Experienced marketing professional who can make things work. Here I'm giving you some evidence for that, and to find out more, please contact me!

1. I am Nina
Experienced marketing professional with
excellent media knowledge: Everything from
tactics to strategies, from b2b to b2c, from
traditional to digital, from planning through
buying to measuring
And I can make things work.

2. How did I end up in Helsinki?

3. I was
born
here
I studied
tourism
here
I studied also in
Vaasa
commercial
college
I got my MSc
(Econ) at
University of
Vaasa 1997
Since 1998 I
have lived and
worked here
Before my MSc at University of
Vaasa (1997), I studied
tourism in Pietarsaari (1988)
and International Business in
Vaasa (1991)
I was born 1967 in South
Ostrobothnia in a small place
called Kortesjärvi, nowadays
being part of Kauhava

4. I can’t use a compass, but I have
many skills and tools to lead us
out of the mess
Feeling lost?

5. My CV tells quite a bit

6. Over 12 years in media agency as a team leader,
account director for top brand advertisers
Different needs, different operational environments,
different target groups, different people and interest
groups. No impossible situations or goals, only
challenges to solve.
Client, media, creative agency or colleague in urgent
need for help – I’ll fix it
Experience, Experience, Experience

7. More experience
Brand Manager at A-lehdet Oy
(2010-2011)
Taking care of five fantastic magazine brands (as
well as their websites)
Learned the secrets of print sales and it’s different
functions, learned how important is the co-
operation between media and customer
Working with Demi-brand (magazine, demi.fi,
Demi at FB) also showed how wonderful, powerful
and innovative young women there are in Finland
– go girls!
Marketing and communications manager
at Helsinki Business College Oy
(2011-2014)
• Developing, implementing and monitoring
marketing and communications strategy at
the company and unit level
• Leading marketing and communications team
• Budgeting
• Hands-on work at school tour and fairs
• Responsible for totally new product profiling
during unification of vocational qualifications
of youth and adult education

8. I can speak in front of 9th graders!!!!!!
National e-Media Conference (topics e-commerce and
social media) and ISO ASA seminar (presenting
MediaCom’s research about responsible marketing)
were a piece of cake

9. You said you can make
things work, but
can you prove it?

10. I can also easily change my
living room to a workshop, and
I believe that there’s hardly
anything a piece of duct tape
can’t fix
Spring 2013 was a bit busy:
Accomplished several
years’ intranet project
Took care of internal and
external communication of
the unification of vocational
qualifications (youth and
adult education)
Organized and managed
the merger of two
marketing teams

11. I know
how and when to prioritize, and
I’m not afraid of making
decisions
what team work means, and
how to lead a team
how and when to delegate, but
I’m not afraid of hands-on work
strategic marketing
media strategy
digital marketing
brand management
budgeting
research
reporting

12. I know the power but also the weakness of numbers and graphs:
Research can be indispensable help in business management, but it
can be a waste of money if you don't know why you are doing that
and what indicators should you measure.
My experience comes from planning and execution of research
projects from ad pre-test to continuous tracking. I am also
responsible for the online media and social media monitoring tool
acquired for Helsinki Business College Oy.
I have the guts to say to my client if there’s no point of doing the
research or if it’s done for wrong reasons.

13. Fact:
Account director has to
know the whole media field
and see the big picture
digital marketing
social media
display
content production
SEM
Fact:
If your potential clients are
mainly kids under 18 years,
of course social media and
internet are crucial parts of
the strategy
Fact:
My team produced and managed
internally all our content in web
(advertising, some channels,
intranet, extranet) – so yes, I
know quite a bit about digital
marketing
big data

14. That I was responsible for the marketing
communications strategy, that brought us 20 %
more applications during joint application
spring 2012
That my client negotiated a separate local
agreement with the European head office when
rest of the Nordic functions were changed to
other media agency - on the condition that I
will remain as the account director
That my colleagues always can come to me and
ask for advice and encouragement
I’m really proud of

15. When I’m not working
I love to…

16. I go with my backpack,
without planning and
pre-booking
I prefer old to new, temples
to skyscrapers
At home I paint aquarelle, do some
yoga or other sports, read or just
walk around my beautiful
home island

17. Convinced?

18. I can make things work. Give me a difficult situation,
merger, new team, you name it, and I’ll make it work!
I can see the big picture and connect the dots
I know how to organize and prioritize
I can motivate and lead my team
With my experience, there’s not much that can
surprise me
Why hire me:

19. Contact me with
marketing opportunities:
+358 40 848 0468
strangnm@gmail.com
http://www.linkedin.com/pub/nina-strang/1/124/8a0
@NinaStrang
Nina Strang