.

2. Short films clearly outline their target audience and this is often a niche. A small production company has
a small budget and has to be selective with a niche audience. They do not have the means to distribute or
market the film for a mainstream audience but they are often made into mainstream features
To find the target audience of short films I first looked up the demographics of who watches the most
short films.
From this I found that the main audience of short films is males aged up 29.

3.  After further thought and research into why this is the main audience of short films, we have come to
the conclusion that the majority of people in that group are young film students looking for potential
ideas to help them in the industry as aspiring film makers or producers, or older professionals in the
film industry or film enthusiasts.
Demographics:
 These employed people working in the industry would be placed between the demographic social
groups A to C1.
 These industry professionals and investors may be looking at the short films to find potential in a
director, producer or writer to work for them for the particular company. The student sector of the
audience would be generally placed in the social group E because they are unemployed but most likely
to be from a background in the A to C1 categories. They would be viewing the films for inspiration for
their own work as an amateur film maker. Most of these short films would be viewed online so the
audience would be familiar with the use of internet therefore protruding the reasons behind the
audience being from a media background further.

4. Psychographics :
 The audience for short films would is again completely different to that of the mainstream
films. These people could be described as;
 SUCCEEDERS: People, who like to think they are in control, are powerful, successful and
ambitious This group of people is mainly driven by their income wanting to get high up in the
industry. If they have already made it successfully into a powerful position then they would be
the audience that could decide to invest in a new director etc. from viewing a short film and
bring more money into their company.
 ASPIRERS: People who strive for a bigger and better lifestyle These could be the young people
who may have just finished a degree at university and are in search for a job wanting to break
it into the film industry. With the drive from their motivation of a better life they would do a lot
of research into the industry themselves, in turn viewing the short films to get a better
understanding. This could possibly be to get inspiration for their own amateur film making and
get recognised.
 INDIVIDUALISTS: People who are loners, individualists, independent thinkers who want to be
separate from the crowd This sector of the audience could include the people who like to
express their opinions and views through film. They are the opposite to the mainstreamers
who may be the audience for big budget full length blockbuster films.

5.  When choosing the genre of our short film I looked at what most attracts people to a
short film.
 After finding out that the main thing that attracted people to short films was the story &
plot, we decided to go for a short film that has a moral.

6.  After deciding we wanted to create a film with a strong storyline and a moral message to
it, it was difficult to try and fit this type of film into a genre. Because of the concept of
our idea for the short film it seemed to be somewhere in between the genres Drama and
Social Realism.
 As Social realism isn’t a very popular genre there wasn’t any statistics on their target
audience however I did find some statistics on the target audience of the Drama genre:

8. Gender Age
 From both sets of statistics I
have found on target
audience from short films and
for the Drama genre, Men
have been the gender that
have come up as the most
popular each time, so this will
be who we mainly focus on
when creating our short film.
 From the different sets of
statistics I have found on the
target audience of short films
and the Drama genre, the ages
have differed each time and
because we could find
statistics for social realism we
are going to try and appeal to
Ethnicity all ages.
We will mostly be focusing on
Black and White ethnicities in our
target audience because they are
the top two in the drama statistics,
however it wasn’t by much and
because there aren't any statistics
of social realism we will be trying
to target all ethnicities.