2. • From the results of our questionnaire we have concluded that the
average age of our target audience is age 17-18 however due to the
plot of our video we know that many girls and women of ages
ranging from teens to thirties will be able to relate to the plot and
ideas that occur. This is evident in our questionnaire when most
made reference to a desired romantic synopsis.
• From our results we found out that most wanted a narrative and
performance based music video and for it to feel inspirational when
watching it for this reason we've given our video an uplifting ending
to fit in with these requirements.
• http://www.youtube.com/watch?v=wdGZBRAwW74&ob=av2e
• Katy Perry – Thinking of You
• http://www.youtube.com/watch?v=VuNIsY6JdUw&ob=av2e
• Taylor Swift – You Belong to Me
• http://www.youtube.com/watch?v=FHp2KgyQUFk&ob=av3e
• Beyonce – Best Thing I Never Had
• All Feature a romantic synopsis and all are narrative and performance based
music videos.
3. • When it come to deciding whether they preferred ballad songs or
more upbeat songs the majority said ballads although there was still
a high percentage that circled upbeat or circled both. As a group
Jodie is 17 and Heena and Paris are 18 and we feel we can all identify
with our target audience as we too cannot choose between ballads
and upbeat music as it depends on what mood we are in. For the
purpose of our video we have chosen to pick a ballad but by giving it
an uplifting relatable plot line still think it fits the needs of our target
audience.
Paris Heena Jodie
4. • When choosing our artists image our questionnaire results
showed that a creative, edgy and independent image was much
more inspiring and desired by our target audience. Much like
artists such as Beyonce, Katy Perry and P!NK.
5. • From our results we also found out that our target audience wanted
to see intertextual reference in the video. Our choruses are going to
feature intertextual references to popular romance films among our
target audience.
We conducted a vote poll about favourite romantic movies among our target audience
and these were the two films that came out as the most watched.
6. • From our results we found that our target audience want to see
iconography on our star. We are looking into the idea of green
contacts or a visible tattoo to stand out along side Imogen Fall's
signature red hair.
For Example, Amy Winehouse
was known for her signature
beehive hair do, tattoos and
thick black eye makeup.
7. • Music festivals didn't prove to popular from our questionnaire
results, and the only festival that did come up was V Festival.
Our Artist would fit in
among the line up for V
Festival as there is a lot
of pop featured in the
line up such as
Rihanna, Jessie J and
Bruno Mars.
8. • In regards to social media and connecting with the artists fans our
questionnaire results showed that our target audience would prefer
to keep in touch with the artist through Facebook, Twitter and the
artist's official website for this reason we have created all of the
above.
9. Imogen Fall’s Facebook Page
These profile pictures
are temporary until
we get photos of our
artist
10. Imogen Fall’s Twitter Page
We are following alike artists such
as Taylor Swift and Katy Perry
11. Imogen Fall’s Official Website
These are temporary pictures on
our website as we are yet to take
professional photo’s of our artist
