THINK is an organization in the UK that campaigns to improve road safety. It was started in the 1960s to encourage safer behavior and reduce deaths and injuries on roads each year. THINK runs various campaigns targeting issues like drink driving, speeding, fatigue, seat belt use, and mobile phone use. It aims to educate people about the legal and safety risks of unsafe driving behaviors and foster shared responsibility for road safety. Over 50 years, THINK has helped reduce drink driving arrests and still hopes to further address issues that impact road safety.

1. Name: grace kennedy
*

2. The client: THINK
Overview of the client.
They are an organisation which campaigns to improve road safety. They started
in.
They started to improve the road safety in the uk. They put put various campaigns
and ‘provides road safety information for road users. Our aim is to encourage
safer behaviour to reduce the number of people killed and injured on our
roads every year.’ The THINK! campaign aims to encourage all road users to
recognise that it’s the small things they do that can lead to crashes on the road
and that there are simple steps they can take to reduce their risk to themselves
and others. THINK’s power is that it fosters an attitude of shared responsibility.
Who are they, when did they start, why did they start, what do they do, how are
they funded?
http://webarchive.nationalarchives.gov.uk/2009
0418041905/http:/www.dft.gov.uk/adobepdf/16
4386/711130/drink-drive09.pdf

3. The issues: road safety
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
Think targets issues which affect road safety; they campaign about drink driving,
speeding, fatigue, seat belts, mobile phones etc. They campaign against drunk
driving to encourage people not to do it.A previous campaign for Drink driving
hoped increase awareness of the personal consequences of a drink driving
conviction; there was a man that goes to the bar and what will happen if he
drinks and drive. They campaign to encourage people to wear their seat belts
when drive as there are legal consequences against not wearing one and the
dangers. Basically Think teach people about how to be safe on the roads ,and
teach them the legal and dangerous consequences if you don’t follow the law or
drive unsafely.
In relation to drink driving; the project I am doing o encourage the belief that 1
to 2 drinks are too many before driving
-To reinforce and build the social stigma.
What are some of the impacts they have managed to achieve?
Over 50 years they have managed to reduce the amount arrests for drink drinking.
What are they still hoping to achieve?

4. The issues:
(issue continued)

5. Facts and figures:
Use this space to highlight key facts and figures related to your client and the
social issue you are trying to tackle. These could be very useful later on in your
project as you try to raise awareness.