Only 20% of homes have broadband yet advertisers still send people to their websites! The iWord solution overcomes this problem and allows reach to almost all
Landing Pages Turn Paid Traffic Into Serious RevenueNet Affinity
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings.
You can always simply drop your paid traffic onto your website’s homepage, but you’ll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so they’ve focused on converting the traffic that lands there.
Landing pages allow you to send the right message to the right person at the right time.
However, there are a few do’s and don’ts to cover with your landing pages.
Today, we’re going to take you through a few Do’s for your landing pages, and a couple Don’ts.
SMX Advanced 2015 Presentation on Converting the Mobile Visitor Margot da Cunha
Seventy-four percent of mobile consumers use a search engine as part of their research process. Ninety-three percent of people who use their phone to search go on to make a purchase. You prospects likely check their phones upon waking up, waiting for the train, and while scarfing down a turkey sandwich during their lunch break. It’s OK to admit that we’re all addicted to our smartphones. In May of 2015 Google even announced that mobile searches have surpassed desktop! But yet marketers suck at converting the mobile visitor... Learn how to address the misconceptions about mobile PPC and convert more traffic with ahead-of-the-game tactics to give your mobile audience what they want.
For companies, the phone call is key for the relation with its customers and supplies. A good tracing can provide us a valuable information about how is seen our product and which opinions obtains. To transmit the necessities, PATlive.com entrusted us the creation of a 100% visual leaflet that transmit with images and infographic the value of centralized services of phone callings - See more at: http://ernestoolivares.com/infographics/steps-successful-call-tracking/#sthash.IEl7MtHR.dpuf
Landing Pages Turn Paid Traffic Into Serious RevenueNet Affinity
Landing pages are an important part of the booking funnel. They help you convert your paid traffic, carefully targeted and acquired by your marketing efforts, into profitable direct bookings.
You can always simply drop your paid traffic onto your website’s homepage, but you’ll risk losing a lot of interest and focus straight away. Landing pages have a single message for a single campaign, so they’ve focused on converting the traffic that lands there.
Landing pages allow you to send the right message to the right person at the right time.
However, there are a few do’s and don’ts to cover with your landing pages.
Today, we’re going to take you through a few Do’s for your landing pages, and a couple Don’ts.
SMX Advanced 2015 Presentation on Converting the Mobile Visitor Margot da Cunha
Seventy-four percent of mobile consumers use a search engine as part of their research process. Ninety-three percent of people who use their phone to search go on to make a purchase. You prospects likely check their phones upon waking up, waiting for the train, and while scarfing down a turkey sandwich during their lunch break. It’s OK to admit that we’re all addicted to our smartphones. In May of 2015 Google even announced that mobile searches have surpassed desktop! But yet marketers suck at converting the mobile visitor... Learn how to address the misconceptions about mobile PPC and convert more traffic with ahead-of-the-game tactics to give your mobile audience what they want.
For companies, the phone call is key for the relation with its customers and supplies. A good tracing can provide us a valuable information about how is seen our product and which opinions obtains. To transmit the necessities, PATlive.com entrusted us the creation of a 100% visual leaflet that transmit with images and infographic the value of centralized services of phone callings - See more at: http://ernestoolivares.com/infographics/steps-successful-call-tracking/#sthash.IEl7MtHR.dpuf
Attribution Models: The secret ways guests discover your hotelNet Affinity
As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online. When you fully understand your online conversions, you can make better decisions when doing something as complex as allocating budgets, or as simple as going through a report.
Attribution is one of the trickiest aspects of the industry: in a world where each and every user is interacting with your brand through a multitude of channels, it becomes very difficult to properly assign the correct value to each channel.
So, most of the time, we end up using the simplest attribution model available in order to at least have something to base our conclusions on.
We aim to clarify some of the concepts behind successful attribution models.
6 Ways to Conquer Mobile Cart AbandonmentNet Affinity
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK alone £2.7 billion in the travel industry was lost last year after consumers failed to complete a booking.
Usability is one of the core problems facing hotels and users alike. One third of visitors report that apps or mobile sites are too slow to load. Navigation and payment process were also featured as reasons for abandonment, with screen size issues blamed by 21%.
If mobile weren’t such a strong and growing channel, mobile cart abandonment might be a minor issue. However, with mobile traffic surpassing desktop for many hotels, it’s anything but minor. As of September 2016, our clients saw 51% of their traffic on average coming from mobile. So how do you ensure you’re giving users the best mobile experience to maximise conversion?
Here are our mobile experts’ top 6 tips to reduce mobile cart abandonment!
Keep Your Room Rates in Check: How to Fight Rate DisparityNet Affinity
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s not good! So what can hotels do?
This presentation will cover:
1. The impact of rate disparity on your hotel’s bottom line
2, Causes of rate disparity
3. How hotels can combat rate disparity and encourage direct bookings
Let’s get started.
Remintrex is a leading Retargeting solutions provider company with headquarter in Berlin.
In a year from its born, Remintrex could already achieved a portfolio of +300 clients.
6 Ways to Use Your Booking Engine Data to Boost Direct BookingsNet Affinity
The data in your booking engine data should be used to build confidence in your property.
Your booking engine is just one piece of the puzzle.
However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guest’s patterns and as a strategic tool in your sales strategy.
If you’re looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge.
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ralph Paglia
In January 2008 Ford Motor Company conducted an experimental conference with a small number of specially selected and invited dealers. Dealers were selected for their outstanding leadership and innovations which were reflected by their retention of market share for the Ford Brand. This "Ford Line Of Sight" Dealer Conference Presentation was delivered by Ralph Paglia to introduce the FLMDA Program for Dealers and the value of Digital Advertising to these leaders amongst the Ford dealer network...
Optimising local campaigns and landing pages for more conversionsClicteq
Wesley Parker talks about how you can improve the performance of your local paid media campaigns with advanced strategies and dynamically created local landing pages
VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you a...ecommerce poland expo
It’s a typical scenario for an owner of a web shop: you lose 90% of your visitors without knowing who actually visited your site. But what would you do if you could identify a lost visitor? What would you do if you know that Anna Kowalski, living in Kolorowa 32, 02-500 Warsaw, born on the 03. of April 1989 visited your fashion web shop and had a deeper look at those stylish red sneakers from Adidas?
The Big Consumer "Bye Bye" To MarketersLongitude73
Consumers increasingly have the tools to avoid unwanted interruptions, ad tech solutions like programmatic, dynamic creative optimization (DCO) and Creative Management Platforms (CMP) help drive relevance. Ultimately it is the content itself that will determine whether consumers are receptive.
Attribution Models: The secret ways guests discover your hotelNet Affinity
As digital marketing gets more sophisticated, the topic of attribution models has come up over and over in conversations with clients: every hotel wants to know what, where and how their guests are booking online. When you fully understand your online conversions, you can make better decisions when doing something as complex as allocating budgets, or as simple as going through a report.
Attribution is one of the trickiest aspects of the industry: in a world where each and every user is interacting with your brand through a multitude of channels, it becomes very difficult to properly assign the correct value to each channel.
So, most of the time, we end up using the simplest attribution model available in order to at least have something to base our conclusions on.
We aim to clarify some of the concepts behind successful attribution models.
6 Ways to Conquer Mobile Cart AbandonmentNet Affinity
Almost two out of five mobile shoppers have abandoned a travel booking on a mobile device due to poor user experience. This figure comes as part of a study by US-based Jumio, which estimates that in the UK alone £2.7 billion in the travel industry was lost last year after consumers failed to complete a booking.
Usability is one of the core problems facing hotels and users alike. One third of visitors report that apps or mobile sites are too slow to load. Navigation and payment process were also featured as reasons for abandonment, with screen size issues blamed by 21%.
If mobile weren’t such a strong and growing channel, mobile cart abandonment might be a minor issue. However, with mobile traffic surpassing desktop for many hotels, it’s anything but minor. As of September 2016, our clients saw 51% of their traffic on average coming from mobile. So how do you ensure you’re giving users the best mobile experience to maximise conversion?
Here are our mobile experts’ top 6 tips to reduce mobile cart abandonment!
Keep Your Room Rates in Check: How to Fight Rate DisparityNet Affinity
Rate disparity, if left unchecked, can seriously impact your hotel’s bottom line. Hotels often find themselves with lower rates on OTAs and other third party channels than they do on their own website – that’s not good! So what can hotels do?
This presentation will cover:
1. The impact of rate disparity on your hotel’s bottom line
2, Causes of rate disparity
3. How hotels can combat rate disparity and encourage direct bookings
Let’s get started.
Remintrex is a leading Retargeting solutions provider company with headquarter in Berlin.
In a year from its born, Remintrex could already achieved a portfolio of +300 clients.
6 Ways to Use Your Booking Engine Data to Boost Direct BookingsNet Affinity
The data in your booking engine data should be used to build confidence in your property.
Your booking engine is just one piece of the puzzle.
However, it is more than just a source of bookings. The data it provides should be a central part of your conversion strategy, with its ability to highlight guest’s patterns and as a strategic tool in your sales strategy.
If you’re looking to grow your conversions, data is your friend. OTAs are mining the data from their booking engine, and you have access to equally rich data. Use it, and get that competitive edge.
Ford Line Of Sight Dealer Conference Digital Advertising Presentation by Ralp...Ralph Paglia
In January 2008 Ford Motor Company conducted an experimental conference with a small number of specially selected and invited dealers. Dealers were selected for their outstanding leadership and innovations which were reflected by their retention of market share for the Ford Brand. This "Ford Line Of Sight" Dealer Conference Presentation was delivered by Ralph Paglia to introduce the FLMDA Program for Dealers and the value of Digital Advertising to these leaders amongst the Ford dealer network...
Optimising local campaigns and landing pages for more conversionsClicteq
Wesley Parker talks about how you can improve the performance of your local paid media campaigns with advanced strategies and dynamically created local landing pages
VIII Targi eHandlu: Florian Werner, remintrex.com "What would you do if you a...ecommerce poland expo
It’s a typical scenario for an owner of a web shop: you lose 90% of your visitors without knowing who actually visited your site. But what would you do if you could identify a lost visitor? What would you do if you know that Anna Kowalski, living in Kolorowa 32, 02-500 Warsaw, born on the 03. of April 1989 visited your fashion web shop and had a deeper look at those stylish red sneakers from Adidas?
The Big Consumer "Bye Bye" To MarketersLongitude73
Consumers increasingly have the tools to avoid unwanted interruptions, ad tech solutions like programmatic, dynamic creative optimization (DCO) and Creative Management Platforms (CMP) help drive relevance. Ultimately it is the content itself that will determine whether consumers are receptive.
Real Estate Website Design: How to Become the Local ZillowSEO Google Guru
The All-In-One real estate company website design handbook. Learn how savvy real estate companies are using web design to engage, retain and convert visitors into closed transactions.
Do You Know How Virtual Numbers Can Help You.pdfUSDSI
Virtual phone numbers differ from regular phone numbers associated with a physical device. These digits are generated in cyberspace and associated with an existing phone number. This is why cloud telephony is another name for using virtual numbers.
Contact us to discuss the opportunities that the mobile web presents: info@digitalmarketingproz.com
Many professionals forecast by 2016, Internet users will rely more on mobile access to perform searches, access the web, and check email as opposed to the traditional methods of going online via a computer.
Obviously, with small screens and basic functionality,online users need an easy way to consume content from portable devices, which is why mobile websites came into existence.
A mobile website is a website that’s accessed through smartphones and portable tablets. Mobile websites are a streamlined versions of traditional websites, that makes it simple for mobile users to access and navigate websites quickly.
For small business owners, it is important to have a mobile website as many are now using the web through their mobile devices.
Customers who are using smartphones or portable tablets can perform an internet search for your type of product or service and reach your website. Therefore,This is why it’s so important that your company has a mobile friendly version of your site.
Finally, Lastly, mobile sites open up an entire new opportunity for marketing. Several alternative marketing channels are available on mobile sites, such as mobile coupons, location check-ins, and more.
Smartphones and tablets are being used by more and more people, and these figures are expected to grow. Having a mobile site is crucial for small business owners as more and more people are now use their smartphones as their only internet device.
Mobile Friendly Web Design - Webinar - Mobile Responsive DesignTrustWorkz, Inc.
Learn more about mobile responsive web design from TrustWorkz and Party Center Software. This webinar was originally hosted on August 27, 2014.
TrustWorkz: http://trustworkz.com
Party Center Software: http://partycentersoftware.com
I think we may have set the bar fairly high with the title of this 10 chapter mobile marketing e-book. This guide pulls together some very useful lessons that we hope will go some way to making your mobile marketing campaigns
more profitable.
Making The Most of a Responsive Site With PPC by Heather Elder, North Kent B2...Sleeping Giant Media
Heather's presentation from the North Kent B2B 2015 #DigiSessions.
Making the most of a Responsive Site: It's year of the Mobile! How to make the most of your responsive site from a PPC point of view. Heather's presentation includes: Ad Copy for Mobile, Google Shopping on the go and Mobile Bid Adjustments.
Destiny Pearce shows you how to effectively implement mobile marketing into your overall marketing stratgies. Destiny Pearce introduces you to a innovation way to effectively market QR Codes to Help build your Facebook business page to and website to increase foot/website traffic to your business
With mobile internet usage ever on the increase, developers and even Google agree that responsive website design is best practice. However still so many organisations have websites that are mobile unfriendly. This presentation explains the benefits of a responsive website.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Assuring Contact Center Experiences for Your Customers With ThousandEyes
The I Word Solution
1. Royal Marine House, Strand Road, Bray, Co. Wicklow Providing integrated advertising and marketing solutions onto mobile phones for companies
2. By combining text messaging and a mobile website we enable companies SELL to potential customers
3. WHAT WE DO This call-to-action solution allows companies create leads (well, not this kind of lead!)
4. The customer is encouraged to text an easy to remember keyword to an easy to remember standard rate text number
5. Currently advertisers ask people to call a phone number or go to a website www…….. BUT---People do not remember phone numbers… and generally don’t have a pen and paper handy to write a number down. AND---When someone looks at a website…. isn’t it natural that they also might look at a competitors website as well?
6. Isn’t it a fair presumption to make that a high percentage of viewers would look at a website out of curiosity and then move on? Are you happy sending people to make their own mind up by viewing your website? Doesn’t it make more sense to have the ability to SELL to them?
7. Did you realise your website has to be adapted so it can be viewed on mobile phones? AND In areas where people cannot view websites due to no access to a PC or no broadband coverage ---- they will be able to view a mobile website
8. Sending people to your website Start sending people to your mobile website where they see your website and only your website!
9. Mobile phone screens are getting bigger It is easier to open a mobile URL --- and stats show people do open them
10. The mobile phone operators have spent a fortune investing in this area knowing this is the future In most packages that the operators offer today A substantial amount of free access is included A mobile website will open on 99% of mobile phones
11. Summerhill House Hotel is a hotel that specialises in weddings They bought the keyword WEDDING to the standard rate text number 51101 EXAMPLE OF HOW THIS WORKS
12. They use this as their call-to-action in their advertising This is how an ad of theirs looks and sounds in the press and radio: ‘ For further information and a brochure on our wedding package Call us on 01-2867928 or Text WEDDING to 51101’ (and they drop the phone number in some ads)
13. When the person texts WEDDING to 51101 they get back a response: Thank you for your interest in The Summerhill House Hotel a member of our sales team will be in touch soon to discuss your individual needs. In the meantime click on this link and view our website www.summerhillhousehotel.mobi
14. The person can view their website and their website only The hotel (in this case) have now captured the mobile number of someone who is interested in what they have to offer The hotel are now in a position to SELL the benefits of their wedding package. Instead of the person viewing and making up their mind (which currently happens) the hotel can help persuade them that what they are offering is the best!
15. We will adapt your current website so it can be viewed on a mobile phone anywhere. We offer a standard 5-page mobile website Or If you want your mobile website to integreate with your current website and provide booking facilities, payment facilities, video we can do that for you
16. Royal Marine House, Strand Road, Bray, Co. Wicklow Tel: 01-2021044 Email: [email_address] TEXT: PETER to 51101 (ROI) To set-up this call-to-action method for your advertising And/or have your website adapted