This document discusses various types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses slim models and lighting/editing to make clothing look desirable. Documentary photography captures real situations without control, like war photos. Portraiture instructs subjects in poses and uses lighting/backdrops to frame faces. High street studios take posed family photos in studios with artificial lighting and editing. Architecture photography uses lenses and lighting to capture buildings in different styles. Illustrative photos accompany information books to help readers understand subjects. Medical photography accurately records diseases/procedures without editing. Fine art explores various subjects through the artist's vision, with editing ranging from minor
This document discusses various types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses models and lighting to make clothes look desirable. Medical photography accurately documents diseases and procedures. Fine art photography expresses the artist's vision and emotions through various subjects like landscapes and portraits. Illustrative photography provides clear visuals to accompany informational texts. Overall, the different applications of photography require tailored techniques for lighting, composition and post-production to suit each purpose.
1. Fashion photography aims to sell and advertise clothes by portraying attractive, slim models wearing the outfits in a very controlled setting with artificial lighting. The goal is to make the clothes look desirable so consumers will want to purchase them.
2. Fashion photography is highly manipulated, with nearly all images edited in some way, such as enhancing skin or changing body shapes. While editing can make photos more aesthetically pleasing, overly thinning models' bodies sets unrealistic standards that can harm self-esteem and mental health.
3. Portraiture captures subjects' emotions, details, and colors in both black and white and color photos. Photographers instruct posed models on facial expressions and positions against plain backgrounds to focus
This document discusses different styles and techniques used in advertising, fashion, and promotional photography. It provides examples and analyses images in these categories. Specific lenses, lighting techniques, and levels of manipulation or post-production that could be used are examined. Past photographers who employed similar styles are mentioned.
This document provides information about different types of photography, including advertising, fashion, photojournalism, portraiture, high street studio, and architecture photography. For each type, it discusses the purposes, techniques, equipment, lighting, composition, and post-production processes typically used. Advertising photography aims to sell products, while promotional photography raises awareness. Fashion photography sells clothing and promotes fashion labels. Photojournalism contributes to news stories. Portraiture focuses on faces. High street studio captures life moments. Architecture shows building structures. Across the genres, photographers control elements like posing, lighting, lenses, and editing to best achieve their goals.
The document discusses different types of photography including advertising and promotional, fashion, photojournalism, portraiture, high street studios, architectural, medical, fine art, and documentary photography. For each type, it describes common purposes, techniques, equipment, lighting, and post-production processes. Examples are provided and analyzed for advertising, fashion, photojournalism, portraiture, and architectural photography. The document serves to educate about photographic genres and the distinguishing characteristics of each.
Photography Applications discusses different types of photography including advertising, fashion, and photojournalism. Advertising photography aims to promote products and is often highly produced using artificial lighting and post-production techniques. Fashion photography typically features models wearing designer clothing in a controlled studio setting with artificial lighting and post-production used to achieve perfection. Photojournalism documents real events using natural lighting to provide unbiased images that convey honest emotions.
This photograph was taken for aesthetic purposes and shows the symmetrical cityscape when looking directly upwards. The buildings and lamp posts almost line up perfectly. The photographer has captured the view of the city in a way that many people will not have seen before by shooting the photograph while looking straight up, showing the structures from an unusual perspective. This architectural photography was not taken for surveying or practical purposes but rather to appreciate the symmetry and shapes of the urban environment.
This document discusses various types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses models and lighting to make clothes look desirable. Medical photography accurately documents diseases and procedures. Fine art photography expresses the artist's vision and emotions through various subjects like landscapes and portraits. Illustrative photography provides clear visuals to accompany informational texts. Overall, the different applications of photography require tailored techniques for lighting, composition and post-production to suit each purpose.
1. Fashion photography aims to sell and advertise clothes by portraying attractive, slim models wearing the outfits in a very controlled setting with artificial lighting. The goal is to make the clothes look desirable so consumers will want to purchase them.
2. Fashion photography is highly manipulated, with nearly all images edited in some way, such as enhancing skin or changing body shapes. While editing can make photos more aesthetically pleasing, overly thinning models' bodies sets unrealistic standards that can harm self-esteem and mental health.
3. Portraiture captures subjects' emotions, details, and colors in both black and white and color photos. Photographers instruct posed models on facial expressions and positions against plain backgrounds to focus
This document discusses different styles and techniques used in advertising, fashion, and promotional photography. It provides examples and analyses images in these categories. Specific lenses, lighting techniques, and levels of manipulation or post-production that could be used are examined. Past photographers who employed similar styles are mentioned.
This document provides information about different types of photography, including advertising, fashion, photojournalism, portraiture, high street studio, and architecture photography. For each type, it discusses the purposes, techniques, equipment, lighting, composition, and post-production processes typically used. Advertising photography aims to sell products, while promotional photography raises awareness. Fashion photography sells clothing and promotes fashion labels. Photojournalism contributes to news stories. Portraiture focuses on faces. High street studio captures life moments. Architecture shows building structures. Across the genres, photographers control elements like posing, lighting, lenses, and editing to best achieve their goals.
The document discusses different types of photography including advertising and promotional, fashion, photojournalism, portraiture, high street studios, architectural, medical, fine art, and documentary photography. For each type, it describes common purposes, techniques, equipment, lighting, and post-production processes. Examples are provided and analyzed for advertising, fashion, photojournalism, portraiture, and architectural photography. The document serves to educate about photographic genres and the distinguishing characteristics of each.
Photography Applications discusses different types of photography including advertising, fashion, and photojournalism. Advertising photography aims to promote products and is often highly produced using artificial lighting and post-production techniques. Fashion photography typically features models wearing designer clothing in a controlled studio setting with artificial lighting and post-production used to achieve perfection. Photojournalism documents real events using natural lighting to provide unbiased images that convey honest emotions.
This photograph was taken for aesthetic purposes and shows the symmetrical cityscape when looking directly upwards. The buildings and lamp posts almost line up perfectly. The photographer has captured the view of the city in a way that many people will not have seen before by shooting the photograph while looking straight up, showing the structures from an unusual perspective. This architectural photography was not taken for surveying or practical purposes but rather to appreciate the symmetry and shapes of the urban environment.
Photography tips for kids M.Mujeeb RiazMujeeb Riaz
The document provides an overview of photography lessons for kids, including the basics of framing using a DIY viewfinder, understanding common photography terms like aperture and shutter speed, how to properly hold a camera, the importance of having a clear point of interest in photos, using techniques like rule of thirds for composition, exploring different angles and perspectives, considering the background, experimenting with light and shadows, when to use a flash, taking multiple photos, properly caring for camera equipment, and how practice is important for improving skills.
This document discusses different types of photography applications including advertising and promotional photography, fashion photography, photojournalism, and portraiture.
For advertising and promotional photography, the goal is to attractively sell a product or brand to target audiences. Images are heavily edited and staged in a studio with artificial lighting.
Fashion photography aims to showcase clothing in a stylized way by setting moods and stories with models in outfits. Shoots typically take place in a studio under controlled lighting and with post-production editing.
Photojournalism captures images to tell news stories, with a focus on objectivity. Photos are often taken observationally on location with available light. Some manipulation is debated but not staged settings.
Rankin is a famous photographer from Glasgow known for his innovative style and ability to capture fun, flirty vibes in his photos. The document discusses four of Rankin's photos that inspired the writer, including one showing the gradual application of modern makeup, another featuring models with dark smoky eyes, a mysterious photo of a model with eyes emerging from smoke, and a controversial photo of a child's face covered in makeup. The writer is drawn to Rankin's contemporary, artistic style and wants to explore more controversial topics and working with models in their own photography.
The document discusses different types of photography applications and whether post-production techniques should be used for each. It considers applications such as advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, documentary, illustration, medical, and fine art photography.
For each application, it discusses whether post-production should be allowed and to what extent. Generally, it finds that applications like advertising, fashion, and portraiture can benefit from some post-production, while others like photojournalism and medical photography should have no editing to maintain truthful representation. The document also analyzes example images to determine if the post-production used was appropriate for the given application.
The document provides details and analysis of 5 photos from 4 different outfits for a fashion spread with a gender reversal theme. For each photo, the document discusses elements like the camera shot, whether the model makes direct eye contact, how clearly the outfit is shown, and whether the lighting and background direct attention to the model. Overall, the analysis aims to select quality photos that effectively showcase the outfits while reinforcing the theme of the gender reversal fashion spread through elements like masculine poses and clothing on the female models.
This document discusses various types of photography applications including advertising, promotional, fashion, photojournalism, and portraiture photography.
For advertising photography, photographs are used by advertising agencies to market products to the public by creating awareness and portraying the product in a desirable way. Promotional photography similarly aims to raise a product's profile rather than direct sales. Fashion photography displays clothing and accessories, often heavily edited, in magazines and online.
Photojournalism uses photographs to contribute to news stories and further understanding. Images should be candid and unedited to truthfully document events. Portraiture focuses on displaying a subject's personality and expression through close-up shots. Various approaches include constructionist, environmental, candid,
This document discusses various types of photography applications including advertising, promotional, fashion, photojournalism, and portraiture photography.
For advertising photography, photographs are used by advertising agencies to market products to the public by creating awareness and portraying the product in a desirable way. Promotional photography similarly aims to raise a product's profile rather than direct sales. Fashion photography displays clothing and accessories in magazines and online. Photojournalism contributes photographs to news stories to further understanding, while maintaining objectivity and avoiding manipulation. Portraiture focuses on displaying a subject's personality, mood and expression through close-up images.
The document examines examples and techniques used in each type of photography application, such as lighting, composition,
The document discusses different types of photography and whether post-production techniques should be added. It examines applications such as advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, documentary, illustration, and medical photography.
For each application, the document considers whether post-production should be allowed and to what extent. It provides reasoning for each stance. Generally, it argues that applications aiming to portray true representations, such as photojournalism and medical, should not use post-production techniques. Applications aiming to attract consumers, such as advertising and fashion, can use post-production more freely.
The document also analyzes some example images and evaluates the post-production techniques used.
Anna Ablett is creating an augmented reality app and is researching photography techniques. She practiced using aperture, shutter speed, and ISO settings. In a photo studio, she took pictures of bottles and learned lighting and composition skills. She edited the bottle photos in Photoshop, overlaying them on beach and bar scenes to create mock advertisements.
Evaluation of the 3 main photos (music press)Emre BektaŞ
The document discusses the planning and evaluation of three photographs taken for a youth magazine. For each photo, decisions were made regarding shot type, angle, lighting, props, and costume to represent youth in a positive way. Mise-en-scene was used to portray the subject as sophisticated and focused through facial expressions and props. While most elements worked well to engage the target audience, one recommendation was to take photos in a more vibrant location for better lighting and saturation.
This extended project explored whether fashion photography can be considered a form of art. Through research and four photo shoots experimenting with lighting, location, and artistic influences, the student found that fashion photography feeds the imagination and pushes boundaries of how clothing is presented, making it a blurred line with art. Audience feedback guided improvements between shoots. The final shoot combined fashion with inspiration from a famous painting to represent how trends can shape identities. The student concluded that fashion photography, with its creative techniques, can indeed be viewed as a form of art.
Photography can be used for many applications including advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, and illustration purposes. Each application has distinct purposes, techniques, contexts, and ethics that are considered. Advertising photography aims to sell products and relies heavily on editing to make products look appealing. Photojournalism captures news moments objectively and with limited manipulation. Portraiture focuses on faces and expressions often using studio lighting and some post-production editing.
Jamie Nelson is a fashion photographer based in New York whose work has been published internationally. The document discusses three of Nelson's photos that inspire the author's photography project. They admire Nelson's versatile contemporary style, use of unique angles, and exploration of controversial beauty themes. The minimalist yet busy photos draw attention to facial features through cropping, colors, and poses. The author is interested in bringing Nelson's edgy approach to their own beauty and makeup photography.
Photography Applications
This document discusses several photography applications including advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, and illustration photography. Each application has different aims, techniques, contexts, and levels of post-production editing. For example, advertising photography aims to sell products and is the most heavily edited while photojournalism aims to document news truthfully with little to no editing.
This document discusses different types of photography including portrait, landscape, nature, fine art, fashion, advertising, and documentary photography. For each type, an example image is provided along with a brief comment on why it exemplifies that genre. The document also provides examples from the photographer and discusses how each genre has changed over the last 100 years mainly due to advances in technology.
There are different types of children's books for various age groups. Picture books for ages 0-4 use simple illustrations to help very young children understand stories and concepts. Books for ages 7-10 contain more words and plot details, with colorful illustrations to aid reading comprehension. Books for ages 12-16 vary more in their subject matter, with some including illustrations to set scenes while others require imagination as there are no pictures.
The document provides an analysis of three photos based on their visual language elements, including subject matter, lines, color, shapes, depth of field, lighting, and style.
For the first photo, the analysis describes the subject as a window handle with stained glass in natural colors. It notes the horizontal lines and rich, full colors.
The second photo's subject is light shining through a window onto a painting on a wall. The analysis describes the diagonal lines created by shadows and unsaturated dark colors.
Finally, the third photo's subject is an antique bowl. The analysis discusses its small depth of field, vertical lines, naturalistic lighting, and deep saturated colors with restrained saturation.
Overall,
This document discusses different types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses slim models and lighting/editing to make clothing look desirable. Documentary photography captures real situations without control, like war photos. Portraiture involves posing subjects and lighting faces. High street studios take posed family photos in studios. Architecture photography varies in style from artistic to real estate. Illustrative photos accompany information. Medical photography accurately records diseases. Fine art explores various subjects through the artist's vision.
The document discusses several key camera settings that impact photos:
1) Aperture controls the amount of light entering the camera and affects depth of field, with larger apertures admitting more light but narrowing depth of field and smaller apertures doing the opposite.
2) Shutter speed determines how long the shutter is open, with faster speeds freezing motion but risking underexposure and slower speeds blurring motion but reducing risk of underexposure.
3) ISO adjusts the camera's light sensitivity, with higher ISO admitting more light but increasing image noise and lower ISO reducing noise but risking underexposure.
This document discusses the importance of social and cultural awareness for journalists. It notes that journalists must write about minority groups carefully and without bias to accurately represent them. The National Union of Journalists (NUJ) has created guidelines for journalists to use non-biased language when writing about minority groups. These guidelines aim to prevent stereotypes but are not legally binding. The document also discusses the power of language and connotation in journalism, providing examples of biased language that can negatively portray social groups.
The document provides initial ideas and development for the design and packaging of an energy drink targeted towards gamers. Four potential drink concepts are outlined focusing on sports, music, natural/eco-friendly ingredients, and protein. Further details include proposed target demographics, flavor profiles, and potential sponsorship opportunities. The document then shows development of a "video game drink" including font and color scheme concepts inspired by games like Grand Theft Auto and Call of Duty, as well as initial packaging layout designs.
This document contains summaries of different types of factual writing:
- A how-to guide on photography is evaluated. It uses a semi-formal tone and clear typography but could be more concise. Photos with details support the text.
- A product manual for installing a baby seat is very formal and concise for safety. Illustrations paired with numbered steps leave no ambiguity.
- A newspaper article is shown to have a biased and ambiguous tone that questions its accuracy. It aims to rile readers rather than provide facts.
Photography tips for kids M.Mujeeb RiazMujeeb Riaz
The document provides an overview of photography lessons for kids, including the basics of framing using a DIY viewfinder, understanding common photography terms like aperture and shutter speed, how to properly hold a camera, the importance of having a clear point of interest in photos, using techniques like rule of thirds for composition, exploring different angles and perspectives, considering the background, experimenting with light and shadows, when to use a flash, taking multiple photos, properly caring for camera equipment, and how practice is important for improving skills.
This document discusses different types of photography applications including advertising and promotional photography, fashion photography, photojournalism, and portraiture.
For advertising and promotional photography, the goal is to attractively sell a product or brand to target audiences. Images are heavily edited and staged in a studio with artificial lighting.
Fashion photography aims to showcase clothing in a stylized way by setting moods and stories with models in outfits. Shoots typically take place in a studio under controlled lighting and with post-production editing.
Photojournalism captures images to tell news stories, with a focus on objectivity. Photos are often taken observationally on location with available light. Some manipulation is debated but not staged settings.
Rankin is a famous photographer from Glasgow known for his innovative style and ability to capture fun, flirty vibes in his photos. The document discusses four of Rankin's photos that inspired the writer, including one showing the gradual application of modern makeup, another featuring models with dark smoky eyes, a mysterious photo of a model with eyes emerging from smoke, and a controversial photo of a child's face covered in makeup. The writer is drawn to Rankin's contemporary, artistic style and wants to explore more controversial topics and working with models in their own photography.
The document discusses different types of photography applications and whether post-production techniques should be used for each. It considers applications such as advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, documentary, illustration, medical, and fine art photography.
For each application, it discusses whether post-production should be allowed and to what extent. Generally, it finds that applications like advertising, fashion, and portraiture can benefit from some post-production, while others like photojournalism and medical photography should have no editing to maintain truthful representation. The document also analyzes example images to determine if the post-production used was appropriate for the given application.
The document provides details and analysis of 5 photos from 4 different outfits for a fashion spread with a gender reversal theme. For each photo, the document discusses elements like the camera shot, whether the model makes direct eye contact, how clearly the outfit is shown, and whether the lighting and background direct attention to the model. Overall, the analysis aims to select quality photos that effectively showcase the outfits while reinforcing the theme of the gender reversal fashion spread through elements like masculine poses and clothing on the female models.
This document discusses various types of photography applications including advertising, promotional, fashion, photojournalism, and portraiture photography.
For advertising photography, photographs are used by advertising agencies to market products to the public by creating awareness and portraying the product in a desirable way. Promotional photography similarly aims to raise a product's profile rather than direct sales. Fashion photography displays clothing and accessories, often heavily edited, in magazines and online.
Photojournalism uses photographs to contribute to news stories and further understanding. Images should be candid and unedited to truthfully document events. Portraiture focuses on displaying a subject's personality and expression through close-up shots. Various approaches include constructionist, environmental, candid,
This document discusses various types of photography applications including advertising, promotional, fashion, photojournalism, and portraiture photography.
For advertising photography, photographs are used by advertising agencies to market products to the public by creating awareness and portraying the product in a desirable way. Promotional photography similarly aims to raise a product's profile rather than direct sales. Fashion photography displays clothing and accessories in magazines and online. Photojournalism contributes photographs to news stories to further understanding, while maintaining objectivity and avoiding manipulation. Portraiture focuses on displaying a subject's personality, mood and expression through close-up images.
The document examines examples and techniques used in each type of photography application, such as lighting, composition,
The document discusses different types of photography and whether post-production techniques should be added. It examines applications such as advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, documentary, illustration, and medical photography.
For each application, the document considers whether post-production should be allowed and to what extent. It provides reasoning for each stance. Generally, it argues that applications aiming to portray true representations, such as photojournalism and medical, should not use post-production techniques. Applications aiming to attract consumers, such as advertising and fashion, can use post-production more freely.
The document also analyzes some example images and evaluates the post-production techniques used.
Anna Ablett is creating an augmented reality app and is researching photography techniques. She practiced using aperture, shutter speed, and ISO settings. In a photo studio, she took pictures of bottles and learned lighting and composition skills. She edited the bottle photos in Photoshop, overlaying them on beach and bar scenes to create mock advertisements.
Evaluation of the 3 main photos (music press)Emre BektaŞ
The document discusses the planning and evaluation of three photographs taken for a youth magazine. For each photo, decisions were made regarding shot type, angle, lighting, props, and costume to represent youth in a positive way. Mise-en-scene was used to portray the subject as sophisticated and focused through facial expressions and props. While most elements worked well to engage the target audience, one recommendation was to take photos in a more vibrant location for better lighting and saturation.
This extended project explored whether fashion photography can be considered a form of art. Through research and four photo shoots experimenting with lighting, location, and artistic influences, the student found that fashion photography feeds the imagination and pushes boundaries of how clothing is presented, making it a blurred line with art. Audience feedback guided improvements between shoots. The final shoot combined fashion with inspiration from a famous painting to represent how trends can shape identities. The student concluded that fashion photography, with its creative techniques, can indeed be viewed as a form of art.
Photography can be used for many applications including advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, and illustration purposes. Each application has distinct purposes, techniques, contexts, and ethics that are considered. Advertising photography aims to sell products and relies heavily on editing to make products look appealing. Photojournalism captures news moments objectively and with limited manipulation. Portraiture focuses on faces and expressions often using studio lighting and some post-production editing.
Jamie Nelson is a fashion photographer based in New York whose work has been published internationally. The document discusses three of Nelson's photos that inspire the author's photography project. They admire Nelson's versatile contemporary style, use of unique angles, and exploration of controversial beauty themes. The minimalist yet busy photos draw attention to facial features through cropping, colors, and poses. The author is interested in bringing Nelson's edgy approach to their own beauty and makeup photography.
Photography Applications
This document discusses several photography applications including advertising, promotional, fashion, photojournalism, portraiture, high street studio, architectural, and illustration photography. Each application has different aims, techniques, contexts, and levels of post-production editing. For example, advertising photography aims to sell products and is the most heavily edited while photojournalism aims to document news truthfully with little to no editing.
This document discusses different types of photography including portrait, landscape, nature, fine art, fashion, advertising, and documentary photography. For each type, an example image is provided along with a brief comment on why it exemplifies that genre. The document also provides examples from the photographer and discusses how each genre has changed over the last 100 years mainly due to advances in technology.
There are different types of children's books for various age groups. Picture books for ages 0-4 use simple illustrations to help very young children understand stories and concepts. Books for ages 7-10 contain more words and plot details, with colorful illustrations to aid reading comprehension. Books for ages 12-16 vary more in their subject matter, with some including illustrations to set scenes while others require imagination as there are no pictures.
The document provides an analysis of three photos based on their visual language elements, including subject matter, lines, color, shapes, depth of field, lighting, and style.
For the first photo, the analysis describes the subject as a window handle with stained glass in natural colors. It notes the horizontal lines and rich, full colors.
The second photo's subject is light shining through a window onto a painting on a wall. The analysis describes the diagonal lines created by shadows and unsaturated dark colors.
Finally, the third photo's subject is an antique bowl. The analysis discusses its small depth of field, vertical lines, naturalistic lighting, and deep saturated colors with restrained saturation.
Overall,
This document discusses different types of photography and their applications. Advertising and promotional photography aim to sell products by portraying them in a controlled, appealing light. Fashion photography uses slim models and lighting/editing to make clothing look desirable. Documentary photography captures real situations without control, like war photos. Portraiture involves posing subjects and lighting faces. High street studios take posed family photos in studios. Architecture photography varies in style from artistic to real estate. Illustrative photos accompany information. Medical photography accurately records diseases. Fine art explores various subjects through the artist's vision.
The document discusses several key camera settings that impact photos:
1) Aperture controls the amount of light entering the camera and affects depth of field, with larger apertures admitting more light but narrowing depth of field and smaller apertures doing the opposite.
2) Shutter speed determines how long the shutter is open, with faster speeds freezing motion but risking underexposure and slower speeds blurring motion but reducing risk of underexposure.
3) ISO adjusts the camera's light sensitivity, with higher ISO admitting more light but increasing image noise and lower ISO reducing noise but risking underexposure.
This document discusses the importance of social and cultural awareness for journalists. It notes that journalists must write about minority groups carefully and without bias to accurately represent them. The National Union of Journalists (NUJ) has created guidelines for journalists to use non-biased language when writing about minority groups. These guidelines aim to prevent stereotypes but are not legally binding. The document also discusses the power of language and connotation in journalism, providing examples of biased language that can negatively portray social groups.
The document provides initial ideas and development for the design and packaging of an energy drink targeted towards gamers. Four potential drink concepts are outlined focusing on sports, music, natural/eco-friendly ingredients, and protein. Further details include proposed target demographics, flavor profiles, and potential sponsorship opportunities. The document then shows development of a "video game drink" including font and color scheme concepts inspired by games like Grand Theft Auto and Call of Duty, as well as initial packaging layout designs.
This document contains summaries of different types of factual writing:
- A how-to guide on photography is evaluated. It uses a semi-formal tone and clear typography but could be more concise. Photos with details support the text.
- A product manual for installing a baby seat is very formal and concise for safety. Illustrations paired with numbered steps leave no ambiguity.
- A newspaper article is shown to have a biased and ambiguous tone that questions its accuracy. It aims to rile readers rather than provide facts.
The document discusses different types of photography including advertisement, promotional, fashion, and photojournalism photography. It provides details on the purposes, techniques, equipment, editing, and contexts for each type. Advertisement photography aims to sell products and may heavily edit images. Fashion photography promotes clothing and is often shot in studios with artificial lighting and post-production editing. Photojournalism captures real situations and stories with a naturalistic style using available lighting.
This document discusses different types of photography including advertising, fashion, photojournalism, portraiture, and high street studio photography. It provides examples and discusses elements like lenses used, lighting techniques, image control/manipulation, and contexts the images may appear in. The document also includes the photographer's opinions on various styles and examples of photographers known for specific types.
Photographers often use specific lenses and lighting techniques for different styles of photography. For portraiture, a telephoto lens is commonly used to capture facial expressions up close. The images are usually taken in a controlled studio setting with artificial lighting and may involve post-production editing to enhance qualities like contrast and skin texture. Past portrait photographers have helped establish the genre through professionally commissioned works.
Photography Applications discusses various types of photography including advertising, fashion, photojournalism, portraiture, and high street photography. For each type, the document provides details on purposes, examples of photographers, equipment and techniques used such as lighting, lenses, environment, and post-production processes. Across all types, photographers aim to creatively capture compelling images in a controlled environment to effectively showcase their subject for the intended audience.
Melissa Cruz Santos is a medical photographer. Her photographs are used in medical textbooks and publications to show factual information about medical conditions or procedures. The photos are often not highly controlled, as she is observing real medical scenes and surgeries and cannot control the lighting or environment. Some photos may be in black and white to give an artistic style, but the goal is to represent medical realities accurately rather than be purely artistic. Post-production editing is usually minimal to maintain authenticity.
This document discusses various applications of photography, including advertising and promotional photography, fashion photography, photojournalism, portraiture, and high street studio photography. For each application, the document provides examples and discusses the typical techniques used, such as lighting, lenses, and post-production editing. Advertising and promotional photography aims to sell products and is heavily edited. Fashion photography stages models to promote clothing brands. Photojournalism captures news stories and strives for objectivity with minimal editing. Portraiture focuses on faces while high street studio photography provides family portraits.
This document discusses different types of photography including advertising and promotional photography, fashion photography, photojournalism, portraiture, high street studio photography, and architectural photography. For advertising photography, the photographs are carefully produced and edited to present products in the best light. Fashion photography aims to showcase clothing and is often stylized. Photojournalism tells truthful stories without manipulation. Portraiture focuses on capturing a person's face and features. High street studio photography provides family and wedding portraits in a commercial setting. Architectural photography documents buildings and structures. Across the different genres, photographers use various techniques including lighting, lenses, posing, and post-production editing to achieve their goals.
This document discusses different types of photography and their purposes. Advertising and promotional photography aim to sell products and raise awareness, using controlled shoots and post-production editing. Photojournalism documents real events to accompany news stories, but can also manipulate images to influence viewers. Fashion photography sells clothing through idealized images of thin models, often heavily edited. Portraiture captures subjects' emotions and details through posed or candid shots. Architecture photography styles vary from artistic to realistic depending on the intended use of the image.
Fine art photography is more creative and artistic than realistic photos, using unusual angles, symbolism, and post-processing. It is displayed in galleries and cafes to create a relaxing atmosphere. Portraiture photography is commonly used for family photos and self-portraits, both creatively and neutrally. It is used for family memories, book covers, albums, and advertisements. Fashion photography promotes clothing brands and is seen in magazines, websites, and advertisements without much editing beyond colors and brightness.
Portrait photography can convey emotion through the subject and their clothing. Experimental techniques like double exposure can change the mood of an image, such as making a sunny field appear gloomy by dressing the model in dark clothing. Landscape photography focuses on nature and lacks human activity. It allows viewers to see places they may never visit in person. Fashion photography is used extensively in advertising and emphasizes a model's look through styling and creative backdrops that relate to the clothing's style. Key factors to consider when taking photos include lighting, aperture, shutter speed, focus, colors, and post-processing techniques.
The document provides a critical evaluation of photographs taken by Jonah for a fashion photography assignment. Jonah discusses various techniques used such as plain backdrops to focus attention on the subject, high apertures to blur backgrounds, and black and white editing to further simplify images. Jonah also comments on the intentions to create natural-looking photos inspired by streetwear brands and to showcase clothing trends. Areas for improvement include using natural light and further editing highlights and shadows.
The document outlines plans for several photo shoots for a clubbing music magazine. It details 5 shoots to create images for the cover, contents page, and a double page spread. Each shoot will feature models with neon makeup and props to portray a club scene and connect visually. Close-up shots will emphasize the makeup, and backdrops/lighting will activate the neon colors. A schedule allocates days for the shoots over a week.
Mario Testino is a renowned Peruvian fashion photographer known for his work featuring in magazines like Vogue and Vanity Fair. His career highlight was photographing Princess Diana for Vanity Fair in 1997, leading to regular work with the British royal family. Testino has photographed many celebrities and helped promote designers through his beautiful images that showcase clothing effectively. He has built an impressive reputation in the industry through his professionalism and photography skills.
This document outlines plans for two photo shoots for a pop music magazine. The first shoot on November 1st will feature model Megan Wilding wearing fashionable clothing in front of a white backdrop. Natural makeup and a mid-shot will be used to portray confidence. Props like a piano or guitar will relate to music. The second shoot on October 31st will feature models Anna Johnson and Shaye Stacey in outfits expressing personality, again with natural makeup in front of a white backdrop. Flowers or a microphone will be used as props and a medium or long shot will fill the double page spread. Both shoots aim to inspire readers and showcase positive role models.
Fashion photography emphasizes mood and lifestyle over just accessories. Dramatic lighting and styling are used to make images bold. Fashion photographers may use 10 or more lights to achieve complex looks. Portrait photography focuses on a subject's expression and personality. Landscape photography captures wide natural scenes with little human presence. Photojournalism tells visual stories of current events through impactful images for media publications.
This is the standard utilized by our photographer all across the world. To achieve this Lifestyle photographer should be able to control these aspects and have a very good understanding of light. Light can play a vital half while photography interiors. Most of your images are leaving to be blasted with a low shutter speed, as the natural light levels are going to be very low, thus a tripod are going to be required.
This document discusses several potential magazine cover images and evaluates their suitability. It analyzes how the images feature models making direct eye contact, stylish appearances, and lighting focused on the face. The preferred image shows a model facing forward in a way that draws the viewer's attention through direct gaze and flattering facial lighting, highlighting sophistication for the magazine's prom theme.
Photography and photographic practice evaluationOliviaBolt
The document provides an analysis of a photography project focused on fashion photography with a vintage aesthetic. The photographer took 8 images of a model at an historic hall known for hauntings. They used warm tones, blurred some images, and shot in locations associated with the hall's ghost story. Feedback was positive and noted the cohesive ghostly theme and sharp focus. The photographer learned skills like aperture control and developed a creative style influenced by famous photographers like Nick Knight. Overall the project helped the photographer gain technical and creative photography skills while achieving their goal of conveying a vintage, ghostly aesthetic.
Annie Leibovitz is an American photographer known for her portraits of celebrities. She got her start working for Rolling Stone magazine in 1970. Some of her most famous photographs include portraits of John Lennon taken on the day he was assassinated. Throughout her career, Leibovitz has photographed many celebrities and politicians and worked on campaigns for magazines and companies. She is renowned for her ability to capture her subjects in unique and revealing poses through her signature use of bold colors and lighting techniques.
The document outlines the planning for various photo shoots for a clubbing music magazine. It includes descriptions of the planned images, connotations, shooting angles, necessary props, actors, and equipment for the cover photo, contents page photos, and a double page spread. Shooting is scheduled over several days and will feature male and female models with neon paint and club-inspired accessories to portray the magazine's theme of neon DJ parties.
This document contains initial ideas and development work for an energy drink brand and packaging design. It includes ideas for four different drink themes based on popular video games: a sports drink theme inspired by Grand Theft Auto, a music festival drink inspired by Call of Duty, a natural drink inspired by Fez, and a protein drink. Color schemes, fonts, and packaging layouts are tested to match each gaming theme. Market research on existing brands is also referenced to inform the design process. The goal is to create a line of energy drinks targeted towards gamers with unique designs drawing inspiration from different video game genres.
This document contains initial ideas and development work for an energy drink brand and packaging design. It includes ideas for four different drink concepts focused on sports, music, natural/eco-friendly ingredients, and protein. It also explores font, color scheme, and packaging designs inspired by popular video games like Grand Theft Auto, Call of Duty, and Fez to appeal to the target gaming audience. Mood boards and mind maps were created to develop themes and aesthetics for the brand identity.
The document discusses various camera settings and techniques that can be used to manipulate photographs, including:
- Aperture, which controls depth of field and amount of light. A wider aperture means less depth of field and more light.
- Shutter speed, measured in fractions of seconds. A faster shutter speed freezes motion while a slower shutter allows blur.
- ISO, which controls the light sensitivity of the camera sensor. A higher ISO means more noise but allows shooting in darker conditions.
- White balance, which shifts the color tone to compensate for lighting conditions like daylight, shade, or tungsten.
- Editing techniques like dodging and burning, levels, cropping and color adjustments
This document provides initial ideas and development for the design of an advertising campaign and product packaging for an energy drink. It includes four potential energy drink ideas focused on sports, music, being natural/eco-friendly, and protein. It also details the development of font, color scheme, and packaging ideas inspired by video games like Grand Theft Auto, Call of Duty, and Fez. Mockups of potential can designs and branding incorporate pixelated graphics and fonts to match different game aesthetics.
This document provides initial ideas and development for four potential energy drink concepts:
1. A sports drink targeting people who like to exercise aged 30-40 focusing on energy from plants in a bottle with a sports cap.
2. A music-themed drink targeting teens and people aged 16-20s into music in a colorful can.
3. A natural and eco-friendly drink targeting people aged 18-29 in fun packaging focusing on a healthy boost.
4. A protein-focused drink targeting bodybuilders and gym-goers in a familiar protein shake bottle shape with milk-based flavors.
This document discusses several types of audience responses to media:
- Preferred responses occur when the audience agrees with and is willing to change their behavior based on the media.
- Negotiated responses mean the audience understands the message but will not change their behavior.
- Oppositional responses mean the audience does not believe or agree with the message and will ignore it.
- Participatory responses encourage the audience to engage with the media by giving opinions and participating in discussions and voting.
- Cultural competence means tailoring media like advertisements to different cultures' understandings and languages.
- Fan culture refers to passionate fans who form online communities called "fandoms" to discuss their favorite shows, bands, and books.
1) A close-up shot of gamers' intense faces and hands gripping controllers, with the drink can in focus. The text "Stay Wired" hints that the drink provides energy to keep gaming.
2) A split screen shows gamers in intense online battles, with one screen fading to a can of the drink and the text "Fuel Your Game".
3) Esports athletes are shown celebrating a victory, holding up cans of the drink. The text "The Official Drink of Champions" promotes the drink's endorsement of elite gamers.
The strengths of the final images are:
- Clear theme/subject matter - They are all based on The Smiths band which connects them.
- Attention to detail - The rotoscoping is done very neatly which shows skill.
- Variety - Different poses, compositions and styles were explored rather than just repeating one idea.
- Audience focus - Consideration was given to targeting specific demographics like younger fans.
What could be developed if the image was repeated?
Some things that could be further developed if the images were repeated include:
- Additional band members - Adding designs featuring Johnny Marr or Andy Rourke.
- Product options - Creating versions without backgrounds for more printing/color flexibility
The document discusses different types of digital graphics file formats including raster graphics, vector graphics, JPEG, TIFF, PSD, AI, and 3DS.
Raster graphics use pixels and have a fixed resolution, so they can lose quality when resized. Vector graphics use paths and shapes so they maintain quality at different scales but have larger file sizes.
JPEG is best for web use due to its small file size but loses quality with multiple edits. TIFF has better quality than JPEG but much larger file sizes. PSD saves layers and supports transparency but has large file sizes. Vector formats like AI can scale without pixelation but have limited software compatibility. 3DS is used for 3D modeling and animation and has universal viewing but also
The document provides details on the development process of branding assets for a social action organization. It describes creating a logo by drawing a crab mascot and scanning it digitally. Further logo iterations experiment with style and color variations. Posters are designed to educate children on litter cleanup in a fun, game-like way. Merchandise designs include t-shirts, hats and bodyboards featuring the logo and messaging. Membership forms are given underwater themes through rotoscoped illustrations of crabs, turtles and seals to appeal to children while still including necessary legal information. The branding assets were created to be cohesive in style and message across different mediums.
The document describes the process of designing logos and posters for a children's environmental organization called Seas for Life. The designer created a cartoon crab character logo to appeal to children while incorporating subtle elements of the existing Surfers Against Sewage logo. They refined the logo design through several iterations to make it distinct from the original yet flexible enough to work in different contexts. Three educational posters were also created with simple, clear messaging about litter and how it affects beach animals, tailored to be understood by and engage children. The techniques used, like hand drawing and Photoshop, helped make the logo and posters visually appealing yet understandable for their intended young audience.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development process of logos, posters, and merchandise for a social action campaign. It includes sketches, digital designs, and explanations of design choices. For the logos, the designer experimented with different styles and characters before settling on a crab mascot. Posters were created to educate children about litter in an engaging way. Merchandise included t-shirt, hat, and bodyboard designs building on the established logo. Membership forms were also designed, incorporating the mascot character into underwater scenes.
The document provides details on the development of branding and promotional materials for the organization Surfers Against Sewage. It describes creating a logo featuring a crab mascot with pastel colors. Posters were made to educate children about litter, using illustrations and facts. Merchandise with the logo was designed, including t-shirts and bodyboards. A membership form was created with an underwater scene and characters from the logo to engage both children and parents. Consistency was maintained across materials through repeated use of themes, colors, fonts and characters.
The document outlines a 4-week schedule and lists resources needed to create a marketing campaign. In week 1, the schedule details plans to design a logo by experimenting with shapes, developing characters, and refining a final design. Week 2 involves creating a poster through mind mapping, mood boarding, rough designs, and finishing a chosen design. Week 3 focuses on designing merchandise through mind mapping, creating artwork concepts, and finishing a design. Week 4 has plans to design a membership form by experimenting with layouts and creating the final professional form. The resources section lists a computer, design software, paper/pencils, scanner, camera, transport, and fonts needed for the different tasks.
The document provides initial ideas for three different campaigns to raise awareness about ocean conservation.
The first idea is aimed at children and involves creating cartoon animal mascots to educate them about healthy sea life through books, games and posters.
The second targets adults interested in fitness with an event combining a beach run with litter collection. Merchandise and minimalist posters would promote the fun run for charity.
The third addresses fishing enthusiasts by using shocking imagery and facts on posters to illustrate the harmful effects of abandoned fishing equipment on wildlife.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in Cornwall to improve water quality at UK beaches. SAS campaigns on issues related to the sea and coastlines like litter, sewage waste pumped into the sea, and toxic chemicals. They have achieved awards and influenced companies but still hope to make all UK beaches litter-free and increase public awareness of threats like climate change. SAS also campaigns against threats from shipping like oil spills and flags of convenience that can pollute the sea. They provide key facts and figures on marine litter and pollution to support their campaigns and awareness efforts.
Surfers Against Sewage (SAS) uses graphic designs and logos to promote their mission of protecting oceans and waves. Their logo features a wave that is also an eye, representing surfers. They use shocking imagery like a surfboard in a grave to emphasize how pollution threatens surfing. SAS merchandise targets different audiences, like a feminine shirt promoting beach conservation and a darker shirt for men. SAS also produces educational materials and campaigns to teach children about ocean stewardship. Overall, SAS crafts consistent yet versatile branding to engage various supporters.
Surfers Against Sewage (SAS) is an environmental charity established in 1990 by surfers in Cornwall to improve water quality at UK beaches. SAS campaigns on issues related to the sea and coastlines like litter, sewage waste pumped into the sea, and toxic chemicals. They have achieved awards and influenced companies but still hope to make all UK beaches litter-free and increase public awareness of threats to beaches and seas like climate change. SAS also campaigns against issues like shipping that can cause oil spills and the use of flags of convenience allowing underqualified crews. Key facts provided show the large and growing amounts of marine litter, its impacts on wildlife, and SAS's beach cleaning efforts.
This document provides information about a public health campaign in the UK called Smokefree/public health England. The purpose of the campaign is to change public attitudes about smoking and reinforce the message that smoking is harmful and dangerous to both smokers and those around them. It aims to shock people into quitting smoking by graphically depicting the damage caused by cigarettes inside the body. The techniques used focus on shock value, presenting a graphic image of a cigarette transformed into a cancerous tumor to disgust smokers and make them reconsider the effects of smoking. The campaign directs people to search "Smokefree" for more information and to connect smokers trying to quit. While the impact of this individual campaign is unclear, anti-smoking campaigns collectively are effective
Macroeconomics- Movie Location
This will be used as part of your Personal Professional Portfolio once graded.
Objective:
Prepare a presentation or a paper using research, basic comparative analysis, data organization and application of economic information. You will make an informed assessment of an economic climate outside of the United States to accomplish an entertainment industry objective.
ISO/IEC 27001, ISO/IEC 42001, and GDPR: Best Practices for Implementation and...PECB
Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
Certified as an ISO/IEC 27001: Information Security Management Systems (ISMS) Lead Implementer, Data Protection Officer, and Cyber Risks Analyst, Denis brings a heightened focus on data security, privacy, and cyber resilience to every endeavor.
His expertise extends across a diverse spectrum of reporting, database, and web development applications, underpinned by an exceptional grasp of data storage and virtualization technologies. His proficiency in application testing, database administration, and data cleansing ensures seamless execution of complex projects.
What sets Denis apart is his comprehensive understanding of Business and Systems Analysis technologies, honed through involvement in all phases of the Software Development Lifecycle (SDLC). From meticulous requirements gathering to precise analysis, innovative design, rigorous development, thorough testing, and successful implementation, he has consistently delivered exceptional results.
Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
বিসিএস ও ব্যাংক এর লিখিত পরীক্ষা ...+এছাড়া মাধ্যমিক ও উচ্চমাধ্যমিকের স্টুডেন্টদের জন্য অনেক কাজে আসবে ...
Physiology and chemistry of skin and pigmentation, hairs, scalp, lips and nail, Cleansing cream, Lotions, Face powders, Face packs, Lipsticks, Bath products, soaps and baby product,
Preparation and standardization of the following : Tonic, Bleaches, Dentifrices and Mouth washes & Tooth Pastes, Cosmetics for Nails.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
हिंदी वर्णमाला पीपीटी, hindi alphabet PPT presentation, hindi varnamala PPT, Hindi Varnamala pdf, हिंदी स्वर, हिंदी व्यंजन, sikhiye hindi varnmala, dr. mulla adam ali, hindi language and literature, hindi alphabet with drawing, hindi alphabet pdf, hindi varnamala for childrens, hindi language, hindi varnamala practice for kids, https://www.drmullaadamali.com
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
Thinking of getting a dog? Be aware that breeds like Pit Bulls, Rottweilers, and German Shepherds can be loyal and dangerous. Proper training and socialization are crucial to preventing aggressive behaviors. Ensure safety by understanding their needs and always supervising interactions. Stay safe, and enjoy your furry friends!
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
2. Advertising and Promotion
This is one of the main uses of photography, by advertising a product,
advertising the product in the light the company wants the consumer to see it,
so the product must look its best and at its most appealing and desirable.
These images are photographed in a very controlled so the producer can
control what the consumer sees and how they view the product. Text to give
the advertisement some direction and to describe what the company is trying
to sell you.
Promotional photography is very similar, but rather than advertising, they are
trying to raise profile, to make their product more well known. A the producer
may create a campaign that is ‘shocking’ and ‘different’, even if the attention
on the product is not all positive it doesn’t matter because awareness is still
being raised. In many cases promotional advertising will be raising awareness
about the effects of products that are bad, like in the picture on the right, it is
promoting the fact that smoking is harmful to others around you not just
yourself. These campaigns use clever and shocking tactics to stick in peoples
minds so that they remember it.
Advertising can also involve models and this is usually used in fashion
advertising. Even though there is no text and no direction, it is still clear that
this product is selling clothes. Fashion and clothing does rely on postproduction editing, but also relies mainly on models and make-up and lighting
being manipulated to create the effect they want to get across to the viewers.
3. This is a promotional photo,
this campaign is to tell
people that smoke to stop
because it doesn’t just harm
them, but others around
them.
The model has also been
placed their for the
purposes of the campaign,
it is taken in a studio and
posed, so it is not natural
The main image is
shocking and could be
deemed distressing, to
see a young child in
distress. This is what
will capture the viewers
attention and make
them remember this.
The editing in this is
mainly to do with the
smoke cloud acting
like a bag, showing it
is suffocating the child
There is also lighting
that has been
manipulated, you can
there is one flash or
spotlight that contrasts
and fades into the
black background.
There is also a short sentence at the
bottom of the photo using quite
shocking, sharp language. ‘Smoking
isn’t just suicide. It’s murder.’
4. Fashion Photography
Fashion photography’s purpose is to sell and advertise clothes.
Photographers take pictures of attractive, slim models in clothing, these
models look good in the outfits so when the buyer sees this they will
project what they see on the model on to their own self, e.g. ‘if the
model looks that good in those clothes then so will I’. The set up for the
models is very controlled and not observational as everything has been
put in a certain place, the lighting is artificial and is put in the way it is
on purpose to create the right effect while still showing the clothes in
the best way they can. The lens the photographer will use will be wide
and not long, because they want to get a whole scene in, not a close
up, because they need to capture the outfit that they are advertising.
There are different styles of fashion photography, high fashion and
catalogue. High fashion is photographs are selling designer clothes,
that are are advertised in magazines such as vogue, these shoots
usually feature talented young models or famous older ones. They
will have more extravagant backgrounds or classic and simple. The
catalogue is a lot less ‘professional’ and doesn’t have the edge that
high fashion has.
There are a lot of problem with the fashion photography. The models that
the photographer chooses are usually very thin, setting unattainable
standards for young girls that look up to these models and want to achieve
the desirable look because the models are ‘beautiful’.
These kind of photos will be seen in fashion magazines and books.
5. This is a fashion photo, used
for a high fashion magazine,
advertising designer
clothes, would probably be
in a magazine like vogue.
The man and
the horse have
been put there
in a certain
place in a
certain pose for
a reason, so this
photo is
controlled.
Even though this shoot appears to
be outside, the lighting is still
controlled and manipulated, using
lamps and white screens
The main subject is the woman,
she is posing to show the clothes
in the best light, to make them
desirable.
The models are
desirable people
and are typical of
fashion magazine,
the strong facial
features and slim
bodies. These are
the kind of people
readers look up to
and want to look
like.
In this type of photography there is a fair
amount of post production work such as
digitally editing the photo, making the
photo look ‘flawless’
6. This is a photo of a man in
the Vietnam War being
shot in the head.
This photo hasn’t had any editing
done to it because it is taken on black
and white film, so the only production
process would be the development in
a dark room.
The photo is an
observational, it
is not controlled,
this situation
was taken in a
split second.
The lighting in this is
ambient it wasn’t
controlled, just natural
lighting from the sun.
The subject matter of this photo is very
shocking but real and it documents and
tells people how brutal and evil the war
was, to help people understand.
The lens the
photographer
would use
would be a
wide lens, and
a big exposure
to make sure
everything is in
focus and
nothing is
missed.
7. Portraiture
Portraiture is one of the most common types of photography whether it is posed
or candid. This is all to do with capturing not just the face, but the subjects within
the face like the emotions the colours the details. Portraits can be done in black
and white or colour. Usually looking more classic in black and white.
The photographer will usually instruct the model in different poses, so their faces
are either facing front on or on a side profile. They will also tell them what emotion
they want them to express. In these posed portraits they also may include props.
The background setting for portraits is almost always plain, to keep the focus on
the face. The background uses an infinity curve to keep the background smooth,
again so there is no distraction from the face. The lighting will also be artificial and
set up to give a certain effect and control the mood exactly.
Candid portraits are a bit different, they are more natural and observational as the
photographer takes photos without the people knowing, so all the emotions are
real and nothing is fake. With this it is not taken in a studio, so lighting cannot be
controlled and the photographer will have to work with ambient light. Composition
is also very important for these photos because the background won’t be plain.
After the photos are taken they will be edited. They will be edited digitally in
photoshop or something similar. The photographer will edit the photo to make the
image looks as striking as possible, to make it look interesting and catch the
viewers attention.
8. This photos subject matter
is a portrait shot of Andy
Warhol.
This photo because of
when it was taken was
probably taken on film
that was black and white,
so it originally was black
and white, no editing has
occurred.
The photographer has instructed the model
into a specific pose, with the paintbrush,
this is to frame his face and to also make
the photo different to a normal portrait.
The lighting in this photo is
artificial and is set up to
light the face in a certain
way.
Because the photo was
taken on film it isn't
digital so no editing can
occur, but the film has to
be developed in a dark
room.
The paintbrush in this photo gives
it more identity and context,
because the model is an artist.
9. High street studio
High street studio photography is where families hire a photographer to take
pictures of them, in a studio or outside so they can buy photos for their home. It
also includes wedding photography. These photos will usually be posed portraits
of groups of families.
These photographs are usually taken in a studio with a plain background with an
infinity curve. The lighting is always artificial in a studio with no natural lighting, so
the photographer can control exactly what lighting and mood they want to portray.
The photographer will instruct the family into different poses, to convince a sense
of happiness and normality. The photographer may also include props to add
some fun and interesting subject matters. The photos can also be taken outside,
so the families can interact with the set and surroundings. Wedding photos will
usually be taken on site, the lighting then will not be controlled as much, but the
photographer will use a flash to enhance brightness.
High street studios will use a lot of post-production on their photos, editing the
pictures to make the contrast and brightness higher so the photos look clearer,
getting rid of blemishes so the outcome will be desirable by the family so they will
want to buy the photos.
Where you would usually see these is in a families home, hanging on a wall.
These photos may also be used to advertise the photography business, so in
small ads in local magazines.
A list of popular high street studio photography business are: Venture,
Blacksheep, Boggio studios and Clifton studios.
10. This photo is of a family
in a studio.
The photographer
has posed this
family, so it is not
observational, it is
controlled.
The setting is in studio,
the background is plain
to keep the attention
on the family and not
to distract the eye
away.
The type of pose the
photographer has put the
family in is a generic
‘happy family’ pose, to
portray this.
Post-production, the
photos will be edited
to make them at their
most
desirable, increasing
contrast, getting rid of
blemishes, increasing
vibrancy.
The lighting is completely artificial,
there are high power lamps and
flashes that make the family look
clear and happy.
11. Architecture
This is the photographing of buildings and there are different styles architecture
can be photographed. There are arty styles and property styles, which have
different outcomes. For example a photo that an artist takes will look a lot different
to what a construction developer will take.
Photographers that specialise in architecture photography use special lenses,
techniques and equipment like tilt-shift lens and the rule of thirds.
Post production in these kind of photos will vary a large amount depending on
what the photo is going to be used for. If it is an artistic photo the photographer
will edit it to make the building look interesting and stand out and this may not be
a true portrayal of the building. If the photo of the building is being used for
property development then minimal or no editing will be used, because the picture
of the building has to be a true portrayal of what the building looks like in real life,
or as close to it as it can.
Lighting buildings can be difficult because of their size and a lot of photographers
rely on the natural ambient light. But in the dark spot lights can light up parts of
the building, but this is only very limited and only gives off a certain atmosphere
and feel, so natural lighting usually works better.
12. This is a photo of a piece of
architecture or building
The photographer has
taken a very different
perspective of this,
instead of it looking
like a building it is
almost unrecognisable,
so this would not be
suited to a property
developer.
In this photo it has had a heavy amount of postproduction, it has been heavily edited into black and
white, with very heavy contrast. The building in the
photo looks very shiny almost like a mirror, so this
would have been edited.
The lighting in this photo
is ambient, natural lighting
and editing to decrease
the brightness all over and
just concentrating on the
contrast.
13. Illustration
These kind of photos go alongside information, usually shown in specific
books that are specialised to that subject, e.g. mammals. These help the
reader picture and make sense of what they are reading, if they are reading
about animals they have never heard of before then they need a picture to
help them understand. Step by step photos of instructions is also another
example how the pictures help readers to understand information.
The style of photography varies from what the subject matter is. For a guide
on mammals the photographer would use a zoom lens to get a good detailed
picture without getting to close and putting their self in danger. The
photographs will not be controlled, they will be observational if it is wild
animals, then they can’t be controlled so the photographer needs to get the
shots they can get. Lighting with this is also going to be ambient and not
controlled, especially if a zoom lens is being used, then the light won’t be able
to reach. If the animal is close-up and in the dark then a flash could be used
to.
Post-production may include some minor editing, to make the pictures look
more stunning and vibrant. Also in some cases, some information books will
want the animals cut out and put onto a white background, so this will need to
be done in post production.
14. This is a photo for a
photographic guide of owls
The lens used for these
pictures would be a a zoom
lens because of how owls
are hard to get near in the
wild.
The lighting in these photos is
all ambient, no artificial
lighting has been used
because an artificial light
would scare the birds and the
lights wouldn’t reach like the
lens does.
In post production these photos would
have been edited digitally, to enhance
the colours and contrast to make the
photos more clear. But not so much that
the animals look different to what they
originally look like,
15. Medical
Medical photography is used to record diseases, operations and recovery
in a truthful and honest way. The photographs can be taken with rulers to
show measurements, so this can be used in medical journals and papers.
Digital cameras with a large apertures and a ring flash are what is usually
used, this is to get the most clear and accurate, this technique is used
during surgery and to record visible medical problems. There are also
more specialised techniques to fit in more complex situations, like time
lapse thermal imaging, endoscopy and micro and macorgraphy, using
these when a normal camera cant capture the full accuracy and detail like
internal organs.
The conditions that the photographs are taken in are controlled and have
to be manipulated in a way that follows medical standards. Lighting for
photographs depend on the situation. If it is posed in studio then lighting
will be artificial lamps, if its in surgery the photographer will have to use
the ambient light with the ring flash to get the right lighting.
The people who do this job are medical photographers that are specially
trained.
Editing and post production is not allowed in these photos as they will taint
the outcome of what the ‘disease’ looks like 100% truthfully.
16. In this photo, it is a picture
to show the symptoms of
the disease. Used for
referral or medical text
books.
The lens for this
photo is a wide
lens so
everything can fit
into the photo. It
also has a large
exposure so all
the detail is
included in the
photo.
The set up of this photo has
been taken in a studio, the
background is plain and black so
the contrast of the skin stands
out and it is easier to see the
symptoms, so they are clear.
The post production of this
photo will be nothing more
than putting the photo into
books and posters, the
photo can’t be tainted in
any way or the image won’t
be a true representation of
the disease.
17. Fine art
Fin e art photography can include a lot of different things and the subject matter
of this kind of photography varies a lot. There are different types like landscapes,
portraits, figures, macro, plants and animals and obscure photography etc. They
are usually shown in black and white and rarely colour.
Fine art is produced to be sold in books and prints, and shown in exhibitions and
is made for no other purpose other than to express an artists perceptions and
emotions.
Conditions that these photos are taken in can vary because of the wide range of
subject matters, things like landscapes cannot be controlled and these kind of
photos are taken in the moment. But other kinds of photos like portraits can be
controlled using lighting, the conditions can be controlled like wind and shadowing
and the subject matter, because it can be posed. Lenses usually used can also
vary, some lenses could be wide or long, depending on subject matter.
Landscapes and figure photography will use a wide lens to include everything,
where as macro shots will be closer up and include more detail.
Post production can also vary, but it is usually used, even a little bit on all photos
to enhance the natural features of the photography. Also heavy editing can occur
where the photographer makes the whole photo surreal and not possible in real
life.
18. Use this slide to annotate an archetype image
The subject
matter of this
photo is of a tree
with the leaves
made from a
cloud.
This is a type of
photography that
is surreal fine art,
so this wouldn’t
be possible in
real life.
The set up for this looks like the photo has been
pieced together, so the background and the cloud
could have been taken outside with no control, but
the tree could have been a bonsai tree which
would be controlled by lighting in a studio.
Post production
on this photo
would be a very
large amount, as
different images
have been cut
out and put on to
others to create
this surreal final
image. It has
also been editied
into black ad
white, and
contrast and
brightness will
have been
changed.
19. Documentary
This type of photography is more of a longer running project that the
photographer is taking on, documenting an event collecting a series and range of
pictures, instead of the latest popular news, the photographers will take it upon
their self to find a not well know about crisis and document it.
The photographers main aim is to collect photos and tell a story about the life of
others and maybe their daily struggle to exist. There will be no tight newspaper
deadlines, so the photographer is very much in control in that sense. So the
photographers can chose what they want to display and what mood they want to
portray in their images.
The pictures very much rely on observational photography, the conditions can not
be controlled, so the pictures are in the moment. Lighting is ambient, maybe a
flash could be used in the right conditions. But the majority of the time photos are
always taken as they are seen in the moment.
Post production is a key element to making photos look right when the conditions
can’t be controlled. The photos can be changed by the contrast and brightness,
the colours and saturation, put into black and white. Whatever mood the
photographer is trying to portray, it can be enhanced by post production and
editing.
The photos will end up in usually books and magazines, being used to illustrate
the wars etc, or the photos maybe just end up in a magazine because they are
analysing it.
20. The subject matter
of this photo is a
young boy who lives
in a corrupt country
and is a solider
fighting in a war.
This photo is
observational and
in the moment
which means its
real life and its
actually
happening which
makes the photo
more powerful, the
lighting is ambient
and the
Post production of this photo
would have been making it
into black and white,
changing the contrast,
making the photo brighter
and enhancing the detail in
the photo.
This photo will be a part of a string
of photos telling a story, and
together they will be even more
powerful.
21. I believe that post production like photo-manipulation, editing can be used for fine art to any extent, photos
that don’t need to show the ‘truth’, photos that are open to the viewers interpretation, and to create
impossible situations. Editing can also be used to create things in pictures that are too expensive to make
in real life, e.g. an architect may create a building that doesn’t exist in real life on photoshop to see what
their building idea looks like. Post-production can also be used in a subtle manner, to increase brightness,
contrast, saturation and sharpness.
But there are also times I think post-production shouldn’t be used, the main time is in medical photography,
where any detail or aspect of the photo is altered this makes the photo inaccurate and unreliable as this
photo if edited is not a true representation of what it claims to be, and in cases of diagnosis, this could
lead to doctors giving people the wrong diagnosis and treatment, which could make a person ill or their
real illness is left untreated, so they could die.
Post-production that is used in fashion is very controversial and there has been a lot of exposure in the media
to the secrets of how the models look so ‘perfect’. Effects that this photo manipulation has had is the
unrealistic expectations and pressure put on women to look like the women in magazines, which has lead
to self-hatred and people that are not body confident, in most serious cases it has triggered mental health
illnesses like eating disorders such as anorexia and bulimia. So like the medical photos, with the potential
of people dying because photos have been manipulated, people have actually been effected negatively
and have died caused by photos being edited to a exaggerated degree.
So over-all I think there should be clear lines where post-production can be used and can’t be used and to what
extent the post-production can be used and what kind of editing can be used, in some cases some photos
saturation and contrast could be edited but the actual photo could not be changed and manipulated, e.g.
a clone tool being used. As soon as the post-production starts to effect people negatively in regards to
their mental or physical health, then it should not be used.
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