Vibe was a music and entertainment magazine founded by Quincy Jones that featured R&B and hip-hop artists. After shutting down production in 2009, it was purchased by a private equity firm and re-launched as a quarterly publication with a larger online presence. The magazine's target audience was young, urban followers of hip-hop culture. It covered a broader range of interests than competitors that focused more narrowly on rap music. Advertisers included major record labels and fashion brands.