aims

1. Aims and Considerationssheet
ExistingProducts:
How manyexistingartefactsdoyoufeel youwillneedtolookat?
Whencarrying outmy researchI thinkI will needtolookat about 5 typesof existingartefacts but
withineachone I wouldlike tolookatmore than one of each. Howeverif Ihave the time I would
like tolookat a fewmore so that I am able to have a lotmore knowledge onthe topic. Bylooking
at a varietyof differentartefactsmeansthatIcan gain vastrange of knowledge onthe subjectarea
and howit isalreadyshownwithinthe mediaandhow itis portrayedalreadywithinexisting
posters.Aswell asthisI can see whatapproachesworkedanddidn’ttocreate a successful
campaign.
What kinds of artefactsare youexpectingtolookat?
I am aimingtolookat a fewwebsitesof charitieswhosupportpeople withmental health,Ialso
wantto lookat some existingmental healthcampaignposters,aswell asthisIwouldlike tolookat
some newsreportsonthe topic andsome eventsthatcharitieshave putonto helpraise
awarenessof the issue.AlsoIwouldliketolookfactsand statisticsaboutmental healthinthe UK.
What elementswill youlook attohelpyouwithyourresearch?
Whenlookingat postersand leafletsIwill lookatthe layoutanddesignof themandhow they
catch someone’sattention,whetherornot theyare minimalisticorverybusyand colourful.When
lookingatwebsitesandcharitiesIaimtolookintowhat theydowiththe money theyraise and
whattheydo to helppeople withmetalhealthissues.WhenlookingatnewsreportsIwantto see
howpeople withmental healthissuesare portrayingwithinthe newsandonsocial media.
Primary Research:
How manypeople wouldyouhope toquestionaspartof your primaryresearch?
Whencarrying outmy primaryresearchI wouldlike to talktoaround 10 people acrossa range of
agesby doingthisand askinga varietyof people Ishouldgetavarietyof answersandopinions
froma vastrange of people andthiswill helpme tofindoutwhatpeoplesmisconceptionsare
aboutmental healthissuesthatsome peopleface ona dailybasis.
What methodswill youuse?
To be able toget informationfromthismanypeople Iwouldcarryout some interviewsandalso
put outa surveymonkeytopeople Iknow sothatI can getas manyresponses aspossible from
gettingasmany responsesaspossibleitmeansthatill be able tofindoutwhat generallypeopledo
and don’tknowaboutmental healthproblemsandwhatpeopleshouldknowaboutthese issues.
Couldthere be issuesingettingaccesstopeople affectedbyyourchosensocial issue?
I couldface some issueswithgettingincontactwithpeople whosufferfrommental health
problemstherefore Iwanttobase my researchon findingoutwhatthe general publicknow and
don’tknowaboutmental healthissuesandthenIcan make an informative campaigntohelpraise
awarenessof the subjectandgive people more knowledgeonmental healthissues.
How will youknowif yourresearchhasbeensuccessful?
I will knowif myresearchhasbeensuccessful if Imanage tocomplete myaimsof gettingaround
10 responsesfrommysurveyandif I manage to successfullyanalyse andfindall the information
that I needfrom the secondaryresearchthatI carry out.Also I will know if myresearchahsbeen
successful byseeingif Icanhavinga type of personorsubjectto targetthat people have the least
general knowledge on.

2. Considerations:
Why mightyouneedtobe sensitive whencarryingoutresearch onsocial actionissues?
Whencarrying outresearchon social actionissuesyouneedtosensitive asitcan be quite a
personal topicthata specificgroupof people face andtherefore whencarryingoutthe research
on thesesissuesitsimportanttowordthe questionsinsurveysandinterviewsinasensitivewayso
that people don’tgetoffendedbysome of the questionsyoumayaskthem.
Couldyouface any problemswhentryingto researchsocial actionissues?If so,isthere away to
overcome these?
Whencarrying outthisresearchon social actionissuesIcouldface a varietyof problemsfor
example Imaynot be able to geton contact withpeople whohave firsthandexperience withthe
topicI have chosenhowevertoovercome thisIcouldtry andget incontact witha charity that
dealswiththese issuesandthenaskthemif there’sanyinformationtheycouldgiveme of if they
knowanyone thatwouldbe willingtotalkabouttheirexperiences.
Where wouldyouexpectyourfinishedpiecestobe displayedanddistributed?
WhenI complete the piecesIwouldaimtohave themdisplayedinavarietyof placesso thata
range of people cansee themforexample the posterscouldbe displayedaroundschoolsand
colleges oronbus stopsignswhere advertisementsusuallygo.Aswell asthisIwouldlike tocreate
some more social mediafriendlypostersandcampaignmaterial thatIcouldposton Facebookor
Instagramand getmore attentionfromayoungeraudience andthe more chance of beingseenby
more people.
What fundingissuesmightasocial actionorganisationface?
A social actionorganisationmayface manyfundingissuesatheymayjustbe charitieswhichare
ran off of donationsfrompeople andmaynotreceive anygovernmentfundingandthismaycause
issuestothemas an organisationbecause if theydon’tgetthe donationsthentheycantcarryon
helpingpeople. Aswell asthisitmaymeanthat the charitycan no longeraffordtocampaignto
raise awarenessforthe social actionissue itmaybe that theyare campaigning against.
What ethical considerationsmightyouneedtothinkabout?
The ethical considerations thatImay needtoconsiderare the factthat if I use people Iknow inthe
campaignthroughphotographsIwouldneedtoget theirconsenttohave their photographused
on mycampaignand to where Ipost it,I may alsoneedparental consentif the personIchose to
use inmy photographyisunder18 and thismaycause some minorissues.AswellasthisI will need
to ensure thatI creditany workthat I use if it isn’tmine andmake sure that everyone’shappyto
be involvedandhappywithwhere the imagesmaybe seen.
How couldsocial,personal andpolitical issuesaffectyourresearch?
I will be researchingintohowotherpeople canhelpratherthanhow people canhelpthemselves
there forthiscouldhelpinthe developmentof the charityorcampaign.I do not have a directly
personal linktomychosensocial actionissue thereforeIthinkthismaygive me a wider
perspective of the topicIchoose toresearch.
How couldthe communitycharacteristicsandtheirresourcesaffectyourresearch?
I will needtolookintostatistics,factsandfigurestobe able tosee whoI shouldtargetthe getting
helpcampaignat andwho I needtotarget toget helpfrom.I wouldneedtolookintowhomakes
up the local communityandwhattype of people make upthe communityaroundme andfrom
there see howthismayeffectmyresearchas it maybe thatthe majorityisyoungpeople andthis
couldhelpmassivelywithmyresearchasI aimto produce somethingwhichcanbe spreadaround
on social media.