The document discusses best practices for email and mobile marketing. Some key points include: 1. Scheduled emails sent between 6-7am have the highest click rates. Call-to-action emails work best with weekly or monthly subscriptions and reminders. 2. Websites must be optimized for mobile, with style sheets for different devices. Landing pages need to be easily readable on phones. 3. Review analytics to discover what content is most popular on mobile and test sites across multiple devices. Customize websites for the mobile experience.

1. Email is Social: Chapter 11
Chandra Clark, Ph.D.
The University of Alabama

2. Why Do Emails Work?
• Create emails that people like
• Nurture leads: targeted emails
• Test marketing emails.

3. Email Benefits:
1. Scheduled Email:Email sent between 6 and 7 am
has highest click rate (Dan Zarrella); less
distractions
2. Call to Action/Subscriptions: Weekly or month
subscriptions with reminders. Each one must be
remarkable and compelling. Sign up in multiple
locations.
3. Hate/Love Relationship: We get so much of it.
89% of emails are spam. Spam folders get full
quick.

4. Email Benefits:
4. Professional letters: Check
spelling, meanings, re-read…especially before
applying for jobs.
5. Timing: It’s everything and too much is personal.
6. Plain versus colorful: Some programs send it
straight to spam.

5. Mobile Web Means Now:
Chapter 12
Chandra Clark, Ph.D.
The University of Alabama

6. Why Do We Care About Mobile?
• Pew Study, September 2013
• 91% of Americans have cell
phone
• 55% have smartphones-mostly
Iphone and Android
• 32% own tablets
• 42% own a tablet computer

7. Mobile Message Musts:
1. Websites must be mobile-optimized for SEO
2. Location: Algorithm knows it’s a mobile phone.
3. Landing Pages: Need to be rendered and
optimized. Must be as easy to read on phone as
computer.
4. Style Sheets: handheld.css and iphone.css;
incorporates title tags and keyword searches
from website to mobile so there’s no recreation
5. Build a separate mobile site:
mycompany.com/mobile
*not always recommended but may be necessary

8. Size, style, dimensions, and pixles per image are
something to consider when building the
structure of your website.

9. Your Website Has to Be Customized on Mobile

10. Your Website Has to Be Customized on Mobile

11. Wix and other Websites Have Free Apps
Example: Wix.com
Wix Apps
Wix Features

12. Mobile Marketing Best Practices:
1. Prioritize and review analytics
of how people are using the
mobile device.
2. Discover what’s popular.
3. View on multiple devices.