The ChildLine campaign uses images of innocent children to draw attention to and raise awareness of serious issues like sexual abuse. One ad features a boy getting his photo taken while another boy stands behind him with a sad expression, representing the inner emotions of children who feel they have no one to talk to. ChildLine's goal is to support young people with problems through a free counseling hotline. Since starting, many more children now feel empowered to seek help for issues like puberty, feelings of suicide, and sexual abuse due to ChildLine's efforts to make support accessible.