1. Potential Target Audience
Short Films

2. Feature Films VS. Short Films
Short Films Feature Length Films
Have a niche audience Have a mass audience
Their directors and actors are often
unknown to the audience
Directors and actors are used as a
selling point to generate interest
This format is often used to
experiment with new ideas and to
prove that the narrative is worth
making into a feature length film
Has generally had backing and proof
that it will succeed.
Often very low budget Has a much larger budget than a short
Film

3. Audience
 As short films have a niche audience it is difficult to
estimate what audience interest it would have.
However the general audience for short films are
students, teachers, film-makers, directors and film
critics.
 It would not have the same interest as a feature
length film, particularly because it does not have a
strong narrative that can be its’ selling point.

4. Audience
 However if it was a feature length film the selling
point here would probably be a well known director
and/or have well known actors or actresses that
would have a strong fan base and would therefore
create more interest.
 If the film was a feature length film, without the
selling points of actors and directors, the audience
would probably still be film-makers, students,
teachers etc.

5. The Simpsons
 Originally ‘The Simpsons’ had an 8pm slot on FOX,
this suggests that its’ audience was of an older age
range.
 However now, its’ audience is of all ages, this
demonstrates that its’ intended audience is not
always its’ actual audience.