This document discusses research conducted on the target audience of British singer Jessie J. Using data from YouGov, it was determined that her target audience consists primarily of 18-24 year old females from social grades C2DE. Specifically, Jessie J fans tend to be night owls who enjoy watching TV, playing poker, figure skating and owning dogs. They also like brands like Superdrug and Vans, and enjoy romantic comedies and talent contests.

1. TARGET AUDIENCE
RESEARCH TASK 1
BY KENNY EKUNDAYO

2. JESSIE J
• The British artist I chose to research was Jessie J, a popular singer who is known
for her amazing vocal range.
• Although she was officially a soul singer, Jessie J records more pop and R&B
songs with hip hop influences.
• Using YouGov I was able to determine her target audience under the different
categories: Demographics, lifestyle, personality, brands, entertainment, online and
media.

3. DEMOGRAPHICS
YouGov says that the typical target
audience for Jessie J are female 18 -24
year olds with a social grade C2DE.

4. LIFESTYLE
Jessie J fans tend to watch television, play
poker, enjoy figure skating and most likely
have a dog according to YouGov.

5. PERSONALITY
Jessie J’s target audience would describe themselves as ‘interesting
yet quick tempered’ and ‘more of a night owl than a morning
person’.

6. BRANDS
YouGov states that Jessie J fans are a customer of Superdrug, like
vans brand and do their grocery shopping at the Co- Operative.

7. ENTERTAINMENT
Fans of Jessie J enjoy romantic comedies, talent contests
and like Zac Efron and Katy Perry.

8. ONLINE
Jessie J fans shop at New Look, follow Paul Hollywood on twitter
and play Candy Crush according to YouGov’s data.

9. MEDIA
Jessie J fans tend to
watch 41-45 hours of TV
p/w, watch EastEnders
and read The Sun
newspaper.