TOPICS: 4. From the advertisers’ viewpoint, TV commercials are widely regarded as a powerful tool. In your opinion, what are the positive and negative effects that TV commercials exert on the viewers? Provide examples, figures, or any relevant statistics to justify your view on the impact of these advertisements.
Note: Here is our presentation for this topic. Feel free to use.
Shine like your Sign - TRESemmé Salon Detox shampoo [Unilever Vietnam]William Do
April 2018
Vietnam is known to be one of the fastest growing markets in Asia when it comes to e-commerce. While it may surprise some TRESemmé Vietnam has decided to "launch" early this year a Detox Shampoo exclusively on Lazada platform. Since then the shampoo has been available on selected others e-platforms and modern trade partners. Yet, there has been no official launch campaign for this product already performing well in Thailand and the Philippines.
The challenge itself for a hypothetical campaign is not just branding but also pricing - the shampoo is a direct competitor of Dove and Pantene with a similar brand proposition.
This proposal aims to offer a solution for a digital/mobile marketing campaign that would boost word-of-mouth Marketing in the target audience. The plan consists of leveraging 2 local forces:
- Vietnamese Women Day's (20th October) [The entire October month itself is dedicated to targeted Women Marcom campaigns across all industries]
- Adtima solutions [A leader agency in mobile ads managing Zalo app, the #1 chat app in Vietnam]
Please if you have any questions or would like to request a presentation, feel free to contact me.
email address: wd.williamdo@gmail.com
Skype: do.william
TOPICS: 4. From the advertisers’ viewpoint, TV commercials are widely regarded as a powerful tool. In your opinion, what are the positive and negative effects that TV commercials exert on the viewers? Provide examples, figures, or any relevant statistics to justify your view on the impact of these advertisements.
Note: Here is our presentation for this topic. Feel free to use.
Shine like your Sign - TRESemmé Salon Detox shampoo [Unilever Vietnam]William Do
April 2018
Vietnam is known to be one of the fastest growing markets in Asia when it comes to e-commerce. While it may surprise some TRESemmé Vietnam has decided to "launch" early this year a Detox Shampoo exclusively on Lazada platform. Since then the shampoo has been available on selected others e-platforms and modern trade partners. Yet, there has been no official launch campaign for this product already performing well in Thailand and the Philippines.
The challenge itself for a hypothetical campaign is not just branding but also pricing - the shampoo is a direct competitor of Dove and Pantene with a similar brand proposition.
This proposal aims to offer a solution for a digital/mobile marketing campaign that would boost word-of-mouth Marketing in the target audience. The plan consists of leveraging 2 local forces:
- Vietnamese Women Day's (20th October) [The entire October month itself is dedicated to targeted Women Marcom campaigns across all industries]
- Adtima solutions [A leader agency in mobile ads managing Zalo app, the #1 chat app in Vietnam]
Please if you have any questions or would like to request a presentation, feel free to contact me.
email address: wd.williamdo@gmail.com
Skype: do.william
Under the campaign “America Runs On Dunkin” we were to design ads and a tag for Dunkin Donuts. Establishing new opportunities for consideration of DD products this campaign was entertaining—it would become engaging.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Under the campaign “America Runs On Dunkin” we were to design ads and a tag for Dunkin Donuts. Establishing new opportunities for consideration of DD products this campaign was entertaining—it would become engaging.
Everyone has seen it. Sex in advertising. Isn't it incredible how much longer you look at these ads as opposed to other ones? If not, check out this slideshow and see what we mean.
Comprising of various Steps, the fundamentals of advertising can be broken down to 8 steps. Followed by an intense customer & competitor analysis, the STP strategies are set which becomes the foundation of the Advertising Campaign.
What's social media? Why it is important for brands? Which social media channel is needed for your brand? How must be a social media management for brands? Social media communication examples...
Brand Storytelling with Pinterest and Social MediaBlake Morgan
Whether you're a food truck, a gourmet foods company or a food news publisher, consistently using social tools can greatly increase your following. You can cook the best food but if you don't make it find-able, no one will know you’re cooking. All the social media tools can feel overwhelming, like a broth with too many ingredients. The key is to share your story using only the most relevant tools in a way that makes sense for your individual brand. So many of us are great at creating our products, but not at promoting them. Social media tools like Pinterest make it easier than ever to tell our stories and engage communities of fans online. In this session you will learn how to tell the story of your brand leveraging sites like Pinterest and gain tactical tools you can immediately apply to your own marketing and PR plan. We will be looking at a handful of successful case studies that will inspire you on your own brand storytelling journey.
Transforming Agri Business to DigiAGRI BusinessShakir Ali
Transforming Agri Business to DigiAGRI Business Planning And Promotions Of Agri And Food Enterprises (PAFE) International Program Ministry Of External Affairs; Govt Of India Under ITEC @ Ni-MSME Hyderabad
Sunshine Coast Business Expo 2013 - Is communication DEAD?Lisa Harrison
Communication is Dead. Right?
What does it mean to say that communication is dead? Surely this can’t be true? Let’s take a closer look…
Part of the philosophy behind what we do at POMO is the idea that certain types of communication are now in a state of decline and because of this, a new form of communication is emerging – what we call engagement.
Take one example – the newspaper industry. It’s a fact that the newspaper publishing industry is shrinking globally.
As Christopher Zara says of the situation in Amercia, “the hemorrhaging of advertising revenue has been the greatest challenge for newspaper publishers. According to the Newspaper Association of America, or NAA, total advertising revenues have declined by more than 50 percent in just five years, going from $49.3 billion in 2006 to $23.9 billion last year.” [2011]
We believe that underlying this decline is a recognition by marketers that today there are more effective ways to communicate a message than placing an ad in a newspaper.
Newspaper ads are, generally speaking, a classic example of a one-way communication. TV ads are another. Both reach a wide range of people from diverse backgrounds with many different interests.
It is often only a small fraction of these people who may be interested in the message contained in the ad and a smaller fraction still who are motivated to act because of it.
Marketers have realised that there are far more effective ways to pinpoint markets and deliver messages to people who are genuinely interested.
In our video about engagement we state that the audience has been replaced by the individual. Communities of individuals who we know and understand are ready to engage with brands in ways that were simply not possible just a few years ago.
Our philosophy at POMO is that one way communication is dead. Customer engagement is everything. Create, engage, succeed.
This is published by POMO – a creative agency specializing in customer engagement based in Brisbane and the Sunshine Coast, Queensland Australia
OMiG at Inaugural GMIT Marketing Society talk, Tuesday 25th November 2014. Be sure to like our Facebook page www.facebook.com/GalwayMarketing and follow us on Twitter @GalwayMarketing and our website www.GalwayMarketing.ie
Social Media for Non Profits semniar given at Westminster College in Mesa Arizona in October, 2013. Though the seminar was geared towards non-profits, the principles apply to any organization.
1. GREAT PRODUCTS FAILED DUE TO
POOR ADVERTISEMENTS
Prepared by,
Jinu Mary Varghese
1st year MBA
MACFAST Collage
Thiruvalla
2. What is Advertisement????
•It is the nonpersonal communication of
information usually paid for and usually
persuasive in nature about products , services and
ideas by identified sponsors through the various
media.
3. 1) Ziploc Veggie Bags
2) Tata Indicom True
Paid
EXAMPLES OF GREAT PRODUCTS FAILED
DUE TO POOR ADVERTISEMENTS
4. 3) Pepsi – Crystal Pepsi
4) Apple - Lisa
5) Ford - Edsel
5. Why advertisement failed…….???
• Improper use of passive media
• Entertaining without persuading
• The wrong group was targeted
• Marketers assess the marketing climate
inadequately.
• The ad campaign generated an insufficient level
of awareness
• Make broadcast advertisements formal and hard
to understand
6. How poor advertisement contributed
to product failure ???????
• Fails to attract people.
• Fails to give awareness about the product.
• Discourage the action to buy the product.
• Fail to make a faith in consumers.
