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SIMON WONG
MELBOURNE CONTENTLEAD
DELOITTE DIGITAL
@wordsfromwongy #csforum16
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@wordsfromwongy #csforum16
You can't spell CMS
Without content.
@wordsfromwongy #csforum16
3
What’sthe useofinvesting
in a new CMS if you’re
not investingincontent?
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Wantto put contentfirst?
It startsfromwithin.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
We must all be
contentevangelists.
( Nobodyelse will.)
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
S--TCLIENTSSAY.
Disclaimer: ‘clients’ mentioned in thispresentation are purely fictitiousin nature. Clients attendingtoday’spresentation would never say thingslike these.
BUT CANCLIENTSDO ITTHEMSELVES?
THEY don’t alwaysHAVETHE RIGHT PEOPLEIN PLACE
THEIR CONTENT TEAM MAY BE STUCK IN BAUWORLD
THEY MAY NOT REALISE THE SHEERMAGNITUDE OF
THE WORKINVOLVED
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
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Yes,we’vereallyheardthis before.
What’sthe point of spending hundreds of thousands
on a new CMS,onlyto use brochureware?
Existing collateral content can be ofvariable quality
Content availableis often limited
1
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
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This happened to us justrecently.
JUST BECAUSE AN AGENCY HAS WORKED ON THE BRAND FOR LONGER
DOESN’t meanthey KNOWTHE TONE OF VOICE ANYBETTER
Unlike most agencies, we havevastexperience with
large-volumecontent projects
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Seriously?
Again,why waste your investment on oldcontent?
Existing content maybe out of date
Old content maynot workwell with new designs
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Don’t leavecontent tilllast.
If the content process isn’t well-planned,
it could be a serious blocker to projectschedules
Designs and templates maynot be accurate or optimised
for the rightcontent
There should alwaysbe collaboration between
UX/visual/content design, right from thestart
1
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
You can’t
spell
CMS
without
content.
content@deloitte.com.au
content@deloitte.com.au
Don’t forget
the content.
There’sa finelinebetween
content evangelismand
harassment.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
A CLIENT’strust
has to beearned.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Identifyyourstakeholders.
Then get to knowthem and
theirneeds.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Stakeholderswillwonder
‘What’sin it forme?’
We need to answerthat.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
the businesscaseis Gold.
USE IT to yourbenefit.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
IT’sa golden opportunity
to update ancientcontent.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Puttingthecontent
strategytogether?
Workshopthe heck out ofit.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Make a good first
impressionasthecontent
strategyexpert.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Nobody’s sittingaround
waitingto be invitedto a
contentmeeting.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Tailoryourcommunications
To youraudience.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Got a changemanager?
That’syournew bestie.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Find one SME to rulethemall.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
And find a guardianangelTOO.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
It’sall aboutcontentfirst.
But youknewthatalready.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
FRONT ENDDEVELOPER ME UXDESIGNER
VISUAL DESIGNER
Practisezerotolerance
for LOREM IPSUM.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Don’t forgetyou’rehelping
to builda brandnewCMS.
Get involvedin builddecisions.
40
DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Turnyourcontentworkshops
into contentparties.
41
DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Contentreviews?
Youdo whatyouneed to do.
42
DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Scope itright.
Allowenough time for
stakeholderengagement.
43
DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Make sure feedbackis carried
throughtheprocess.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Get approvalsbyany
meansnecessary.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
https://fanart.tv/movie/8007/behind-enemy-lines/
Never underestimatethe
importanceofchocolate.
47
DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
When it comes to tardy
stakeholders,sometimes the
stick worksbetterthan
thecarrot.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
As a last resort,
issuetheultimatum.
51
DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
WOOHOO!
IT’sTIME FOR GO-LIVE.
52
DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
COMMIT TO a ‘HYPERCARE’PHASE.
AND SHOW OFF THE NEW CMS.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
Your partinggiftto the client:
a brandnew CMS.
Withthe ‘C’ inplace.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16
THANKS.
@wordsfromwongy #csforum16
HOPEFULLYYOU WENT BEYOND MVP.
BUT THAT’SANOTHERPRESO
FOR ANOTHERTIME.
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DIPLOMACY DISCOVERY DEFINITION DESIGN DELIVERY
@wordsfromwongy #csforum16

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