Social Business at Executing Social Media by Acuity Forums


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My presentation from Executing Social Media event by Acuity Forums in Calgary, where I talk about internal social media execution, the process and practices.

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Social Business at Executing Social Media by Acuity Forums

  1. 1. Using social media to foster innovation within your company
  2. 2. Ways to use social media <ul><li>Operational efficiency / productivity </li></ul><ul><li>Talent acquisition and development </li></ul><ul><li>Innovation and knowledge creation </li></ul>
  3. 3. Primary types of tools <ul><li>+ Blogs </li></ul><ul><li>+ Wikis </li></ul><ul><li>+ Social Networks </li></ul><ul><li>+ Discussion Forums </li></ul><ul><li>+ Micro-blogs </li></ul>
  4. 4. Examples
  5. 5. Uses wikis to brainstorm new ideas, manage projects, swap service tips and contribute to product innovation and marketing.
  6. 6. Uses micro-blogs as an effective way to alert team members of successes, challenges, best practices.
  7. 7. Uses internal social network to help its retirees stay connected with the company and extend reach for talent.
  8. 8. Uses social media tools such as wikis to train new hires about company's culture and job details.
  9. 9. Uses social networking tools to generate creative photography ideas, share market information, etc. using the network of colleagues.
  10. 10. In 2009 invested $50,000 into a social networking platform. Estimated $2.5 million in savings in less than 5 months.
  11. 11. Uses Loop Marketplace, an internal communication platform, where employees post innovation ideas and others comment on them.
  12. 12. Process
  13. 13. Key steps <ul><li>1. Get intelligence </li></ul><ul><li>2. Clarify objectives </li></ul><ul><li>3. Design strategies </li></ul><ul><li>4. Implement the plan </li></ul><ul><li>5. Measure outcomes </li></ul><ul><li>6. Leverage learning </li></ul>
  14. 14. Step 1: Get intelligence <ul><li>+ Demographic profile </li></ul><ul><li>+ Social media use profile </li></ul><ul><li>+ Readiness for complex change </li></ul><ul><li>+ Present state of your organizational system </li></ul>
  15. 15. Step 2: Clarify objectives <ul><li>Your social media strategy must serve your company's mission and strategic plan </li></ul><ul><li>There's two aspects of clarifying objectives: </li></ul><ul><li>1. to identify </li></ul><ul><li>2. to measure </li></ul>
  16. 16. Step 3: Design strategies <ul><li>+ What are the tools ? </li></ul><ul><li>+ Who are the champions ? </li></ul><ul><li>+ How will we track the progress ? </li></ul><ul><li>+ How will we report out success ? </li></ul>
  17. 17. Step 4: Implement the plan <ul><li>The key is to manage projects and manage change. </li></ul><ul><li>Selecting a partner: </li></ul><ul><li>+ Software vendor or consulting firm </li></ul><ul><li>+ Look at experience, capability, and fit </li></ul>
  18. 18. Step 5: Measure outcomes <ul><li>The key is to communicate the results to all three parties. </li></ul><ul><li>Three metrics categories that come into play: </li></ul><ul><li>+ Are we following our plan? </li></ul><ul><li>+ Is it helping our organization? </li></ul><ul><li>+ Did we expect the outcome we're getting? </li></ul>
  19. 19. Step 6: Leverage learning <ul><li>The place to collect macro findings, reflect, analyze and digest the data. </li></ul><ul><li>This step is especially important when social media integration is done in smaller phases. </li></ul>
  20. 20. Practices
  21. 21. Always start with a business goal in mind
  22. 22. Pay attention to training
  23. 23. Get early adopters to become champions
  24. 24. Communicate to build trust
  25. 25. Create small wins and proof points
  26. 26. It's important for the system to be web based
  27. 27. There's three to tango: IT, human resources, and the C-Suite
  28. 28. Two main approaches: top-down and bottom-up
  29. 29. Burn the ships if necessary
  30. 30. Culture of contribution, engagement and transparency
  31. 31. Thank you! <ul><li>Relevant resources : </li></ul><ul><li> </li></ul><ul><li>Special thanks : </li></ul><ul><li>Roger Kondrat (West17Media), Lee Bryant (HeadShift), Lee Provoost (HeadShift), Ernest Barbaric (Ernest Media), Acuity Forums; Matt Moore; Arthur L. Jue, Jackie Alcalde Marr, Mary Ellen Kassotakis (Social Media at Work) </li></ul>