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The Masthead is in large, bold white font against a black background which makes it stand out the most from the rest of the page and also is
the first thing to catch the reader’s attention immediately. It also fits in with the young, male audience as it is a sharp font which is easy to
read. It is half covered (masked) by the main image which shows the reader that this is perhaps a well-known magazine that has a known title
even if part is covered up. It has followed conventions as it is right across the top of the page which is the main place for a masthead. On the
top right hand side of the ‘V’ in the masthead, it has a small yellow banner saying ‘new’. This encourages readers of the magazine to buy it as
they may be interested to read the newest edition of the magazine and see what has changed and will also attract non-readers of the
magazine as they could be interested to see if they like the new edition.

This list of artist’s names
on the header of the
front cover will attract
readers that are
interested in these artists
music.

This ‘EXCLUSIVE’ is in black font
against a yellow background which
makes it stand out more than a
normal headline. The use of the
word ‘EXCLUSIVE’ makes this
interview seem as if it has never
been seen before and you are the
first to see it, encouraging readers
to buy it.

The barcode has been
placed in the bottom left
hand corner which is dead
space, therefore following
conventions. However this
isn’t the usual dead space
to place a barcode as the
most common spot is the
bottom right hand corner.

The main image is a medium close up of a rap icon Drake and is a popular, admired artist by
many young males and females, which will therefore attract the reader by him being on the
front cover. His outfit blends in with the colour scheme of black, white and yellow as he is
wearing a black top and cap, with white writing on the top. The writing says in bold font
‘unstoppable’ which will draw the readers in and leave them wondering what this could
mean, encouraging them to buy it. His face relates with his rap style of music as it is
stereotypically gangster, and he is pulling a moody, ‘attitudinal’ face which represents this.

Right next to the
main image is the
main cover-line
which links in with
the main image. It
says ‘DRAKE’ in
bold yellow writing
and then has ‘HIPHOP’S’ in white
writing and ‘NEW
RELIGION’. It has
been placed on the
right hand side of
the page which
follows
conventions for
cover-lines and is
appealing as it
follows the colour
scheme of this
front cover. It will
also attract fans of
Drake as it
suggests there will
be an article inside
based on him.
The title of this page is in the top, right hand corner which goes against conventions for a contents page, as usually it
would be placed across the top or on the left hand side. However, it is in bold white writing against the faded black-towhite background which makes it stand out to the audience and it’s abstract way in which it is written is also to interest
and attract the reader. The title is in line with the contents list, which gives the page a neat, sophisticated look. In the top,
left hand corner is a large, white outline of a ‘V’ which reminds the reader of the title of the magazine, and also brands it
as it has used the same ‘v’ as in the title on the front page.

This contents page
highly lacks in colour
with a grey, black and
white colour scheme.
However this colour
scheme makes the
page look more
sophisticated and
stylish, and adding
anymore colours
would spoil it and
perhaps make it
appear more childish.

The main image of the contents page is a long shot of a young, good-looking girl lying down
across the bottom of the page with her legs pointing up. It also develops conventions as it
isn’t particularly in a hotspot, but it would catch your attention straight away. This fits in
with the layout and almost borders the contents list. It also fits in really well with the
target audience of young people as the young woman could attract young girls as a role
model, or young boys could be simply attracted to her.

The contents list is broken
up into 2 sections with
bold, black subtitles in a
curly font, introducing a
female audience as well
as a male audience. The
first one tells you what
kind of features you may
find in this magazine and
on which pages. The
second subtitle, ‘Fashion’
tells you where to find
fashion tips, making this
magazine have other
aspects as well as music.
The colour scheme on this page is very similar to the contents page, with the use of grey, black and white. The title says ‘USA got the love’ ‘USA’ is in a
very, very large dark grey font covering a lot of the page, following conventions by starting on the left and being across the time, however developing
them by covering the majority of the pages. The rest of the title is in black, swirly font on the right hand side of the page. This title links in with the
main image as it is the title of the artists’ song that this page is based on, however, the word USA has been used instead of ‘you’ve’ which ties in with
the American flag that she is sitting on.

The main image is a long
shot of an English, pop
singer and is perhaps an
icon to many pop-style
singers. She is sitting on
a stall covered with an
American flag – linking
in with the subtitle
before the main article
stating ‘she has America
at her feet’. The red
colours on the American
flag matches the red in
her hair, and this colour
is the only other colour
apparent on the page,
making them stand out
more and look more
appealing to the
readers. This image
follows conventions as
her eye-line is in a hot
spot, and is on the left
hand side if you consider
both pages as one,
which is a hotspot for a
main image.

The entire article
has been placed on
the right hand side
of the page in 3
separate columns.
It is all in black font
and the swirlystyle font is carried
on with the drop
capital ‘D’ at the
start of the article
–making it more
appealing.

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Task 3 - VIBE Analysis

  • 1. The Masthead is in large, bold white font against a black background which makes it stand out the most from the rest of the page and also is the first thing to catch the reader’s attention immediately. It also fits in with the young, male audience as it is a sharp font which is easy to read. It is half covered (masked) by the main image which shows the reader that this is perhaps a well-known magazine that has a known title even if part is covered up. It has followed conventions as it is right across the top of the page which is the main place for a masthead. On the top right hand side of the ‘V’ in the masthead, it has a small yellow banner saying ‘new’. This encourages readers of the magazine to buy it as they may be interested to read the newest edition of the magazine and see what has changed and will also attract non-readers of the magazine as they could be interested to see if they like the new edition. This list of artist’s names on the header of the front cover will attract readers that are interested in these artists music. This ‘EXCLUSIVE’ is in black font against a yellow background which makes it stand out more than a normal headline. The use of the word ‘EXCLUSIVE’ makes this interview seem as if it has never been seen before and you are the first to see it, encouraging readers to buy it. The barcode has been placed in the bottom left hand corner which is dead space, therefore following conventions. However this isn’t the usual dead space to place a barcode as the most common spot is the bottom right hand corner. The main image is a medium close up of a rap icon Drake and is a popular, admired artist by many young males and females, which will therefore attract the reader by him being on the front cover. His outfit blends in with the colour scheme of black, white and yellow as he is wearing a black top and cap, with white writing on the top. The writing says in bold font ‘unstoppable’ which will draw the readers in and leave them wondering what this could mean, encouraging them to buy it. His face relates with his rap style of music as it is stereotypically gangster, and he is pulling a moody, ‘attitudinal’ face which represents this. Right next to the main image is the main cover-line which links in with the main image. It says ‘DRAKE’ in bold yellow writing and then has ‘HIPHOP’S’ in white writing and ‘NEW RELIGION’. It has been placed on the right hand side of the page which follows conventions for cover-lines and is appealing as it follows the colour scheme of this front cover. It will also attract fans of Drake as it suggests there will be an article inside based on him.
  • 2. The title of this page is in the top, right hand corner which goes against conventions for a contents page, as usually it would be placed across the top or on the left hand side. However, it is in bold white writing against the faded black-towhite background which makes it stand out to the audience and it’s abstract way in which it is written is also to interest and attract the reader. The title is in line with the contents list, which gives the page a neat, sophisticated look. In the top, left hand corner is a large, white outline of a ‘V’ which reminds the reader of the title of the magazine, and also brands it as it has used the same ‘v’ as in the title on the front page. This contents page highly lacks in colour with a grey, black and white colour scheme. However this colour scheme makes the page look more sophisticated and stylish, and adding anymore colours would spoil it and perhaps make it appear more childish. The main image of the contents page is a long shot of a young, good-looking girl lying down across the bottom of the page with her legs pointing up. It also develops conventions as it isn’t particularly in a hotspot, but it would catch your attention straight away. This fits in with the layout and almost borders the contents list. It also fits in really well with the target audience of young people as the young woman could attract young girls as a role model, or young boys could be simply attracted to her. The contents list is broken up into 2 sections with bold, black subtitles in a curly font, introducing a female audience as well as a male audience. The first one tells you what kind of features you may find in this magazine and on which pages. The second subtitle, ‘Fashion’ tells you where to find fashion tips, making this magazine have other aspects as well as music.
  • 3. The colour scheme on this page is very similar to the contents page, with the use of grey, black and white. The title says ‘USA got the love’ ‘USA’ is in a very, very large dark grey font covering a lot of the page, following conventions by starting on the left and being across the time, however developing them by covering the majority of the pages. The rest of the title is in black, swirly font on the right hand side of the page. This title links in with the main image as it is the title of the artists’ song that this page is based on, however, the word USA has been used instead of ‘you’ve’ which ties in with the American flag that she is sitting on. The main image is a long shot of an English, pop singer and is perhaps an icon to many pop-style singers. She is sitting on a stall covered with an American flag – linking in with the subtitle before the main article stating ‘she has America at her feet’. The red colours on the American flag matches the red in her hair, and this colour is the only other colour apparent on the page, making them stand out more and look more appealing to the readers. This image follows conventions as her eye-line is in a hot spot, and is on the left hand side if you consider both pages as one, which is a hotspot for a main image. The entire article has been placed on the right hand side of the page in 3 separate columns. It is all in black font and the swirlystyle font is carried on with the drop capital ‘D’ at the start of the article –making it more appealing.