This document discusses six photographs used in advertising various products. The photographs feature a Guinness beer, Volvic water, fairy washing up capsules, a six-pack of abs promoting Diet Coke, Cadbury milk glasses, and a tea bag promoting freeing the taste. The goal of the advertisements is to appeal to audiences and make the products look appealing through clever slogans and imagery connected to the products. The strengths are the well-executed slogans and imagery that make the viewer want to purchase the products, while some weaknesses are that some images are empty and don't appeal as much or clearly identify the company behind the product.

1. Unit 57: Photography and
Photographic Practice
Research of other photographers
work (P1, M1, D1)
Photographer: Jonathon Knowles
Picture One
Picture Two

2. Picture Three Picture Four
Picture Five Picture Six

3. Theme or focus of images
This is where marketing would play a big part into this sort of art because it is advertising
the product and the photographer’s role is to make the advertisement look appealing
to their audience and I to look at this I can see who it would be appealing too.
Firstly, we have picture one, is a glass of Guinness, this would attract people of fan of
drinking and the picture is truly beautiful with the sunset in the background with the
clouds and the foam from the Guinness perfectly in line with the clouds, maybe to show
that you’ll free good drinking it to make people by it.
Picture two is complete opposite, it is a drink but not an alcoholic beverage... it is a
volvic bottle and how do I know that it shown a bottle with volvic and the slogan shows
“refreshingly juicy” this may explain because volvic is made from waters from the
mountain which is water you need to become refreshed but also the volvic is flavoured
which would explain the juicy part of it, it shows that when it spurts out water, with
lemon like a volcano, maybe that is the reference on that it comes from the mountains.
Picture Three is totally difference as it shows fairy’s washing up capsules of some sort.
This picture shows off too using its slogan to make it very clever when it says “add a
whoosh to your washing up” I can see two things from this either because it is very
soapy and they make it easier to wash or that it is a fast rollercoaster, I think it is more
like a rollercoaster because of how the washing up machine looks with all the plates on
it as if they are on a ride to get cleaned by the washing up capsules.
Picture Four is easy to spot that it is for women, because of the well toned body of a
man with a slogan that says “there’s nothing like a six pack to put a smile on your face”
but obviously the company are on about the drink not the man almost thinking that
what you could get by purchasing a can or two.
Then there is picture five which shows the iconic milk glasses, from Cadburys it is plan
but it’s part of the ingredients used to make the chocolate milk which is shown in
various of adverts when it comes up for the logo.
Then finally have picture six which shows a tea bag with the slogan saying “free the
taste” which kind of makes me think that the advertisement is in water using the tea to
spread making it thicker but also creating the slogan which makes it very creative.
Composition

4. what was in important to have a slogan to be smart about it and make the audience real in, then
you've got the imagery which is all down the photographer to make it appealing and making it
look interesting, it’s hard to tell what he didn't want to not put in his images expect the diet coke
because it tells you about the six pack, being the man's abs so he decided just to put his abs in,
instead of his whole body, which may have look less appealing to its audience.
Techniques used
Seems as though the shutter speed would be a fast speed because they have been
edited with text so it is hard to tell. Then there is rule of thirds some could say it used it for
placement of the objects or written, so this could show it has been used, that would
have been after photo has been taken. Then finally depth of field not much techniques
has been used mainly because its mostly about editing for advertisement because only
photography that would of been documented would have been the item of purchase
but if there was depth of field it would of worked by focusing on the object.
Strengths & Weaknesses
Strengths- I’d say that it is well executed making me want to get the products because
of the clever slogans and the well connected imagery.
Weaknesses- some of it is kind of empty and doesn’t appeals as much making it not
easy to read to some. For example, people may not know the company of the
products making them unsure to getting the product.