Task One: Institutional Research
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The label I would sign Mars to is Boy Better Know (BBK) as they specialize in the genres of R&B, hip hop, and UK rap that Mars works in. BBK is an independent label that targets a niche audience rather than a major label. Mars is similar to Skepta, an artist also signed to BBK, though Mars is unique as the only artist on the label who both sings and raps. To raise his profile, Mars could perform at clubs and as a warm up act, have his music featured on products like iPhone, and be featured on MTV Base which targets his audience. Mars would be easy to market due to his talent and looks, so advertising him through fashion brands like
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Task 5a
The document discusses different music genres for a magazine article: pop, rock, and R&B. It notes strengths and weaknesses of each genre. A poll of 7 people showed preference for pop (3 votes), rock (2 votes), and R&B (2 votes). Therefore, the document decides on focusing the magazine on pop. Pop is described as more popular than rock due to its songs spreading quickly online. While rock has an easy color scheme, pop also allows for bright colors without strict adherence to a style. R&B risks potential conflict by being ethnically dominated, while pop is diverse and welcoming.
Task 5 final
Vibe was a music and entertainment magazine founded by Quincy Jones that featured R&B and hip-hop artists. After shutting down production in 2009, it was purchased by a private equity firm and re-launched as a quarterly publication with a larger online presence. The magazine's target audience was young, urban followers of hip-hop culture. It covered a broader range of interests than competitors that focused more narrowly on rap music. Advertisers included major record labels and fashion brands.
Major vs indie
The document discusses the differences between independent record labels and major record labels. It provides examples of the indie rock band Lantern on the Lakes and the boy band One Direction. Lantern on the Lakes self-released early work and was later signed to independent label Bella Union, allowing them more creative control but less funding for promotion. One Direction was signed by major labels Syco and Columbia, providing greater marketing support but also more control over the band's image and less profit from music sales.
Century media
Century Media Records is an independent record label founded in Germany in 1988 that specializes in heavy metal music. Notable bands include Lacuna Coil. Templeton Pek (TP) is a British rock/punk band signed to Century Media. As an independent band, TP has lower production quality since they recorded their album Scratches and Scars over 6 months in a house instead of a professional studio. They promote through social media and Century Media's YouTube channel but do not have individual merchandising.
Major record label vs Independent record label
Columbia Records is a major record label owned by Sony Music Entertainment that represents many top artists across multiple genres. It has a large roster of over 85 artists and earns revenue from album and song sales as well as merchandise. In contrast, Sub Pop is an independent label founded in 1988 that launched the careers of grunge bands like Nirvana and helped define the Seattle music scene in the 1990s. As an independent label, Sub Pop relies more on word-of-mouth and social media to promote its artists due to a smaller budget, while major labels like Columbia can spend heavily on music videos, advertising, and promotion.
Digipak analysis
The document analyzes existing album covers, or "digipaks", from R&B artists like Rihanna and Beyonce to inspire the design of the author's own digipak. Rihanna's covers often feature close-up images of her face that accentuate her distinctive style and tattoos, creating a recognizable artistic brand. In contrast, Beyonce's covers convey a softer, more natural image. The document concludes Rihanna has become so iconic through her innovative style that she can promote albums just with her image alone.
Assignment 7 – Magazine Advert Analysis
This document analyzes magazine advertisements for albums by various artists such as Madeon, Kanye West, Drake, Wretch 32, and Kings of Leon. It discusses common conventions in album ads such as featuring the artist's image, vibrant colors, release dates, and track names. Each ad summary highlights design elements like text size and placement, images used, and whether they focus more on the artist, album details, or both.
Music Magazine - Genres and Audiences
This document summarizes the typical styles, audiences, and conventions of different music magazine genres. It finds that R&B magazines vary widely in color palette and mainly feature large front page images, targeting teenagers. Pop magazines use bright colors like pink and purple to attract teenage girls and feature recent pop singers. Classical magazines have subtle black, red, and white graphics and target older generations. Rock magazines are dark to match the music and have busy covers with many images and text, appealing to a wide audience range including teenagers and the general public.
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Task 5a
The document discusses different music genres for a magazine article: pop, rock, and R&B. It notes strengths and weaknesses of each genre. A poll of 7 people showed preference for pop (3 votes), rock (2 votes), and R&B (2 votes). Therefore, the document decides on focusing the magazine on pop. Pop is described as more popular than rock due to its songs spreading quickly online. While rock has an easy color scheme, pop also allows for bright colors without strict adherence to a style. R&B risks potential conflict by being ethnically dominated, while pop is diverse and welcoming.
Task 5 final
Vibe was a music and entertainment magazine founded by Quincy Jones that featured R&B and hip-hop artists. After shutting down production in 2009, it was purchased by a private equity firm and re-launched as a quarterly publication with a larger online presence. The magazine's target audience was young, urban followers of hip-hop culture. It covered a broader range of interests than competitors that focused more narrowly on rap music. Advertisers included major record labels and fashion brands.
Major vs indie
The document discusses the differences between independent record labels and major record labels. It provides examples of the indie rock band Lantern on the Lakes and the boy band One Direction. Lantern on the Lakes self-released early work and was later signed to independent label Bella Union, allowing them more creative control but less funding for promotion. One Direction was signed by major labels Syco and Columbia, providing greater marketing support but also more control over the band's image and less profit from music sales.
Century media
Century Media Records is an independent record label founded in Germany in 1988 that specializes in heavy metal music. Notable bands include Lacuna Coil. Templeton Pek (TP) is a British rock/punk band signed to Century Media. As an independent band, TP has lower production quality since they recorded their album Scratches and Scars over 6 months in a house instead of a professional studio. They promote through social media and Century Media's YouTube channel but do not have individual merchandising.
Major record label vs Independent record label
Columbia Records is a major record label owned by Sony Music Entertainment that represents many top artists across multiple genres. It has a large roster of over 85 artists and earns revenue from album and song sales as well as merchandise. In contrast, Sub Pop is an independent label founded in 1988 that launched the careers of grunge bands like Nirvana and helped define the Seattle music scene in the 1990s. As an independent label, Sub Pop relies more on word-of-mouth and social media to promote its artists due to a smaller budget, while major labels like Columbia can spend heavily on music videos, advertising, and promotion.
Digipak analysis
The document analyzes existing album covers, or "digipaks", from R&B artists like Rihanna and Beyonce to inspire the design of the author's own digipak. Rihanna's covers often feature close-up images of her face that accentuate her distinctive style and tattoos, creating a recognizable artistic brand. In contrast, Beyonce's covers convey a softer, more natural image. The document concludes Rihanna has become so iconic through her innovative style that she can promote albums just with her image alone.
Assignment 7 – Magazine Advert Analysis
This document analyzes magazine advertisements for albums by various artists such as Madeon, Kanye West, Drake, Wretch 32, and Kings of Leon. It discusses common conventions in album ads such as featuring the artist's image, vibrant colors, release dates, and track names. Each ad summary highlights design elements like text size and placement, images used, and whether they focus more on the artist, album details, or both.
Music Magazine - Genres and Audiences
This document summarizes the typical styles, audiences, and conventions of different music magazine genres. It finds that R&B magazines vary widely in color palette and mainly feature large front page images, targeting teenagers. Pop magazines use bright colors like pink and purple to attract teenage girls and feature recent pop singers. Classical magazines have subtle black, red, and white graphics and target older generations. Rock magazines are dark to match the music and have busy covers with many images and text, appealing to a wide audience range including teenagers and the general public.
Codes and conventions of digipaks
The document discusses key elements that make for a successful digipak album design, including conveying style, being relevant to the artist's genre, and using appropriate fonts. It argues that the digipak should provide insight into the music's style and themes to influence consumer expectations. Representing the band's ambitions and keeping them relevant is also important to maintain audience interest over multiple albums. Finally, font choices should suit the band's image and reinforce connections between their aesthetic and musical style.
Media double page analysis nme
The document analyzes and compares two double page spreads from an NME magazine. The first spread stood out more with brighter colors but contained previews of new song releases. The second spread contained more writing than pictures, but the reviewer chose it because a picture can convey more than words. The second half discusses a double page spread about David Bowie, providing insights from his producer about how songs were written and selected for the album, along with details about bonus tracks. Its purpose is to satisfy audience interest in learning about Bowie from those close to him. Layout and design elements like drop caps and columns are analyzed for how they guide the reader.
My target audience
The document discusses targeting a music video audience aged 16-20 who enjoy indie pop and R&B music. It notes that the target audience will likely be on social media platforms and familiar with the internet. While the genre's listeners can be of any gender, the discussed artist Mabel's music tends to attract more female listeners given its love-based themes. The style of typical listeners is described as urban and unique, and possibly also interested in rap music. A survey of teens showed they most commonly access music videos through their smartphones rather than television.
Too weird analysis
In this PowerPoint presentation I analyse the digipak for the album "Too Weird To Live, Too Rare To Die" by 'Panic! At The Disco'.
Evaluation 2
The document discusses how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and excess. This was shown through his plain streetwear clothing. Both the video narrative and Chief's performance depicted him as depressed over being caught cheating. The author's album digipack and advert used close-up images of Chief in a serious expression to portray him as powerful and convey it was a rap album. The digipack listed popular featured artists to attract audiences. The advert reused the cover image for recognition and included a positive review to generate hype.
Presentation1
The document discusses conventions for magazine covers in the R&B genre. It states that mastheads on R&B magazines are typically centered rather than left-aligned so the artist image can overlap the masthead. Cover lines are usually related to the featured artist to attract the target audience interested in that artist or genre. Background images often feature popular R&B artists not featured in the main article to increase popularity and appeal to fans of that genre. Color schemes for R&B magazines tend to use darker colors like purple, black, and blue to appear non-gender-biased and appeal to both male and female readers.
Magazine proposal
The proposed magazine is called ORIGIN and will focus on RnB and soul music genres. It will include subgenres like urban, hip hop, funk, jazz, and modern soul. Artists featured will be contemporary American artists like Alicia Keys and Beyoncé as well as UK artists like Amy Winehouse and Adele. The magazine will have exclusive interviews, charts, album reviews, and coverage of up-and-coming artists. It will be published bimonthly and will be influenced by the color schemes and layouts of B&S and Q magazines. The target audience is African American and diverse youth aged 16-26.
Evaluation q 2
The document discusses brand identity for an artist named Jake Dylan. It examines how the artist's logo, font, colors, photography style, and location choices help create a recognizable brand. For Jake Dylan, the logo uses a soft font in white to appeal to the pop-soul genre. Photographs feature the artist in casual clothing against countryside backdrops. While the music video does not include these branding elements to better portray the song's message, the poster and album digitally feature consistent logos, fonts, locations and costumes to clearly identify them with the Jake Dylan brand. In conclusion, the document evaluates how these branding techniques help create a recognizable identity that can increase sales and connect various media pieces to the same artist.
Music video evaluation 1 new
The group aimed to challenge stereotypes of UK rap music with their music video and packaging for the song "Dreamsville". They portrayed an ambitious artist pursuing their dreams while still incorporating urban elements of the genre. The CD cover compares the artist in a landscape to represent their roots, similar to the real artist Wiley's cover. Elements like a treble clef and the artist laughing were meant to make the music a main focus and broaden the audience. The poster uses urban styles but simply promotes the music title to make it accessible like Tinie Tempah's poster. Overall the group tried to take a different approach to rap to push it towards mainstream audiences while still adhering to some genre conventions.
Brain storming album artwork ideas
The document discusses ideas for album artwork for a music video and artist. It notes that most rock album artwork features surreal illustrations rather than representing the artist's image. It also mentions that many artists in this genre hire illustrators to create the artwork to provide publicity for the illustrator. However, some bands do feature their image on the cover to give the album a sense of identity that audiences can easily understand.
Colour palettes (1)
The document discusses different color palettes that could be used for the cover of an R&B music magazine. It analyzes color schemes used successfully by other magazines, focusing on ones incorporating black, white, and a bold accent color. Specifically, it examines palettes using blue, red, orange, and pink as the bold colors. These accent colors are said to add edginess or daring qualities that match the urban and boundary-pushing nature of the R&B genre. Examples of magazines employing similar palettes, such as Vibe and NME, are provided.
Q2
The media product represents black males aged 16-25 by featuring a model of that description wearing modern, branded clothing typical of R&B artists. The model strikes a dominant, confident pose common for R&B performers. The target audience of 16-24 year olds is also represented through language, colors, and magazine layout appealing to that demographic based on their feedback in a questionnaire.
Target audience profile
The target audience for the magazine is males aged 16-25 who are seriously interested in hip-hop/rap music. They want to keep up with the latest news, artists, and stories in the genre to share with friends. They use hip-hop terminology and aspire to the strong, powerful image of famous artists. They listen to hip-hop music a lot and know about new songs from their favorite artists.
R+B Presentation
The document discusses several conventions for magazine covers in the R&B genre. It states that mastheads on R&B magazines are usually centered rather than left-aligned so artwork can overlap it. Cover lines reference popular R&B artists to attract target audiences. Background images feature artists from the same genre to increase popularity even if they are not the main feature. Color schemes for R&B magazines typically use dark colors like purple, black, and blue to appear non-gender specific and appeal to both male and female readers.
Evaluation Question 2 and Evaluation Question 3
The document summarizes the different artists featured in a music magazine. It describes how the characters depicted follow stereotypes of rock stars, with dark clothing and makeup. The front cover features a female rock musician holding a black bass guitar, following punk/rock themes. A small image of a male artist was also included on the front cover to attract both male and female readers. The contents page and double page spread similarly depict stereotypical rock musicians in dark colors. By following conventions of established magazines like NME and Q, the magazine aims to appeal to similar large media institution audiences.
Evaluation Question 2
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how the artist's image is extended through careful use of colors, images, and fonts across different media products.
The response summarizes how a brand identity was created for an artist using consistent costumes, colors, and style across a music video, digipak, and magazine advert. Key elements like the artist's red coat were featured to remind audiences of the brand identity.
Details are provided on how the digipak and advert were designed to sell the album to a young target audience, such as using street art imagery and fonts that tie into the brand identity and portray the artist as a strong role model
Focus group write up
The document outlines plans for a new music magazine called "Urban Riot" that will focus on genres like R&B, hip hop, and rap. It will feature individual artists on the cover to appeal to its target audience. The magazine will have a monochrome color scheme with a splash of bright color and use a graffiti font for the masthead to tie in with the genres. Pricing is suggested to be between £1-£3.99 but feedback is sought on an ideal price.
Print Products - Eval 3
The document discusses feedback from test audiences on print products like digipaks and magazine advertisements for rap artists. For digipaks, audiences felt the artist should be prominently featured. Feedback on sample digipaks noted how the artist's image related to the music's genre. For magazine ads, audiences preferred ads focusing on the artist to build connection and felt very bright colors could falsely represent the music's content. The document outlines using this audience research to design their own print materials and refine them based on additional feedback.
Record labels.
This powerpoint is all about record labels. It includes what they are, what they do and what record label the chosen celebrity would be most suitable for. I have chosen Beyonce.
Richard+dyer+research+final
Richard Dyer is a British academic who specializes in film studies. His star theory examines how a celebrity's public image and persona ("star") is constructed through four elements: construction, ideology, commodity, and paradox. Specifically, Dyer argues that a star's personality is shaped by how they present themselves through media like interviews and photos. Their ideology or message appeals to certain fans, and stars also sell merchandise to make money beyond their artistic work. Finally, stars must seem both ordinary enough for fans to relate to but also extraordinary and unattainable in some way.
Mars marketing plan
Mars would target a primary audience of 18-30 year old males with his music style and appearance, but could also appeal to females of the same age with his singing ability and sensitive side. A secondary audience would be 12-15 year old music fans who could look up to Mars as a good role model. In order to raise his profile, he could perform at clubs and festivals or partner with brands targeting teens. His good looks and talent make him easy to market through fashion brands and social media.
My evaluation g321
The document provides an evaluation of a media studies assignment to create a magazine. It summarizes the key aspects of how the magazine was constructed, including conventions used, target audience, and technologies learned. Formats like the front cover, contents page, and double-page spread were modeled after real magazines. The target audience of 16-25 year olds interested in hip hop/R&B was addressed through colors, language, and exclusive content. Various software like Publisher and Paint.Net were used to design and edit elements, highlighting strengths and weaknesses developed. Comparing to preliminary work showed skills improving in areas like image editing and layout.
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What's hot
Codes and conventions of digipaks
The document discusses key elements that make for a successful digipak album design, including conveying style, being relevant to the artist's genre, and using appropriate fonts. It argues that the digipak should provide insight into the music's style and themes to influence consumer expectations. Representing the band's ambitions and keeping them relevant is also important to maintain audience interest over multiple albums. Finally, font choices should suit the band's image and reinforce connections between their aesthetic and musical style.
Media double page analysis nme
The document analyzes and compares two double page spreads from an NME magazine. The first spread stood out more with brighter colors but contained previews of new song releases. The second spread contained more writing than pictures, but the reviewer chose it because a picture can convey more than words. The second half discusses a double page spread about David Bowie, providing insights from his producer about how songs were written and selected for the album, along with details about bonus tracks. Its purpose is to satisfy audience interest in learning about Bowie from those close to him. Layout and design elements like drop caps and columns are analyzed for how they guide the reader.
My target audience
The document discusses targeting a music video audience aged 16-20 who enjoy indie pop and R&B music. It notes that the target audience will likely be on social media platforms and familiar with the internet. While the genre's listeners can be of any gender, the discussed artist Mabel's music tends to attract more female listeners given its love-based themes. The style of typical listeners is described as urban and unique, and possibly also interested in rap music. A survey of teens showed they most commonly access music videos through their smartphones rather than television.
Too weird analysis
In this PowerPoint presentation I analyse the digipak for the album "Too Weird To Live, Too Rare To Die" by 'Panic! At The Disco'.
Evaluation 2
The document discusses how the author created a brand identity for an artist named Chief for a music video project recreating Kanye West's "Runaway" video. Chief was portrayed as a humble hip hop artist focused on social issues rather than wealth and excess. This was shown through his plain streetwear clothing. Both the video narrative and Chief's performance depicted him as depressed over being caught cheating. The author's album digipack and advert used close-up images of Chief in a serious expression to portray him as powerful and convey it was a rap album. The digipack listed popular featured artists to attract audiences. The advert reused the cover image for recognition and included a positive review to generate hype.
Presentation1
The document discusses conventions for magazine covers in the R&B genre. It states that mastheads on R&B magazines are typically centered rather than left-aligned so the artist image can overlap the masthead. Cover lines are usually related to the featured artist to attract the target audience interested in that artist or genre. Background images often feature popular R&B artists not featured in the main article to increase popularity and appeal to fans of that genre. Color schemes for R&B magazines tend to use darker colors like purple, black, and blue to appear non-gender-biased and appeal to both male and female readers.
Magazine proposal
The proposed magazine is called ORIGIN and will focus on RnB and soul music genres. It will include subgenres like urban, hip hop, funk, jazz, and modern soul. Artists featured will be contemporary American artists like Alicia Keys and Beyoncé as well as UK artists like Amy Winehouse and Adele. The magazine will have exclusive interviews, charts, album reviews, and coverage of up-and-coming artists. It will be published bimonthly and will be influenced by the color schemes and layouts of B&S and Q magazines. The target audience is African American and diverse youth aged 16-26.
Evaluation q 2
The document discusses brand identity for an artist named Jake Dylan. It examines how the artist's logo, font, colors, photography style, and location choices help create a recognizable brand. For Jake Dylan, the logo uses a soft font in white to appeal to the pop-soul genre. Photographs feature the artist in casual clothing against countryside backdrops. While the music video does not include these branding elements to better portray the song's message, the poster and album digitally feature consistent logos, fonts, locations and costumes to clearly identify them with the Jake Dylan brand. In conclusion, the document evaluates how these branding techniques help create a recognizable identity that can increase sales and connect various media pieces to the same artist.
Music video evaluation 1 new
The group aimed to challenge stereotypes of UK rap music with their music video and packaging for the song "Dreamsville". They portrayed an ambitious artist pursuing their dreams while still incorporating urban elements of the genre. The CD cover compares the artist in a landscape to represent their roots, similar to the real artist Wiley's cover. Elements like a treble clef and the artist laughing were meant to make the music a main focus and broaden the audience. The poster uses urban styles but simply promotes the music title to make it accessible like Tinie Tempah's poster. Overall the group tried to take a different approach to rap to push it towards mainstream audiences while still adhering to some genre conventions.
Brain storming album artwork ideas
The document discusses ideas for album artwork for a music video and artist. It notes that most rock album artwork features surreal illustrations rather than representing the artist's image. It also mentions that many artists in this genre hire illustrators to create the artwork to provide publicity for the illustrator. However, some bands do feature their image on the cover to give the album a sense of identity that audiences can easily understand.
Colour palettes (1)
The document discusses different color palettes that could be used for the cover of an R&B music magazine. It analyzes color schemes used successfully by other magazines, focusing on ones incorporating black, white, and a bold accent color. Specifically, it examines palettes using blue, red, orange, and pink as the bold colors. These accent colors are said to add edginess or daring qualities that match the urban and boundary-pushing nature of the R&B genre. Examples of magazines employing similar palettes, such as Vibe and NME, are provided.
Q2
The media product represents black males aged 16-25 by featuring a model of that description wearing modern, branded clothing typical of R&B artists. The model strikes a dominant, confident pose common for R&B performers. The target audience of 16-24 year olds is also represented through language, colors, and magazine layout appealing to that demographic based on their feedback in a questionnaire.
Target audience profile
The target audience for the magazine is males aged 16-25 who are seriously interested in hip-hop/rap music. They want to keep up with the latest news, artists, and stories in the genre to share with friends. They use hip-hop terminology and aspire to the strong, powerful image of famous artists. They listen to hip-hop music a lot and know about new songs from their favorite artists.
R+B Presentation
The document discusses several conventions for magazine covers in the R&B genre. It states that mastheads on R&B magazines are usually centered rather than left-aligned so artwork can overlap it. Cover lines reference popular R&B artists to attract target audiences. Background images feature artists from the same genre to increase popularity even if they are not the main feature. Color schemes for R&B magazines typically use dark colors like purple, black, and blue to appear non-gender specific and appeal to both male and female readers.
Evaluation Question 2 and Evaluation Question 3
The document summarizes the different artists featured in a music magazine. It describes how the characters depicted follow stereotypes of rock stars, with dark clothing and makeup. The front cover features a female rock musician holding a black bass guitar, following punk/rock themes. A small image of a male artist was also included on the front cover to attract both male and female readers. The contents page and double page spread similarly depict stereotypical rock musicians in dark colors. By following conventions of established magazines like NME and Q, the magazine aims to appeal to similar large media institution audiences.
Evaluation Question 2
The document evaluates the effectiveness of combining a main product and ancillary texts to establish a brand identity. It discusses how the artist's image is extended through careful use of colors, images, and fonts across different media products.
The response summarizes how a brand identity was created for an artist using consistent costumes, colors, and style across a music video, digipak, and magazine advert. Key elements like the artist's red coat were featured to remind audiences of the brand identity.
Details are provided on how the digipak and advert were designed to sell the album to a young target audience, such as using street art imagery and fonts that tie into the brand identity and portray the artist as a strong role model
Focus group write up
The document outlines plans for a new music magazine called "Urban Riot" that will focus on genres like R&B, hip hop, and rap. It will feature individual artists on the cover to appeal to its target audience. The magazine will have a monochrome color scheme with a splash of bright color and use a graffiti font for the masthead to tie in with the genres. Pricing is suggested to be between £1-£3.99 but feedback is sought on an ideal price.
Print Products - Eval 3
The document discusses feedback from test audiences on print products like digipaks and magazine advertisements for rap artists. For digipaks, audiences felt the artist should be prominently featured. Feedback on sample digipaks noted how the artist's image related to the music's genre. For magazine ads, audiences preferred ads focusing on the artist to build connection and felt very bright colors could falsely represent the music's content. The document outlines using this audience research to design their own print materials and refine them based on additional feedback.
Record labels.
This powerpoint is all about record labels. It includes what they are, what they do and what record label the chosen celebrity would be most suitable for. I have chosen Beyonce.
Richard+dyer+research+final
Richard Dyer is a British academic who specializes in film studies. His star theory examines how a celebrity's public image and persona ("star") is constructed through four elements: construction, ideology, commodity, and paradox. Specifically, Dyer argues that a star's personality is shaped by how they present themselves through media like interviews and photos. Their ideology or message appeals to certain fans, and stars also sell merchandise to make money beyond their artistic work. Finally, stars must seem both ordinary enough for fans to relate to but also extraordinary and unattainable in some way.
What's hot (20)
Similar to Task One: Institutional Research
Mars marketing plan
Mars would target a primary audience of 18-30 year old males with his music style and appearance, but could also appeal to females of the same age with his singing ability and sensitive side. A secondary audience would be 12-15 year old music fans who could look up to Mars as a good role model. In order to raise his profile, he could perform at clubs and festivals or partner with brands targeting teens. His good looks and talent make him easy to market through fashion brands and social media.
My evaluation g321
The document provides an evaluation of a media studies assignment to create a magazine. It summarizes the key aspects of how the magazine was constructed, including conventions used, target audience, and technologies learned. Formats like the front cover, contents page, and double-page spread were modeled after real magazines. The target audience of 16-25 year olds interested in hip hop/R&B was addressed through colors, language, and exclusive content. Various software like Publisher and Paint.Net were used to design and edit elements, highlighting strengths and weaknesses developed. Comparing to preliminary work showed skills improving in areas like image editing and layout.
My evaluation g321
This document provides an evaluation of a media studies foundation portfolio created by Tia Seymour. It summarizes how the magazine product incorporates conventions of real magazines through layout, cover lines, and focus on the main artist. It represents black female artists as fierce and powerful. The target audience is described as teenagers interested in hip hop/R&B music. Colors, language, images, and exclusives were used to attract this audience. The process of constructing the magazine developed the creator's skills with software like Publisher and Paint.Net. Comparing drafts to the final product showed planning and improvement.
AS media studies research & planning.
Mojo Magazine is a classic rock magazine published by Bauer that focuses on reporting news and reviews related to classic rock music. It aims to appeal to fans of classic rock bands like The Beatles and Bob Dylan through its coverage of iconic artists and genres. The magazine maintains a large readership through its straightforward reporting style and avoidance of flashy modern design. It also provides additional content through a website that allows readers to engage in online discussions and share their passion for classic rock.
Post production features in work
The document discusses the design and branding choices for a new record label and artist. It describes creating the name "Majestic Records" to stand out from major labels and using the color purple to symbolize wealth. It also summarizes the album poster created to promote the artist, which was inspired by Rihanna's "Loud" poster and features the artist in different shots wearing styles to position her as coming of age. The poster follows conventions of pop/R&B album artwork through fonts, layout, and promoting singles.
Brand Identity Research
Brand identity is how an artist wants to be perceived through elements like their name, logo, and imagery. It allows audiences to easily recognize an artist's work. Eminem and Kanye West have both effectively used brand identity techniques. Eminem established an alter ego, Slim Shady, and maintained consistency with fonts and album titles. Kanye used the nickname "Yeezy" and his Yeezy shoe collaboration to develop his brand. Artists also leverage convergence media like social media and styling to further build their brand identity across different promotional platforms.
Brand Identity
Brand identity is how an artist wants to be perceived through recognizable components like name, logo, tagline and imagery. It allows audiences to easily recognize an artist's promotional products and consume them through appropriate channels, helping artists and record labels meet their goals of profit. Eminem and Kanye West have both effectively created brand identities through alter egos and nicknames ("Slim Shady", "Yeezy") that audiences associate with them, as well as consistent fonts, logos and album promotions that reinforce recognition over time. Social media integration and distinctive stylistic appearances in music videos and tours also help build an artist's brand identity through various media platforms.
Brand Identity
Brand identity is how an artist wants to be perceived through elements like their name, logo, and imagery. It allows audiences to easily recognize an artist and their products. Eminem and Kanye West have both effectively used brand identity techniques. Eminem created his alter ego "Slim Shady" and established a consistent font and logo. Kanye used his nickname "Yeezy" for his album Yeezus and shoe brand YEEZY. Artists also promote their brand across convergence media like social media, appearances, and styling to further recognition and sales goals.
Unit 13 : LO1 NEW NEW
This document outlines the production process for a print-based media product. It includes annotations and deconstructions of magazine covers and spreads from Vibe and Q magazines. The target audience for these magazines is identified as males aged 18-34, as the magazines focus on hip hop and R&B music genres. The document also provides information on the publisher of Vibe magazine and notes that an email was not received in response to an inquiry about the production process.
Music magazine website research
The document provides an analysis of Billboard magazine's website and print magazine. It notes that the website's masthead at the top grabs attention. The website also makes navigation simple through content links and a search bar. Social media links allow interaction. The latest magazine issue can be purchased online. The website provides a variety of entertainment options like music, photos, and charts. Billboard magazine tracks popular songs and albums through charts. It aims to attract both music professionals and younger audiences interested in music news. The analysis examines features of the magazine's covers like the masthead, prominent images of celebrities, and consistent color schemes.
Music magazine website research
The document provides an analysis of Billboard magazine's website and print magazine. It notes that the website's masthead at the top grabs attention. The website also makes navigation simple through content links and a search bar. Social media links allow interaction. The latest magazine issue can be purchased online. The website provides a variety of entertainment options like music, photos, and charts. Billboard magazine tracks popular songs and albums through charts. It aims to attract both music industry professionals and younger audiences interested in music news. The analysis examines features of the magazine's covers like the masthead, prominent images of celebrities, and consistent color schemes.
Music magazine website research
The document provides an analysis of Billboard magazine's website and print magazine. It notes that the website's masthead at the top grabs attention. The website also makes navigation simple through content links and a search bar. Social media links allow interaction. The latest magazine issue can be purchased online. The website provides a variety of entertainment options like music, photos, and charts. Billboard magazine tracks popular songs and albums through charts. It was originally focused on billboards but specialized in music in the 1950s. The magazine targets both music professionals and younger audiences interested in music news. An analysis of magazine covers notes design elements like mastheads, images of celebrities, and consistent color schemes to appeal to various audiences.
LIIAR - Analysis Of 3 Music Magazine Covers
- The masthead "Q" is prominently displayed in the left corner to clearly identify the magazine. Adele is featured in a mid-close up shot on the majority of the front cover to draw attention to her success. Cover lines at the bottom provide information about stories inside the issue. The color scheme and exclusive tagline are designed to attract readers' attention and engagement.
Media evaluation
Luke Thomas has created a music magazine called Alva aimed at young adults aged 15-25. The magazine uses conventions of existing music magazines like logos, barcodes and mastheads to appear professional. However, it also has unconventional features like colorful comic book styling and scribbled backgrounds. The target audience is represented through simple writing, minimal text, and images of young people. The magazine would likely be distributed by an established company like Bauer or IPC Media to reach a wide national audience.
Media evaluation
Luke Thomas has created a music magazine called Alva aimed at young adults aged 15-25 who enjoy punk, indie, and rock music. To attract this audience, the magazine uses conventions like barcodes and mastheads but also unconventional features like colorful comic book-inspired designs. It represents its target audience by using simple writing and images of young people. The magazine would likely be distributed by an established company like Bauer or IPC Media to reach a wide national audience. Through constructing this magazine on Photoshop, Luke has learned how to make the design look more polished and professional.
Media evaluation
Luke Thomas has created a music magazine called Alva aimed at young adults aged 15-25. The magazine uses conventions of existing music magazines like logos, pricing, and article formats to appear professional. However, it also has unconventional features like colorful comic book-inspired design and unique backgrounds. The magazine represents punk, indie, and rock music cultures through imagery, themes, and an interview subject. As an independent project, the magazine would need to be distributed by an established company like Bauer Media or IPC Media to reach a wide audience nationally.
Media evaluation
Luke Thomas created a music magazine called Alva to target young adults aged 15-25 who are interested in punk, indie, and rock music. He used conventions from existing magazines like NME and Kerrang to make his magazine look professional. However, he also included some unconventional elements like a colorful comic book theme and unique background images. Distributing the magazine through an established company like Bauer or IPC Media would help it reach a wider national audience compared to independent distribution.
Media evaluation
Luke Thomas has created a music magazine called Alva aimed at young adults aged 15-25. The magazine uses conventions of existing music magazines like logos, barcodes and mastheads on the cover to attract the target audience. It also includes unconventional elements like colorful comic book styling and unique backgrounds. The content represents social groups like punks and indie fans through imagery, themes and an interview subject. The magazine would likely be distributed by an established company like Bauer or IPC Media to reach a wide national audience.
Media evaluation
Luke Thomas has created a music magazine called Alva aimed at young adults aged 15-25 who enjoy punk, indie, and rock music. To attract this audience, the magazine uses conventions from existing magazines like colorful covers featuring well-known bands and competitions. However, it also uses unconventional elements like a comic book theme and unique backgrounds to make the magazine visually striking. The featured artist interview provides fun facts about the musician in an entertaining way while avoiding promoting stereotypical rock and roll lifestyles around substance abuse. For distribution, a major media company like Bauer or IPC Media would be needed to achieve national success.
Full Sail Assignment: Columbia Records and Isabella Stefania
Throughout description of a potential plan that Isabella Stefania would like to have backing by a label in the future.
Similar to Task One: Institutional Research (20)
Full Sail Assignment: Columbia Records and Isabella Stefania
Full Sail Assignment: Columbia Records and Isabella Stefania
Task One: Institutional Research
- 1. Task one: Institutional Research
- 8. Magazine