Target audience lesson plan- final
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This document provides guidance on creating a target audience profile for advertising purposes. It indicates that a target audience profile should include: 1) A made-up persona that reflects the target demographic including a name, age, sex, location, financial status, job, education level, and interests. 2) An image from Google that suits the persona's description. 3) Key details about the target audience like age range (18-30 years old), gender (female), and interests/desires that may relate to the product. The profile is meant to represent a typical member of the target group to help focus advertising efforts. Students are instructed to save their completed target audience profile in a specific folder for
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This document provides guidance on creating a target audience profile for advertising purposes. It explains that a target audience profile should include a made-up person that reflects the chosen target group through personal details like name, age, location, job, interests. For example, one profile created is for Charlotte, a 17-year-old female model living in London whose interests include shopping. The profile should use an image to represent the typical target audience. Key information to include in a target audience profile are demographics, psychographics, and insights into the audience's desires to help effectively target an advertising campaign.
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1) A made-up person that reflects the chosen target demographic including their name, age, sex, where they live, financial status, job, education level, and interests.
2) A Google image that suits the person's description and would appeal to the target audience.
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This document provides guidance on creating a target audience profile for advertising purposes. It explains that a target audience profile should include:
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To create an advertising proposal, the assistant needs information about the company, desired advertising locations, campaign goals, and budget. The goal is to create a new perfume product for teenagers to buy and wear frequently. Television commercials featuring famous people wearing the perfume would suit the campaign best, as it would encourage young people to wear the perfume too. The print ad would use the brand name "One Last Chance" alongside an image of someone running toward the horizon, representing love and a final chance to live and love. The target market is people aged 18-30, who hopefully can relate to the message of lost love in the advertisement.
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Life is short and fleeting. We should cherish each moment and make the most of our limited time by living fully and without regret. Though death is inevitable, we control how we choose to live in the present.
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Life is short and fleeting. We must make the most of each moment and live fully without regrets. Cherish time with loved ones, pursue your passions, and let go of what holds you back from experiencing all that life has to offer.
Unit 2 merit letter correction exercise
This summary rewrites parts of a sample proposal letter that was poorly written:
The letter proposes an advertising campaign for a new line of cosmetic products for men called "X-men" to the client Ryan Andrews. It suggests featuring famous soccer player Wayne Rooney demonstrating the products' use and benefits. The proposal seeks to advertise through magazines, television channels, and newspapers to effectively reach the target customer base. The letter requests a response regarding acceptance of the proposal within 5 days and states the budget is negotiable upon approval.
Unit 18 task 4 to 8
The student's final advert was slightly different from the original concept and design, changing the color scheme but keeping the same block designs and target audience. Technology like Photoshop helped bring the design to life by allowing the use of fonts, colors, and uploading professional digital photos. The student feels the advert is suitable for teenagers based on the fresh scent and teenage model. Two challenges overcome were learning Photoshop skills and analyzing existing perfume ads to understand denotations and connotations. Technical skills gained include copying and editing images in Photoshop, using tools like the lock button, and arranging and writing text.
Unit 18 c task 1
The advertisement follows all CAP codes set by the ASA as it does not contain any swearing, nudity, or false claims such as stating the perfume is the best.
Unit 18 c task 1
The advertisement follows all CAP codes set by the ASA as it does not contain any swearing, nudity, or false claims such as stating the perfume is the best.
18 c task 2
This questionnaire asks respondents for their opinions on various aspects of a perfume product including whether they like the background, font, bottle color, theme, and if they would purchase the perfume. It also asks what age group the respondent believes the perfume would appeal to.
Un it 18 b task 10
Most people spend between £30-50 on perfume, with the main consumers being women and men aged 18-30. "Channel Chance" is popular among women while "Paco Rabanne 1 million" is popular among men. Respondents generally liked the product name "Last Chance" and brand name "D-Day", and preferred to purchase perfume from Boots. They favored the design of model 3 in the survey.
Unit 18 b task 10
This document asks a series of personal questions about a person's sex, age, perfume preferences including brand names, price paid, and where perfume is purchased from. It also mentions block design preferences and encourages living, loving, and trusting.
Unit 18 b task 5
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Unit 18 b task 6
This document contains a list of perfume brand names, types of perfume, and models. It repeats the same three data points of brand name, perfume type, and model three times without providing any further details.
Unit 18 b task 5
This document provides guidance on creating a target audience profile for advertising purposes. It indicates that a target audience profile should include:
1) A made-up persona that reflects the target demographic including a name, age, sex, location, financial status, job, education level, and interests.
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4) The profile aims to help identify what desires the target audience may have about themselves or their lives to better appeal to them.
Unit 18 b task 3 and 4
This document analyzes several perfume advertisements. It discusses the target audiences, images, fonts, colors and designs used in the ads. For teenagers, one ad features Justin Bieber looking cool. Another targets women and uses a model in a corset posing with the bottle against a natural backdrop. The shapes of the bottles and messages on the bottles are meant to convey love and romance to female viewers.
Uniut 18b task 2
To create an advertising proposal, the assistant needs information about the company, desired advertising locations, campaign goals, and budget. The goal is to create a new perfume product for teenagers to buy and wear frequently. Television commercials featuring famous people wearing the perfume would suit the campaign best, as it would encourage young people to wear the perfume too. The print ad would use the brand name "One Last Chance" alongside an image of someone running toward the horizon, representing love and a final chance to live and love. The target market is people aged 18-30, who hopefully can relate to the message of lost love in the advertisement.
Unit 18 b task 1
The product being advertised is perfume aimed at women ages 18-25. The goal is to create a luxurious perfume that appeals to the mass market. The brand will project a luxurious image focused on empowering women and promoting femininity.
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- 1. Task: Advertising- Target Audience Profile Why is target audience important? Can I create a target audience profile? What information do I need to include?
- 2. Planning your target audience Target Audience The target audience is girls . The age this is aimed at is age 18-30
- 3. Target audience Profile • You need to create a made-up person who typically reflects your chosen target audience and would wear your product. • You need to include: name, age, sex, where they live, financial status, type of job, level of education, interests and hobbies. The more detailed, the better! • You have to choose an image from Google to suit your description and would reflect your ‘typical’ target audience.
- 4. Planning your product Product Brand Name Target Audience Slogan USP Emotion •Love •Edge •Confused Last chance to live The target audienc e is 18- 30 girls The brand is going to be jimmy choo or diesel . One last chance Shape – love heart Girls -18-30
- 5. What do I need to cover? Image Name /Sex /Age Where do they live? Financial status?/ Type of Job/ Level of Education Hobbies/interests
- 6. Conclusion • End of today’s lesson • Plan your profile • What image will you use? • What gender will you choose? • What important information do you include? • What desires might the target audience have about themselves or their lives?
- 7. FINISHLINE •Save your Target Audience Profile in your Media folder entitled ‘Advertising Unit- Mrs Nicolaou’