1. Presentation about CV and critique
of the article “Digital Natives,
Digital Immigrants’’
from Marc Prensky
by Arlette Bomahou.
Previously working as a Process and
Project Coordinator in Microsoft.
Currently changing career to study
digital an social media marketing,
so that I can work in Sports
Management industry within a year.

2. Agenda
Digital
Natives, Digital
Immigrants”
By Marc Prensky

3. 39 years old, born in Caen ( France) originally from
Togo and Benin. Living in Ireland for 9 years and a half
Worked in Microsoft for 4 years. Lived in Amsterdam,
for nearly 7 years. 15.5 years of working experience in
different International companies.

4. The rules that I follow in life :
4

5. Work Experience
Skills
Projects in the community

6. 6
Working Experience
-15.5 Years Working experience:
-8.5 years in Ireland in Finance Project management
and Account Management health and Fitness
-5 years in the Netherlands in Finance and Account
management
-2 years in France in Marketing
• Qualifications:
• Advanced Certificate Level 6 in Sales and Marketing
- Leaving certificate in philosophy and foreign
languages, level 4
- Level 4 Personal Trainer
- Level 3 gym instructor

7. 7
Process Management and Project coordinator ( from
November 2011 to April 2014)
Skills &
Qualifications
Projects I worked on
• Client Relationship Management : Managed the
business relationship with multiple stakeholders both
internal and external, providing business insight and
support
• Business Analysis: Conducted regular stakeholder
reviews enabling validation of each engagement and
identifying actions required to ensure effective ongoing
management of each engagement
• Financial Analysis: Ensured that Microsoft Consulting
Services revenue for my portfolio is published and
recognized in a compliant and auditable manner for
each monthly close.
• Project Management :Participated and drove
development and implementation of improved business
practices and processes as required by the manager.
Skills :
-Communication
-Organization
-team player
-multi tasking
-analytical skills
-problem solving
-customer focus
-Financial reporting
Central Eastern Europe
Monthly
Business Review: preparation
of PowerPoint presentation
for the managers on the
metrics and KPI (key
performance Indicator) for
the CEE region.
Customer Partner Experience
(CPE): Goal: to improve the
way we are managing our
customers

8. 8
NIKE EUROPE – Hilversum, Netherlands
February 2000 – May 2005 Skills
Key Account Manager, Decathlon (international sporting goods retailer) 2002 to 2005
Managed the Decathlon account (2nd largest client), coordinated and tracked deliveries
• Promoted and sold product lines in 4 categories (€10.6M sales in 2004), presented collections to
sales teams and in showrooms (Belgium, France, Netherlands)
• Helped install SAP (tests and reports in the US), trained staff and instructors for the finance and
sales departments (total of 500 employees over 10 months)
Credit Analyst- Credit Control Team Leader : 2000 – 2002
Managed client risk for the England region, supervise a staff of 7 (on-site and remote): cash
collectors, credit managers, etc.
• Established collection procedures and reduced the collection time to 59 days, below the
European target of 70 days
• Facilitated communication between the sales and finance departments and organized cross-
functional meetings in England and France
Skills :
- leadership,
- Customer focus,
-Sales Target
orientated,
- Team player,
- Organisation,
prioritisation and
analytical skills,
- Verbal and written
communication skills,
-Excel knowledge and
experience in creating
reports,
- Ability to work cross-
functionally across
sales, marketing &
product management
organizations.

9. 9
Project in the community
Charity work:
2014
- Healthy living presentations in Cuan Mhuire in lower gardner street,
- Junior achievement program for International Women’s day in March,
- Guru lectures with Junior Achievement in Loretto College and Cabinteely Community School in April and May,
- Lauralynn Half million half Marathon on Easter week end,
2013
helped renovate a school in Glasnevin for Barnardos,
2012 :
Fundraising for the Xmas market in Microsoft for Barnardos,
5k charity run for Preda (People's recovery Empowerment and Development Assistance) Run for freedom for children in the
Philippines,
2011
fundraising for a 5km charity run in UCD University for Barnardos

10. Previous Jobs :
-Operation Account Manager for Microsoft (April 2011 to November 2011)
Looking after France, Switzerland, Greece, Czech and Slovakia, works
closely with the Regional Operations Managers and operations team in
Dublin to ensure excellent levels of services are delivered to our customers
and sales teams
-EMEA Senior Collection Analyst (March 2010 to March 2011)
Looking after France, UK, Middle East, Africa and Eastern Europe
-Personal trainer in EDUCOGYM BAGGOT STREET (January 2009
February 2010 )
-Financial Analyst in Allianz (July 2007- August 2008)
-Senior Credit Controller in Ingersoll Rand: Dealing with the Middle
East, France Market for Bobcat Business Units (October 2005- July 2007)
-Marketing Event Coordinator in La Poste ( France) (February 1998 –
February 2000) 10

11. Critique of Article “Digital Natives,
Digital Immigrants”
By Marc Prensky

12. -
12
1- Subjectivity of the Article i.e. (e.g. biases
,assumptions, noise
 Marc Prensky opens his "Digital Natives,
Digital Immigrants"(2001) by stating that the
problem with education today is that “Our
students have changed radically. Today’s
students are no longer the people our
educational system was designed to teach".
 He clearly thinks that traditional education
cannot meet the needs and inclinations of
the new digital immigrants. According to
Prensky what's done is done, and that the
Digital Natives cannot and will not go back to
traditional ways of thinking and learning.
2- Objectivity of the article (logic, neutral
position)
 Prensky doesn’t remain neutral in the article he
gives his clear view on today’s education
dilemma.
 He suggests that Education System should
change and adapt to the new technology.

13. -
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 3- Identify the author’s main point and purpose.
 The author’s main point is that brains of digital natives
(people who have grown up with technology readily at
their fingertips) are possibly vastly different than those of
digital immigrants (people whose technology skills have
been acquired at a later age in life).
 His purpose is to shed light on the differences between the
two groups so that both digital immigrants and digital
natives understand themselves and the other group better.
This understanding can increase effective communication
and contribute to harmony at home, enhance satisfaction
and increase the quality of learning and mutual
understanding in educational institutions
 4- Identify the authors main
audience (i.e. receiver of
the message)
 Any educational
Institutions, teachers,
parents and students

14. -
14
 5- Arguments and evidence the Author uses to support his main points (message)
 Prensky argues that the gap between digital natives and digital immigrants is the fundamental
cause of the alleged "decline of education in the US," and he claims that the current educational
system has not been designed to serve today's students.
 The solution Prensky proposes is for today's teachers to learn the language of the natives, to
speed up instruction, and to provide "random access" (page 4). He argues for a new way of
looking at educational content as well. A category that he calls "legacy content" consists of
traditional subjects such as reading, writing, and logical thinking; "future content" is "digital and
technological," including such subjects as "software, hardware, robotics, nanotechnology and
genomics" as well as the "ethics, politics, sociology, languages, and other things that go with
them" (page 5).

15. 15

16. Thanks for your Time

17. “…Leaders will be those who empower others” Bill Gates