The document discusses how to become a lead generation superstar on LinkedIn. It recommends joining LinkedIn to gain professional connections and access 3 times as many leads as Twitter. The document then provides tips for building a strong profile, growing your network, beefing up your profile with photos and details, and maintaining an active presence on LinkedIn through groups in order to generate quality leads.

1. S
B2B: Chapter 8
Become a LinkedIn
Lead Generation Superstar

2. Joining LinkedIn: Benefits
S Professional Connections
S 3x the number of leads than Twitter
S Identify true professionals in certain areas already in your
network and industry.
S Convert leads to employers, colleagues, partners

3. Build Profile

4. Dr. Clark LinkedIn Profile

5. Linked In Growth
S Follow up with face-to-face meetings
S Follow up with phone call
S Follow up after networking with requests on LinkedIn
S Add details about your meeting. Remember context of
conversation.
S Import contacts from your email.
S Review connections.
S Connect with all work and classmates who have credibility.
S Reach out to professionals in industry and future employers

6. Beef Up Profiles
S Photos are huge to add to credibility
S Add personal website
S Enter all customizable data
S Don’t be scared to share personal updates and content.
S Remember: it’s not Facebook and Twitter, it’s about your
career.
S Look for groups that match your interests and career
goals. Theree are open and closed groups.

7. Best LinkedIn Practices
S Maintain and update entire profile, pages, links
S Identify 10 groups to join and stay active
S Organize content for sharing