Sam is a 17-year-old British female who lives a typical middle-class lifestyle. She attends sixth form college studying media studies, art, ancient history and biology and also has a part-time job as a waitress. In her free time, she enjoys rock music, reading, using Tumblr, and learning to play the drums. She typically dresses in black clothes and band t-shirts and has dark brown hair and numerous piercings.

1. TARGET
AUDIENCE
PROFILE
Task 8
Anna Kelcey

2. NAME & AGE
> Sam (short for Samantha)
> Samantha is a common, middle class name in Britain, and this
shows that my target audience are just typical British citizens.
> Samantha has been shortened to Sam, and shortening names is
more common amongst younger people, which highlights the
younger age range for my target audience.
> Sam is 17, which fits into my target age range of 16-19.

3. GENDER & ETHNICITY
> Female
> Although Sam is female, she doesn't act overly 'girly' like the
stereotypical female, as she is not obsessed with fashion and her
appearance.
> White, British
> Sam was born and raised in England, as was everyone in her
family.

4. LIFESTYLE
> Sam is middle class, and lives in a semi-detached house with both of
her parents and a brother.
> She attends a sixth form college where she takes media studies, art,
ancient history and biology. She also has a part-time job as a waitress.
> Her interests include:
- rock music, specifically alternative rock
- reading
- Tumblr
- learning to play the drums
> She is heterosexual, and is single.

5. APPEARANCE
> Sam is 5'4, and is averagely built.
> She has dark brown hair, and usually straightens it.
> She enjoys wearing thick eyeliner and dark make up. She also
has numerous piercings.
> She typically wears black clothes and band tshirts.

6. A DAY IN THE LIFE
> She usually wakes up at 7 and then goes to college. At college
she spends her time with three close friends and several
acquaintances.
> She gets home at 5, and then spends the next hour relaxing with
music and getting ready for work.
> From 6-10 she works as a waitress in a pub.
> When she gets home she avoids her homework and any other
responsibilities by procrastinating and listening to music, reading,
or spending time on Tumblr.