The document is about creating a film to advertise the Skoda Superb car. It discusses highlighting the car's features through stylized visuals and lighting in order to portray it as aspirational yet accessible. The film would open with glimpses of the car in a boxing ring under colored lights to build mystery. It would then be fully revealed on a turntable under white lights, using different camera angles and movements to showcase the car's beauty, youth, and safety. The goal is to communicate that the Superb surpasses its competitors in important areas like design, safety, and comfort through an visually striking film.

1. SKODA SUPERB
TREATMENT
NOTE

2. MEANING
&
VALUE
This
&ilm
is
about
royalty
on
the
road.
It
is
about
a
car
that
gives
way
more
than
its
segment
competitors
but
at
the
same
price.
It
is
about
a
car
that
is
stylish
but
also
cares
for
you.
It
is
about
an
underdog
that
punches
above
his
weight.
Skoda
Superb
is
back
and
this
time
it’s
bigger,
better
and
bolder.
The
idea
is
to
make
a
&ilm
that
highlights
the
fantastic
features
of
the
car.
To
successfully
tell
the
audience
that
it
beats
its
competitors
hands
down
in
design,
safety,
comfort
and
overall
smartness.
Having
said
that,
this
&ilm
is
not
a
straightforward
depiction
of
the
car’s
unparalleled
qualities
but
a
highly
stylized
one
that
leaves
a
great
impact
on
the
audience
and
the
consumers.
The
intention
is
to
make
a
&ilm
that
is
a
visual
and
an
auditory
treat.
The
idea
is
make
the
audience
aware
of
the
true
nature
of
the
car.
The
need
of
the
hour
is
to
make
them
realize
that
the
car
adds
élan
and
dynamism
to
their
personality
but
also
cares
for
their
safety
and
security.
Bottomline,
the
idea
is
to
say
that
nothing
beats
Superb.

3. LOOK
&
FEEL
A
&ilm
that
is
about
a
car,
its
genius
design
and
its
features
that
surpass
all
other
cars
in
the
same
economic
class
needs
a
top
notch
visual
language
–
visuals
not
just
great
but
stylized
and
with
a
distinct
grammar
that
raises
the
&ilm
on
a
different
level.
The
&ilm
opens
in
a
boxing
ring.
We
see
quick
glimpses
of
some
mysterious
cuts
showcasing
different
parts
of
the
car
mostly
inde&inable
in
different
coloured
lights
with
the
help
of
wide
and
macro
lenses.
Slowly
the
shapes
become
more
determinable
as
more
and
more
of
the
car
begins
to
get
revealed.
With
a
bang,
a
backlight
comes
on
in
this
foggy
arena
and
we
introduce
the
gorgeous
shape
of
Skoda
Superb
in
silhouette.

4. VISUAL
REFERENCES
References
for
lighting,
photography
and
showcasing
different
features
https://www.youtube.com/watch?v=Hh2qABI1sEw
https://vimeo.com/51588793
https://vimeo.com/29790649
https://www.youtube.com/watch?v=3hnYf-­‐Xvmss

5. The
lighting
would
mainly
be
white
so
it
shows
off
the
car
in
its
true
colours.
Barring
the
coloured
lights
that
highlight
the
contours
and
create
a
mystical
effect
to
suggest
a
world
unknown
before
the
car
is
fully
divulged.
The
idea
is
to
make
the
car
highly
aspirational
and
yet
accessible
through
the
strategic
and
stylized
use
of
lights
and
cinematography.
Lights
that
caress
and
sweep
across
the
body
of
the
car
lending
movement
and
dimension
to
the
car
as
well
as
the
&ilm.
Lighting
that
accentuates
the
sharp
and
geometrical
contours
of
the
car.
Lights
that
give
a
chic
and
yet
celestial
quality
by
creating
a
sense
of
mystery
around
the
car.
Lighting
that
is
high
contrast
and
doesn’t
reveal
the
car
in
its
whole
in
order
to
maintain
the
mystique
of
the
divine
machine
in
front
of
us.
Lights
that
have
no
de&ined
source
–
it
is
as
if
a
heavenly
spotlight
has
fallen
on
the
car.

6. In
order
to
add
further
panache,
the
car
would
be
put
on
a
turntable
that
ensures
a
complete
showcasing
of
the
hero
of
the
&ilm
–
Skoda
Superb.
The
movement
of
the
camera
and
the
car
itself
on
the
turntable
would
be
&lashy
at
times
and
slow
and
caressing
at
others,
somewhat
like
the
cinematic
depiction
of
a
boxer
in
a
boxing
ring
whose
punches
are
sometimes
quick
that
don’t
allow
any
reaction
time
to
the
opponent
and
sometimes
the
high
impact
punches
come
in
slow
motion
that
brings
the
&ight
to
an
end
and
knocks
the
opponent
out
once
and
for
all.
Similarly
the
fast
motion
cuts
to
highlight
its
youth
would
be
intercut
with
slow
motion
to
emphasize
its
beauty
and
safety.

7. Various
different
angles
would
be
explored
for
the
bene&it
of
maintaining
the
beauty
and
glory
of
the
car
–
a
low
angle
shot
would
make
it
look
commanding,
a
top
angle
accessible
and
wide
angle
close
up
would
give
it
a
whacky
young
feel.

8. Important
features
like
the
brand
name
and
the
logo
would
be
repeated
a
few
times
with
the
use
of
different
lighting,
angles,
shot
sizes
and
camera
movement.

9. PRODUCT
FEATURES
Skoda
Superb
is
being
relaunched
with
incredible
features
that
boast
of
a
car
that’s
beyond
the
reach
of
other
same
segment
cars.
The
features
cover
the
most
important
attributes
in
any
car
like
the
design,
safety,
engine,
storage,
comfort
and
more
comfort.
It
is
a
car
that
is
designed
for
all
but
certainly
feels
like
it
is
customized
just
for
you,
keeping
your
tastes
and
needs
in
mind.
A
car
that
takes
design
seriously
because
it
realizes
that
modern
life
is
all
about
style,
verve
and
vivacity
but
remembers
that
nothing
is
more
important
than
safety.
It
is
a
car
that
knows
the
value
of
your
and
your
loved
one’s
life.
A
car
is
not
just
a
vehicle
that
transports
you
from
one
place
to
the
other.
It
is
much
more.
It
is
nothing
less
than
a
family
member
who
extends
love
and
care
to
its
family.
It
is
an
owner’s
pride,
it
is
his
delight
and
it
is
something
he
trusts
with
his
life.

10. DESIGN
The
sharp
design
of
the
headlights
with
geometrical
patterns
highlight
its
evolutionary
nature.
With
lighting
that
is
high
contrast,
the
front
of
the
car
would
acquire
an
added
depth
and
dimension.

11. With
colour
highlights
on
the
contours
and
the
red
and
yellow
re&lection
of
the
tail
light
itself
on
the
rear
body
of
the
car,
the
overall
effect
would
be
magical.
Extreme
Close
Ups
and
Macro
shots
with
gliding
movement
of
the
camera
and
the
lights
would
lend
distinction
to
the
frame.
These
fantastic
features
like
the
wide
LED
tail
lights,
17
i n c h
a l l o y
wheels,
rear
deck
lid
spoiler
a n d
t h e
polished
dual
exhaust
pipes
would
acquire
smoothness,
dimension
and
depth
when
lit
w i t h
h i g h
c o n t r a s t
lighting.

12. C
O
M
F
O
R
T
Exterior
high
contrast
lighting
and
colour
would
re&lect
beautifully
in
the
interiors
thanks
to
the
panoramic
sunroof.
Other
beautiful
comfort
features
like
the
Canton
system,
the
AC
vents,
front
seat
ventilation,
virtual
pedal,
ambient
lighting,
adjustable
driver
seat,
the
Laurin
&
Clement
inscription
would
look
very
appealing
when
shot
with
tele
and
macro
lenses
with
shifting
focus
and
gliding
camera
movement.

13. A
car
is
our
home
away
from
home.
And
it
should
never
be
complete
without
the
safety
features
that
ensure
our
and
our
loved
ones’
long-­‐life.
Which
is
why
it
comes
with
Bi-­‐Xenon
headlamps,
rear
view
camera,
driver
fatigue
detection,
multi
collision
braking
and
8
airbags.
These
would
be
shot
in
Close
Ups
and
beautiful
high
contrast
lighting.
Storage
features
included
Notchback
design,
1760
Storage
Capacity,
jumbo
box,
tablet
holder
and
storage
compartment
in
front
and
rear
console.
Wide
angle
lens
would
be
used
in
order
to
make
the
storage
capacity
appear
even
more
spacious.
SAFETY
&
STORAGE

14. The
engine
is
the
heart
of
the
car.
The
best
way
to
depict
an
engine
is
to
show
one
in
gorgeous
high
contrast
lighting
with
a
bit
of
warmth
for
highlights
and
subsequently,
show
the
car
in
speed.
1.8TSI
132
kW
MT
(6-­‐Speed
MT)
/AT
(7-­‐Speed
DSG)
and
2.0
TDI
130kW
AT
(6-­‐Speed
DSG)
ensure
Skoda’s
long-­‐life,
power
and
strength.
ENGINE
&
TRANSMISSION

15. EDITING
Editing
is
an
art
most
underrated
despite
the
fact
that
a
&ilm
gets
made
at
the
edit
table;
it
becomes
coherent
at
the
edit
table,
a
story
emerges
at
the
edit
table
and
the
&ilm
acquires
a
punch
at
the
edit
table.
A
&ilm
like
this
would
sorely
miss
a
punch
if
it
weren’t
for
an
effective
editing
style
and
a
distinct
language.
This
&ilm
that
aims
to
appeal
to
the
modern
world
that
breathes
technology
and
moves
at
a
fast
pace
needs
an
opening
that
has
an
incredible
impact
on
its
young-­‐hearted
consumers.
The
&ilm
opens
with
a
style
of
editing
that
is
quick
paced,
high
impact
and
gives
an
impression
of
visuals
dreamt
up
by
a
zesty
brain.
The
beginning
would
be
de&ined
by
the
energy
of
quick
paced
jump
cuts
and
&lashes
of
coloured
lights
in
order
to
create
a
sense
of
mystery.
The
&ilm
eventually
slows
down
to
become
more
like
a
visual
and
musical
brochure
that
highlights
all
its
features
in
detail.
This
melange
of
fast
and
slow
beautifully
suits
the
car
that
is
about
youth,
pace
and
modernity
but
also
safety,
security
and
well
thought
out
decision-­‐making.
The
opening
of
the
&ilm
sets
a
mood
and
takes
the
audience
to
a
world
of
mystique
but
ensures
that
eventually
step
by
step
the
fantastic
features
are
revealed
to
the
audience.

16. MUSIC
The
&ilm
starts
with
quick
techno
music
that
creates
an
atmosphere
of
mystique
and
intrigue
almost
to
the
point
of
suspension
of
disbelief.
It
continues
to
build
up
to
the
point
of
revelation.
This
tension
is
relieved
with
the
revelation
of
the
car
and
the
music
begins
to
wind
down.
The
music
acquires
a
completely
different
quality
once
the
car
is
bared
and
in
front
of
us
in
all
its
glory.
It
becomes
more
soothing
and
harmonic
as
the
features
are
highlighted
one
after
the
other.
Music
in
this
&ilm
is
just
as
i m p o r t a n t
a s
l i g h t i n g ,
cinematography
and
editing.
A
&ilm
that
is
all
about
creating
a
stir
and
an
impact
would
never
be
complete
without
music.
A
&ilm
is
a
three
wheeled
vehicle
where
visuals
become
a
mode
of
storytelling,
editing
makes
it
coherent
and
music
highlights
and
emphasizes
the
emotions
inherent
in
the
story.
In
this
&ilm,
the
music
at
the
beginning,
a
bit
techno,
a
bit
mysterious
would
create
a
mood
and
an
atmosphere
that
intrigues.
Eventually
the
music
would
become
even-­‐toned
and
soothing
to
aid
the
storytelling
that
focuses
on
the
various
features
of
the
car.
A
&ilm
with
a
visual
range
such
as
this
would
really
require
a
piece
of
music
that
is
complex,
intricate
and
rich
with
a
high
emotional
range
much
like
a
symphony.

17. MUSIC
REFERENCES
https://www.youtube.com/watch?v=nfSZJLkt67E
https://www.youtube.com/watch?v=eHFA_wEK_00
https://www.youtube.com/watch?v=1l-­‐kUlTpy58
https://vimeo.com/64170204

18. A
&ilm
that
is
about
a
car
that
boasts
of
a
great
design,
caters
to
all
the
demands
of
the
consumers
but
also
provides
safety
and
security
to
one
and
all
is
a
car
that
rises
not
just
way
above
mediocrity
but
the
rest
of
the
crowd
as
well.
A
car
that
has
always
been
top
notch
and
yet
has
the
courage
to
relaunch
itself
and
come
back
with
features
better
and
bolder
is
a
car
that
should
be
taken
seriously.
It
shows
its
ability
to
evolve
with
time
and
keep
up
with
the
pace
of
the
changing
times.
I
would
be
privileged
to
make
a
&ilm
about
a
car
that
upholds
integrity
more
than
anyone
else
in
the
market.
It
would
an
absolute
honour
to
be
a
part
of
a
&ilm
that
marks
the
launch
of
the
product
that
the
country
will
swear
by.
It
is
the
launch
of
the
product
that
the
young
will
&ind
attractive,
that
the
old
will
trust,
that
the
children
will
get
emotionally
attached
to
and
remember
it
as
their
&irst
car
for
the
rest
of
their
lives.
It
is
a
car
about
style,
panache,
speed
and
safety,
all
wrapped
in
one
beautiful
package.

19. THANK YOU!