Photography can be used in many areas of the media industry. Some key areas discussed in the document include fashion photography, landscape photography, portrait photography, and advertising photography. Over time, the styles and techniques used in these areas have evolved significantly with advances in technology and changes in social attitudes. Fashion photography in particular has become more experimental and relaxed in its portrayal of models. Landscape photography now features bolder colors and more angles compared to earlier black and white paintings of landscapes. Advertising photos also stand out more with unusual angles and effects rather than just showing the product directly.

1. {Use of photography within
the media industry.

2.  Photography is the art, science and practice of creating images by
recording light either by film or using an electronic sensor.
 The word photography comes from the Greek saying ‘Drawing
with light’
 To take a photo is to catch a moment in time, if it is landscape
photography or sports photography. There are a lot of different
areas in photography all using different styles and settings.
 The areas I will research more into are;
 Fashion
 Landscape
 Portrait
 Advertising
 Photojournalism
 Macro
What is Photography?

3.  Fashion photography is a genre of photography used to display
clothing and other fashion items. It is most often conducted for
advertisements or fashion magazines such as Vogue. This style of
photography is very popular and has a very mainstream
audience of all age groups. Fashion is a way of life and everyone
has their different opinions on what is an is not acceptable.
 Fashion photography has adapted over the years from being a
strong selling point in just selling clothing and other fashion
items, to becoming more of an art. The attitude in and around the
fashion industry has become more relaxed. Today it is more
acceptable to do a lot more. The fashion industry has changed
from a very formal way of using it as a selling point to nowadays
being very experimental.
Fashion
Photography.

4. Vogue through the
years
1950 1960 1990

5.  Vogue has been publishing since the late 1890s and
is still very popular today. The covers through the
years have changed greatly. The first issue was in
black and white, compared the the bold use of
color's it is published in today it does'’t look like the
same fashion magazine.
 The content of the photos is the main thing that has
changed drastically. In the 1990’s what was
acceptable showed no flesh, little emotion and more
towards the clothing nit the model.
 Today the colour is a lot more bold, the photos tend
to relate and show a lot more of the model rather
than the cloths, and a lot more showing flesh is
acceptable.
How it has changed.

6.  Fashion photography is a very overcrowded market. It uses a lot
of competition in order t sell its product. The photography of the
certain product needs to stand out against the rest.
 However. Fashion photography today has expanded. There are
now program's such as Photoshop that allows designers, and
photographers to edit the photos. These therefore become
incorrect to the human eye, this because it makes the readers and
audience to the photos think that that is real, whereas they have
been changed into photo that has become physically impossible.
Fashion
Photography.

7. Analyzed photo.
This photo is very effective. The use
of the cigarette makes it stand out a
lot. It has a black and white filter
onto it, catching your eye towards
the model. The angle used is slightly
towards the left. This photo is
zoomed in towards the model,
seeing the features a lot more. This
photo has influence to the media
industry through the sense of
marketing the photo to its audience.
This is a very bold photo relating to
the fashion industry. you do not see
all of the clothing but it looks
effective with quite a formal pose to
go with the formal clothing and
layout.

8. Analyzed photo.
Fashion photography doesn't’t
necessarily just show the ‘fashion’ it
often shows mire of the setting or
mode. As shown; this black and white
photo uses a blurred light setting. This
is used to put emphasis onto the model,
as she is wearing black clothing she
stands out a lot.
There is natural lighting used in this
photo. This can be better than artificial
lighting as it does’t look posed.
However the model in the center of this
photo is posed. As the point of this
photo is to try and sell the clothing, the
photographer has angled the model to
face back. This shows off the back of

9.  David bailey.
 David bailey is regarded one of the best British photographers
today. He was contracted as a fashion photographer for vogue in
1960. Baileys fashion work and celebrity portraiture transformed
British fashion from quite a reserves style of photography to
something of style and youth.
 His work has never failed to impress and inspire critics and
admirers, capturing iconic images of a list celebrities such as The
Rolling Stones, and Kate Moss, these simple yet powerful black and
white images have become powerful and very well known.
Fashion Photographers.

10.  Landscape photography is a genre intended
to show different spaces within the world.
Most of the time it shows little or no human
presence as it focused on the landscapes. The
best landscape photography shows strongly
defined landforms. These can be very simple
but very effective with great detail.
 With landscape photography using different
shots such as long and short can become
effective. The subjects used are normally
strongly defined landforms, different types
of weather, and uses of ambient light.
 Can be used as a powerful way of preserving
natural landscapes. Can be useful to capture
the aesthetic value of a landscape.
Landscape
Photography.

11.  The relation of landscape photography
and the media industry can be as simple
as showing the industry and the people
the beauties of the world they can not see
or may never see themselves.
 It shows angles and landscapes of all
different kinds, and photography created
scan be found anywhere. From books to
magazines, in the press, to the local
newspaper and advertising. It is not
usually on its own in the media industry
as it would typically have something a
long side to interoperate it into what it is
being used for.
What is the
purpose?

12. Through the years.

13.  In the 18th century landscape used to be painted rather than
photographed. The paintings used pastel colours with little
expression to them. Today landscape photography uses a lot
more colour, but the same purpose. It still used the same concept
of landscape, but takes it a bit further.
 As landscape photography begun, they were very simple photos
focusing on one thing whereas today there may only be a focus
onto one object but there is a lit more detail in the rest if the
photo. As photography has evolved in time, with better
technology you can do more with a camera. This relating to
landscape photography as you can use different lenses creating
different effects, you can use different effects to add onto the
photo too.
How has it changed?

14.  Photo
 Photoshop/
Analyzed photo. Old landscape
photography shows quite a
simple colorless, dull
photo of a waterfall from
the top. It used a simple
angle, with a simple zoom
lens.
This photo shows a rocky
waterfall, as a simple
photo it is very effective,
however in the year it was
taken it would be a very
high-tech photo.
As this photo is from the
19th century, there was not
a lot of technology around
then, and to capture this
photo with a bit of detail
but quite a simple
landscape is good.

15.  Analysed photo
Analyzed photo.
A landscape photo from
today is very different.
It shows a lot of colour,
and a better angle on
the photo. You can see a
lot more in the photo
such as the greenery
around the edge. This
stands out a lot more
comparing to the photo
from the 19th century.
The technology is better
today, so the use of
Photoshop, more high-
tech lenses and different
angles all help to create
this photo and make it a
lot better.

16.  Ansel Adams
 Ansel Adams was an American photographer best known for his
black and white photographs of the American west. Adams's
photographs are reproduced on calendars, posters, and in books,
making his photographs widely distributed. Adams' images were
first used for environmental purposes.
 As an environmentalist he likes the nature side of landscape
photography so his work is very specific as to why he is so well
known.
Landscape
Photographers.

17.  Macro photography is typically used in nature shots showing
insects and plants. It represents great detail of the subject, as it
is so close. It can portray the most harmless insects to look like
monsters. Often the photo is larger than the actual life-size of
the subject.
 To receive good quality macro images, you would need a
strong zoom lens. This would ensure that the image is not
blurred and is of good quality.
 Nature shots are much different to macro shots as they are not
as close, and don’t show as much detail.
Macro photography.

18.  Working with macro photography can be a great new visual
event for even the most advance photographers. Everyday can
bring a new subject and an endless supply of different images,
they are never endless.
 Macro photography is very different by the level of detail you
see, that perhaps you have never seen before. Familiar objects
become unusual and abstract and unusual objects become even
more interesting.
 The relevance of macro photography to the media industry can
be the wide variety of photos you can share.
What is the purpose?

19. Through the years.

20.  Macro photography used a lot of up to date
photography. Therefore didn’t have a history,
ass the images are so high-tech and use
different lenses. However it has adapted
slightly. The use of imagination from the
photographer can create different types of
macro.
 The angles, use of different effects, and even
everyday settings can change to create better
photography.
 As macro photography is not very well
known or even used in everyday media,
there is plenty of room for it to expand in the
future.
How has it changed?

21. Analyzed photo.
This photo shows a
ladybird getting ready to
fly. It is very effective as
you can see its wings,
and as it is about to
leave. The photographer
has chosen to blur out
the background in order
to focus onto the insect.
The use of bold colours
in this photo shows two
contrasting colours of
red and green. This
photo stands out and is
very clear,, you can see
all the detailed features
of the insect very well.

22. Analyzed photo.
The bug in the centre of this
photo stands out very well.
There is a different
approach to the bug as you
can only see the bottom of
it, this being affective as you
can not quite tell what it is.
The use of a dandelion in
the background shows how
small the bug really is, and
really just how clear and
detailed it is.
The use of black and white
background with a bold red
bug stands out clearly and
represents nature not just
for its colour but for its
texture and detail.

23.  Sharon Johnston
 Starting of in fine arts Johnston found a love for photography,
macro in general. Johnston is not typically known for her
macro photography, but has some very expiring work. She
loves exploring the details in nature. Her work does not
feature insects but the colours and abstract compositions
within nature. Some of her photos even feature moss and
sometimes just a blade of grass.
Macro Photographers.

24. audience feel the need to buy the product.
Good adverts stand out from the rest, they
are sometimes unusual, and makes you want
to find out more. If an advert stands out it
makes the audience look at it compared to
another advert for the same market.
 There are a lot of things to consider when
taking a photo for advertising. This can be
from the angle, to the colour or the size of the
product. These are all important to ensure
the advert looks good.
 Advertising is a huge part of every media
industry. It is important that it does look
good to ensure it sells the product.
Advertising
photography.

25. Examples.

26.  Advertising over the years has become more
acceptable. The language used, and the type of photos
being used are a lot more accepted to how they were
when advertising first came to the media industry. The
same applies to the colours, angles and content has
changed to be more exiting compared to how every
photograph was years ago.

 Before advertising photography was simple. The
product in the middle, with a slogan or name, and that
was it. Today there are different angles, there are
people in the adverts, more persuasive language. The
biggest change are the angles and colours. They do not
have to show the whole product to sell it they just have
to make it look attractive and sellable.
How has it changed?

27. Analyzed photo.
This photo of a ford make car from
the 1970’s shows a simple advert. It
is comparing the ‘new’ car to the
first ever car made. The angle of the
photo is simple. You can only see
the car there Is nothing else to
distract your attention. The colours
are simple, nothing stands out that
much and the logo is quite large in
the corner.
In the 1970s there was not as much
technology so it was harder to make
a good photo. The advertising was
also probably not as popular with
less money.

28. Analyzed photo.
This advert compared
to the 1970s advert has
changed a lot. The
colours to start with
are a lot more bold,
with a lot more use of
colour. The positioning
of the car stands out a
lot more. You can see
there is a use of effects
in the background.
This stands out a lot
more and catches your
eye.
It is not the car that makes the
advert anymore, it is usually the
use of effects and the style in which
the photo is taken.
The only similarity is the logo and
the make of the car.

29.  To take a portrait is to take a photo of someone. This can simply be
to capture a likeness of a person from their face and expressions to
the mood. There can be formal and informal portrait photography,
as a posed photo to a captured photo in the moment.
 Typically a portrait shows a person looking directly into the camera
but that is only one style, you do not even need to see their face. If a
portrait photo is taken in a staged studio artificial lighting will be
used, but if it is outside it will use natural light which could be
better or worse depending on the photo and the day.
Portrait photography.

30.  The three main shots in portrait photography are close-ups or
facial shots, upper body shots, or environmental portraits.
 Some of the best portraits are where the subjects look completely
comfortable. When the subject try to smile or make a certain kind
of face for the camera it usually doesn’t seem very genuine.
Different people have different techniques for doing this, one of
which is taking a picture while the subject is planning on smiling
and then take another couple while they are recovering. The best
way is just to catch them off guard by waiting for the right
opportunity and capturing the moment.
Different styles.

31.  Close-up portraits usually have the subject’s shoulders and head or less.
These are the best to capture expressions and glamour shots. It is very
important to have the light coming from a good angle for these.
 Upper body shots or midrange portraits are a little less personal than
close-ups. These are easier to get results from, mainly because your
subject is more relaxed and you can include a little of the background.
These are probably the most commonly used for single subjects and
multiple subjects. They are usually used to mark occasions such as
graduation, school yearbook, birthdays.
 Environmental portraiture are portraits that let us into the life of the
subject. These usually include the whole subject in a scenario or
partaking in some hobby that they enjoy. These are best for telling a
story to the viewer about the subject in the pictures. Photojournalists
almost always use these to look into the lives of interesting people.
These also work very well in Black and White.
Different styles.

32. Examples.

33. This is a formal piece of
portrait photography. It has a
black and white filter to it
making it more formal. It has
the typical 45 degrees angle.
This is the type of photo you
normally have as a school
photo. It is very posed and
looks to be in a studio or with a
background. You can clearly
see the facial expression of the
subject. They are also very well
positioned and staged.
Formal.

34. This photo is classed as an
informal photo. Although it
looks slightly stages by the
girl on the left the girl on the
right is in the middle of
laughing. It is not posed in a
studio or taken professionally.
It is a memorable photo, taken
by a family member. It is a
very good photo as you can
clearly see what the subjects
are doing and you can also see
a connection. There is a black
and white filter but that is most
probably because it makes it look
more professional.
Informal.

35.  Photojournalism is a form of journalism but it creates the
images in order to tell a story. In order to capture the correct
photo you need to take it instantly or the event. Often
photographers are only famous for one particular photo as
they are hard to find. Without photo for this type of
photography there is no story or job. This is a very creative
part of photography and links directly into the media. As these
photos are printed in magazines and newspapers they are seen
by huge audiences but if the photo is wrong there are lots of
consequences. This type of photography you do not need to be
creative just in the right place at the right time,.
 ‘A picture is worth a thousand words’
Photojournalism.

36. This very famous photo of a
possibly a nurse and a member of
the navy after the war has ended.
It captures the mood not just of
the two people but of everyone at
that moment. The background
shows New York, a huge city and
shows the mood of the two
centred.
It is in black and white because of
the time it was taken.
As a photojournalism photo it
really does tell a strong story and
is a positive approach compared
to the normal negative approach
of news.

37. Examples.

38. Photographer.
 Kevin Carter
 Kevin Carter was an award winning south- African
photojournalist. He is best known for his photograph of the
1933 famine in Sudan. He was a freelance photographer who
liked capturing effective photos. Kevin dedicated his career to
covering the on going conflict in his native South Africa.

39.  http://www.vogue.co.uk/
 http://www.britannica.com/EBchecked/topic/1255819/David-
Bailey
 http://trendland.com/david-bailey-photography/#
 http://www.whudat.de/before-and-after-photoshop-4-bilder/
 http://www.fashionprojects.org/?cat=18
 http://www.sierraclub.org/history/ansel-adams/
 http://timuryn.com/art/macrophoto
 http://www.picturecorrect.com/tips/portrait-photography/
 http://www.biography.com/people/annie-leibovitz-9542372
 http://picturenet.co.za/photographers/kc/

Bibliography.