The document summarizes the results of audience research conducted to help design a new music magazine. Survey results showed that 62% of respondents would be attracted by free gifts and 54% by images of popular artists on the cover. When asked how much they would pay, responses ranged from £1 to £4. The research also provided insights into colors, hobbies, article topics, and artists preferred by the target teenage girl audience. A focus group gave feedback on cover design aspects like fonts, colors and images that would appeal to the target pop music fans.

1. Task Nine
Audience Research Summary

2. Survey Results
• When asked, “What would make a music magazine stand out
to you?”, 62% of people replied free gifts and 54% said an
image of a popular artists. Here is a pie chart to represent the
data.
Competition
Free gifts
Busy cover
Cover image of
popular artist
Bold text
Bright colours

3. Survey Results
• When asked about how much they would pay for a magazine,
they replies varied from £1 to £4.
3.5
3
2.5
2
1.5
1
0.5
0
Column1
£2 £3 £4
Column1

4. Survey Results
These are the results I received regarding what colours the
audience would like to see in my magazine.
8
7
6
5
4
3
2
1
0
Black White Red Orange Yellow Green Blue Pink

5. Survey Results
• When asked about their hobbies I received
many different responses such as watching
movies/television, listening to music, reading
shopping, making jewellery, watching
musicals. This types of interests are
stereotypical for a teenage girl and therefore
will include these in my magazine to appeal to
my target audience as best possible.

6. Survey Results
• I asked in my survey “What type of
feature/article would you find most
interesting?” The answers I obtained were;
gossip, celebrities, dating/rumours, album
releases, interviews, tour releases/releases
and the idea of a ‘facts you didn’t know’
article.

7. Survey Results
• When asked, “What would you most expect to
find on the cover of music magazine?”, I got
back different answers such as music
artists/bands, gossip/latest news, lots of text
and bold colours, images of celebrities and
also the price.

8. Survey Results
• In my survey I asked who the persons top 3
artists are, they include One Direction, Tinie
Tempah, Sam Smith, Miley Cyrus, 5SOS, The
Vamps, Beyoncé, Justin Bieber, John Newman
and more. These will fit in with the pop genre
that my magazine is going to be and also the
fact that they are popular with my target age
range helps.

9. Survey Results
I also asked in my survey whether they would you rather a
main article about a solo artist or band/group, the results are
as follows.
Band/Group 54%
Solo Artist 46%

10. Survey Results
• Music magazines usually come with a free gift,
so I decided to ask what types of gifts they
would like to receive in the magazine. The
responses I got included sample make-up,
album vouchers, poster, sticker and band
merchandise such as wrist bands.

11. Survey Results
• Another question from my survey was “What
do you like most about other music
magazines?” The responses I got back
included posters, bright colours, interviews,
tour information and pictures of bands and
artists.

12. Survey Results
• I also asked what in particular would make
you buy a magazine. The majority of
responses talked about price and also how
interesting the articles and interviews are.
Other points were based on who was on the
cover and how much it stood out.

13. Survey Results
• I left the last question open to comments that
they thought would be helpful to my research.
I received different points regarding font type
and what colour schemes they thought I
should use which was helpful as it gave me
personal opinions on how to design my cover.

14. Focus Group Response
I asked people of my target audience these questions:
•What initially stands out to you from the cover of this
magazine?
•Are the colours used successful in making the
magazine bright and fun?
•Are the fonts used good at creating a positive vibe?
•What colours and fonts would you expect to see on
the cover of a pop magazine?
•What content would you expect to be in a pop music
magazine?
•What would make a pop magazine stand out to you
personally?
•What do you think of the image used on the front
cover?
•Do you like the busy cover or a cover with less text?
•Would you change anything to this cover to make it
more fun and exciting?

15. Focus Group Response
“What initially stands out to you from the cover
of this magazine?”
The use of images and bright colours was the
centre of both responses and also the use of
popular artists for example Taylor Swift and
Justin Bieber.

16. Focus Group Response
“Are the colours used successful in making the
magazine bright and fun?”
Yes, the bright colours achieve this.

17. Focus Group Response
“Are the fonts used good at creating a positive
vibe?”
Yes, the mixture of serif and sans serif will also
attract more people.

18. Focus Group Response
“What colours and fonts would you expect to see
on the cover of a pop magazine?”
Bright colours such as pinks, yellows, oranges,
blues. Also quite qwerky and bold fonts.

19. Focus Group Response
“What content would you expect to be in a pop
music magazine?”
Articles, interviews, posters, tour information.
Also celebrity gossip, new songs/artists and
articles on fashion.

20. Focus Group Response
“What would make a pop magazine stand out to
you personally?”
The images on the front cover need to be bright
and catchy and featuring popular artists.

21. Focus Group Response
“What do you think of the image used on the
front cover?”
Makes it stand out, the mixture of images will
attract more people. Although it is a bit plain.

22. Focus Group Response
“Do you like the busy cover or a cover with less
text?”
One response preferred a busy cover while the
other would have preferred a cover with less
text.

23. Focus Group Response
“Would you change anything to this cover to
make it more fun and exciting?”
Remove some of the ‘cringey’ love hearts.