Finding a focus group
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To find participants for a focus group on short films, the document outlines researching popular platforms for watching short videos online. It was found that YouTube and Facebook are most commonly used. The document proposes creating a Facebook focus group of 10 people, with 8 men and 2 women between ages 16 to 50, of various ethnicities, to match the target audience for short films. This focus group will provide guidance on appealing to the target demographic during film creation.
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The document discusses different methods for conducting primary research to understand a target audience's wants and needs from media. It describes advantages and disadvantages of questionnaires, interviews, and focus groups. The author conducted a focus group and questionnaire for their target audience. The questionnaire results showed that the audience mainly uses the internet and music daily, and wants media to be faster with less ads and more free content. For the author's thriller film idea, the focus group suggested adding an original twist. The audience agreed it was a good idea to stick to thriller genre codes and conventions.
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Who would be the audience for your media
The audience for this film would be ages 16 to early 30s as it starts in a school but leads to a teacher becoming involved in crime. To develop the film, the creator looked to the successful movie Half Nelson about a teacher also engaged in criminal acts. To attract and address the audience, the filmmaker conducted three rounds of research: basic questions to gauge interest, more detailed questions on themes, and a questionnaire after the script was made to get feedback on improvements needed.
Who would be the audience for your media
The audience for this film would be ages 16 to early 30s as it starts in a school but leads to a teacher becoming involved in crime. To develop the film, the creator looked to the successful movie Half Nelson about a teacher also engaged in criminal acts. To attract and address the audience, the filmmaker conducted three rounds of research: basic questions to gauge interest, more detailed questions on themes, and a questionnaire after the script was made to get feedback on improvements needed.
Audience Research
Jack Booth conducted audience research to inform the creation of his 1-2 minute radio broadcast for a media course. He created a questionnaire to understand what aspects of radio people were interested in. The results found that 90% of respondents listened to radio, primarily musical radio over other genres. Most listened to national radio stations rather than local ones. Most people reported listening to radio in the evenings, likely due to having more free time than during the work/school day. The majority of listeners reported listening in cars, but phones and computers were also common ways to access radio nowadays.
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The document analyzes audience research from a questionnaire to help plan an opening scene for a thriller film. Key findings include:
- Action, comedy, and horror were the most popular thriller subgenres. The opening scene will include action and a chase scene.
- Death, the supernatural, and chase scenes most appeal to the target audience and will be included in the opening scene.
- The storyline is the most important element. The opening scene will focus on creating suspense.
- Fiction was preferred over non-fiction, so the opening scene will be more fictional.
- Suspense was the most preferred element for an opening scene to captivate audiences. The opening scene will create suspense
Evaluation 3
The document discusses feedback received from audience questionnaires about preferences for newspaper posters and radio advertisements. Questionnaires were created using Survey Monkey to gather data on features to include on a poster and songs to use for a radio advert. Respondents selected the song "Love Generation" by Bob Sinclair and preferred a female voice for the radio advert. The questionnaires helped gain an understanding of what the target audience wanted to see and hear.
Formal proposal
This document outlines a proposal for a documentary about social networking and cyber bullying, with a focus on teenagers. It will take an informal approach with interviews of students, teachers, and the general public. Research methods include a questionnaire, vox pops, and professional interviews to understand social networking habits and opinions on the positives and negatives. Resources needed are a camera, microphone, computer for editing, and a recording studio.
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The survey monkey analysis summarizes the results of a questionnaire distributed on social media. It found that most respondents were female, between 16-18 years old, and listen to music weekly. The most popular music genres were indie and pop. Respondents reported using Spotify and iTunes most for listening to music and being active on Facebook, Instagram, and Twitter. Regarding music videos, respondents felt narrative elements and live band footage were most important. For album packaging, respondents recommended original, eye-catching designs that prominently feature the band name.
Poster Mind Map
1) The document outlines Tom Spink's plans for creating a poster to advertise a new soap opera. It includes brainstorming ideas for themes, images, and taglines.
2) Tom discusses plans to incorporate clues about the murder mystery plot, such as weapons and suspects. He also considers including location photos and promotional details.
3) The conclusion recaps the steps Tom will take to design the poster in Photoshop, including researching fonts, collecting photos, and leveraging social media platforms.
updated Evaluation question 3
The document discusses Kenza Hardy's evaluation of their music video project for a class. It describes using Hall's theory of "desired reading" to craft a specific narrative for the intended audience to decode. Kenza conducted research including focus groups, questionnaires on Flickr to understand how the audience interpreted the video's narrative about a male artist trying to find and spread love. Feedback was used to refine elements like the target age range, artist's costume, use of props, and shots to better match the intended pop genre and ensure the audience understood the intended narrative.
Evaluation 3
The document provides feedback from surveys about a documentary. Respondents mostly commented that they enjoyed the variety of facts and figures presented. They also liked the interview with a community member who was involved with supporting the local hospital. Some felt the documentary addressed the topic well but could have gone into more depth, for example by interviewing more people directly impacted by changes to hospital services. Suggested improvements included using higher quality audio equipment for voiceovers and including more b-roll footage to supplement interviews.
Question 3: What is your opinion of using a split screen on a music video wit...
The document discusses using a split screen in a music video. It summarizes feedback from a target audience research group. Some felt a split screen could get confusing if used frequently or didn't make sense in the storyline. Others said it was too complicated. The majority supported using a split screen once to show an artist singing sadly while their love interest is with someone else, to explicitly show their heartbreak. One person suggested it could work for showing memories. Some ideas are presented for how to use a split screen in the music video narrative. In conclusion, a split screen was seen as interesting but also potentially confusing or hard to follow.
2. idea development unit 9 Completed
Kieran Bradley developed ideas for a project on mental health and music. He decided to create a podcast exploring this topic through interviews and incorporating relevant songs that address mental health issues and the stigma surrounding them. Bradley researched mental health charities and existing interviews to inform his approach. He outlined plans to make the podcast formal and understandable to all, with the goal of increasing awareness of mental health issues and encouraging people that it's okay to struggle with their mental health.
Evaluation: Question 3
The document summarizes feedback received from focus groups on a music video concept. Originally, the concept portrayed a romantic relationship but focus groups identified alternative interpretations of lyrics that suggested relationship issues. This led to a more interesting narrative where the relationship faces problems. Further focus groups provided useful feedback, such as preferences for some symbolic elements but not others. Audience research also informed decisions around promoting the artist through digital downloads and social media rather than physical copies.
Q3 slideshare
From feedback on the documentary, radio trailer, and print advert created to promote a documentary, the student learned:
- Viewers understood and enjoyed the interviews, cutaways, and opening title sequence of the documentary and felt it was professionally made.
- The radio trailer effectively posed questions that made people want to watch the documentary and the music selection was appropriate. However, some felt the narration was boring.
- The print advert achieved its goal of intriguing viewers and making them want to watch the full documentary, with people responding positively to its color, pun, and cleverness.
Audience feedback theory
The document discusses feedback from interviews with an audience aged 20-26 about a documentary on the independent music scene. The feedback was positive, suggesting the content was reliable and entertaining and that the audience accepted the ideology presented that the independent music scene is successful. The responses show that some audience members were more actively engaged with the information while others seemed to more passively enjoy the entertainment.
Question 3 of eval
The document summarizes what the author learned from audience feedback on a music video project. Specifically:
- An initial focus group provided a "negotiated reading" of the song lyrics that differed from the author's intended "desired reading," suggesting the relationship shown had issues that should be highlighted. This helped make the narrative more interesting.
- Additional focus groups and questionnaires found that the target audience preferred some signs/symbols in the video but may not understand certain concepts like CCTV footage. They also preferred the artist be featured in around half the video.
- Based on this, the author decided to use social media to promote the artist and include preorder options on the packaging, reflecting the audience's music consumption habits.
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CercleS Focus Group on Management and Leadership: Preliminary findings of a 2...
A presentation given at the 17th Association of University Language Centres Conference on 7th-8th January 2016.
Wetzel care groups
CORE Group Fall Meeting 2010. Key Findings from Care Group Operational Research. Sofala, Mozambique Research conducted from April to May 2010 as part of the project: Achieving Equity, Coverage, and Impact through a Care Group Network. - Carolyn Wetzel, Food for the Hungry
Focus Group Findings Report
The document summarizes findings from focus groups conducted with freshman students at James Madison University to understand preferences for communication between students and their academic advisors. Seven themes emerged from the focus groups: 1) Students primarily read advisor communications on their phones, preferring shorter, list-formatted messages due to limited screen space. 2) Students wanted more frequent and consistent contact from advisors. 3) A conversational tone from advisors was preferred over a formal tone. 4) Students were open to receiving additional information from advisors if it was relevant to them. 5) Students responded well to quick visual instructions. 6) A centralized location for storing resources was desired. 7) Subject lines did not strongly influence reading if from a trusted advisor. The
Focus Group-Online Survey Findings Presentation
A focus group and online survey were conducted to understand student preferences for advisor communication. Key findings included that students prefer concise, visually scannable emails on their small screens over lengthy paragraphs. They want consistent, frequent advisor contact beyond just academic deadlines that is applicable to their program of study. A conversational tone is preferred over a formal one. Students also value quick reference guides and storing past resources, suggesting Canvas as a good platform. Descriptive subject lines help students prioritize emails. The research recommends a welcoming, approachable advising style with easy-to-read formatting and consistent contact.
Focus group findings
The author conducted a focus group with 20 individuals aged 13-16 to get feedback on two logo design ideas for their magazine targeted at that age group. A tally chart showed that idea 2 was preferred by most participants because it looked "funkier" and more appealing, which would make the magazine more likely to be bought by its young female target audience. The author concluded they would use idea 2 as the final logo design.
Outline of the Philadelphia Prevention Plan
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Focus Group Report Template
This document provides a template for reporting the findings of a focus group. The template outlines sections for an executive summary, introduction, methodology, demographics, discussion results, conclusion, and recommendations. It also includes guidance on customizing the look and feel of the report to reflect the company brand. Key information to include in each section is described, such as participant selection process, discussion topics and questions analyzed, and conclusions drawn from the focus group feedback.
Focus Group Discussions – a step-by-step guide
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Evaluation question 4 - Target Audience.
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The document summarizes research conducted in October and November to understand how the target audience consumes music and music videos. In October, a focus group was conducted and provided useful feedback about a narrative on domestic abuse. In November, surveys were handed out that showed the target audience mainly uses YouTube to watch music videos and Spotify to listen to music. However, most respondents reported they do not purchase CDs, which is problematic for launching a new artist via CD. More research is needed to understand how to encourage CD purchases.
Target Market Research
The document summarizes the results of a questionnaire given to the target audience for a new social realism film. Most respondents were male, aged 16, and watched films at least once a week, primarily in the evenings. They had seen short, low-budget films and enjoyed films addressing social issues like drugs and money problems. This information will help the filmmaker ensure the film appeals to the target audience.
Target market research
The document summarizes the results of a questionnaire given to the target audience for a new social realism film. Most respondents were male, aged 16, and watched films at least once a week, primarily in the evenings. They had seen short, low-budget films and enjoyed films addressing social issues like drugs and alcohol. This provided guidance on ensuring the film appeals to its target demographic.
Target market research
The document summarizes the results of a questionnaire given to the target audience for a new social realism film. Most respondents were male, aged 16, and watched films at least once a week, primarily in the evenings. They had seen short, low-budget films and enjoyed films addressing social issues like drugs and money problems. This information will help the filmmaker ensure the film appeals to the target audience.
Target Audience Research
The document summarizes the results of a questionnaire given to the target audience for a new social realism film. Most respondents were male, aged 16, and watched films at least once a week, primarily in the evenings. They had seen short, low-budget films and enjoyed films addressing social issues like drugs and money problems. This information will help the filmmaker ensure the film appeals to the target audience.
Target market research
The document summarizes the results of a questionnaire given to the target audience for a new social realism film. Most respondents were male, aged 16, and watched films at least once a week, primarily in the evenings. They had seen short, low-budget films and enjoyed films addressing social issues like drugs and alcohol. This provided guidance on ensuring the new film appeals to its target demographic.
Target audience
The document discusses research conducted to determine the target audience for a film opening. A questionnaire found that the main target age group was 16-18 year olds. While this was the base, the document suggests widening the audience to appeal to more people beyond a single age group. It then profiles stereotypical preferences of teen males and females to consider what might appeal to both genders for the opening. This includes fast pacing, drama, loud music for males and romance, emotion for females. The document concludes the opening will target 16-18 year olds of both genders to have broader appeal.
Audience Feedback
Beth conducted extensive audience research through profiles, online surveys, and focus groups to inform the creation of her music video and ancillary materials for the band Southlakes. The feedback revealed preferences for narrative videos featuring emotional storylines and uncovered opportunities to improve pacing and character relatability. Edits were made to address these points and increase audience engagement. Beth learned it is crucial to continually refer to target audiences to shape products according to their wants. Detailed audience understanding facilitates smooth creation of appealing materials.
Who would be the audience for your media mohamed
The document discusses targeting a media product towards 16-25 year olds. Research showed this age group prefers streaming online rather than going to cinemas. The group decided to advertise primarily through online methods like social media rather than expensive posters or TV ads. A survey found that those in the target 16-18 age range enjoyed the concept most, while older audiences liked it less. The film uses a limited number of characters, like most films, to make them easier for the audience to relate to and follow.
Question 5
The document discusses how a film production attracted their target audience of 15-18 year olds for a thriller film. They conducted surveys and questionnaires to understand what this audience likes, such as social media platforms, films set in cities, and having a female main character inspired by Uma Thurman in Kill Bill. They used this research to guide creative choices for the film's props, marketing on YouTube, and creating a social media presence to advertise and attract viewers. The goal was to understand the audience and create a thriller that would appeal specifically to their wants.
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Target audience research
Short films typically target niche audiences due to small production budgets. Research found that the primary audience for short films is males under age 29, mainly film students seeking inspiration, or industry professionals looking for new talent. This audience falls into social classes A to C1 and views short films online. They are described as "Aspirers" striving to break into the film industry or "Individualists" who express themselves through film. Dramas and social realism films with moral messages attract diverse audiences regardless of gender, age or ethnicity.
codes and conventions
The document discusses how the media product "The Finding" both conforms to and challenges conventions of horror films. It follows conventions like using low-key lighting and disequilibrium, but also challenges them by leaving the story in disequilibrium and having no dialogue. Editing techniques like parallel editing were inspired by films like "Silence of the Lambs" to create tension. The lack of speech and unconventional editing kept the audience engaged without revealing crucial information and followed the hermeneutic code.
Technologies
During the research, planning, and production stages of a film project, the document's author relied heavily on online resources. They used tutorials and clips found on the internet to learn about equipment, storyboarding, and editing software. Social media was also key for communicating with focus groups. Without access to these online resources, the author would not have been able to complete important tasks like finding film codes and learning how to use new technology for editing.
Technologies
During the research, planning, and production stages of creating a film, the document's author relied heavily on online resources. They used tutorials and clips found on the internet to learn about equipment, storyboarding, shot lists, and editing software. Social media was also key for communicating with focus groups during the planning process. Without access to these online resources, the author would have lacked important information and been unable to complete several parts of the filmmaking task.
Making and editing the film research
This document provides information about standard practices for ordering credits at the beginning and end of films. It discusses the common elements included in opening credits such as the production company name, producers, director, and main cast. Closing credits typically include additional crew members and are ordered from most prominent to least prominent roles. Maintaining a consistent order of credits establishes familiar conventions that film viewers have come to expect.
Making and editing the film research
This document provides information about standard practices for ordering credits at the beginning and end of films. It discusses the common elements included in opening credits such as the production company name, producers, director, and main cast. Closing credits typically include additional crew members and are ordered from most prominent to least prominent roles. Maintaining a consistent order of credits establishes the film's aesthetic and professional look.
Making and editing the film research
This document provides information about different types of camera lenses, camera angles, camera shots, and the standard order of credits in movies. It discusses zoom lenses, prime lenses, telephoto lenses, wide-angle lenses, and different f-stop numbers and their effect on depth of field. It also covers various camera angles like eye-level, high angle, low angle, Dutch tilt, and point-of-view shots. Various camera shots like extreme wide shot, wide shot, medium shot, close-up, and over-the-shoulder are defined. Finally, it lists the typical order of credits as opening credits, company or production company, director, cast, and end credits.
Making and editing the film research
This document provides information about standard camera lenses, camera shots, camera angles, and the typical order of credits in movies. It discusses different types of lenses like zoom lenses and prime lenses. It also defines various camera shots like wide shots, medium shots, and close-ups. Additionally, it covers camera angles such as eye-level, low angles, and Dutch tilts. Finally, it outlines the conventional order that credits appear at the beginning and end of films, typically starting with the production company and ending with the distribution company.
Research into a horror movie’s target audience
This document summarizes research into the target audience for horror movies. It examines demographics by gender, age, and race from previous studies. Online sources also discussed this topic. The results showed the primary target audience is ages 13-25, with a focus on ages 15-25. Sources agreed on this age range but differed on gender, with some indicating mostly male and others both male and female. Race demographics varied across studies. The document concludes the focus group should have equal numbers of men and women ages 13-25 and include varied ethnicities.
Research into a horror movie’s target audience
This document summarizes research into the target audience for horror movies. It examines demographics by gender, age, and race from previous studies and online discussions. The results show the primary target audience is ages 13-25, with a focus on ages 15-25. The gender target is inconsistent between mainly male and equal male/female. Race demographics were varied with no clear primary target. This information will be used to design a focus group with equal gender and a variety of ages and races between 13-25 years old.
Research into horror movie’s target audience
This document summarizes research into the target audience for horror movies. It examines demographics by gender, age, and race from previous studies and online discussions. The results show the primary target audience is ages 13-25, with a focus on ages 15-25. The gender target is inconsistent between mainly male and equal male/female. Race demographics were varied with no clear primary target. This information will be used to design a focus group with equal gender and a variety of ages and races between 13-25 years old.
Research into horror movie’s target audience
The document summarizes research into the target audience of horror movies. It examines demographics by gender, age, and race from previous studies. The results show the key target audience is ages 13-25, with both male and female genders targeted relatively equally. Secondary sources also indicate horror movies primarily target males and teenagers ages 15-25. The summary will use a focus group with equal numbers of men and women ages 13-25 that also includes varied races.
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Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
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Chapter 6
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Event Link:- https://meetups.mulesoft.com/events/details/mulesoft-mysore-presents-mule-event-processing-models/
Agenda
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● Types of event processing models in Mule 4
● Distinction between the reactive, parallel, blocking & non-blocking processing
For Upcoming Meetups Join Mysore Meetup Group - https://meetups.mulesoft.com/mysore/YouTube:- youtube.com/@mulesoftmysore
Mysore WhatsApp group:- https://chat.whatsapp.com/EhqtHtCC75vCAX7gaO842N
Speaker:-
Shivani Yasaswi - https://www.linkedin.com/in/shivaniyasaswi/
Organizers:-
Shubham Chaurasia - https://www.linkedin.com/in/shubhamchaurasia1/
Giridhar Meka - https://www.linkedin.com/in/giridharmeka
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Finding a focus group
- 1. FINDING A FOCUS GROUP
- 2. HOW TO FIND A FOCUS GROUP To find the best way to target people for our focus group I first looked into the way that the majority of people watch short films. By using online sources I found these charts.
- 3. O From these charts I found the best way to find a focus group would be people with internet access and because they are on YouTube to watch these short films they probably subscribe to these channels. When we have created our film we will be putting our film onto YouTube as this is the most common way for them to be seen. O Because of the internet being the best way to watch short films, we will use the internet to target our focus group, the easiest way to do this would be through social networks.
- 5. O I found the most recent research of the most popular social network, and in January of this year it was Facebook by 368 million people. O I will be creating a focus group by sending out a group message trail consisting of ten people. 8 men and 2 women because men were the most likely to watch short films and a range of ages from 16 to 50 years old and ethnicities as this corresponds to our target audience research. It is best for our focus group to be the same as our target audience so we are definitely appealing in the right way to these people and the focus group will be able to give us guidance in any decision making we have to make our film appeal the best it can.