The document outlines a marketing campaign for Bin Sina Pharmacy that centers around the idea that every individual has their own unique story. It proposes using seven different colors to represent attributes that motivate consumers and link each color to a specific product line. Various marketing executions are suggested to bring the color-based concept to life across billboards, in-store displays, websites, metro advertisements, store layout/employee attire, commercials, brochures, and more. The goal is to rebrand Bin Sina Pharmacy in a more vibrant way and help the company gain recognition while exhibiting a competitive edge.

1. 1

2. Bin Sina explained the brief for
students to come up with a
specific strategy that not only
rebrands the concept in a more
vibrant and dynamic way but
instead forming up a technique
that dignifies on why Bin Sina
Pharmacy excels in terms of
recognition but fail in terms of
exhibiting a competitive edge in
todays market.
2
The campaign to be launched
discusses the struggle faced in
attempting to come up with a
unique repositioning strategy for
Bin Sina Pharmacy and how the
creative team went about
deriving consumer insights in
order to develop executions that
may gain exposure. The
campaign recommended, mainly
centers around the idea that
every individual has their own
unique story. This insight was
then used to connect people’s
stories with different colors and
different product lines.
3

3. For the consumers to know
what there hopes are; and are
more than willing to reach them;
the cutout explain a variety of
seven color which each describe
a specific attribute that help
motivate them. Each cut-out is
also linked with a product line
to further induce the meaning of
the colors.
4
5

4. Red
Orange
6
Yellow
Green
Blue
Black
7

5. The billboard tends to play
consistency on the role of post-it
notes towards the campaign. It
shows how with each consumer
contributing to taking a note and
writing there inner feelings for
the day; the post-it note pad that
is shown is almost over which
would motivate consumers as a
call to action strategy.
8
9

6. In-store
color wheel
of fortune
10
The instore color wheel of
fortune wraps around our
Public relation event as well as
the website to help consumers
try the game and win packages
that include product samples
that are directly connected to
the colors.
11

7. Website
12
The design would be directly
parallel to our product line
division through colors. Once
a consumer chooses a color a
further web page would appear
directing him/her to the
products in specificity.
13

8. With our target audience known
to be using the metro, an
advertising in the metro stations
was bound to happen.
14
15

9. The layout of the store & what
the employees will wear would
certify our 7 color concept
even further.
16
17

10. We are not goons, bullies,
intimidated or horrified
The commercial tends to bring
to life a customers experience
on what excites her day. the
concept connects to our `’what’s
your story?” technique, where
further research would lead to
connecting her story with a color
that is affiliated with a
product line.
We are gathered from all
around the world to represent
this university
Because in this suit of armor
we stand strong in belief
Because when together we
bond to create joy and pride
I represent the knights in
battles and wars because “I
Am Blue”
18
I Am A.U.D Knights
19

11. To further improve exposure,
Round abouts across Jumeirah
Beach Residence will be used
as it is mostly visited by tourists.
20
21

12. Magazine inserts I
22
The magazine insert will
contribute to the promotional
period during the duration of our
campaign in which consumers
will be asked to show the post-it
in store to recieve a present.
23

13. Magazine inserts II
24
This magazine insert will be a
humoros appeal to grab
attention towards the campaign
and increase exposre.
25

14. Brochure
26
The brochure tends to flow on
our playful/colorful concept
where a childhood game called
“fortune teller” would be
implemented to show the colors
and the products associated
with the color.
27

15. Promotional box
28
The promotional box which
is the present asserted by
the employees includes the
brochure, a pill like shape
with more information on
each color on the inside and
a sample product from the
color category of what the
consumer is feeling.
29

16. Designed with rejoice, the
letterhead tends to be a
playful object inorder to stay
within consumer minds and
avoid being forgotten with all
other bombarded letters or
notes.
30
31

17. 32