This document provides tips for using LinkedIn to establish a strong professional brand and identity. It recommends beginners tell their story in their profile, include a photo, and have a punchy headline. More advanced tips include optimizing profiles for search, creating unique URLs, and linking to other online presences. It also suggests staying informed by following companies and groups, establishing networks by connecting broadly, and building brands by sharing updates and engaging in groups.
Are you ready to take your LinkedIn experience to the next level? Then this guide is for you. We've packed it with tips, advice, and practical steps you can take to level up your LinkedIn experience. It's got everything from how to create the perfect profile, through to how to connect with the right people (and avoid the wrong people), plus information on how to use Groups and the LinkedIn Publishing Platform to your advantage. If you want to quit being a LinkedIn beginner and move to a more advanced experience on the most important professional network, it's time to Level Up Your LinkedIn Game.
Are you ready to take your LinkedIn experience to the next level? Then this guide is for you. We've packed it with tips, advice, and practical steps you can take to level up your LinkedIn experience. It's got everything from how to create the perfect profile, through to how to connect with the right people (and avoid the wrong people), plus information on how to use Groups and the LinkedIn Publishing Platform to your advantage. If you want to quit being a LinkedIn beginner and move to a more advanced experience on the most important professional network, it's time to Level Up Your LinkedIn Game.
This document will serve as an how-to guide when trying to understand what LinkedIn is, why it is important to use, and how you can use your profile as a digital resume when searching for a new position.
A brief introduction in Social Media in general for the Spouses Network group in Bucharest.
This presentation has as goal to tackle main issues and goals.
Hopefully it will lead to more awareness of the possibilities with platforms such as Twitter, Facebook and Linkedin
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Download the accompanying slides.
Welcome Talent
För svenska:
http://www.slideshare.net/LinkedInNordic/bygg-ditt-professionella-ntverk
For Arabic:
http://www.slideshare.net/LinkedInNordic/build-your-network-arabic-58285091/1
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
LinkedIn is a powerful social media platform that connects colleagues and professionals, job seekers, companies, recruiters and industries. It is a great tool for raising your profile and organizing and keeping track of your education and job history and skills. Take a minute to go to the site and wander around a bit and get familiar with the layout.
LinkedIn is a great social media tool for business and professional networking. It is also the premier human resources forum for getting exposure to recruiters and employers and upping your chance of landing your dream job.
LinkedIn was launched in late 2002 and has grown to more than 467 million members in more than 200 countries. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. It is your one-stop shop for career and professional networking.
The human resources field is being dramatically reshaped as a consequence of the digital economy. The rise of LinkedIn as a nexus point for job seekers, recruiters, and employers, is an indication and consequence of this transformation.
The social networking site has transformed how employers and prospective employees engage with one another, becoming an indispensable tool for employers seeking the right person to fill a specific position. Employers use the site both to connect with active job seekers and also to identify desirable candidates to contact, court and hire.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
LinkedIn Segmentation & Targeting Platform: A Big Data ApplicationAmy W. Tang
This talk was given by Hien Luu (Senior Software Engineer at LinkedIn) and Siddharth Anand (Senior Staff Software Engineer at LinkedIn) at the Hadoop Summit (June 2013).
This talk was given by Jun Rao (Staff Software Engineer at LinkedIn) and Sam Shah (Senior Engineering Manager at LinkedIn) at the Analytics@Webscale Technical Conference (June 2013).
This document will serve as an how-to guide when trying to understand what LinkedIn is, why it is important to use, and how you can use your profile as a digital resume when searching for a new position.
A brief introduction in Social Media in general for the Spouses Network group in Bucharest.
This presentation has as goal to tackle main issues and goals.
Hopefully it will lead to more awareness of the possibilities with platforms such as Twitter, Facebook and Linkedin
Social media job search strategies for 2015Dave Newman
Use Social Media to get a better job in 2015. You can easily leverage Twitter, LinkedIn, Quora, and Disqus to build a community around your career aspirations. This works especially well in the technology career area. Industry leaders are paying attention to social media, and if they know who you are and what you have to offer, there's a good chance your next job will come from your efforts to connect with professionals on these platforms.
Court Bovee discusses the most important features you should be teaching about LinkedIn, the world's largest professional social site with 80 million members. Download the accompanying slides.
Welcome Talent
För svenska:
http://www.slideshare.net/LinkedInNordic/bygg-ditt-professionella-ntverk
For Arabic:
http://www.slideshare.net/LinkedInNordic/build-your-network-arabic-58285091/1
LinkedIn 101 For College Students_November 2017Kenny Soto
A presentation on personal branding and how to use LinkedIn for college students. This presentation was given to the Economics Club at the City College of New York on 11/09/2017.
LinkedIn is a powerful social media platform that connects colleagues and professionals, job seekers, companies, recruiters and industries. It is a great tool for raising your profile and organizing and keeping track of your education and job history and skills. Take a minute to go to the site and wander around a bit and get familiar with the layout.
LinkedIn is a great social media tool for business and professional networking. It is also the premier human resources forum for getting exposure to recruiters and employers and upping your chance of landing your dream job.
LinkedIn was launched in late 2002 and has grown to more than 467 million members in more than 200 countries. Professionals are signing up to join LinkedIn at a rate of more than two new members per second. It is your one-stop shop for career and professional networking.
The human resources field is being dramatically reshaped as a consequence of the digital economy. The rise of LinkedIn as a nexus point for job seekers, recruiters, and employers, is an indication and consequence of this transformation.
The social networking site has transformed how employers and prospective employees engage with one another, becoming an indispensable tool for employers seeking the right person to fill a specific position. Employers use the site both to connect with active job seekers and also to identify desirable candidates to contact, court and hire.
workshop on LinkedIn in HSTU Campus, main speaker Md. Al Masud, Professional freelancer and Founder Of TI vanilla. website www.itvanilla.com
Page: facebook.com/itvanilla
Group: facebook.com/groups/it.vanilla
LinkedIn Segmentation & Targeting Platform: A Big Data ApplicationAmy W. Tang
This talk was given by Hien Luu (Senior Software Engineer at LinkedIn) and Siddharth Anand (Senior Staff Software Engineer at LinkedIn) at the Hadoop Summit (June 2013).
This talk was given by Jun Rao (Staff Software Engineer at LinkedIn) and Sam Shah (Senior Engineering Manager at LinkedIn) at the Analytics@Webscale Technical Conference (June 2013).
Apache Gobblin: Bridging Batch and Streaming Data Integration. Big Data Meetu...Shirshanka Das
This talk describes the motivations behind Apache Gobblin (incubating), architecture, latest innovations in supporting both batch and streaming data pipelines as well as future roadmap.
Be better at the job you're in by learning from 277 million members and around 500 Influencers. http://blog.linkedin.com/2014/02/19/the-definitive-professional-publishing-platform/
Participatory Design: Bringing Users Into Your ProcessDavid Sherwin
Good user research has a big impact on product quality. But Agile teams can struggle to integrate user research at the right places. In this talk by Erin Muntzert and David Sherwin, we talk about how Participatory Design can help Agile teams better understand the needs of their customers and get the right design ideas into their products. This talk has been adapted from a workshop that we have delivered at UX Week, Interaction, and UX London: http://bit.ly/pdesignux
Introduction To TensorFlow | Deep Learning Using TensorFlow | TensorFlow Tuto...Edureka!
In this TensorFlow tutorial, you will be learning all the basics of TensorFlow and how to create a Deep Learning Model. It includes the following topics:
1. Deep Learning vs Machine Learning
2. What is TensorFlow?
3. TensorFlow Use-Case
Not sure what to share on SlideShare?
SlideShares that inform, inspire and educate attract the most views. Beyond that, ideas for what you can upload are limitless. We’ve selected a few popular examples to get your creative juices flowing.
Making Great User Experiences, Pittsburgh Scrum MeetUp, Oct 17, 2017Carol Smith
Everything is designed, yet some interactions are much better than others. What does it take to make a great experience? What are the areas that UX specialists focus on? How do skills in cognitive psycology, computer science and design come together? Carol introduces basic concepts in user experience design that you can use to improve the user's expeirence and/or clearly communicate with designers.
Big Data Tutorial For Beginners | What Is Big Data | Big Data Tutorial | Hado...Edureka!
This Edureka Big Data tutorial helps you to understand Big Data in detail. This tutorial will be discussing about evolution of Big Data, factors associated with Big Data, different opportunities in Big Data. Further it will discuss about problems associated with Big Data and how Hadoop emerged as a solution. Below are the topics covered in this tutorial:
1) Evolution of Data
2) What is Big Data?
3) Big Data as an Opportunity
4) Problems in Encasing Big Data Opportunity
5) Hadoop as a Solution
6) Hadoop Ecosystem
7) Edureka Big Data & Hadoop Training
Taming the ever-evolving Compliance Beast : Lessons learnt at LinkedIn [Strat...Shirshanka Das
Just when you think you have your Kafka and Hadoop clusters set up and humming and you’re well on your path to democratizing data, you realize that you now have a very different set of challenges to solve. You want to provide unfettered access to data to your data scientists, but at the same time, you need to preserve the privacy of your members, who have entrusted you with their data.
Shirshanka Das and Tushar Shanbhag outline the path LinkedIn has taken to protect member privacy in its scalable distributed data ecosystem built around Kafka and Hadoop.
They also discuss three foundational building blocks for scalable data management that can meet data compliance regulations: a centralized metadata system, a standardized data lifecycle management platform, and a unified data access layer. Some of these systems are open source and can be of use to companies that are in a similar situation. Along the way, they also look to the future—specifically, to the General Data Protection Regulation, which comes into effect in 2018—and outline LinkedIn’s plans for addressing those requirements.
But technology is just part of the solution. Shirshanka and Tushar also share the culture and process change they’ve seen happen at the company and the lessons they’ve learned about sustainable process and governance.
What is Artificial Intelligence | Artificial Intelligence Tutorial For Beginn...Edureka!
** Machine Learning Engineer Masters Program: https://www.edureka.co/masters-program/machine-learning-engineer-training **
This tutorial on Artificial Intelligence gives you a brief introduction to AI discussing how it can be a threat as well as useful. This tutorial covers the following topics:
1. AI as a threat
2. What is AI?
3. History of AI
4. Machine Learning & Deep Learning examples
5. Dependency on AI
6.Applications of AI
7. AI Course at Edureka - https://goo.gl/VWNeAu
For more information, please write back to us at sales@edureka.co
Call us at IN: 9606058406 / US: 18338555775
Facebook: https://www.facebook.com/edurekaIN/
Twitter: https://twitter.com/edurekain
LinkedIn: https://www.linkedin.com/company/edureka
Top 5 Deep Learning and AI Stories - October 6, 2017NVIDIA
Read this week's top 5 news updates in deep learning and AI: Gartner predicts top 10 strategic technology trends for 2018; Oracle adds GPU Accelerated Computing to Oracle Cloud Infrastructure; chemistry and physics Nobel Prizes are awarded to teams supported by GPUs; MIT uses deep learning to help guide decisions in ICU; and portfolio management firms are using AI to seek alpha.
AI and Machine Learning Demystified by Carol Smith at Midwest UX 2017Carol Smith
What is machine learning? Is UX relevant in the age of artificial intelligence (AI)? How can I take advantage of cognitive computing? Get answers to these questions and learn about the implications for your work in this session. Carol will help you understand at a basic level how these systems are built and what is required to get insights from them. Carol will present examples of how machine learning is already being used and explore the ethical challenges inherent in creating AI. You will walk away with an awareness of the weaknesses of AI and the knowledge of how these systems work.
Personal Branding Playbook for LinkedInFlutterbyBarb
Personal Branding Playbook for LinkedIn. How to create a winning profile and establish a network using LinkedIn as a powerful networking tool and a social media channel.
LinkedIn for Small Business - Professional Branding Checklist provides a high level of how LinkedIn users can develop a professionally branded LinkedIn Profile.
In this hands-on workshop, I identify why LinkedIn is essential for building your online reputation; go through each of the profile sections so you have the knowledge to complete yours 100%; and talk about ways to professionally engage with others in your network and arm yourself with information when making sales calls.
If you're interested in having a workshop done for your organization, contact me at lisa@lisakhorn.com.
Thanks for viewing the presentation. Let me know what you think...leave a comment below!
I delivered this presentation to a client on November 20, 2015. It has been edited to leave out the client's name, but is otherwise presented here in full.
Effective Tips on LinkedIn - Building a strong profileMitesh Sanghvi
Effective Tips on LinkedIn is a series of presentations developed by Mitesh Sanghvi for beginners to LinkedIn to help them get most out of it. Building a strong profile is the first thing on LinkedIn. Best wishes!
A Practical Guide to LinkedIn for: Economic Development Marketing and Attrac...Atlas Integrated
As the most popular professional networking tool worldwide, LinkedIn is an obvious place for economic development agencies to focus their social media strategies. However, most users take advantage of only a small fraction of its business development potential. This hands-on, interactive, BYOD (Bring Your Own Device) session in the Exhibit Hall will walk you through the practical ways you can put this online tool to use for networking, lead generation and business intelligence.
What you will learn:
• How to implement strategic improvements to your personal and organizational LinkedIn profiles
• Ways to employ an organizational profile for business retention and local community engagement
• Proven strategies for introductions, referrals, recommendations, and prospecting
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
3. P rofessional B ran d in g
Create a
winning profile
1 of 4
B e g inner :
Tell your full story.
Use the Summary and
Experience sections of
your profile to showcase
your career and accom-
plishments. These sections
are foundational and help
establish your brand on
LinkedIn.
B e g inner :
Put a face to your name.
Professional headshots
generate more profile
views and drive higher
overall engagement.
Including a photo in your
profile brings it to life and
lets people know you’re
for real.
B e g inner :
Create a punchy headline.
Your headline is the first
thing people look at on your
LinkedIn profile. Try describing
yourself creatively in one line
to capture people’s attention.
h e l p . l i n k e d i n . c o m 3
4. P rofessional B ran d in g
Create a
winning profile
1 of 4
I n t er m e d iat e :
Let your network speak
for you.
Get endorsements and
recommendations from
colleagues, employers,
and customers who can
speak credibly about your
abilities and contributions.
This will help catch the eye
of prospective customers
and clients.
I n t er m e d iat e :
Showcase your work.
Nothing shows your quality
of work to potential business
contacts better than rich,
tangible examples. Upload
or link to previous work, such
as blog posts, presentations,
images, and websites, and
give people a reason to
engage with you.
h e l p . l i n k e d i n . c o m 4
5. P rofessional B ran d in g
Create a
winning profile
1 of 4
A d v ance d :
Optimize your profile for search.
Get found! Add words or phrases throughout
your profile that highlight your best skills to
improve your visibility in LinkedIn and Google
search results.
A d v ance d :
Create a unique URL.
Choose a personalized URL to improve search
engine optimization (SEO) and make it easy for
people to find you.
A d v ance d :
Link to the rest of your web presence.
Maximize opportunities to showcase your work
experience by linking your LinkedIn Profile to
your websites, blogs, and other social platforms.
h e l p . l i n k e d i n . c o m 5
To learn more about unique URLs, go to
help.linkedin.com/app/answers/detail/a_id/87
6. P rofessional B ran d in g
Stay informed
2 of 4
Stay informed and challenge your current thinking by
following channels and thought leaders (Influencers) relevant to
your industry or specialization.
B e g inner : Follow relevant channels and Influencers.
Learn directly from industry leaders and best-in-class brands by
following companies on LinkedIn, getting their updates right in
your feed.
B e g inner : Follow companies.
Look for groups relating to your industry, function, and career
interest — then join a few to stay up to date on trending topics
and news.
B e g inner : Find and join LinkedIn Groups.
h e l p . l i n k e d i n . c o m 6
To learn more about channels and Influencers, go
to www.linkedin.com/today/influencers
7. P rofessional B ran d in g
Establish your
network
3 of 4
B e g inner :
Connect with a broad range of contacts.
Build your initial network by connecting
with colleagues, clients, friends, and family.
Remember that building out your network helps
you connect not only with who you know, but
also who they know.
I n t er m e d iat e :
Reach out to fellow alumni.
Broaden your network by connecting with
members from your alma mater. Using University
Pages, quickly sort alumni by function, location,
and current company, and find contacts that will
help you achieve your business goals.
h e l p . l i n k e d i n . c o m 7
Notable alumni
Who you know
51
4,820
Similar schools
Share something or ask a question...
Explore Careers of 228,521+ Alumni
General Information
Find your peers
I’m an alumnus here
Follow
Austin, Texas Area
University
8. P rofessional B ran d in g
Establish your
network
3 of 4
I n t er m e d iat e :
Search on LinkedIn.
Run a LinkedIn people search to find contacts
that might help you achieve your business goals.
Use keywords and search filters like location and
industry to illustrate the type of connection you’re
looking for.
A d v ance d :
Narrow down your results.
Spend less time searching and more time
engaging — use additional Premium search filters
such as function, years of experience, and seniority
level to quickly find the right business contact.
h e l p . l i n k e d i n . c o m 8
9. P rofessional B ran d in g
Establish your
network
3 of 4
A d v ance d :
Message potential contacts outside your network.
Message any potential business contact on LinkedIn using
InMail, a Premium feature. On average, the response rate for
InMail messages is 3x higher than email. Plus, if you don’t get
a response to your InMail within seven days, you’ll receive
another InMail credit for free.
A d v ance d :
Stay in touch.
Keeping an active line of communication with your contacts
is key to maintaining a quality network. Use LinkedIn
Contacts to set reminders and follow up with business
contacts one day, one week, or one month down the road.
h e l p . l i n k e d i n . c o m 9
To learn more about LinkedIn Contacts, go to
contacts.linkedin.com
10. P rofessional B ran d in g
Build your brand
4 of 4
B e g inner :
Share updates with your network.
Pass along interesting articles, news, or videos
you find informative. Not only will your network
appreciate getting this information, but they’ll start to
look to you for expertise and insights.
B e g inner :
Like, comment, or share updates you enjoy.
Taking an action on updates keeps the conversation
going and helps spread that information across
LinkedIn. And remember, if you found it interesting,
chances are your network will too.
I n t er m e d iat e :
Integrate your personal brand into updates.
Don’t be shy. Promote your accomplishments,
bodies of work, and other accolades through
sharing on LinkedIn. For every four updates covering
news and trends, try sharing a post promoting your
personal brand.
h e l p . l i n k e d i n . c o m 10
11. P rofessional B ran d in g
Build your brand
4 of 4
I n t er m e d iat e :
Get a deeper look at who’s
viewing your profile.
With Who’s Viewed Your Profile, see the types,
industries, and locations of members viewing
you, as well as which keywords are being
used in LinkedIn search to find you. Use this
information to fine-tune your profile.
h e l p . l i n k e d i n . c o m 11
12. P rofessional B ran d in g
Build your brand
4 of 4
Use LinkedIn Groups as a public forum to discuss topics
and trends with thought leaders or experts. By providing
knowledgeable insights, you can build a rapport with other
top contributors and eventually establish yourself as one, too.
A d v ance d : Engage in LinkedIn Groups.
Use successful business-oriented blog posts, articles,
and updates from your other social platforms to create a
high-quality stream of personal updates.
A d v ance d : Leverage existing content streams.
Embed your LinkedIn profile into your email signature or
add your personalized profile URL to your business card. This
provides new contacts with an easy way to learn more about you.
A d v ance d : Link to your personal communications.
Increase exposure for your posts and start a conversation around
a topic by mentioning companies or connections in updates.
A d v ance d : Start a dialogue.
h e l p . l i n k e d i n . c o m 12
13. P rofessional B ran d in g
checklist
Monthly
c h ec k lis t:
Review and update your profile,
adding rich content to showcase
your most recent work.
Get recommended by
colleagues, customers, or
business partners.
Set reminders to stay in touch
with important connections using
LinkedIn Contacts, or get in touch
using InMail and Introductions.
Daily
c h ec k lis t:
Stay up to date on industry
news and insights using LinkedIn
channels and Influencers as
sources.
Build your reputation by posting
quality updates.
Weekly
c h ec k lis t:
Connect with new and existing
business contacts.
Participate in LinkedIn Group
discussions relevant to your
industry or function.
Review who’s viewing your profile
to see if you’re attracting the right
audience.
h e l p . l i n k e d i n . c o m 13
14. H I R I N G
B u i l d y o u r
p i p e l in e
1 o f 5
Ready to get started? Great!D