SlideShare a Scribd company logo
1 of 28
Modera case study Developing a EU brand globally
About
Modera makes stuff Estonian software company builds technology for well-known brands CMS, CRM, Extranets, Intranets and more jargon you can shake a stick at  Modera’s clients have a lot of love with its products
Brief
Hello Blighty Modera’s goal was to to achieve a successful UK launch with local stories Then, successfully reach out to global regions through client projects Elemental manages comms for regional and global media
Building profiles Building the profile of key spokesperson Siim Vips, CEO is high on Modera’s agenda in order to humanise the brand, products and services Making the brand visible to global key decision makers
Approach
Making tech sexy We craft stories that international businesses and media understand Communicating the benefits of its products and services to stakeholders Whether SMEs, medium or large brands - they now get it
EU & global branding We help Modera grow across Asia, Europe and US addressing these cultures Marketing its technology to 108 partners in more than 50 countries Reaching key stakeholders from CEOs to web developers
Befriending brands Telling stories requires co-operation of Modera’s global clients at every level We represent and position all relevant parties successfully; including  GlobalGathering, Jamiroquai, MAMA Group plc and more
Impact
Software dev is sexy Making software development ‘sexy’ for tech firm Modera was a challenge  We were able to get media and influencers to understand and talk about it Through well-placed stories, media embraces the brand
Media relations Modera spokesperson Siim Vips is now positioned as a thought leader  Offering debate and advice to stakeholders and potential clients via media .net, B2B Marketing, mad.co.uk, Web Designer and more
Conference marketing Elemental secures relevant guest speaking opportunities at conferences Assists with marketing, PR and promotions; pre, during and post event for ad:tech London, CIO Summit, Internet World, TMF&A etc
Good things Integrated comms approach makes Modera visible to global publications Established relationships, Over 150 mentions in media including Brandrepublic, Mashable, NMA, TechCrunch and more
Product reviews We worked with business and marketing media securing product reviews in  magazines such as Revolution; positively featuring Modera’s software  Read by decision makers that revere industry titles
Product briefings We arranged product briefings with dedicated CMS, content, CRM and  Software titles to review Modera and the development of the company  Allowing the CEO to convey objectives more effectively
Thought leaders Pitching thought leadership topical ideas to journalists we secured regular Placements in business, marketing and technology publications building a Rapport with journalists and audiences driving interest
Sharing expertise Placing Modera in sought after columnist sections in magazines positioned  Siim Vips, CEO as a thought leader sharing his knowledge and expertise Building consistent kudos for the software company
Global legacy Freelance journalists now pro-actively seek Modera’s expertise on subjects relating to core services that clients and partners need to be briefed upon Transferable approach for current and new global regions
The value of comms We’ve achieved over 120 mentions for Modera across its media so far Creating long term stronger relationships ensuring it had the ear of key titles A 327% ROI generated for the software company
Learn more with us Being visible in the right media makes Modera spokespeople sought after For international guest speaking at premier conferences Learn how Elemental can do this for your brand
Modera testimonial “ Elemental successfully managed global comms for Modera’s brand and assisted the development of core messaging for Asia, Europe and the USA.” Siim Vips, CEO, Modera
Elemental profile
Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok ,  Russell Athletic, Topman, Ubisoft, Universal and more   Core services:  Content strategy ,  digital marketing,   media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission :  To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets.  To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe:  Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide:  Australia, Canada and United States of America (USA) Published media: Magazines:  Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books:  Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio:  BBC Radio Three minute profile elemental
Interested?
Getting in touch
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Contact us

More Related Content

Viewers also liked (16)

Elemental InfoSpace case study
Elemental InfoSpace case studyElemental InfoSpace case study
Elemental InfoSpace case study
 
Elemental case study
Elemental case studyElemental case study
Elemental case study
 
Elemental Topman case study
Elemental Topman case studyElemental Topman case study
Elemental Topman case study
 
Elemental Russell Athletic case study
Elemental Russell Athletic case studyElemental Russell Athletic case study
Elemental Russell Athletic case study
 
Elemental The Intel Museum case study
Elemental The Intel Museum case studyElemental The Intel Museum case study
Elemental The Intel Museum case study
 
Elemental Sprecher Grier Halberstam case study
Elemental Sprecher Grier Halberstam case studyElemental Sprecher Grier Halberstam case study
Elemental Sprecher Grier Halberstam case study
 
Elemental Social Media Portal (SMP) case study
Elemental Social Media Portal (SMP) case studyElemental Social Media Portal (SMP) case study
Elemental Social Media Portal (SMP) case study
 
Marketers Events Calendar infographic 2013
Marketers Events Calendar infographic 2013Marketers Events Calendar infographic 2013
Marketers Events Calendar infographic 2013
 
Elemental Econsultancy case study
Elemental Econsultancy case studyElemental Econsultancy case study
Elemental Econsultancy case study
 
Elemental adidas case study
Elemental adidas case studyElemental adidas case study
Elemental adidas case study
 
Elemental ad:tech case study
Elemental ad:tech case studyElemental ad:tech case study
Elemental ad:tech case study
 
Elmental Jamiroquai case study
Elmental Jamiroquai case studyElmental Jamiroquai case study
Elmental Jamiroquai case study
 
Elemental The Grinch case study
Elemental The Grinch case studyElemental The Grinch case study
Elemental The Grinch case study
 
Elemental Reebok case study
Elemental Reebok case studyElemental Reebok case study
Elemental Reebok case study
 
Elemental Cognifide case study
Elemental Cognifide case studyElemental Cognifide case study
Elemental Cognifide case study
 
Elemental Lord of the Rings case study
Elemental Lord of the Rings case studyElemental Lord of the Rings case study
Elemental Lord of the Rings case study
 

Similar to Elemental Modera case study

THE NETWORK Communication Group credentials jan 2014
THE NETWORK Communication Group credentials jan 2014 THE NETWORK Communication Group credentials jan 2014
THE NETWORK Communication Group credentials jan 2014 Saad El Zein
 
Double Eagle Corp Summary Sept 2010
Double Eagle Corp Summary Sept 2010Double Eagle Corp Summary Sept 2010
Double Eagle Corp Summary Sept 2010Peter Clemente
 
BRAND-COMMUNICATIONS-Who-We-Are_Brochure
BRAND-COMMUNICATIONS-Who-We-Are_BrochureBRAND-COMMUNICATIONS-Who-We-Are_Brochure
BRAND-COMMUNICATIONS-Who-We-Are_BrochureViolaine Lemasson
 
Edward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CVEdward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CVEdward James Bass
 
BRANDISM - revised
BRANDISM - revisedBRANDISM - revised
BRANDISM - revisedNash D
 
Kmmp Media Group Overview July 2010
Kmmp Media Group Overview July 2010Kmmp Media Group Overview July 2010
Kmmp Media Group Overview July 2010Kevin Miller
 
Building a Career in Digital Advertising and Media
Building a Career in Digital Advertising and MediaBuilding a Career in Digital Advertising and Media
Building a Career in Digital Advertising and MediaAcademy of Digital Media
 
Social Media Marketing - A Cloud9 Perspective
Social Media Marketing - A Cloud9 Perspective Social Media Marketing - A Cloud9 Perspective
Social Media Marketing - A Cloud9 Perspective Cloud9media
 
Make My Brand Profile
Make My Brand ProfileMake My Brand Profile
Make My Brand ProfileAdarsh Sharma
 
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010SocialMedia8
 
Threepipe Unlimited Creds
Threepipe Unlimited CredsThreepipe Unlimited Creds
Threepipe Unlimited CredsThreepipe
 

Similar to Elemental Modera case study (20)

Elemental WebtraffiQ case study
Elemental WebtraffiQ case studyElemental WebtraffiQ case study
Elemental WebtraffiQ case study
 
THE NETWORK Communication Group credentials jan 2014
THE NETWORK Communication Group credentials jan 2014 THE NETWORK Communication Group credentials jan 2014
THE NETWORK Communication Group credentials jan 2014
 
Double Eagle Corp Summary Sept 2010
Double Eagle Corp Summary Sept 2010Double Eagle Corp Summary Sept 2010
Double Eagle Corp Summary Sept 2010
 
The Vortex
The Vortex The Vortex
The Vortex
 
BRAND-COMMUNICATIONS-Who-We-Are_Brochure
BRAND-COMMUNICATIONS-Who-We-Are_BrochureBRAND-COMMUNICATIONS-Who-We-Are_Brochure
BRAND-COMMUNICATIONS-Who-We-Are_Brochure
 
Firm Brochure_April 2015
Firm Brochure_April 2015Firm Brochure_April 2015
Firm Brochure_April 2015
 
Network
NetworkNetwork
Network
 
K2 2009
K2 2009K2 2009
K2 2009
 
ISD Credentials
ISD CredentialsISD Credentials
ISD Credentials
 
Edward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CVEdward James Bass - Portfolio & CV
Edward James Bass - Portfolio & CV
 
BRANDISM - revised
BRANDISM - revisedBRANDISM - revised
BRANDISM - revised
 
The Vortex
The VortexThe Vortex
The Vortex
 
Kmmp Media Group Overview July 2010
Kmmp Media Group Overview July 2010Kmmp Media Group Overview July 2010
Kmmp Media Group Overview July 2010
 
Building a Career in Digital Advertising and Media
Building a Career in Digital Advertising and MediaBuilding a Career in Digital Advertising and Media
Building a Career in Digital Advertising and Media
 
Social Media Marketing - A Cloud9 Perspective
Social Media Marketing - A Cloud9 Perspective Social Media Marketing - A Cloud9 Perspective
Social Media Marketing - A Cloud9 Perspective
 
Make My Brand Profile
Make My Brand ProfileMake My Brand Profile
Make My Brand Profile
 
Mak an Introductionz
Mak  an IntroductionzMak  an Introductionz
Mak an Introductionz
 
Mak an introduction
Mak  an introductionMak  an introduction
Mak an introduction
 
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
Social Media Marketing - Deep Dive - IAB Spain Madrid 2010
 
Threepipe Unlimited Creds
Threepipe Unlimited CredsThreepipe Unlimited Creds
Threepipe Unlimited Creds
 

Recently uploaded

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Patryk Bandurski
 
Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraDeakin University
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksSoftradix Technologies
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationSafe Software
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking MenDelhi Call girls
 
Hyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your Budget
Hyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your BudgetHyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your Budget
Hyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your BudgetEnjoy Anytime
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticscarlostorres15106
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking MenDelhi Call girls
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAndikSusilo4
 
Snow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsSnow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsHyundai Motor Group
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking MenDelhi Call girls
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountPuma Security, LLC
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphNeo4j
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...HostedbyConfluent
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitecturePixlogix Infotech
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Allon Mureinik
 

Recently uploaded (20)

Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
Integration and Automation in Practice: CI/CD in Mule Integration and Automat...
 
Artificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning eraArtificial intelligence in the post-deep learning era
Artificial intelligence in the post-deep learning era
 
Benefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other FrameworksBenefits Of Flutter Compared To Other Frameworks
Benefits Of Flutter Compared To Other Frameworks
 
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry InnovationBeyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
Beyond Boundaries: Leveraging No-Code Solutions for Industry Innovation
 
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men08448380779 Call Girls In Greater Kailash - I Women Seeking Men
08448380779 Call Girls In Greater Kailash - I Women Seeking Men
 
Hyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your Budget
Hyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your BudgetHyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your Budget
Hyderabad Call Girls Khairatabad ✨ 7001305949 ✨ Cheap Price Your Budget
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmaticsKotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
Kotlin Multiplatform & Compose Multiplatform - Starter kit for pragmatics
 
08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men08448380779 Call Girls In Civil Lines Women Seeking Men
08448380779 Call Girls In Civil Lines Women Seeking Men
 
Azure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & ApplicationAzure Monitor & Application Insight to monitor Infrastructure & Application
Azure Monitor & Application Insight to monitor Infrastructure & Application
 
Snow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter RoadsSnow Chain-Integrated Tire for a Safe Drive on Winter Roads
Snow Chain-Integrated Tire for a Safe Drive on Winter Roads
 
08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men08448380779 Call Girls In Friends Colony Women Seeking Men
08448380779 Call Girls In Friends Colony Women Seeking Men
 
Breaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path MountBreaking the Kubernetes Kill Chain: Host Path Mount
Breaking the Kubernetes Kill Chain: Host Path Mount
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge GraphSIEMENS: RAPUNZEL – A Tale About Knowledge Graph
SIEMENS: RAPUNZEL – A Tale About Knowledge Graph
 
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
Transforming Data Streams with Kafka Connect: An Introduction to Single Messa...
 
Pigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food ManufacturingPigging Solutions in Pet Food Manufacturing
Pigging Solutions in Pet Food Manufacturing
 
Understanding the Laravel MVC Architecture
Understanding the Laravel MVC ArchitectureUnderstanding the Laravel MVC Architecture
Understanding the Laravel MVC Architecture
 
The transition to renewables in India.pdf
The transition to renewables in India.pdfThe transition to renewables in India.pdf
The transition to renewables in India.pdf
 
Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)Injustice - Developers Among Us (SciFiDevCon 2024)
Injustice - Developers Among Us (SciFiDevCon 2024)
 

Elemental Modera case study

  • 1. Modera case study Developing a EU brand globally
  • 3. Modera makes stuff Estonian software company builds technology for well-known brands CMS, CRM, Extranets, Intranets and more jargon you can shake a stick at Modera’s clients have a lot of love with its products
  • 5. Hello Blighty Modera’s goal was to to achieve a successful UK launch with local stories Then, successfully reach out to global regions through client projects Elemental manages comms for regional and global media
  • 6. Building profiles Building the profile of key spokesperson Siim Vips, CEO is high on Modera’s agenda in order to humanise the brand, products and services Making the brand visible to global key decision makers
  • 8. Making tech sexy We craft stories that international businesses and media understand Communicating the benefits of its products and services to stakeholders Whether SMEs, medium or large brands - they now get it
  • 9. EU & global branding We help Modera grow across Asia, Europe and US addressing these cultures Marketing its technology to 108 partners in more than 50 countries Reaching key stakeholders from CEOs to web developers
  • 10. Befriending brands Telling stories requires co-operation of Modera’s global clients at every level We represent and position all relevant parties successfully; including GlobalGathering, Jamiroquai, MAMA Group plc and more
  • 12. Software dev is sexy Making software development ‘sexy’ for tech firm Modera was a challenge We were able to get media and influencers to understand and talk about it Through well-placed stories, media embraces the brand
  • 13. Media relations Modera spokesperson Siim Vips is now positioned as a thought leader Offering debate and advice to stakeholders and potential clients via media .net, B2B Marketing, mad.co.uk, Web Designer and more
  • 14. Conference marketing Elemental secures relevant guest speaking opportunities at conferences Assists with marketing, PR and promotions; pre, during and post event for ad:tech London, CIO Summit, Internet World, TMF&A etc
  • 15. Good things Integrated comms approach makes Modera visible to global publications Established relationships, Over 150 mentions in media including Brandrepublic, Mashable, NMA, TechCrunch and more
  • 16. Product reviews We worked with business and marketing media securing product reviews in magazines such as Revolution; positively featuring Modera’s software Read by decision makers that revere industry titles
  • 17. Product briefings We arranged product briefings with dedicated CMS, content, CRM and Software titles to review Modera and the development of the company Allowing the CEO to convey objectives more effectively
  • 18. Thought leaders Pitching thought leadership topical ideas to journalists we secured regular Placements in business, marketing and technology publications building a Rapport with journalists and audiences driving interest
  • 19. Sharing expertise Placing Modera in sought after columnist sections in magazines positioned Siim Vips, CEO as a thought leader sharing his knowledge and expertise Building consistent kudos for the software company
  • 20. Global legacy Freelance journalists now pro-actively seek Modera’s expertise on subjects relating to core services that clients and partners need to be briefed upon Transferable approach for current and new global regions
  • 21. The value of comms We’ve achieved over 120 mentions for Modera across its media so far Creating long term stronger relationships ensuring it had the ear of key titles A 327% ROI generated for the software company
  • 22. Learn more with us Being visible in the right media makes Modera spokespeople sought after For international guest speaking at premier conferences Learn how Elemental can do this for your brand
  • 23. Modera testimonial “ Elemental successfully managed global comms for Modera’s brand and assisted the development of core messaging for Asia, Europe and the USA.” Siim Vips, CEO, Modera
  • 25. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, experience: Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio Three minute profile elemental
  • 28.

Editor's Notes

  1. Modera case study Developing a EU brand, globally
  2. About
  3. Modera makes stuff The Estonian software company builds technology for well-known brands CMS, CRM, Extranets, Intranets and more jargon you can shake a stick at Modera has a great product and service clients love
  4. Brief
  5. Hello Blighty Modera goal was to to achieve successful UK launch with local stories Then, reach out to global regions successfully through client projects Elemental manages comms for global ‘regional’ media
  6. Building profiles Building the profile of key spokesperson Siim Vips, CEO was high on Modera’s agenda in order humanise the brand, products and services Making it visible to global key decision makers
  7. Approach
  8. Making tech sexy We craft stories that international clients and media understand Communicating the benefits of Modera services to stakeholders Whether SMEs, medium or large brands; they now get it
  9. EU & global branding We continue to assist Modera grow across Asia, Europe and US Marketing its technology to over 53 countries and 108 partners Reaching key stakeholders from CEOs to web developers
  10. Befriending brands Telling stories requires co-operation of Modera’s global clients at every level We represent both parties externally and internally with confidence; including GlobalGathering, Jamiroquai, MAMA Group plc and more
  11. Impact
  12. Software development is sexy Making software development ‘sexy’ for tech firm Modera was impossible Getting media to understand and talk about it; not so much for Elemental Through well-placed stories, media embraces the brand
  13. Media relations Modera spokespeople are now positioned as thought leaders The debates are akin to stakeholders, solving their problems across .net, B2B Marketing, mad.co.uk, Web Designer and more
  14. Conference marketing Elemental secures relevant guest speaking opportunities at conferences Assists with marketing, PR and promotions; pre, during and post event for ad:tech London, CIO Summit, Internet World, TMF&A etc
  15. Good things Integrated comms approach makes Modera visible to global publications Established relationships, Over 150 mentions in media including Brandrepublic, Mashable, NMA, TechCrunch and more
  16. Product reviews We worked with business marketing media securing product reviews in Magazines such as Revolution positively featuring Modera’s software Read by decision marketers that revere industry titles
  17. Product briefs We arranged product briefings with dedicated CMS, content, CRM and Software titles to review Modera and the development of the company Allowing the CEO to convey objectives more effectively
  18. Thoughts leaders Pitching thought leadership topical ideas to journalists we secured regular Placements in business, marketing and technology publications building a Rapport with journalists and audiences driving interest
  19. TITLE GOES HERE
  20. Global legacy Freelance journalists and media seek Modera’s expertise Relating to core services that clients and partners need to be briefed upon Transferable approach for current and new global regions
  21. The value of comms We’ve achieved over 120 mentions for Modera across its media so far Creating long term stronger relationships ensuring it had the ear of key titles A 273% ROI generated for the software company However, the value of comms is much greater than just numbers.
  22. Learn more with us Being visible in the right media makes Modera spokespeople sought after For international guest speaking at premier conferences Learn how we can do this for your brand with Elemental
  23. Modera testimonial “Elemental successfully managed global comms for Modera’s brand and assisted the development of core messaging for Asia, Europe and the USA.” Siim Vips, CEO, Modera
  24. Elemental profile Check out our three minute profile, a brief summary about us and what we do. We think you’ll like it a lot!
  25. Background: Founded in London, England in 2001, Elemental is an independently owned communications consultancy Brand experience: adidas, Bahamas Tourist Board, InfoSpace, Intel, NESTA, New Line Cinema, MGM MIRAGE, Reebok , Russell Athletic, Topman, Ubisoft, Universal and more Core services: Content strategy , digital marketing, media relations, PR, online reputation management and social media Client sectors: Charity, entertainment, fashion, FMCG, media, music, niche businesses, retail, start-ups and technology (across B2B and B2C audiences) Mission : To create positive seamless relationships between brands and consumers through ethical integrated comms. Continually share our experiences through thought leadership articles, our blog and/or media outlets. To be transparent in what we do and the production work that we deliver challenging the industry and the environments we work within Markets: Europe: Estonia, France, Germany, Italy, Netherlands, Northern Ireland, Poland, Spain and United Kingdom Worldwide: Australia, Canada and United States of America (USA) Published media: Magazines: Including .net, Admap, brandrepublic, B2B Marketing, BBC, Computer Arts, Catalogue & e-business, CorpComms, Digital Arts, Direct Commerce, Internet Works, Mad.co.uk, Making Money, Marketing Week, Media Week, Music Ally, New Media Age (NMA), PR Week, Sports Insight, The Venturer, TechRadar, Third Sector and Web Designer Books: Quoted in Brilliant Online Marketing, Online Marketing for Business and The Bloggers Handbook Radio: BBC Radio
  26. Interested? Now you’re read about us and what we do, are you interested in getting in touch?
  27. Getting in touch
  28. Email [email_address] Telephone +44 (0) 843 208 4592 Learn more with us http://elementalcomms.co.uk/blog http://elementalcomms.co.uk/creds http://elementalcomms.co.uk/showreel Twitter goodness http://twitter.com/elementalcomms http://twitter.com/smponline