The author gathered feedback from their target audience of 15-35 year olds of both genders through interviews and questionnaires. They found that the audience believed the film fit the drama genre based on the pre-questionnaire. Feedback on the script allowed improvements to weaker aspects and adjustment to fully achieve the dramatic effect. A post-questionnaire also found that the majority of the audience believed the film successfully conveyed the codes and conventions of drama.

1. What have you learned from
your audience feedback?
By Jaimie Hart

2. Introduction
 I decided to gather more information from my
audience, in order to check if the film met the
standards and portrayed the conventions we had
tried to show. We interviewed three people from
our target audience so we could collect valid,
unbiased opinions.
 Despite using the pre-questionnaire and post-
questionnaire, I thought this would be beneficial
as we could get a more detailed response.

3. Who are our target audience?
 Gender: Unisex
 Age:15-35
 Socio-economic groups: B-E

4. Why we chose this as our target
audience
 We decided to target this group as we believed,
from looking at our pre-questionnaire, that both
genders took an interest in drama films, therefore
we targeted the film at both genders.
 In addition to this, we wanted our film to reach a
mass audience. Therefore, as well as targeting
both genders, we chose to aim our production at
people between the ages of 15-35. We chose this
age range as it allowed us to reach a substantial
amount of people in order to make our film a
success, without being too ambitious.

5. Blumler and Katz
 Blumler and Katz examined the uses and gratification model and
devised five different gratifications that the audience take from a
film. These are:
 Escape - They use it to hide from their own reality and become
immersed into the narrative of a film
 Social interaction - People create personal relationships with the
characters
 Identity - People can relate aspects of themselves to the fictional
characters, either through circumstances or the characters traits
 Inform and educate - media texts can be used to inform
audiences about the world around the,
 Entertain - People use media texts in order to entertain
themselves.
 Our film can be connected to this theory, as our film may relate to
some people in our audience through the characters traits or
circumstances. Therefore, some members of the audience may
use our production for their identity, as they may be able to
empathize with the protagonist.

6. Research and Planning
The results from the pre-questionnaire
assured us that we had used the correct
connotations for a drama film. The vast
majority of our 30 participants, we used
for the questionnaire, believed our short
film fit into the Drama genre.
The feedback from our audience about
the script allowed us to improve our film.
The feedback allowed us to improve the
weaker aspects of our film, which were
highlighted by the audience. In addition
to this, the weaker elements of the script
identified were adjusted in order to
achieve the full dramatic effect we
wanted.

7. Continued
 In order to make our film recognisable as
a drama film, we included key codes and
conventions found in other drama films.
 For example, we included:
 Close-ups
 A troubled protagonist
 A realisation at the end
 Realistic storyline
 An enigma surrounding the narrative

8. Poster for our film
 As part of the ancillary task, we had to
create a poster that promotes our film. In
order to do this, I looked at a range of
posters from the drama genre to identify
the similar codes and conventions used.

9. Codes and Conventions of a Drama
Poster
This is the template I based my film poster on.
One on the common
features found on the
posters is the neutral/dark
colours to express the
ominous narrative
The range of pictures of the
different characters
demonstrates the intense
narrative, as shown through
the characters facial
expressions
The bright colour of the
title, tagline and release
date are all eye
catching, therefore
alerting the audience to
its genre
The actors names are
also on the film poster in
order to attract audience
members who admire
the famous actors in the
film and to credit them

10. Film Review
 During the creation on my film review, I examined a range of
mainstream film reviews in order to make mine seem authentic.
The film review held no specific conventions to make it based on
the drama genre. Based on the feedback from the audience, via
social media and questionnaires, I tried to showcase the strongest
elements of the film while writing the review. I did this in order to
attract a wider audience and entice them to view the film.

11. Post-production
 We used a post-questionnaire to gather
feedback from our audience on whether
we had successfully created a short,
drama film. As demonstrated through the
pie graph below, the majority of people
believed our film successfully conveyed
the codes and conventions of a drama
film.

12. Social Media
 We also used sites, such as Twitter and
Facebook, in order to gather feedback
from our audience. Due to their ability to
reach a global audience, we believed that
we could target a mass audience by using
these platforms.