Engage in market analysis to gain an advantage over the competition with these Strategies To Make Your Brand Unforgettable PowerPoint Presentation Slides. Lay a solid foundation for the establishment of a successful brand name by taking the aid of this successful business marketing PPT slideshow. Take advantage of these product positioning PPT templates to build a customer-centric business approach to reach the right target market and audience. Identify the issues faced by your organization against customer retention and acquisition with the help of these brand management PPT slides. Include buyer persona and customer insights in the brand-building PPT presentation to set your company apart from the competitors. To illustrate the market landscape and business overview in an attractive yet informative format, utilize these brand positioning PPT layouts. Use our creative social media branding strategy PPT graphics to elaborate on the benefits of a compelling marketing strategy. Download this brand awareness PPT deck to convey your company’s vision, mission, and goals clearly and concisely. https://bit.ly/3ucrvbZ

1. Strategies to Make Your Brand Unforgettable
Yo u r C o m p a n y N a m e

2. Brand
Positioning Framework
02
02 o Market Share Analysis
o Competitor Analysis
o Competitor Analysis (Contd.)
o Competitor Analysis – Option 2
o Brand Positioning Chart
o Sources of Competitive Advantage
Market Landscape
07
07
Brand Positioning
Strategy Objectives
01
01
o Customer Insights (Customer Segmentation 1/2)
o Customer Insights (Customer Segmentation 2/2)
o Customer Category Based on Diffusion of Innovation
o Target Customer Description
o User Persona (1/2)
o User Persona (2/2)
o User Persona Comparison
o Problems Faced by Customer (1/2)
o Problems Faced by Customer (2/2)
Target
Customer Analysis
06
06
Brand Positioning
Canvas Template
05
05 Summary: Brand
Positioning Statement
10
10 13
Brand
Strategy Worksheet
13
Crafting your
Positioning Statement
04
04 o Claims to Support Your Promises
Reason to Believe
09
09 Aligning Big Idea with
all Touchpoints
12
12
How to Create a
Brand Positioning Statement
03
03 o Solution Offered by Brand
o Identify Your Winning Zone
o Climb the Consumer Benefits Ladder
o Functional vs Emotional Benefits
o Writing Benefit Statements
Brand Promise
08
08 Creating your Brand’s
Big Idea Statement
11
11
Table of Contents
2

3. Customer
Relevancy
Competitive Differentiation
Product A
Product C
Product B
Motivational Power = Profit Margin
The brand should be relevant to the customers needs and requirements.
Relevance
1
1
The brand promise should sound achievable and not fake.
Credible and Attainable
3
3
The brand must be unique as compared to competitors.
Differentiation
2
2
Brand Positioning Strategy Objectives
It’s important when you develop a brand positioning strategy to meet these three objectives - Relevance, Differentiation & Credible.
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3

4. Brand Positioning Framework
How The Brand
Makes Me Look
What The Product
Does For Me
How The Brand
Makes Me Feel
How I Would
Describe The Product
o Your Text Here
o Your Text Here
o Your Text Here
o Your Text Here
o Your Text Here
o Your Text Here
o Your Text Here
o Your Text Here
The parameters below will help you decide how you wish to strategically position yourself in the minds of your customers.
4
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5. How to Create a Brand Positioning Statement
Reason to Believe
What compelling evidence do you
have that you can deliver your
brand promise?
Brand Promise
What are the most compelling
benefits – rational and emotional
you offer to your customers?
Target Customer
Describe your target customers. Go
beyond the demographics,
geographics and psychographics to
build customer personas.
Market Definition
How do you fit in the market? Who
are the competitors and what is
their solution? Compare the top
players so you can create your
differentiation strategy.
There are four elements to creating the perfect positioning statement of your brand.
5
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6. For [target customers],
[company name] is the [market definition]
that delivers [brand promise]
because only [company name] is [reason to believe]
Your Text Here
Your Text Here
Your Text Here
Your Text Here
Crafting your Positioning Statement
6
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7. Brand Positioning Canvas Template
Your Brand Positioning Statement
For the Target Audience who has this Problem, your company provides
this Solution.
Different from the market landscape you have this Advantage by
proving this reason to Believe.
Target Audience
o Your Text Here
o Your Text Here
o Your Text Here
Market Landscape
o Your Text Here
o Your Text Here
o Your Text Here
Problem
o Your Text Here
o Your Text Here
o Your Text Here
Brand Promise
o Your Text Here
o Your Text Here
o Your Text Here
Reason to Believe
o Your Text Here
o Your Text Here
o Your Text Here
Solution
o Your Text Here
o Your Text Here
o Your Text Here
Here is a one-page brand positioning canvas to give you a complete picture of your target audience, market, your USP and your brand positioning statement.
7
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8. Target Customer Analysis
8

9. Target Customer Profile
Demographics
Characteristics & Buying Habits
Personality: This slide is 100% editable.
Interests: This slide is 100% editable.
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Age: This slide is 100% editable.
Gender: This slide is 100% editable.
Location: This slide is 100% editable.
Target Customer Profile
Demographics Characteristics
Buying Habits
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Customer Insights (Customer Segmentation 1/2)
Understand the demographics, geographics of your target audience as well as their buying habits to get a better picture of your audience.
9

10. Country:
US
City:
Los Angeles
State:
California
Geographical Information Psychographics
Habits: Loves online shopping, watching Netflix
Lifestyle: Loves eating out, photography and traveling
Values: Belief in friendship, loyalty, and helping others
Interests: Star Wars fan, Superbowl fan
Socio-Economic Classification
Salary: $80,000 per year
Occupation: Social Media Manager at a design agency
Education: MBA in Marketing
Home Environment: Lives in an expansive house
and area
Samantha Davis
Demographics
Age:
27 years
Marital Status:
Unmarried
Gender:
Female
Customer Insights (Customer Segmentation 2/2)
Here is another customer segmentation template to list out the target audience demographics, geographic, psychographics and socio-economic classification.
10
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11. Customer Category Based on Diffusion of Innovation
According to Roger’s Diffusion of Innovation theory, there are 5 types of customers-innovators, early adopters, early majority, late majority, & late adopters. Identify which category your customers belong to in order to strategize accordingly.
Text Here Text Here Text Here Text Here Text Here
2.5% 13.5%
34% 34%
16%
Innovators Early Adopters Early Majority Late Majority Late Adopters
11
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12. Target Customer Description
Description
o Urban and suburban women 18- 34 (70%) and 35-55 (30%) who wish to look beautiful and take care of their skin to look young and fresh
o Healthy young skin, to look beautiful, mask skin flaws
o Pollution, oily skin, acne, and skin fatigue
o “I have tried many skin products but nothing seemed to work and give the radiant look I wanted. The long working hours and increasing pollution levels are taking a toll on my
skin.”
o “I have a very sensitive skin. Exposure to sun’s harmful ultra-violet radiation has worsened my skin. I wish there was a product that worked perfectly for sensitive skins and also
make my skin look fresh.”
o I saw the advertisement for brand XYZ skin care. I hope it achieves the results it promises. I am thinking of trying it after reading some reviews.
o They are reading reviews online and on all shopping websites that deliver the product. They also rely on their friends to give feedback of the product. Instagram influencers also
have a big role in influencing their decision to buy.
o See : The product on shelf across major retail stores and all shopping websites.
o Think : A chemical-free, packed with natural ingredients and makes the skin glow
o Do : Try the product and see the difference to their skin
o Feel : Confident about their skin
o Whisper : Share their stories on social media and tell friends the benefits of the product
Target
Target description
Their needs
Their enemy
Insights that tell
their story
What do they think now?
How are they buying?
We want them to
think/feel/do
Research your audience to understand their needs, thinking and how you want them to think, feel and do.
12
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13. Chelsea Fashion Lover
User Persona (1/2)
Go beyond demographics and psychographics to develop a detailed persona of the target customer to know their pain points and motivations. You can create 3-4 user personas to have a better understanding of your target audience.
Key Strategies
Send her weekly newsletters with new fashion inspiration & trends
Send her brand magazines & catalogues for upcoming season collection
Create a loyalty program for frequent purchase
Analyze her purchase behaviour and give product recommendations
Loves buying new clothes & shoes
Buys expensive brands
Collects matching bags and shoes
Loves shopping for others as well
Behavior
To be first to know about new collection
Brand magazines & catalogues for fashion
inspiration
Trending fashion in store
Goals
Both in-store and online
Channel
Too high costs for branded wear
Non-availability of size
Pain Points
Fashion celebrities and influencers
Good discounts on branded clothing
Easy returns & good
customer service
Motivations
Mostly mobile
Devices
Demographics
Age: 30 years
Gender: Female
Marital Status: Married (1kid)
Location: Spin
Blogger
Occupation
$50,000
Annual Income
College
Education
13
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14. Julie Underwood
I love inspiring people
and help them make
better choices in life.
Age: 28 Location: New York, NY
Occupation: Interior Designer Tier: Professional
Status: Single
User Persona (2/2)
Marketing professionals can use customer personas to create hyper-targeted messaging and understand the common characteristics that unites their audience. This further helps in creating the brand positioning statement.
Personality
Extrovert Introvert
Sensing Intuition
Thinking Feeling
Judging Perceiving
Band 1 Band 2
Band 3
Brand
Add a short description of the user here. This text is editable.
Bio
Motivations
Technology
o Designer Products o Convenience
o Eco Friendly o Social
o Personalization o Rewards
o Low Prices
Goals
Your Text here
Your Text here
Your Text here
Frustrations
Your Text here
Your Text here
Your Text here
14
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15. User Persona Comparison
When you have multiple customer categories, it is better to segment them and know their requirements and goals to create the right positioning strategy.
I just want an easy to use, free software for making videos
o Beginners
o Influencers
o Millennials
o Students
Beginners
Create a simple video for social media websites such as
Instagram and YouTube
Desired Features
o Free platform
o No watermark
o Video Tutorials & guides
Dislike
o Watermark in free version
o High price for advanced features
o Text here
Main Goal
Create a simple video for social media websites such as
Instagram and YouTube
I want to create professional videos for branding purposes with
interesting features
o You Tubers
o Marketing Proc
o Art/ Producer
o Seek Quality Tools
Dedicated
Create a professional video for company website with pre-
designed templates
Desired Features
o Affordable pricing
o Advanced effects
o Text here
Dislike
o Text here
o Text here
o Text here
Main Goal
Create a professional video for company website with pre-
designed templates
I need an advanced video software to create documentaries with
powerful effects & customization
o Directors
o Artists
o Audio Engineers
o Willing to Pay
Experts
Create top quality professional videos and documentaries
for commercial purposes
Desired Features
o Powerful custom effects
o Quick Support
o Text here
Dislike
o Text here
o Text here
o Text here
Main Goal
Create top quality professional videos and documentaries for
commercial purposes
Shopping Preferences Shopping Preferences Shopping Preferences
Free Free Free
Premium Premium Premium
Easy-to-use Easy-to-use Easy-to-use
Complex features Complex features Complex features
15
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16. Problems Faced by Customer (1/2)
Identify the challenges that your target customer faces. The same can be addressed by your product or service and highlighted in your brand positioning statement.
I didn’t trust the site with my credit card information There credit card was declined
Extra costs too high (shipping, tax, fees) Website had errors/ crashed
The site wanted me to create and account Delivery was too slow
Too long/ complicated checkout process Returns policy wasn’t satisfactory
I couldn’t see/ calculate total order cost up-front There weren’t enough payment methods
16
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17. Financial Pain Point
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Support Pain Point
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Productivity Pain Point
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Process Pain Point
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Core
Competencies
Problems Faced by Customer (2/2)
The pain points of the customer can be grouped under the following four categories – Financial, Process, Productivity & Support.
17
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18. Market Landscape
18

19. Market Share Analysis
25%
15%
40%
20%
Company A
Company B
Company D
Company C
Do market research to identify the existing players in the market and their market share.
19
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20. Company
Information
Description
Competitor Analysis
Also do a comparative analysis of the competitors to get a better understanding of their structure and offering.
Competitor 1
Logo
Here
Name: Text Here
Location: Text Here
Company: Text Here
Founded: Text Here
o Your Text Here
o Your Text Here
o Your Text Here
o Your Text Here
Competitor 2
Logo
Here
Name: Text Here
Location: Text Here
Company: Text Here
Founded: Text Here
o Your Text Here
o Your Text Here
o Your Text Here
o Your Text Here
Competitor 3
Logo
Here
Name: Text Here
Location: Text Here
Company: Text Here
Founded: Text Here
o Your Text Here
o Your Text Here
o Your Text Here
o Your Text Here
20

21. Competitor Analysis (Contd.)
Analyze the strengths and weaknesses of the competitors.
Strengths
o Text here
o Text here
o Text here
o Text here
o Text here
o Text here
o Text here
o Text here
o Text here
Weakness
o Text here
o Text here
o Text here
o Text here
o Text here
o Text here
o Text here
o Text here
o Text here
Market Breakdown
Budget Premium Budget Premium Budget Premium
B2B B2C B2B B2C B2B B2C
Retail Ecommerce Retail Ecommerce Retail Ecommerce
Local Global Local Global Local Global
Products Services Products Services Products Services
Strengths
03
Strengths
02
Strengths
01
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22. Competitor Analysis - Option 2
Top 5 Brands Est. Sales Point of Differentiation Perceived Quality Pricing Value Proposition Core Brand Message Est Marketing Budget
You Brand
Competitor 1
Competitor 2
Competitor 3
Competitor 4
Competitor Analysis
Use this template to make a detailed comparison of your competitors.
22
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23. Brand Positioning Chart
Where does your product stand via-a-vis competitors on the Quality and Value Proposition matrix?
Quality
A B
C
E D
A Own Product
B Competitor B
C Competitor C
D Competitor D
E Competitor E
Value Proposition
23
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24. Sources of Competitive Advantage
After analyzing the market, you can identify how you plan to create a competitive advantage. These are the most common sources for establishing your leadership in market.
Sustainable
Competitive Advantage
Scale
Proprietary Information
Intellectual Property
Location
Locked - up Supply
Network Effect
Brand Loyalty
Innovation
24
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25. Brand Promise
25

26. Solution Offered by Brand
Once you have identified customer problems, brainstorm to find the solutions that are already offered or can be offered by your product or service. This can help you create your product strategy, growth strategy, and brand positioning strategy.
Issues
Solution
Issues
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Issues
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Issues
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Solution
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Solution
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Solution
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27. Identify Your Winning Zone
What your Competitor
does best
What your brand
does best
What
Consumer Want
Risky Zone
Win with speed,
emotion or
innovation
Dumb Zone
Competitive battle
where consumer
does not care
Losing Zone
When competitor
meet consumers
needs better than you
Warning Zone
Your brand’s clear
difference matters
to consumers
What does your brand do best that sets it apart from the competitors? Use this Venn Diagram to get a realistic picture of your winning and losing points.
27
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28. Climb the Consumer Benefits Ladder
Go beyond product attributes and benefits to delivering an emotional experience to your customers.
The Benefit Ladder
Functional/ Physical/ tangible characteristics of the product
o Text here
o Text here
o Text here
Product
Attributes
The reward the consumer get the product benefit
o Text here
o Text here
o Text here
Consumer
Benefits
How the consumer ultimately feels about the benefits & reward
o Text here
o Text here
o Text here
Emotional
Benefits
What the Product’s attributes deliver directly to the consumer
o Text here
o Text here
o Text here
Product
Benefits
28
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29. Functional vs Emotional Benefits
Analyze which of the rational/functional and emotional needs your product or service meets. This cheat sheet will help you find the right keywords for your brand positioning statement.
Emotional Need States
Functional
Need States Works
Better
Saves
you Money
Simplifies
your Life
Helps
your Family
Makes
you Smarter
Sensory
Appeal
Stay
Connected
Helps you
be Healthier
Experience
29
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Feel
Myself
Stay in
Control
Sense of
Optimism
Get
Noticed
Feel
Free
Feel
Liked
Feel
Comfortable
Curious for
KnowledgeMap

30. Writing Benefit Statements
Simplifies your Life
o I can carpool with similar people and save fuel
o I won’t have to pay high cab charges saving me a lot of money
o I can also contribute to environment causes
o Text here
o Text here
Saves you Money
Stay in Control
o Text here
o Text here
o Text here
o Text here
o Text here
Feel Comfortable
Emotional
Functional
30
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31. Reason to Believe
31

32. Claims to Support Your Promises
You should have valid claims to make the customer trust your brand promise. Your USP should be backed by claims. Here are some claims to give you a starting point.
o Usage of an ingredient that makes you better
o Process or ingredient that makes you safer
Product
o Detail how your product works differently
o Showcase your point of difference in the production process.
o What do you do differently within the production process
o What added service/details do you provide in the value chain
Process
o Experts in the field who can speak on the brand's behalf.
o Past users/clients with proof support of their stories.
Third Person
o Clinical tests
o In market usage study
o Before and after studies
Behavioral
32
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33. Formula
For [target customers],
[company name] is the [market
definition]
that delivers [brand promise]
because only [company name] is
[reason to believe].
For World Wide Web users who
enjoy books, Amazon.com is a
retail bookseller that provides
instant access to over 1.1 million
books. Unlike traditional book
retailers, Amazon.com provides a
combination of extraordinary
convenience, low prices, and
comprehensive selection.
Example
Summary: Brand Positioning Statement
Apply the positioning formula to create your winning brand positioning statement.
33
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34. Apple makes technology so
simple that everyone can be
part of the future
Special K inspires and empowers
women to take control and
maintain their healthy body
Starbucks provides a personal
moment of escape from a hectic
life, between work and home
Rolex is assembled with
scrupulous attention to detail,
Rolex is sign of prestige
and success
Creating Your Brand’s Big Idea Statement
Based on your brand positioning statement, create the big idea that will flow through all brand stories, media communication, and shopping experience.
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Put your big idea
statement here
34
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35. Aligning Big Idea with all Touchpoints
Experience of Using Product
The experience should become a
habit so that customer keeps using
the product again and again.
Brand Promise
You should be better,
cheaper and easier.
Brand Story
Create a story that motivates
people to think, feel, do the
way you want them to.
Technical Superiority
The product should be ahead of
competitors in terms of trends
and technology.
Moment of Purchase
Be it offline, online or any other
channel, the customer should have
the same fulfilling experience.
BIG IDEA
Ensure that the brand’s big idea flows across all channels and stages of customer experience.
35
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36. Key Issues
o Your Text Here
o Your Text Here
o Your Text Here
Goals
o Your Text Here
o Your Text Here
o Your Text Here
Strategy
o Your Text Here
o Your Text Here
o Your Text Here
Value
o Your Text Here
o Your Text Here
o Your Text Here
Purpose
o Your Text Here
o Your Text Here
o Your Text Here
Tactics
o Your Text Here
o Your Text Here
o Your Text Here
Vision
o Your Text Here
o Your Text Here
o Your Text Here
Brand Strategy Worksheet
Based on your brand positioning statement and big idea, make the long-term brand strategy.
36
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37. Icons Slide for Strategies to Make Your Brand Unforgettable
37

38. Additional Slides
38

39. Agenda
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Agenda 01
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Agenda 02
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Agenda 03
39

40. Company Introduction
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Creative
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Talented
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Professional
40

41. Our Vision Mission Values
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Vision
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Mission
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Values
41

42. Our Goal
Goal
Achieve
02
01
03
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Goal
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Goal
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43. Bar Chart
Product 01
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Product 01
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Product 02
Product 02
Product 02
Product 02
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0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
2019
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Product 01
Product 02
This graph/chart is linked to excel, and
changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 01
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changes automatically based on data. Just
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Product 02
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44. Pie Chart
10%
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45. Marketing Dashboard Template
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46. Marketing Funnel Template
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47. Linear Diagram
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needs and capture your
audience's attention.
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needs and capture your
audience's attention.
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This slide is 100%
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needs and capture your
audience's attention.
Text Here
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
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This slide is 100%
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needs and capture your
audience's attention.
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48. Circular Diagram
Text Here
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your needs and capture your
audience's attention.
Text Here
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your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
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This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.
Circular
Diagram
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49. Marketing Roadmap Template
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needs and capture your
audience's attention.
2016
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needs and capture your
audience's attention.
2018
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needs and capture your
audience's attention.
2020
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needs and capture your
audience's attention.
2017
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needs and capture your
audience's attention.
2019
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needs and capture your
audience's attention.
2021
Start
End
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50. Timeline Template
2021
2020
2019
2018
2017
Start End
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it to your needs and capture your
audience's attention.
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This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
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This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
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This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
Text Here
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51. Thank You
# street number, city, state
Address
0123456789
Contact Number
emailaddress123@gmail.com
Email Address
51