post-order

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Connecting them with a community of retailers with a global footprint
Physical
boutiques
Online
stores
Social
sellers
Examples of retailers Geographical distribution
Barbara V. in 2017
launched an online
store in South America
Charlie admin of a live
streaming channel in
Singapore
Sandra L. owner for 25
years of a luxury store
in USA
50%
Nord America
35%
APAC
15%
Europa

15. Becoming
the leading e2e
platform for
high-end
wholesale

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Sustainability is not only about materials
Why we talk about sustainability at 360°
16
90% products are
made to order
No stock = no
fashion waste
Connection of
schools and brands
Attention to
production
Support to small
businesses

17. Q&A

18. Grazie!