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Transcend Barriers of Distance – Mr. Paco Llisto (Brazil) from EcoNetworks
1. Transcending the Barriers of
Distance #3
Guest Speaker: Mr. Paco Llisto
Founder of Midiatix
http://www.midiatix.com.br/
20th of August, 2013
MC: Takeshi Nozawa
2. Founded in 2011
Contents curation/producing, managing
and monitoring of social media
Types of social media: blog, facebook,
twitter, instagram, etc
Curation: look for good interesting news
Producing: write article or create jpg
Company Overview
2
4. Currently 8 clients
EcoNetworks is the first client based in abroad
Support online campaign for two Angola companies
(bank and advertising agency), which are introduced
by their clients in Brazil
French company who intend to open its first branch
in Brazil next year are asking to help social media
promotion (they find Midiatix by Google search)
Client
4
5. Make various communication channels online (web,
blog, twitter, facebook, Google+)
The most important one is website (good contents,
SEO)
Other social media is to reach people
Planning to open English page before World Cup
Acquiring new client
5
6. 4 people working as staff (designer and journalist)
Contract with freelance for jobs which special skills
are required
The company starts only with Paco, then expands its
staff in 2012
Paco is mostly in charge of handling client and
managing team
Team Structure
6
7. All member work home-based
More productive and cost-efficient
- using unsystematic transportation to commute is inefficient
- client has big office so they don’t need to come, we just go
Sometime get together at café or shared office to meet
and discuss in person
Use whatever tools to communicate, such as mail, Skype
and facebook
Workstyle
7
8. Work with people who can “trust” (have worked
together, know in person)
Cleary image how they can contribute to the
company
Have no experience in recruiting completely new
person
For the effective virtual team
8
9. What is the role of leader in virtually connected team?
What are the things you care the most when serving
distant customers? How do you overcome/utilize the
distance?
What steps you take to add new (unknown) member in the
team?
How do you manage staff? (education, evaluation,
direction,etc)
Advice for EcoNetworks to acquire clients from outside
Japan
Discussion Topics
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