2. The client: Stoptober
Overview of the client.
Who are they, when did they start, why did they start, what do they do, how are
they funded?
Stoptober is a campaign that tries to get people to give up
smoking for the month of October to try and kick start the process
of quitting for good. The campaign started un 2012 and by 2014
there was over 250,000 people taking up the challenge to stop for
October. The Stoptober campaign tries to help stop people
smoking in October by helping them with free support through the
month with help from the NHS. The NHS also funds them as it is
profitable to them helping people stopping when they are younger
can prevent more serious illnesses that will be very expensive for
then in the future. It cost them £5.7 million in 2013 with 200,000
people taking part in that year.
3. The issues:
Your client might advocate on a number of different yet related issues.
What issues your client campaign on?
Stoptober tried to get people to give up smoking for October. This is a realistic
goal that can then hopefully lead the people to give it up for good. Stoptober has
also lead to some different months being used as marketing to stop things for
example alcohol.
What are some of the impacts they have managed to achieve?
Firstly in the months of October and September searches of stopping smoking are
higher by a lot this shows that the adverts and publicity that the Stoptober gets
are making people look into it. It has also had over 1 million people take part
witch has helped to make is so that we are at the lowest number of smokers in
the Uk ever. Last year there was 500,000 people who where able to quit from 2.5
million who tried.
What are they still hoping to achieve?
The end goal is to stop all people smoking. But I think this is unrealistic so I think
just keeping people stopping is and aim for smaller goals like keep the amount of
people smoking to a minimum and keep it going down year by year.
5. Facts and figures:
Use this space to highlight key facts and figures related to your
client and the social issue you are trying to tackle. These could
be very useful later on in your project as you try to raise
awareness.
For the statistics that the Stoptober puts out they are part of
the advertisement to try and shock the people looking at the
posters to make them stop.
For the stats that it has achieved from campaigning it has grown
since the start but in 2016 the number of people who took part
went down but so did the amount spent. Over all the return on
the project was up on the year before so this was a good thing
and the amount spent went down by 87% witch is a massive
saving.
The campaign also helped make the amount of cigarettes sold go
down by a lot and this means that people are smoking less and
people that have stopped might have been heavy smokers.
6. Researching the product
Stoptober Logo: for the logo it is a simple logo I think this is
because the audience is very wide and of different ages. As well
as this I think the topic is simple and therefore the camera
matches it. The STOP in the logo is like a stop sign. I like this
because on a road when you see a stop sign you stop so it is
trying to make the same thing happen with just stopping
smoking. The speech bubble under the logo that says ‘this time
it’s personal!” I think this will get people exited for the
challenge and also get more people doing it. I think it also
appeals to people who have tried to stop before and I think that
al lot of smokers who will be looking at Stoptober have tried
before. They might have even tried Stoptober before and this
might be not there first time.
Stoptober website: the site is a lot like the logo and It
